1001 Ways to Market Your Books: Books on Publishing

Bibliography of Books on Writing, Publishing, Marketing, and Publicity

by John Kremer

author of 1001 Ways to Market Your Books

1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other publishers and authors have marketed their books.

“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader

May, 2006. 704-page softcover. $27.95. ISBN: 0-912411-49-X.

The following books are the major resources used in writing this book. For books published by Open Horizons, call 575-751-3398 or order via the order form on this website.

If you'd rather place your orders online with a great independent bookseller, click here: Powell's Bookstore. Book titles that are bolded and underlined may be ordered direct from Amazon.com by clicking on the title.

Able, Linda, Complete Publishing Resource Manual (Gainesville, FL: Florida Academic Press, 2000), softcover, 280 pages, $22.95. Features a 180-page bibliography, 2,000-word glossary, and a resource section of printers, review outlets, and vendors.

Alden, Chevy, How to Write, Publish & Sell Your Own Aviation Books (Pembroke Pines, FL: 1998), softcover, 346 pages, $21.95. A guide to self-publishing aviation books.

Alexander, Kwame, Do the Write Thing: Seven Steps to Publishing Success (Manisy Willow Books, 2002), hardcover, 144 pages, $17.95.

Allen, Debbie, Confessions of Shameless Self Promoters (Tempe, AZ: 2001), softcover. Stories from a number of self-promoters.

American Book Trade Directory, hardcover, 1,800 pages, $275.00.

American Library Directory, two volume hardcover, 3,380 pages, $299.00.

Anderson, Suzanne, Self-Publishing in Canada: A complete guide to designing, printing and selling your book (Duncan, BC: Half Acre Publishing, 2004).

Appelbaum, Judith, How to Get Happily Published, Fifth Edition (New York: HarperCollins, 1998), softcover, 380 pages, $14.00.

Appelbaum, Judith, and Florence Janovic, The Writer's Workbook (Wainscott, NY: Pushcart Press, 1991), softcover, $15.95.

Arnold, George, Bestseller: A Must-Read Author's Guide to Selling More of Your Books (Eakin Press, 2003).

Atchity, Ken, How to Publish Your Novel: A Complete Guide to Making the Right Publisher Say Yes (Garden City NY: Square One), softcover, 284 pages, $18.95.

AV Market Place, softcover, 1,700 pages, $189.00.

Baker, Bob, Self-Publishing Success Secrets 101 (St. Louis, MO: Full-Time Author, 2007), ebook pdf and mp3 audio, $19.95.

Bennett, Hal Zina, Writing Spiritual Books: A Best-selling Writer's Guide to Successful Publication (Ocean Publishing, 2004), softcover, $13.95.

Bernard, André, Now All We Need Is a Title (New York: Norton, 1996), hardcover, $15.95.

Blanco, Jodee, The Complete Guide to Book Publicity, 2nd Edition (New York: Allworth Press, 2004), softcover, 291 pages, $19.95. Blanco has worked on many bestsellers, including Barbara DeAngelis's Secrets about Men Every Woman Should Know and Michael Reagan's On the Outside Looking In. While updated, the book is still very weak on Internet publicity, but great on author tours.

Become an Instant Guru — In this 6-audio CD program, Bob Bly shares proven, pragmatic methods you can use to quickly and easily become the recognized authority in your field in as little as 90 days. You can master the art of being a guru in about a week of listening in your car. Cost: $97. Includes two free $29 reports: How to Write a Book and Get It Published and How to Do Your Own Public Relations.

17 Secrets the World’s Most Successful Marketers Know That Other Marketers Probably Don’t — This report from Bob Bly describes how to convince skeptical buyers, how to increase response by up to 1,000%, create a powerful unique selling proposition, and more. Cost: $29.

Write and Grow Rich — In this new manual, Bob Bly describes how to make as much as $100,000 per year as a freelance writer working from the comfort of your home. He shares dozens of his best strategies for starting and running a freelance writing business. Cost: $29.

Blog to Book Project: How to Use a Blog to Create a Book in 90 Days or Less — This self-paced self-study program was created by The Blog Squad to help you get a book written fast and start marketing it as you write it. Provides all the ins and outs about blogging, including key tips to publishing an effective blog. Also includes promotion of your blog to The Blog Squad network. Cost: $297. You can, of course, also sign up for their ProBlogger program that includes their help in setting up a blog and making it work. That costs a lot more, but if you need hand holding to get it done, they can help.

Bodian, Nat, Book Marketing Handbook, Volumes One and Two (New York: R. R. Bowker, 1980), hardcover. Volume Two. Great books now out of print. Focused on direct marketing of professional and scholarly titles.

Bodian, Nat, Publishers Direct Mail Handbook (Phoenix, AZ: Oryx Press, 1985), hardcover.

Bodian, Nat, How to Choose a Winning Title (Phoenix, AZ: Oryx Press, 1989), softcover.

Bodian, Nat, The Joy of Publishing: Fascinating Facts, Anecdotes, Curiosities, and Historic Origins about Books & Authors (Taos, NM: Open Horizons, 1996), hardcover, 256 pages, $19.95. Web: http://www.bookmarket.com. Tells the history of book publishing in anecdotal format. Some great marketing insights are hidden within these stories.

Bolme, Sarah, Your Guide to Marketing Books in the Christian Marketplace (Charlotte, NC: 2006), softcover, 185 pages, $17.99. The director of the Christian Small Publishers Association features marketing info specifically for the Christian marketplace. Full of resources for selling Christian books. Incredibly useful.

Bowerman, Peter, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living (Atlanta, GA: Fanove Publishing, 2007), softcover, 294 pages, $19.95. Perhaps the best book on self-publishing today. Certainly a new rival to Dan Poynter's Self-Publishing Manual.

Bowerman, Peter, The Well-Fed Writer (Atlanta, GA: Fanove Publishing), softcover

The Bowker Annual Library and Book Trade Almanac, softcover, 861 pages, $199.00.

Brabec, Barbara, Make It Profitable! How to Make Your Art, Craft, Design, Writing, or Publishing Business More Efficient, More Satisfying, and More Profitable (New York: M. Evans, 2000), softcover, 304 pages, $16.95. Learn how to make your self-publishing business easier and more profitable for you.

Brown, Paul, Publishing Confidential: The Inside Guide to What It Really Takes to Land a Nonfiction Book Deal (New York: AMACOM, 2004), softcover, 180 pages, $14.95.

Burby, Liza, How to Publish Your Children's Book: A Complete Guide to Making the Right Publisher Say Yes (Garden City NY: Square One), softcover, 268 pages, $17.95.

Burgett, Gordon, Publishing to Niche Markets (Santa Maria, CA: Communications Unlimited, 1995), softcover, $14.95.

Burgett, Gordon, Self-Publishing to Tightly-Targeted Markets (Santa Maria, CA: Communications Unlimited, 1989), softcover.

Burns, Eric, The Joy of Books: Confessions of a Lifelong Reader (Buffalo, NY: Prometheus Books, 1995), $24.95.

Byers, Judith, Words on Tape: How to Create Profitable Spoken Word Audio on Cassettes and CDs (Denver, CO: AudioCP Publishing, 1997), softcover, 220 pages, $27.95. The complete guide to creating books on audiotapes. Good work.

Byle, Ann, The Making of Christian Bestseller: An Insider's Guide to Christian Publishing (2006).

Camacho, Austin, Successfully Marketing Print-on-Demand Fiction (West Conshohocken, PA: Infinity Publishing, 2003), softcover, 124 pages, $14.95.

