1001 Ways to Market Your Books, 6th Edition describes more than 1,000
ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other
publishers and authors have marketed their books.
“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling
stories from his own and others' experiences. He knows his subject, imparting important information in a
fast-paced, very open way. Extremely good stuff here.” —
The Book Reader
May, 2008. 704-page PDF. $9.99. ISBN: 0-912411-49-X.
The following books are the major resources used in writing this book. For books published by Open Horizons,
call 575-751-3398 or order via the order form on this website.
Book titles that are bolded and underlined may be ordered
direct from Amazon.com by clicking on the title.
Able, Linda, Complete Publishing Resource Manual (Gainesville, FL: Florida
Academic Press, 2000), softcover, 280 pages, $22.95. Features a 180-page bibliography, 2,000-word glossary, and a
resource section of printers, review outlets, and vendors.
Alden, Chevy, How
to Write, Publish & Sell Your Own Aviation Books (Pembroke Pines, FL: 1998), softcover, 346 pages, $21.95. A guide to self-publishing aviation books.
Alexander, Kwame, Do
the Write Thing: Seven Steps to Publishing Success (Manisy Willow Books, 2002), hardcover, 144 pages, $17.95.
Allen, Debbie, Confessions of Shameless Self Promoters (Tempe, AZ: 2001), softcover. Stories from a number of self-promoters.
Anderson, Suzanne, Self-Publishing in Canada: A complete guide to designing, printing and selling your book (Duncan, BC: Half Acre Publishing, 2004).
Appelbaum, Judith, How to Get Happily Published, Fifth Edition (New York: HarperCollins, 1998), softcover, 380 pages, $14.00.
Appelbaum, Judith, and Florence Janovic, The Writer's Workbook (Wainscott, NY: Pushcart Press, 1991), softcover, $15.95.
Arnold, George, Bestseller: A Must-Read Author's Guide to Selling More of Your Books (Eakin Press, 2003).
Atchity, Ken, How to Publish Your Novel: A Complete Guide to Making the Right Publisher Say Yes (Garden City NY: Square One), softcover, 284 pages, $18.95.
Words to Inspire Writers, free download
Baker, Bob, Self-Publishing Success
Secrets 101 (St. Louis, MO: Full-Time Author, 2007), ebook pdf and
mp3 audio, $19.95.
Bennett, Hal Zina, Writing Spiritual Books: A Best-selling Writer's Guide to Successful Publication (Ocean Publishing, 2004), softcover, $13.95.
Bernard, André, Now All We Need Is a Title (New York: Norton, 1996), hardcover, $15.95.
Blanco, Jodee, The
Complete Guide to Book Publicity, 2nd Edition (New York: Allworth Press, 2004), softcover, 291 pages, $19.95. Blanco has
worked on many bestsellers, including Barbara DeAngelis's Secrets about Men Every Woman Should Know and Michael Reagan's On the
Outside Looking In. While updated, the book is still very weak on Internet publicity, but great on author tours.
Bodian, Nat, Book Marketing Handbook, Volumes One and Two (New York: R. R. Bowker, 1980),
hardcover. Volume Two.
Great books now out of print. Focused on direct marketing of professional and
Bodian, Nat, Publishers Direct Mail Handbook (Phoenix, AZ: Oryx Press, 1985), hardcover.
Bodian, Nat, How to Choose a Winning Title (Phoenix, AZ: Oryx Press, 1989), softcover.
Bodian, Nat, The Joy of Publishing:
Fascinating Facts, Anecdotes, Curiosities, and Historic Origins about Books &
Authors (Taos, NM: Open Horizons, 1996), hardcover, 256 pages, $19.95. Web: http://www.bookmarket.com. Tells the history of book publishing in anecdotal format. Some great marketing insights are hidden within these stories.
Bolme, Sarah, Your Guide to Marketing Books in the Christian Marketplace (Charlotte,
NC: 2006), softcover, 185 pages, $17.99. The director of the Christian Small
Publishers Association features marketing info specifically for the Christian
marketplace. Full of resources for selling Christian books. Incredibly useful.
