Book Marketing Tip of the Week
October 22, 2008: Expensive Book Day,
CopyCat Day, Good Vibrations Day,
Catch 22 Day, Spiritual New Year

Details on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Self-publishing success story
-- Ten Million Eyeballs: new offers
-- November 15 is I Love To Write Day
-- Research Wizard Pro
-- Book marketing online
-- ChaCha.com
-- CEO Space: Build your publishing empire

Self-publishing success story
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Susan Zimmer, author of I Love Coffee!, sent me this wonderful testimonial:

Your 1001 Ways to Market Your Books is a ship of great thoughts and ideas. It's been my Bible to successfully sell 50,000 copies (40,000 in English and 10,000 in French) of my first self-published book in just over 4 years — taking a risk and following the stimulating tips in YOUR book! ... I took my passion, poured it into a unique coffee giftbook and served it via 1001 Ways to generate demand and to attract the world's largest giftbook publisher. If I can do it, anyone can — using 1001 Ways.

After self-publishing her first book and selling 50,000 copies, she was approached by literary agent Albert Zuckerman who landed her a deal with Andrews McMeel. Her I Love Coffee! now has more than 55,000 copies in print. A third book will be published in 2009.

Watch Susan being interviewed on TV -- especially if you like coffee:
http://www.youtube.com/watch?v=TYk0yiKRphM

Also, check out Robin Jay's review of Susan's book on Amazon.com:
(http://www.amazon.com/exec/obidos/ASIN/0740763776/bookmarketingupd)
-- a review that 20 out of 22 people have found useful. Note how Robin incorporates the title of her book (with an Amazon link) into her review. Really effective and fair, with a great story to tell.

Ten Million Eyeballs Events: new offers
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Beginning right after the election in November, John Kremer will be presenting his Ten Million Eyeballs Event as an online series of videos that will show you exactly how to expose your book, your website, or your ideas to millions of people online.

Because of today's economic malaise, my wife Gail asked me last night to offer this program at a heavy discount. So here's my new offer:

Gail's Golden Eyeballs offer:
For $200, you can sign up for 12 one-hour Camtasia videos that you can watch at any time plus all the documentation to implement the ideas detailed in the videos. These videos will reveal the four best ways to create millions of impressions online. To sign up for Gail's Golden Eyeballs offer, click on the link below: http://www.itsolut.com/shop/cgi/shop/cart/add?shopID= 12&qty=1&prodID=24568

Lisa & Elsie's Latinum Eyeballs offer:
For $500 you can sign up for the 12 one-hour videos, accompanying documents, 12 Q&A telesessions with John Kremer, all bonus materials, bonus secret-technique videos, and an on-going membership website featuring many new additions and updates. To sign up for Lisa & Elsie's Latinum Eyeballs offer, click on the link below: http://www.itsolut.com/shop/ cgi/shop/cart/add?shopID=12&qty=1&prodID=24569

John's Platinum Eyeballs offer:
For $700 you get all of the above plus a personal one hour telephone consultation with John Kremer to answer how to apply all you learn to your book and website. Since John's normal consultation rate is $500 per hour, you're almost getting the seminar free! To sign up for John's Platinum Eyeballs offer, click on the link below: http://www.itsolut.com/shop/cgi/ shop/cart/add?shopID=12&qty=1&prodID=24570

Read all about this new online program at the following website:
http://www.tenmillioneyeballs.com.

Q: Will all the 12 one-hour videos be available at once or over time? In other words, will they be released weekly or all at once for viewing? Is there a specific time line for your course?

A: The 12 videos will become available as I make them. I'll probably end up making two or three a week following the Presidential election. There will be weekly Q&A teleseminars for those who take the Latinum or Platinum offers.

Q: I am not familiar with Camtasia videos. Do I download them to my computer to watch them or do I watch them directly online?

A: The videos can be watched directly online, just as you would watch any YouTube or other video online. You will have on-going access to them so you can watch them again and again if you like.

Q: Can I begin with the Gold offer and upgrade to one of the other two options later?

A: Yes, you can upgrade from one level to another at any time you want. But note that if you wait to upgrade to the Latinum or Platinum levels, you could miss out on the live questioning since the Q&A sessions will be conducted live (one per week for twelve weeks). Again, these Q&A telesessions will be available to you to listen to again and again.

Note also that if you sign up for the Platinum offer, your personal consultation session will also be recorded and available for you to listen to again.

November 15 is I Love To Write Day
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Founded in 2002 by Delaware author John Riddle, I Love to Write Day is celebrated every November 15th by having everyone spend some time writing -- a poem, a letter, an essay, a greeting card.

If you go to http://www.ilovetowriteday.org and sign up to participate in the day you can get two free reports from John. Just send John an email (johnriddle@sprintmail.com) telling him how you'll help spread the word and he'll send you: How I Made $66,270 in 9 Months Writing for Websites and Getting a Book Contract in 30 Days or Less.

Nautilus Book Awards
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Attn: Publishers & Authors — Enter your life and world-changing books (and audio books) in the 2009 Nautilus Book Awards in 28 categories, including five for children and teens.

For information, guidelines, and entry forms, go to:
http://www.nautilusbookawards.com.

SAVE more with the Early Entry Discount. ENTER HERE or email
marilyn@nautilusbookawards.com.

Research Wizard Pro
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you want to do more in-depth research using Google and other search websites, check out Research Wizard Pro. Find out more at: http://www.researchwizardpro.com/cmd.php?af=849909

Book marketing online
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Some generous authors and publishers have shared their ideas on how to market your book online. Some great ideas here. Check out the ideas at: http://www.chrisbrogan.com/promoting-your-book-online

It's all free, so the price is right!

ChaCha.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ChaCha.com is a human-powered search site for mobile phones where people can ask questions and get them answered by guides or other users. If you want to become a guide, check out their website at: http://becomeaguide.chacha.com. Becoming a guide can be a useful way to build your credibility for your subject area.

CEO Space: Build your publishing empire
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you want to put your publishing business into overdrive as a real business, you should check out CEO Space. As Mark Victor Hansen has noted, “CEO Space is 35% training and education and 65% actual on-site, business building.” To find out more, check out this website: http://ceospaceamerica.com/john_kremer/letter-john_kremer.html

Quotable Books
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Every positive impulse is a prayer. — Diane Frank, poet

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at http://www.quotablebooks.com


Previous: author success story: local TV / Ten Million Eyeballs / BookRix.com / The Versatile Freelancer / great testimonial / Nautilus Book Awards / Imagine Nation Books / author success story: iPhone novel / writing greeting cards / teleseminar with Jack Canfield

Index: http://www.bookmarket.com/tipsindex.htm

Next: Wall Street Journal on books / Speaking at colleges / Ten Million Eyeballs / Free promotional audio seminars / The School of Podcasting


Copyright © 2009 by book marketing expert John Kremer
Email: JohnKremer@bookmarket.com

Open Horizons, P O Box 2887, Taos NM 87571