Caputo, Tony, How to Self-Publish Your Own Comic Book (New York, NY: Watson-Guptil), softcover, $19.95.

Cardoza, Avery, The Complete Guide to Successful Publishing (New York, NY: Cardoza Publishing, 1995), softcover, $19.95.

Carter, Robert, editor, Trade Book Marketing (New York: Bowker, 1983), softcover.

Castle, Lana R., Style Meister: The Quick-Reference Custom Style Guide (Austin, TX: Castle Communications), softcover. A wonderful guide to style, it answers your every question on word use.

Celebrity Book Endorsements Toolkit — This bonus-packed toolkit from Jordan McAuley provides you with all the information you need, step-by-step, to get celebrity endorsements or blurbs for your book, idea, service, cause, or other product. Includes a free 60-day membership in the Contact Any Celebrity database (see below). Cost: $97. Includes two bonus reports from John Kremer on getting testimonials.

Celebrity Causes Database — This online membership database from Jordan McAuley lists which celebrities contribute time and/or money to various causes. If you're looking for a celebrity to give you a testimonial, write a foreword to your book, co-write a book with you, interview for a teleseminar, or join in your marketing campaign, here is the place to look. Find celebrities who are passionately involved with children, animals, various medical conditions, the environment, social issues like Darfur, and more. You can take a 7-day test-drive for only $1.00 or get an entire year's access for only $197.

Chamberlain, Marshall, Creative Self-Publishing in the World Marketplace (Grace Books, 2004).

Chambers, Larry, Credibility Marketing: Build Your Business by Becoming a Recognized Expert (Chicago: Dearborn Trade, 2002), softcover, 241 pages, $18.95.

Chandler, Stephanie, From Entrepreneur to Infopreneur: Make Money with Books, E-Books, and Information Products, ebook

Ciaravino, Helene, How to Publish Your Poetry: A Complete Guide to Finding the Right Publishers for Your Work (Garden City NY: Square One), softcover, 192 pages, $15.95.

Cole, David, The Complete Guide to Book Marketing (New York: Allworth Press, 1999), softcover, $19.95. At 288 pages, the title is obviously misleading (given that 1001 Ways to Market Your Books has 704 pages and I know it's not complete). Still, it can serve as a useful adjunct to my book, especially with its sample press releases, direct mail letters, and pitch letters.

Coleman-Willis, Linda, A Complete Guide to Selling Books for the Self Published Author (Coleman-Willis, 2004), softcover, $29.95.

Contact Any Celebrity — This database from Jordan McAuley allows you to find the best mailing address, manager, publicist, and production company for more than 54,000 celebrities around the world. Includes phone and fax numbers plus email addresses for each celebrity's representative. You can get a monthly subscription to this database so you always have easy access to the important celebrities you want to reach. You can take a 7-day test-drive for only $1.00 or get a full year's access for only $197.

Corwin, Stanley J., How to Become a Bestselling Author (Cincinnati: Writer's Digest Books, 1984), hardcover.

Crawford, Antonio; Kris Kiler; and Glenda Powell, 101 Ways to Generate Top Book Sales (Top Book Sales, 2007), softcover, 104 pages, $16.95.

Crawford, Tad, Business and Legal Forms for Authors and Self-Publishers, Revised Edition (New York, NY: Allworth Press, 2000), softcover and CD-ROM, $19.95. Includes literary agent contract, book publishing contract, licensing contracts, privacy release, permission form, plus contracts with printers, sales reps, and distributors. Great resource.

Crawford, Tad, and Tony Lyons, The Writer's Legal Guide (New York, NY: Allworth Press, 1996), softcover, $19.95.

Cullins, Judy, Drastically Increase Web Traffic and Sales (Skills Unlimited, 2004), PDF ebook

Cullins, Judy, How to Submit Articles to Top Web Sites: Step by Step (Skills Unlimited, 2004), PDF ebook

Cullins, Judy, 10 Non-Techie Ways to Market Your Book Online (Skills Unlimited, 2003), PDF ebook

Write Your eBook Or Other Short Book Fast — This ebook by Judy Cullins shows you how to write a book fast with minimal effort. Cost: $24.95.

Curtis, Richard, The Business of Publishing: An Insider's View of Current Trends and Tactics (New York, NY: Allworth Press, 1998), softcover, 207 pages, $18.95. This book calls for an industry-wide reformation of the way books are merchandised and royalties are paid. A needed call for reform!

Curtis, Richard, and William T. Quick, How to Get Your E-Book Published (Cincinnati, OH: Writer's Digest Press, 2002), softcover, 256 pages, $16.99.

Become a Professional Cartoonist — World-famous cartoonist Lou Darvas shows you how. Just follow 12 simple steps and get published and paid within three months, guaranteed.

Write Any Book in Just 28 Days or Less — This course by Nick Daws teaches you how to create a book in 28 days or less, working less than one hour per day. That means fast. Novelists alert: This course is designed to help both the fiction author and the nonfiction author. Cost: $49.95.

Dean, Athena, You Can Do It! A Guide to Christian Self-Publishing (Winepress Publishing, 1998), softcover, 144 pages, $9.99.

Deval, Jacqueline, Publicize Your Book! An Insider's Guide to Getting Your Book the Attention It Deserves (New York: Perigee, 2003), softcover, 308 pages, $15.95.

Dillehay, James, Your Guide to Ebook Publishing Success (Warm Snow Publishers, 2001), softcover, 160 pages, $16.95.

Directory of Editors, 32nd Edition (Paradise, CA: Dustbooks, 2001), softcover, $23.95.

Directory of Poetry Publishers, 17th Edition (Paradise, CA: Dustbooks, 2001), softcover, $23.95.

Drenth, Tere Stouffer, Bookselling for Dummies (New York: Wiley, 2003), softcover, 224 pages.

Duffy, Julie, 21st Century Publishing: An Author's Introduction to Print On-Demand Book Publishing (2002), ebook, $10.95.

Dunn, Kathi; Ron Hobart; Susan Kendrick; and Graham van Dixhorn, Cover That Book: Insider Secrets for Writing and Designing a Bestselling Book Cover (WI: Dunn+Associates Design, 2005), 2 CDs plus PDFs, $79.00. Among other things, this package features 11 ways a book cover can make or break a book, 13 tips for coming up with great titles, the art of back cover copywriting, and much more.

Dunn, Michelle, Mosquito Marketing for Authors (2007).

Dupont, Luc, 1001 Advertising Tips (Quebec, Canada: White Rock Publishing, 1999), softcover, $19.95. Tip after tip after tip on advertising. I use this book as an ideal stimulator. Great sections on headlines that get results, copy that sells, effective typefaces, comparative advertising, and effects of repetition.

D'Vari, Marisa, Building Buzz: How to Reach and Impress Your Target Audience (2005).

Eckstut, Arielle, and David Sterry, Putting Your Passions into Print (2005).

Create and Publish Your Book Now — Discover how to create, write, produce, publish and promote your own book to bestseller status in 90 days or less with this program from Elsom Eldridge and Mark Hendricks. Cost: $197 if you click on the link or image above (that saves you $100).

Emerick, Anne, Could You, Should You Self-Publish a Picture Book? (Ferndale, WA: Aboon Books, 2005), ebook.

Evans, Tonya, and Susan Bordan Evans, Literary Law Guide for Authors (Philadelphia: FYOS Entertainment, 2003), 192 pages, softcover with CD, $19.95. This book is a short useful book for authors and publishers. It's not encumbered with too much legalese but gets you to the point quickly. I've always admired the book and its authors.

