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1001 Ways to Market Your Books

Chapter 10:
Tips on Advertising Your Books

These are the most up-to-date addresses we have for the companies and services listed in the Sixth Edition of 1001 Ways to Market Your Books.

If you find that any addresses are incorrect or you discover additional information (email, web site, toll-free number, etc.), please email the author at JohnKremer@bookmarket.com. We will incorporate any changes as soon as possible into these listings.

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Venture Direct Worldwide, 60 Madison Avenue, 3rd Floor, New York, NY 10010-1681; 212-684-4800; Fax: 212-576-1129. Web: http://www. adventure.com. Cata-List.

Visual Horizons, 180 Metro Park, Rochester, NY 14623-2666; 716-424-5300; Fax: 716-424-5313. Email: slides1@aol.com. Web: http://www. visualhorizons.com. One-Stop Catalog Shop.

The Catalog Shop, 6 Trowbridge Drive, P O Box 536, Bethel CT 06801-0536; 203-743-0864; Fax: 203-743-0042. Publishes The Complete Catalog Guide.

Publishers Inquiry Services, 951 Broken Sound Parkway NW, Building 190, P O Box 5057, Boca Raton FL 33431-0857; 561-998-9722. Features 580 catalogs. You might test listing your catalog in this service's publications, The Best Catalogs in the World and World Famous Catalogs. You pay them a small price for every inquiry they send you.

Shop at Home, Belcaro Group, 7100 E Belleview Avenue #208, Greenwood Village CO 80111; 303-843-0302; 800-315-1995; Fax: 303-843-0377. Email: sales@belcarogroup.com. Web: http://www.shopathome.com. Features 595 catalogs. You can also test a listing in this services Shop at Home Catalogs directory or one of their specialty directories: homeSpaces, homeFAIR, sportFOLIO, or FamilyTime. Book publishers with catalogs in the fall 2003 promotion included Karuse Publications (with their Automotive Books and Firearms Books catalogs), Hampton Roads, Heritage Books, Shambala Publications, Schiffer Books, Collectible Books, Collector Books, Turtle Press, and Eden Press.

Association of Alternative Newsweeklies, 1020 16th Street N.W., 4th Floor, Washington, DC 20036-5702; 202-822-1955; Fax: 202-822-0929. Web: http://www.aan.org.

QVC Network, Vendor Relations Department, 1200 Wilson Drive, West Chester, PA 19380-4262; 484-701-1000 (general); 484-701-8330 or 484-701-8282 (vendor relations); Fax: 484-701-1356 or 484-701-8500. Email: Vendor_Relations@QVC.com. Web site: http://www.qvc.com or http:// www.iqvc.com. To become a QVC vendor, visit http://www.vendor. studiopark.com or http://www.qvcproductsearch.com, or call 888-NEW-ITEM. Send product samples and submissions to: QVC Studio Park, Vendor Relations, Mail Stop #128, West Chester, PA 19380-4262. 1997 sales: $2.1 billion. 250 product launches per week. Reaches 65,000,000 television households (85% of all cable households). Product mix: 47.8% home products; 33.4% jewelry; 18.8% apparel.

Home Shopping Network, Purchasing Department, 1 HSN Drive, St. Petersburg, FL 33729; 727-572-8585 or 727-872-1000, ext. 4750; 800-436-1010 (HSN Institute for new vendors); Fax: 727-573-3702 or 727-556-6820. Web: http://www.hsn.com (Internet Shopping Network). New vendors information on the web: http://view.hsn.net. Mike Reid (ext. 5003) buys audio/video tapes, entertainment memorabilia, and licensed products. 1997 sales: $1.037 billion. Reaches 70,300,000 television households (90% of all cable households). Product mix: 36.1% jewelry, 34.6% hard goods, 13.7% health & beauty, 11.5% soft goods (apparel), 4.1% fashion accessories.

Shop at Home Network, Henry Shapiro, Vice President of Merchandise, 5388 Hickory Hollow Parkway, Antioch, TN 37013-3128; 615-263-8000 or 615-263-8179; 800-359-1515 (vendor relations); Fax: 615-263-8949. Web: http://www.ishopathome.com. Vendor applications on the web: http://www.ishopathome.com/vendorform/vendorform.html. Kent Little, President. This address is for their new temporary headquarters (as of May 1998). 1997 sales: $100.5 million. Product mix: 45% collectibles and sports equipment, 20% jewelry, 15% male collectibles, 5% electronics, 5% health, beauty, & fitness, 10% miscellaneous. America's #1 sports product network.

ShopNBC, Ed Karr, Merchandise Manager, 6740 Shady Oak Road, Eden Prairie, MN 55344; 612-947-5200; 800-676-5523 (customer service); Fax: 612-947-0188. Email: service@shopnbc.com. Web: http://www.shopnbc. com. 1997 sales: $106 million. Average price point: $75 to $85. Product mix: 65% jewelry, 35% general merchandise in home products, electronics, collectibles, and dolls. Formerly known as ValueVision TV, it reaches 48 million homes.

TeleBrands Corp., Andy Khubani, Vice President, 81 Two Bridges Road, Fairfield, NJ 07004; 201-244-0300; Fax: 201-244-0233.

Direct to Retail. Web: http://www.dtrtv.com. A search site for infomercial resources.

Game Show Placements, 7011 Willoughby Avenue, Hollywood, CA 90038; 213-874-7818; Fax: 213-874-0643. Email: gsp@ix.netcom.com. Web: http://www.gspltd.com.

Creative Entertainment Services, 1015 N. Hollywood Way #101, Burbank, CA 91505; 818-842-9119; Fax: 818-842-9568. Web: http://www.acreativegroup.com/ces.

UPP Entertainment Marketing, 3401 Winona Avenue, Burbank, CA 91504-2549; 818-526-0111; Fax: 818-526-1466. Email: info@upp.net. Web: http://www.upp.net.

Response, Thomas Haire, Editor, Advanstar Communications, 201 Sandpointe Avenue #600, Santa Ana, CA 92707; 714-513-8850; 800-854-3112; Fax: 714-513-8482. Email: thaire@advanstar.com. Web: http://www.responsemag.com. No longer just focused on TV marketing but now also includes web marketing and other promotions.

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1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other publishers and authors have marketed their books.

“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader

May, 2006. 704-page softcover. $27.95. ISBN: 0-912411-49-X.

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