Book Marketing Tip of the Week
November 18, 2008: Antarctica Discovery Day, Bonfires Can Be Dangerous to Your Health Day, Situation Comedy Birthday, Teddy Bear BirthdayDetails on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.In this issue . . .
-- Books Are Fun sold to Imagine Nation Books
-- Book Marketing 101
-- Marketing your book through social media
-- Specialty retailers
-- Gumbo Writers
-- the 12 days of Christmas for writers
-- Corporate sponsors can help pay for your book promotionsBooks Are Fun sold to Imagine Nation Books
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You may have heard that Books Are Fun was sold to Imagine Nation Books. The fascinating thing is that Reader's Digest sold the rights to BAF for $17.5 million while they had originally bought BAF for about $300 million. That means my friend Earl Kaplin made a ton of money in the exchange since as owner of Imagine Nation Books, he now owns his former company.With the purchase of BAF, Imagine Nation Books is now in need of even more product. Again, you can send a sample copy to Tim McCormick, Senior Buyer, Imagine Nation Books, P O Box 27672, Tempe AZ 85285. Be sure to include your email address so they can respond more quickly to you on their decision.
Book Marketing 101
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What is the first rule for marketing books? It is this simple rule: repeat, repeat, repeat. Repetitive exposure before your core audience is the key to selling books. You have to continually be in front of your core audience on a regular basis. That's one reason for this free newsletter.That is also why I've been repeatedly featuring my Ten Million Eyeballs online event in this newsletter. 1. Because then when you are ready, you can easily sign up. 2. Because Ten Million Eyeballs is all about getting on-going multiple exposure on the Internet to your core audience. In this seminar, I'll be teaching you four inexpensive but effective ways to get millions of online impressions before your core audience. Check it out at http://www.tenmillioneyeballs.com.
Marketing your book through social media
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If you've been thinking of marketing your books using social media such as blogs, Facebook, Twitter, Flickr, etc., check out this blog post:
http://www.atlantaclickadvisor.com/2008/10/marketing-social-media.
It's a good post on the basics of social marketing.Personally, I have pages on most of these social media websites and also write several blogs, but I find them primarily a waste of time in promoting books. Too time-consuming. That's why they're just a really small option in what I'm teaching in my Ten Million Eyeballs course.
In that course, I focus on the quick, easy, fast, effective, cheap ways to market your books, products, and services online.
If you're interested in pay per click advertising, you can read more of Eric Werner's blog at http://www.atlantaclickadvisor.com.
Specialty retailers
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Archivia Books, Cynthia Conigliaro, Owner, 993 Lexington Avenue, New York NY 10021; 212-570-9565; Fax: 212-570-9561. Email:
info@archiviabooks.com. Web: http://www.archiviabooks.com.
Specializing in architecture, art, design, decorative arts, and gardens.Little Bookworms, Holly Baracchini and Heidi Allwood, Owners, 8111 Lakewood Main Street #103, Bradenton FL 34202; 941-907-3808; Fax: 941-907-4166. Email: littlebookworms@verizon.net. Web: http://www.littlebookworms.net. Children's bookseller.
Gumbo Writers
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GumboWriters.com is a new blog for fiction writers hosted by Jeff Rivera. It features advice, tips, and interviews of interest to new fiction writers.Jeff is offering a free ebook of over 30 Query Letters That Worked! to the first 50 writers who join gumbowriters@googlegroups.com. Each of these query letters sparked the interest of at least 20 literary agents and some had over 100 requests from agents.
The 12 days of Christmas for writers
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Carol Denbow of A Book Inside blog offers some wonderful advice and freebie links in her 12 Days of Christmas for Writers, Poets, Authors, and Book Lovers. Check it out at: http://abookinside.blogspot.com/2008/
11/twelve-days-of-christmas-for-writers.html.Corporate sponsors can help pay for your book promotions
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Just in case you haven't heard of the upcoming free teleseminar on how to get corporate sponsors for you or your book (and have them pay for all or part of your book promotion expenses), here are the details:Free telephone seminar on corporate sponsorships to be held this Wednesday, November 19th at your choice of two times: either 2:00 pm Eastern (11:00 am Pacific) or 7:00 pm Eastern (4:00 pm Pacific).
You can sign up for this free teleseminar by going here:
http://www.SponsorshipTrainingTeleseminar.com/?10005Quotable Books
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When you are happy, dance around and wag your entire body.
— Things We Can Learn from a Dog
Click on the above book cover to order this great collection as a Word ebook for only $7.00.
More great quotes and quotable books at http://www.quotablebooks.com
Index: http://www.bookmarket.com/tipsindex.htm
Copyright © 2009 by book marketing expert John Kremer
Email: JohnKremer@bookmarket.com
Open Horizons, P O Box 2887, Taos NM 87571