Eyman, Carol Luers, How to Publish Your Newsletter: A Complete Guide to Print and Electronic Newsletter Publishing (Garden City NY: Square One), softcover, 268 pages, $19.95.

Feldman, Elane, The Writer's Guide to Self-Promotion and Publicity (Cincinnati, OH: Writer's Digest Books, 1990).

Floyd, Elaine, Marketing with Newsletters (St. Louis, MO: Newsletter Resources, 1997), softcover, $29.95.

Everything You Should Know about Publicity, Publishing, and Building a Platform — If you want to learn from a master book publicist all the techniques that have worked for her for more than twenty years, Arielle Ford offers an intensive PR course for new authors. She was the book publicist for many bestselling authors, including Jack Canfield, Mark Victor Hansen, Deepak Chopra, Debbie Ford, Neale Donald Walsch, etc. Only $497 plus shipping.

Frishman, Rick, and Jill Lublin, Networking Magic (Avon, MA: Adams Media, 2004), softcover, 264 pages, $12.95. Use this book to make connections and create new relationships. My testimonial: All of marketing, all of business, can be broken down to one thing: creating relationships — or, as I like to put it, making friends. If you haven't figured out how to make friends yet, read this book. It could change your life in a very good way.

Fry, Patricia, A Writer's Guide to Magazine Articles for Book Promotion and Profit (Ojai, CA: Matilija Press, 2000), softcover, 70 pages, $6.50.

Fry, Patricia, Over 75 Good Ideas for Promoting Your Book (Ojai, CA: Matilija Press, 2000), softcover, 100 pages, $6.50

Gallagher, Patricia, Editor, For All the Write Reasons (Worcester, PA: Young Sparrow Publishing, 1992), softcover.

Gaughen, Barbara, and Ernest Weckbaugh, Book Blitz: Getting Your Book in the News (Burbank, CA: Best-Seller Books, 1994), softcover, $12.95.

Geiser, Elizabeth, Editor, The Business of Book Publishing (Boulder, CO: Westview Press, 1985).

Gelb, Eric, Book Promotion Made Easy: Event Planning, Presentation Skills & Product Marketing (Woodmere, NY: Career Advancement Center, 2000), softcover, 66 pages, $12.00. A detailed primer on how to design, promote, and present an event for your book, whether at a bookstore, corporation, or other venue. It should help you get more bookstore events and more return invitations.

Gertler, Nat, and Steve Lieber, The Complete Idiot's Guide to Creating A Graphic Novel (New York: Alpha, 2004).

Gillin, Paul, The New Influencers: A Marketer's Guide to New Social Media (Sanger, CA: Quill Driver Press, 2007), hardcover, 238 pages, $25.00. Features lots of great stories, examples, and tips on how to use the new Internet social media: blogs, podcasts, videos, wikis, etc.

Glenn, Peggy, Publicity for Books and Authors (Huntington Beach, CA: Aames-Allen, 1984). A great book for its time, but now out of date and probably out of print.

Gold, Jerome, Publishing Lives: Interviews with Independent Book Publishers in the Pacific Northwest and British Columbia (Black Heron Press, 1995), softcover, $22.95.

Glossbrenner, Alfred, and Emily Glossbrenner, About the Author: The Passionate Reader's Guide to the Authors You Love, Including Things You Never Knew, Juicy Bits You'll Want to Know, and Hundreds of Ideas for What to Read Next (San Diego, CA: Harvest Books, 2000), softcover, 320 pages, $16.00.

Goodheart, Ann, Alleviating Prepress Anxiety: How to Manage Your Print Projects for Savings, Schedule and Quality (Leaping Antelope Productions, 2002). “The book is a primer for the self publisher, writer or office professional who is a beginning desktop publisher. A quick, compact, inexpensive course on design and print, the book offers short case stories of everyday office problems with suggested solutions.”

Grossman, Mahesh, Write a Book Without Lifting a Finger (Santa Cruz, CA: 10 Finger Press, 2004), softcover, 170 pages, $19.95. This book describes how to hire and work with a ghostwriter, even if you are on a shoestring budget.

Speak on Cruise Ships: 8 Easy Steps to a Lifetime of Free Luxury Cruises — If you would like to travel to exotic destinations at no cost (with your spouse!) and sell some books at the same time, you should check out this information program by Daniel Hall. He provides the inside scoop on how to contact cruise ship lines, which lines are interested in what topics, and how to book speaking engagements for any trip you want to make via cruise ship. We're talking Love Boat experiences galore :)) Cost: Just $97. Neat.

Heffron, Jack, The Writer's Idea Workshop: How to Make Your Good Ideas Great (Cincinnati, OH: Writer's Digest Press, 2003), softcover, 256 pages, $15.95.

Henderson, Grace LaJoy, Writers Breakthrough: Steps to Copyrighting and Publishing Your Own Book (Raymore, MO: Inspirations, 2005), softcover, 67 pages

Herman, Jeff, Jeff Herman's Guide to Book Publishers, Editors, and Literary Agents: 2005 (Waukesha, WI: Kalmbach Publishing, 2005), softcover, 944 pages, $29.95..

Herman, Jeff, and Deborah M. Adams, Write the Perfect Book Proposal (New York, NY: John Wiley & Sons, 1993), softcover, $14.95.

Herman, Jeff; Deborah Levine Herman; and Julia Devillers, You Can Make It Big Writing Books (Rocklin, CA: Prima, 1999), softcover, 325 pages, $15.95.

Hernandez, Anthony, Marketing Your Books: A Holistic Approach (Ashland, OR: Dawnstar Books, 2003), softcover workbook and two videos, 80 pages. The workbook is a great tool for creating your book marketing plan. The video explains how to use the workbook and motivates you to use it.

Hill, Brian and Dee Power, The Making of a Bestseller: Success Stories From Authors and the Editors, Agents and Booksellers Behind Them (Chicago: Dearborn Trade, 2005). This new book features the results of 50 interviews with successful authors, publishers, agents, and book reviewers.

Holt, Robert, How to Publish, Promote, and Sell Your Own Book (New York: St. Martin's Press, 1985).

Horowitz, Shel, Grassroots Marketings for Authors and Publishers (Hadley, MA: AWM Books, 2007), softcover, 290 pages, $24.95. Shel is the ultimate frugal marketer. If you don't want to spend a lot of money marketing your books—but still want to sell a ton of books—read his book. He provides lots of doable ideas that don't cost a lot of money but can produce great results.

Horowitz, Shel, Principled Profit: Marketing That Puts People First (Hadley, MA: AWM Books, 2003), softcover, 160 pages, $17.50.

Howard-Johnson, Carolyn, The Frugal Editor (Glendale, CA: Red Engine Press, 2007), softcover, 208 pages, $18.95. Provides writers with information and tips to get their work ready for submission. It's practical and detailed.

Howard-Johnson, Carolyn, The Frugal Book Promoter: How to Do What Your Publisher Won't (Glendale, CA: Star Publish, 2004), softcover or e-book, 288 pages, $17.95.

Howry, Michelle, Editor, Agents, Editors, and You (Cincinnati, OH: Writer's Digest Press, 2002), softcover, 256 pages, $17.99.

Huenefeld, John, The Huenefeld Guide to Book Publishing, Fifth Edition (Lexington, MA: Mills-Sanderson, 1992).

Hupalo, Peter, How to Start & Run a Small Book Publishing Company (West Saint Paul, MN: HCM Publishing, 2002), softcover, 160 pages, $18.95.

International Directory of Little Magazines & Small Presses, 37th Edition (Paradise, CA: Dustbooks, 2001), softcover, $35.95; hardcover, $55.00.

International Literary Market Place 2003, softcover, 1,650 pages, $229.00. Features 10,800 international book publishers and literary agents as well as 1,200 major booksellers and book clubs and 1,500 libraries.

Jeffrey, Scott, and Dr. X, Everything You Need to Know to Become a Best-Selling Author (Kingston, NY: Creative Crayon Publishing, 2004), manual plus 10 CDs, $195.00. Dr. X is an anonymous CEO at a top ten publishing company. These CDs feature interviews with him on how to craft a winning book proposal, land a publishing contract, navigate the publishing process, get publicity, market your book, and create a results-oriented author website.

Jenkins, Jerrold, and Mardi Link, Inside the Best Sellers (Traverse City, MI: Rhodes & Easton, 1997), hardcover, $21.95.

Jenkins, Jerrold, and Anne Stanton, Publish to Win (Traverse City, MI: Rhodes & Easton, 1997), softcover, $20.00.

Jennison, Keith, The Best of Times (Marshall Jones, 1995), softcover, $14.95.

Johnson-Hall, Tamika, Publish & Market Your Christian Book in 10 Easy Steps (Leading Lady Publications, 2007), softcover, 165 pages, $19.99.

Jones, Daniel H., How to Write a Best-Seller While Keeping Your Day Job!: A Step-by-Step Manual of Success for Writers Who Want to Be Published But Don't Have the Time (New York: i-Universe, 2002), softcover, 55 pages. Offers a brief description of how and why to publish a book via POD. It really doesn't talk about how to create a bestseller.

Joseph, Richard, Bestsellers: Top Writers Tell How (United Kingdom: Summersdale Publishers, 1997), hardcover, $25.95.

Jud, Brian, Beyond the Bookstore: How to Sell More Books Profitably to Non Bookstore Markets (New York: Reed Press, 2003), hardcover with CD-Rom, 211 pages, $49.95.

Jud, Brian, You're on the Air (Avon, CT: Marketing Directions, 1996), 90-minute video, $89.95 (includes two books below).

Jud, Brian, It's Show Time (Avon, CT: Marketing Directions, 1996), softcover, $19.95.

Jud, Brian, Perpetual Promotion (Avon, CT: Marketing Directions,1996), softcover, $19.95.

Media-Savvy-to-Go Publicity Toolkit — This program of ebooks and audio by Nancy Juetten teaches you all the basics of getting publicity, including how to pitch an article the media can't resist, 50 powerful publicity boosters, 97 ways to profit from free publicity, and more. Includes a great workbook to get you going. Cost: $87 via download or $97 for the printed version.

Kahle, Peter V.T., and Melanie Workhoven, Naked at the Podium: The Writer's Guide to Successful Readings (Seattle, WA: 74th Street Productions, 2001), softcover, $15.95.

Kavka, Dorothy, and Dan Heise, The Successful Self-Publisher: Produce and Market Your Own Best-Seller (Louisville, KY: Evanstan Publishing, 1995), softcover, $19.50.

Kawa-Jump, Shirley, How to Publish Your Articles: A Complete Guide to Making the Right Publication Say Yes (Garden City NY: Square One), softcover, 352 pages, $17.95.

The Ultimate Book Cover Makeover Clinic — Before creating a bestseller, you have to do two things: 1) Write a good book, and 2) Design a pick-up-able book, with a great title, back cover sales copy, and pull-the-customer-in cover design. The Cover That Book double-CD learning system by Susan Kendrick features complete, start-to-finish writing and design steps, strategies, and tips to turn your expertise into award-winning, income-producing books and info products. Also includes a 30-minute phone consultation, members-only telecoaching, and The Ultimate Book Cover Makeover teleclinic. Cost: $197.

Kent, Peter, Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site (Lakewood, CO: Top Floor Publishing, 1998), softcover. A great guide to building a web site, easy to read, fun to follow. Also effective.

Kent, Peter, and Tara Calishain, Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online (Lakewood, CO: Top Floor Publishing, 1999), softcover, 432 pages, $29.95. A most readable guide to marketing your books, company, and web site online. Perhaps the best out there.

Kirsch, Jonathan, Kirsch's Handbook of Publishing Law (Los Angeles, CA: Acrobat Books, 1995), softcover, $21.95. The best book on book publishing law for the independent book publisher.

Kirsch, Jonathan, Kirsch's Guide to the Book Contract (Los Angeles, CA: Acrobat Books, 1999), softcover, $19.95. This book provides a model book contract with a clause-by-clause breakdown of a typical contact. Also includes tips for both authors and publishers in negotiating a fair contract.

Korda, Michael, Another Life (New York: Random House, 1999), softcover, 530 pages. A memoir of life in book publishing, as an author and editor.

Korda, Michael, Making the List: A Cultural History of American Bestseller 1900-1999 (New York: Barnes & Noble, 2001), hardcover, 256 pages, $20.00. Offers a short introduction and then reproductions of 100 annual bestseller lists from The Bookman and Publishers Weekly.

Kremer, John, Catalog Sales Database (Taos, NM: Open Horizons, 2007), database, $30.00. Web: http://www.bookmarket.com/databases.html. Features A Common Reader, Harriet Carter, Edmunds Scientifics, The Pyramid Collection, Delta Education, Bas Bleu, Eldersong, Orvis, Gardener's Supply, Williams-Sonoma, F.A.O. Schwartz, Potpourri, Hacker Art Books, Murder Ink, The Stitchery, 800-CEO-READ, and 1,290 other mail order catalogs that sell books and tapes, with buyer's name, address, phone, fax, email, etc. Also includes subject specialties. Plus, it includes the buying offices for 30 specialty chain store operations (Toys R Us, Family Christian Stores, Hobby Lobby Creative Centers, Media Play, REI, Target, Paradies, etc. A work in progress. Now sell 10, 100, 1000, or more copies in one shot by selling to mail order catalogs and chain stores. The database comes as a data file (your choice of Microsoft Access, Excel, d-Base, comma-delimited ascii, or tab-delimited ascii). The data file format does require that you know how to use a database program. You can also get the report as a plain text file for use with any word processing program.

Kremer, John, Celebrate Today (Taos, NM: Open Horizons, 1995), softcover, $9.95. Web: http://www.celebratetoday.com.

Kremer, John, Celebrate Today Special Events Data File (Taos, NM: Open Horizons, 2008), database, $30.00. Web: http://www.celebratetoday.com.

Kremer, John, The Complete Direct Marketing Sourcebook (New York: John Wiley & Sons, 1992), softcover, $24.95. Out of print.

Kremer, John, Do-It-Yourself Book Publicity Kit (Taos, NM: Open Horizons, 2007), kit, $30.00. Web: http://www.bookmarket.com.

Kremer, John, Foreign Book Distributors, Wholesalers, & Sales Reps (Taos, NM: Open Horizons, 2007), report, $30.00. Web: http://www.bookmarket.com. This HTML report features more than 300 companies that provide foreign sales representation and distribution. This report also includes a sample foreign distribution contract.

Kremer, John, and Dan McComas, High Impact Marketing on a Low Impact Budget (Rocklin, CA: Prima Publishing, 1997), softcover, $14.00. Out of print.

Kremer, John, Editor, Kremer 100 PR Newsletter (Taos, NM: Open Horizons, 2007), newsletter, $52.00 per year. Web: http://www.bookmarket.com.

Kremer, John, Learning Centers Database (Taos, NM: Open Horizons, 2007), database, $15.00. Web: http://www.bookmarket.com/databases.htm. Features the Learning Annex, Open University, Baywinds, Colorado Free University, Fun Ed, Discover U, Learning Tree University, Knowledge Shop, and 150 other places where you or your authors can speak and teach for a fee. A great resource for authors and speakers. The database comes as a data file (your choice of Microsoft Access, Excel, d-Base, comma-delimited ascii, or tab-delimited ascii). The data file format does require that you know how to use a database program. You can also get the report as a plain text file for use with any word processing program.

Kremer, John, Public Libraries Database (Taos, NM: Open Horizons, 2007), database, $40.00. Web: http://www.bookmarket.com/databases.htm. Features the top 2,300 general U.S. public libraries, with library and address only. No phones, faxes, or emails. Can be addressed to any department. The database comes as a data file (your choice of Microsoft Access, Excel, d-Base, comma-delimited ascii, or tab-delimited ascii). The data file format does require that you know how to use a database program. You can also get the report as a plain text file for use with any word processing program.

Kremer, John, Literary, Subsidiary, & Foreign Rights Agents (Taos, NM: Open Horizons, 2007), report, $30.00. Web: http://www.bookmarket.com. This HTML report includes more than 1,440 literary agents, including 300+ agents that sell foreign rights and another 50 or so that handle subsidiary rights sales. This report also includes a sample foreign rights contract.

Kremer, John, 1001 Ways to Market Your Books, 6th Edition (Taos, NM: Open Horizons, 2006), softcover, $27.95. Web: http://www.bookmarket.com.

“If you want to sell 108,000,000 books like we have, read and use this book.” — Mark Victor Hanson and Jack Canfield, New York Times bestselling authors of the Chicken Soup for the Soul series

Kremer, John, Top 700 Independent Bookstores (Taos, NM: Open Horizons, 2007), database, $40.00. Web: http://www.bookmarket.com/top500.htm. Actually features the names, addresses, buyers, phones, faxes, emails, web sites of more than 650 top independent general-interest bookstores. The database comes as a data file (your choice of Microsoft Access, Excel, d-Base, comma-delimited ascii, tab-delimited ascii, or plain text). The data file format does require that you know how to use a database or word processing program. If you want to sell more books through bookstores, use this database to let the best independents know about your on-going publicity, reviews, author interviews, and other promotions. Also use this database to set up author events as you travel around the country.

Kremer, John, The Self-Publishing Hall of Fame (Taos, NM: Open Horizons, 2007), softcover, $20.00. Also an ebook for $20.00.

Laermer, Richard, Full Frontal PR: Getting People Talking about You, Your Business, or Your Product (New York: Bloomberg Press, 2002), hardcover, 240 pages, $24.95.

Lamb, Sandra E., How to Write It: A Complete Guide to Everything You'll Ever Write (Berkeley, CA: Ten Speed Press, 2001), softcover, $19.95. How to write everything except books.

Landon, Hal, Secrets of Producing and Selling Successful Videos: How to Make Money with DVDs and Streaming Video (Bristol, RI: Oak Tree Press), softcover, 324 pages, $19.95.

Lant, Jeffrey, How to Make a Whole Lot More Than $1,000,000 Writing, Publishing, and Selling How-To Information (Cambridge, MA: JLA Associates, 1989), softcover, $40.00.

Lant, Jeffrey, The Unabashed Self-Promoter's Guide (Cambridge: JLA Associates, 1983), softcover, $30.00.

Leal, Carmen, You Can Market Your Book (Phoenix, AZ: ACW Books, 2003), softcover, 249 pages, $15.00.

Lem, Dean Philip, Graphics Master 6 (Kihei, HI: Dean Lem Associates, 1996), hardcover, $74.50.

Lepionka, Mary Ellen, Managing Your Authors (Gloucester MA: Atlantic Path Publishing, 2005)

Lepionka, Mary Ellen, Writing and Developing Your College Textbook (Gloucester MA: Atlantic Path Publishing, 2003)

Lepionka, Mary Ellen, Writing and Developing College Textbook Supplements (Gloucester MA: Atlantic Path Publishing, 2004)

Levin, Martin, Be Your Own Literary Agent: The Ultimate Insider's Guide to Getting Published, 3rd Edition (Berkeley: Ten Speed Press), softcover, 256 pages, $15.95.

Levin, Michael, Writer's Internet Sourcebook (San Francisco: No Starch Press, 1997), softcover, 280 pages, $1895. Features more than 500 Internet-related web sites. Check http://www.nostarch.com to see if they have a later edition.

Levine, Michael, A Branded World: Adventures in Public Relations and the Creation of Superbrands (New York: Wiley, 2003), hardcover, 254 pages, $27.95.

Levinson, Jay Conrad; Rick Frishman and Michael Larson, Guerilla Marketing for Writers (Cincinnati OH: Writer's Digest Books, 2000), softcover, 292 pages, $14.99.

Levinson, Jay Conrad; Rick Frishman and Jill Lublin, Guerilla Publicity (Avon MA: Adams Media, 2002), softcover, 304 pages, $12.95. As with anything in this Guerilla series, this book is one of the best books on PR.

Literary Market Place 2003, 2-volume softcover, 2,149 pages, $299.00. The directory of the American book publishing industry, featuring 14,500 listings of publishers, printers, suppliers, and more.

Lutz, Dick, Before You Self-Publish (Salem OR: Dimi Press, 2002), softcover, $5.00.

Mackenzie, Linda, How to Self-Publish and Market Your Personal Growth Book, softcover, 128 pages, $12.95.

Write a Book in 14 Days — Have you ever wanted to write a book, fiction or non-fiction, but you just couldn’t get started, or didn’t have the time, or couldn’t think of a plot, or didn’t think you had anything important to say, or didn’t think you had the writing talent? Here is a program by Steve Manning that is designed to help you write your book in as little as 14 days. There’s even a free email course that gets you started fast.

Marx, Jeffrey, Intent to Sell: Marketing the Genre Novel (Deadly Alibi Press, 2002), softcover, $18.99.

Masterson, Pete, Book Design and Production (Aeonix Publishing, 2005), softcover, 320 pages, $29.95.

Mathis, Mark, Feeding the Media Beast: An Easy Recipe for Great Publicity (Purdue University Press, 2002), hardcover, 304 pages, $24.95. Features the 12 rules of the publicity game.

McAuley, Jordan, The Celebrity Black Book, 2007 Deluxe Edition (Los Angeles, CA: Mega Niche Media, 2007), softcover, 759 pages, $75.00. If you want to find any of the top celebrities in today's world (movie and TV stars, musicians, athletes, politicians, authors, supermodels, directors, producers, artists, and more -- 55,000 celebrities in all -- this book provides a key contact address. Unfortunately, no phone numbers or emails. But I bet some of that info is available at their website: http://www.contactanycelebrity.com.

Celebrity Book Endorsements Toolkit — This bonus-packed toolkit from Jordan McAuley provides you with all the information you need, step-by-step, to get celebrity endorsements or blurbs for your book, idea, service, cause, or other product. Includes a free 60-day membership in the Contact Any Celebrity database (see below). Cost: $97. Includes two bonus reports from John Kremer on getting testimonials.

Celebrity Causes Database — This online membership database from Jordan McAuley lists which celebrities contribute time and/or money to various causes. If you're looking for a celebrity to give you a testimonial, write a foreword to your book, co-write a book with you, interview for a teleseminar, or join in your marketing campaign, here is the place to look. Find celebrities who are passionately involved with children, animals, various medical conditions, the environment, social issues like Darfur, and more. You can take a 7-day test-drive for only $1.00 or get an entire year's access for only $197.

McCutcheon, Marc, Damn! Why Didn't I Write That? How Ordinary People are Raking in $100,000.00 or More Writing Nonfiction Books (Sanger, CA; Quill Driver Press, 2001), softcover, 260 pages.

Mettee, Stephen Blake, The Fast-Track Course on How to Write a Non-Fiction Book Proposal (Sanger, CA: Quill Driver Press, 2001), softcover, 130 pages, $12.95.

Mettee, Stephen Blake, editor, The Portable Writers' Conference (Sanger, CA: Quill Driver Books, 1997), softcover, $19.95.

Meyer, Steve, So You Want to Self-Publish (Garrison, IA: Meyer Publishing, 1997), softcover, $14.95.

Miller, Harold T., Publishing: A Leap from Mind to Mind (Denver, CO: Fulcrum Publishing, 2003), hardcover, 336 pages, $27.95. Tells the story of Houghton Mifflin from the end of World War II through the 1990s, with a special emphasis on their textbook and children's books divisions. Also includes tips on what a good children's book should contain.

Miller, Stacey J., How to Market, Sell, Distribute, and Promote Your Book (SJ Miller Communications, 2006), ebook, $24.95

Monteleone, Tom, The Complete Idiot's Guide to Writing a Novel (New York: Alpha Books, 2004), softcover, 328 pages, $18.95.

Mordecai, Carolyn, Grumpy's Guide to Global Marketing for Books (Phoenix, AZ: Nittany Publishers, 2001) softcover, 208 pages, $21.95. The information in this book expands upon the information in my reports on Foreign Book Distributors, Wholesalers, and Sales Representatives and Literary, Foreign, and Subsidiary Rights Agents. Use this book to expand your book and rights sales to other countries around the world. A wonderful, but slightly dated book. My apologies for taking so long to point it out.

Morris, Gilbert, How to Write and Sell a Christian Novel (Phoenix, AZ: Write Now Publications), softcover, $12.00

Mykle, Robert, The Author Book Promotion Manual: How to Get Your Books into the Bookstores and off the Shelves (Lake Worth, FL: Aaron Publishing: 2003), softcover, 84 pages, $12.95. A very basic book promotion manual.

O'Connor, F.X., How to Market You and Your Book (Santa Barbara CA: Coure de Lion Books, 1996).

Ortman, Mark, A Simple Guide to Self-Publishing (Bellingham, WA: Wise Owl Books, 1995), softcover, $7.95.

Parinello, Al, On the Air: How to Get on Radio and TV Talk Shows and What to Do When You Get There (Hawthorne, NJ: Career Press, 1991).

Parkhurst, William, How to Get Publicity (New York: Times Books, 1985).

Peabody, III, Morgan, How to Get in Anywhere: The Expert's Guide to Party Crashing (New York: S.P.I. Books, 2002), softcover, 160 pages, $12.95. You want to learn more about networking? The first step is getting into the right places. This guide will help you make connections. A wonderfully entertaining guide to getting in the door.

Peric, T.S., Wacky Days! How to Get Millions of $$$ in Free Publicity by Creating a Real Holiday & Other Tactics Used by Media Experts (Cherry Hill, NJ: Gregson & Lestrade, Publishers, 2004), softcover, 250 pages, $19.95. A great little book featuring creative ideas for getting publicity for anything.

Perkins, Lori, The Insider's Guide to Getting an Agent (Cincinnati, OH: Writer's Digest Press, 1999), softcover, 240 pages, $16.99.

Perkins, Wayne, A Cheap and Easy Guide to Self-Publishing E-Books (Wayne F. Perkins Publishing, 2000), CD-Rom, 138 pages, $22.95.

Perlich, Martin, The Art of the Interview, 2nd Edition (New Paltz, NY: Empty Press, 2003), softcover, 147 pages.$17.95.

Pirillo, Chris, Poor Richard's E-mail Publishing: Creating Newsletters, Bulletins, Discussion Groups, and Other Powerful Communication Tools (Lakewood, CO: Top Floor Publishing, 1999), softcover, 334 pages, $29.95. This book will help you market your books and web sites 100 times better via email.

Pitts, Barbara Russell, and Mary Russell Sarao, The Everything Inventions & Patents Book: Turn Your Crazy Ideas into Money-Making Machines (Avon, MA: Adams Media, 2006), softcover, 289 pages, $14.95. A wonderfully designed step-by-step guide to turning ideas into marketable inventions.

Pitts, Barbara Russell, and Mary Russell Sarao, Inventing on a Shoestring Budget! (Dallas, TX: Second Sight Publishing, 2006), softcover, 218 pages, $15.00. Includes a 40-page resource directory and 15 coupons for various inventing services (which offers a great example of how to sell advertising in your book and still offer a great service to your readers).

Poe, Randy, Music Publishing: A Songwriter's Guide, Revised (Cincinnati, OH: Writer's Digest Press, 1997), softcover, 144 pages, $18.99.

Portzline, Larry, Bookstore Tourism: The Book Addict's Guide to Planning & Promoting Bookstore Road Trips for Bibliophiles and Other Bookshop Junkies (Harrisburg, PA: Bookshop Junkie Press, 2004), 104 pages, softcover, $10.00.

Powell, Takesha, The African-American Writer's Guide to Successful Self-Publishing (Phoenix, AZ: Amber Books, 2004), 146 pages, softcover, $14.95. The primary strength of this book is its lists of African-American bookstores, wholesalers, agents, and media.

Poynter, Dan, Book Fairs (Santa Barbara, CA: Para Publishing, 1986).

Poynter, Dan, The Self-Publishing Manual, 14th Edition (Santa Barbara, CA: Para Publishing, 2003), softcover, 432 pages, $19.95. The best book on self-publishing, bar none.

Poynter, Dan, Successful Nonfiction (Santa Barbara, CA: Para Publishing, 2000), softcover,144 pages, $14.95

Poynter, Dan, Writing Nonfiction: Turning Thoughts into Books (Santa Barbara, CA: Para Publishing, 2000), softcover, 156 pages, $14.95.

Poynter, James M., 90 Days to Your Book: Write, Self-Publish, and Start Selling Your Book in 90 Days (Leromi Publishing, 2005), softcover, 160 pages, $27.00.

Raccah, Dominique, and Jon Malysiak, How a Book Is Made: An Insider's Look at the Publishing Process, from Manuscript to Reader (Naperville, IL: Sourcebooks, 2003), softcover, 128 pages, $18.95. A behind-the-scenes look into how books are published. Raccah is the founder and publisher of Sourcebooks, one of the fastest growing independent publishers in the U.S.

Radke, Linda, Promote Like a Pro (Chandler, AZ: Five Star Publications, 2002), softcover, 192 pages, $19.95.

Reed, Kennette, From Idea to Author: How to Become Successfully Published (2008), ebook

Reiss, Fern, Kids Publish! (Newton, MA: Peanut Butter & Jelly Press, 2002), softcover, $18.95.

Reiss, Fern, The Publishing Game: Bestseller in 30 Days (Newton, MA: Peanut Butter & Jelly Press, 2002), softcover, $19.95. A day-by-day guide to promoting a book. Note: It really doesn't show you how to create a bestseller in 30 calendar days, but it does show how to do 30 days worth of promotion to build awareness for your book.

Reiss, Fern, The Publishing Game: Find an Agent in 30 Days (Newton, MA: Peanut Butter & Jelly Press, 2002), softcover, $19.95.

Reiss, Fern, The Publishing Game: Publish a Book in 30 Days (Newton, MA: Peanut Butter & Jelly Press, 2002), softcover, $19.95. The titles of Fern Reiss's 30 Days books are somewhat misleading. At first glance, you think, “Gosh, I can have a book out in one month,” but as you read the book, you begin to understand that 30 days means 30 days of your activity — those 30 days being spread out over as much as six months or a year. But the thing I like about these books are the ways they break down a process into discrete activities that can be completed within a unit of time. So, even people who work full time can publish a book in 30 days — although they might take 30 Saturdays to do it. These 30 Days books by Fern Reiss offer a viable way for people to complete what may appear at first glance to be an overwhelming job, one that few people would otherwise tackle. By breaking down time-consuming complicated processes into simpler discrete steps that can be completed in a day, Reiss has opened up the world of writing and publishing books to people who have full-time jobs or other responsibilities that give them little free time. Just think: If you write just one page a day, you can have a book in less than six months! What are you waiting for?

Richards, Pamela Spence, Marketing Books and Journals to Western Europe (Phoenix, AZ: Oryx Press, 1985).

Rochester, Larry, Book Publicity for Authors and Publishers (Fall River Mills, CA: Sunset Hill, 1992).

Rocks, Celia, and Dottie DeHart, 101 Publishing Tips for Speakers & Consultants (Pittsburgh, PA: Pittsburgh Professional Publishing, 2003), 118 pages, softcover, $12.95.

Rose, M. J., Buzz Your Book.

Rose, M. J., and Angela Adair-Hoy, How to Publish and Promote Online (New York: St. Martins, 2001), softcover, 224 pages, $13.95.

Rosenthal, Morris, Print-on-Demand Book Publishing: A New Approach to Printing and Marketing Books for Publishers and Self-Publishing Authors (Foner Books, 2004), softcover, 173 pages, $14.95.

Ross, Marilyn and Tom, Book Promotion and Marketing (Buena Vista, CO: Communication Creativity, 1988), audio tapes.

Ross, Marilyn and Tom, The Complete Guide to Self-Publishing, 4th Edition (Cincinnati: Writer's Digest Books, 2002), softcover, 521 pages, $19.99. The second-best book on self-publishing, more readable than Poynter's but not as complete.

Ross, Marilyn and Tom, Jump Start Your Book Sales (Buena Vista, CO: Communication Creativity, 1998), softcover, 320 pages, $19.95.

Ross, Michael, Publishing Without Borders: Strategies for Successful International Publishing (Denver: Xcellent Marketing, 2003), spiral bound, 96 pages, $24.95. A road map to buying and selling book rights around the world. How to work with agents, exhibit internationally, negotiate contracts, and develop long-term relationships.

Rutledge, Patrice-Anne, The Web-Savvy Writer: Book Promotion with a High-Tech Twist (Blue Sky Press, 2006), 248 pages, softcover, $19.95. In trying to include two testimonials on the front, she made the cover worse. Too bad. The book has good content, but the cover is now jumbled and the title and subtitle get lost in the mess. The original cover, I think, was far more effective.

Saal, Clea, The Clearly Confusing World of Self-Publishing and POD (Virtualbookworm.com Publishing, 2002), softcover, 184 pages, $13.95.

Salisbury, Linda and Jim, Smart Self-Publishing (Charlotte Harbor, FL: Tabby House, 2002), softcover, $16.95.

Sampson, Brent, Publishing Gems: Insider Information for the Self-Publishing Writer (Parker, CO: Outskirts Press, 2005), softcover, 82 pages, $9.95.

Sampson, Brent, Sell Your Book on Amazon (Parker, CO: Outskirts Press, 2007), softcover, 164 pages, no price on book. Provides much the same info as my section on selling to Amazon.com in 1001 Ways to Market Your Books, but provides more step-by-step details to carrying out the various possibilities.

Sander, Jennifer Basye, The Complete Idiot's Guide to Self-Publishing (Alpha, 2005), softcover, 336 pages, $18.95.

Sands, Katharine, Making the Perfect Pitch: How to Catch a Literary Agent's Eye (Waukesha, WI: The Writer Books, 2004), softcover, 288 pages, $18.95.

Sansevieri, Penny C., From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book! (New York, NY: Morgan James, 2006), softcover, 364 pages, $17.95.

Sansevieri, Penny C., No More Rejections: Get Published Today! (West Conshohocken, PA: Infinity Publishing, 2002), softcover, $14.95. How to use POD publishing to eliminate rejection slips.

Sansevieri, Penny C., Red Hot Internet Publicity (New York, NY: Morgan James, 2007), softcover, 205 pages, $17.95. Penny offers up-to-date, social networking, Internet marketing ideas that will boost the sales of your books.

Saunders, Karen, Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! (Aurora, CO: MacGraphics Services, 2006), ebook, $47.00. Provides great examples on how to change your marketing pieces to real sales pieces.

Sedge, Michael, Marketing Strategies for Writers (New York: Allworth Press, 1999), softcover. For authors who want to expand beyond book writing, this book provides lots of tips, techniques, and examples on how to build a writing career working with magazines, Internet sites, etc. Also tips on speaking, teaching, and other nonwriting but related businesses.

Sell Books by the Truckload — If you want to sell a truckload of books to catalogs, corporations, organizations, or other premium buyers, check this out. The live seminar last November cost $3,500. Their new Sell Books by the Truckload teleseminar series will cost only $1,997 to $2,497 depending on how much personalization you want.

Shatzkin, Lawrence, In Cold Type (New York: Houghton Mifflin, 1982).

Shatzkin, Lawrence, The Mathematics of Bookselling (Croton-on-Hudson, NY: Sun River Press, 1997), softcover, $10.00.

Shaw, Mark, Book Report: Publishing Strategies, Writing Tips, and 101 Literary Ideas for Aspiring Authors and Poets (Indianapolis, IN: Books for Life Foundation, 2003), softcover, 270 pages, $17.95.

Shepard, Aaron, Perfect Pages: Publishing with Microsoft Word, or Tips on Book Design, Page Layout, and Typesetting for Self Publishing, Desktop Publishing, and Print on Demand (Shepard Publications, 2006), softcover, 140 pages, $13.50.

Shur, Rudy, How to Publish Your Nonfiction Book: A Complete Guide to Making the Right Publisher Say Yes (Garden City NY: Square One), softcover, 252 pages, $16.95.

Silverman, Francine, Book Marketing from A-Z (West Conshohocken, PA: Infinity Publishing, 2005), softcover, $18.95. Compiles strategies from 300 authors, including advertising pros and cons to zero promotion.

Silverman, Franklin H., Self-Publishing Textbooks and Instructional Materials (Gloucester MA: Atlantic Path Publishing, 2004)

Silverman, Francine, Talk Radio for Authors (West Conshohocken, PA: Infinity Publishing, 2007), softcover, 338 pages, $17.95. A directory of radio shows around the U.S. and Canada, organized by subjects covered. Includes contact info and what the shows are looking for.

Simmons, Jerry, Inside the Business of Publishing

Sinclair, Gavin, Self-Publishing Fiction: From Manuscript to Bookstore and Beyond (Conover NC: Mainland Press, 2005), softcover or e-book, 214 pages, $19.95. For those who want more help with self-publishing fiction since most self-publishing and marketing books are targeted at nonfiction.

Sledge, Michael, Successful Syndication: A Guide for Writers and Cartoonists, (New York: Allworth Press 2000) softcover, 184 pages, $16.95. If you want to syndicate your knowledge and expertise, this book will help you to define your audience, find the right syndicate, or create your own. Also shows you how to submit columns, market your work, and deal with contracts and other business issues.

Small Press Record of Books in Print (Paradise, CA: Dustbooks, 2001), CD-Rom, $55.00.

Smith, Dana, Book Publishing Options for Authors (Coupland, TX: Texana Publishing, 2007), ebook, 12 pages, free download.

Spence, Linda, Legacy: A Step-by-Step Guide to Writing Personal History (Athens, OH: Swallow Press, 1997), softcover, 155 pages.

Spotlight Branding — This is a searchable online database featuring industry contacts for film, television and gaming to be used for product placement and branded entertainment opportunities. Nobody in the book world knows the power of product placement better than Matt Damon’s childhood neighbor. A single mention of his friend’s history book in Good Will Hunting has kept that book a consistent seller since the movie debuted. Cost: $549.

Stevenson, Cathi, How to Publish & Market Your eBook for Just $5 (Booklocker.com, 2002), ebook.

Fly High with Publicity in In-Flight Magazines — This 34-page report by publicity hound Joan Stewart teaches you how to get into the airline magazines, what sort of stories they look for, how to pitch them, working with freelance writers with existing magazine relationships, and more. Plus contact info for 43 in-flight magazines. Cost: $37. On the page the above link sends you to, you can also buy all 51 reports and interviews Joan offers for half price (cost: $287). Reports include writing letters to the editor, writing the perfect pitch letter, creating media kits on a shoestring, building a celebrity image, writing kick-butt news releases, running contests, using polls and surveys, 67 PR tips for speakers, creating an online media room, and much more. The collection is an incredible value.

How to Be a Media Darling and Generate Free Publicity — This multimedia series by Joan Stewart (and interviewees) teaches you how to build a PR plan, month to month, find story angles media will love, pitch ideas and follow up, extend your reach with online social media, use blogging and podcasting effectively, and how to target radio, TV, and print media. Bonuses include ten magic phrases the media love and 200 story ideas. Cost: $397.00.

Stokes, Penelope, The Complete Guide to Writing & Selling the Christian Novel (Cincinnati, OH: Writer's Digest Press, 1998), softcover, 256 pages, $14.95.

Stuart, Sally, Christian Writers' Market Guide 2004 (Shaw Books, 2004).

Suzanne, Claudia, This Business of Books: A Complete Overview of the Industry from Concept through Sales, 4th Edition (Tustin, CA: WC Publishing, 2003), softcover, 206 pages, $19.99.

Writer's Block: Stuck for words? Just sleep with your headphones. Enjoy unlimited creativity, with the new binaural beats CD from Bradley Thompson, designed exclusively for writers. Be one of the first to try it. Just $39.95.

Thompson, Dorothy, A Complete Guide to Promoting & Selling Your Self-Published eBook (Temperanceville, VA: Writer's Life Publications, 2006), ebook, 120 pages, $19.99.

Thompson, Dorothy, 101 Internet Radio Talk Shows to Promote Your Books (Temperanceville, VA: Writer's Life Publications, 2007), ebook

Unwin, Stanley, The Truth about Publishing (New York: Lyons & Burford, 1960), softcover, $17.95.

Van Yoder, Steven, Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, 2nd edition (Berkeley, CA: Bay Tree Publishing, 2007), softcover, 270 pages, $16.95. Features plenty of real-life stories on how to brand and publicize yourself, create an effective Web 2.0 site, and network to get more famous.

Vater, Rachel, Editor, 2003 Guide to Literary Agents (Cincinnati, OH: Writer's Digest Press, 2002), hardcover, 400 pages, $23.99.

Vault Career Guide to Book Publishing (Vault Career Library, 2004).

Walters, Dottie, and Lilly Walters, Speak and Grow Rich (Paramus NJ; Prentice Hall Press, 1997), softcover, 268 pages, $16.95. Jack Canfield says it best: “Speak & Grow Rich will cut 10 years from your professional speaking learning curve.”

Walters, Ray, Paperback Talk (Chicago: Academy Chicago Publishers, 1985), hardcover, $19.95.

Warren, Lissa Warren, The Savvy Author's Guide to Book Publicity (New York: Carroll & Graf, 2004), softcover, 251 pages, $14.00.

Waugh, Carol Ann, Creating Catalogs That Sell (Denver: Xcellent Marketing, 2003), spiral bound, 96 pages, $24.95. How to create catalogs, inside and out, with lots of examples taken from 18 educational publishers.

Webster, Richard, How to Write for the New Age Market (Saint Paul, MN: Llewellyn), softcover, 196 pages, $14.95.

Weber, Steve, Plug Your Book! Online Book Marketing for Authors (Falls Church, VA: Weber Books, 2007), softcover, 203 pages, $18.95. A wonderful guide to promoting your books via Amazon.com, blogs, YouTube, MySpace, Google, and more.

Whalin, W. Terry, Book Proposals That $ell: 21 Secrets to Speed Your Success (Phoenix, AZ: Write Now Publications, 2005), softcover, 182 pages, $14.00. A very good book on writing book proposals.

Whalin, W. Terry, Writing for the Christian Market (2007), ebook. Order at http://www.writingchristianmarket.com.

Proposal Secrets — This e-course by W. Terry Whalin is the MBA program for book authors looking to get a great book contract from a traditional publisher. Among other things, he answers the 50 most important questions authors have about writing book proposals, finding literary agents, and signing with a book publisher. The title isn't sexy enough to give you a true idea of how much Terry covers in this e-course. Someday I hope he comes up with a better title, or at least a good subtitle. Cost: $225.

Secrets of Proposals Teleseminar — This teleseminar features W. Terry Whalin and eight top editors and agents telling you all the secrets of why book proposals fail or succeed. When Terry first planned this teleseminar, he was really excited about talking to these important decision-makers. After completing the teleseminar, he was even more excited (if that was possible), because the quality of the teleseminar exceeded his (and my) expectations. Normally $99, Terry has allowed me to extend you a huge discount of $79 so the final cost is only $20.

Wilen, Lydia, and Joan Wilen, How to Sell Your Screenplay: A Realistic Guide to Getting a Television or Film Deal (Garden City NY: Square One), softcover, 320 pages, $17.95.

Williams, Thomas, Poet Power: The Practical Poet's Complete Guide to Getting Published (Venture Press, 1999), softcover, $29.95.

Woll, Thomas, Publishing for Profit: Second Edition (Tucson, AZ: Fisher Books, 1998), softcover, $24.95. “This is the book where you'll find out all about P&L and balance statements, about cash flow and accounts receivables, about mission statements and ROI. It's where you'll find the spreadsheets you need to make your publishing enterprise work as a business. It's where you'll find out how much profit you must make to fund the growth you want to achieve.” — Gene Booth, Colophon Group

Woll, Thomas, Selling Subsidiary Rights: An Insider's Guide (Tucson, AZ: Fisher Books, 1999), softcover, $34.95. The definitive guide to selling subsidiary rights, this book is a must for all book publishers looking to make the most of their editorial investment. As I've said many times before, the difference between profit and loss for many publishers lies in rights sales. To find out how you can make the most out of rights sales, read this book.

The Writer's Handbook 2005 (Waukesha, WI: Kalmbach Publishing, 2005), softcover, 1,008 pages, $29.95.

Open Horizons, P O Box 2887, Taos NM 87571