The Well-Fed Self-Publisher: How to Turn
One Book into a Full-Time Living (Atlanta, GA: Fanove Publishing, 2007),
softcover, 294 pages, $19.95. Perhaps the best book on self-publishing today.
Certainly a new rival to Dan Poynter's Self-Publishing Manual.
Bowerman, Peter, The Well-Fed
Writer (Atlanta, GA: Fanove Publishing), softcover
The Bowker Annual Library and Book Trade Almanac, softcover, 861 pages, $199.00.
Brabec, Barbara, Make It Profitable! How to Make Your Art, Craft, Design, Writing, or Publishing Business More Efficient, More Satisfying, and More Profitable (New York: M. Evans, 2000), softcover, 304 pages, $16.95. Learn how to make your self-publishing business easier and more profitable for you.
Brown, Paul, Publishing
Confidential: The Inside Guide to What It Really Takes to Land a
Nonfiction Book Deal (New York: AMACOM, 2004), softcover, 180 pages, $14.95.
Burby, Liza, How
to Publish Your Children's Book: A Complete Guide to Making the Right
Publisher Say Yes (Garden City NY: Square One), softcover, 268 pages, $17.95.
Burgett, Gordon, Publishing to Niche Markets (Santa Maria, CA: Communications Unlimited, 1995), softcover, $14.95.
Burgett, Gordon, Self-Publishing to Tightly-Targeted Markets (Santa Maria, CA: Communications Unlimited, 1989), softcover.
Burns, Eric, The Joy of Books: Confessions of a Lifelong Reader (Buffalo, NY: Prometheus Books, 1995), $24.95.
Byers, Judith, Words
on Tape: How to Create Profitable Spoken Word Audio on Cassettes and CDs (Denver, CO: AudioCP Publishing, 1997), softcover, 220
pages, $27.95. The complete guide to creating books on audiotapes. Good work.
Byle, Ann, The Making of Christian Bestseller: An
Insider's Guide to Christian Publishing (2006).
Camacho, Austin, Successfully
Marketing Print-on-Demand Fiction (West Conshohocken, PA: Infinity Publishing, 2003), softcover, 124 pages, $14.95.
Caputo, Tony, How to Self-Publish
Your Own Comic Book (New York, NY: Watson-Guptil), softcover, $19.95.
Cardoza, Avery, The Complete Guide to Successful Publishing (New York, NY: Cardoza Publishing, 1995), softcover, $19.95.
Carter, Robert, editor, Trade Book Marketing (New York: Bowker, 1983), softcover.
Castle, Lana R.,
Style Meister: The Quick-Reference Custom Style Guide (Austin, TX: Castle Communications), softcover. A wonderful guide to style, it answers your every question on word use.
Creative Self-Publishing in the World Marketplace (Grace Books, 2004).
Chambers, Larry, Credibility Marketing: Build Your Business by Becoming a Recognized Expert (Chicago: Dearborn Trade, 2002), softcover, 241 pages, $18.95.
Chandler, Stephanie, From
Entrepreneur to Infopreneur: Make Money with Books, E-Books, and Information
Ciaravino, Helene, How to Publish Your Poetry: A Complete Guide to Finding the Right Publishers for Your Work (Garden City NY: Square One), softcover, 192 pages, $15.95.
Cole, David, The Complete Guide to Book Marketing (New York: Allworth Press, 1999), softcover, $19.95. At 288 pages, the title is obviously misleading (given that 1001 Ways to Market Your Books has 704 pages and I know it's not complete).
Still, it can serve as a useful adjunct to my book, especially with its sample press releases, direct mail letters, and pitch letters.
Coleman-Willis, Linda, A Complete Guide to Selling Books for the Self Published Author (Coleman-Willis, 2004), softcover, $29.95.
Corwin, Stanley J., How to Become a Bestselling Author (Cincinnati: Writer's Digest Books, 1984), hardcover.
Crawford, Antonio; Kris Kiler; and Glenda Powell,
101 Ways to Generate Top Book Sales (Top Book
Sales, 2007), softcover, 104 pages, $16.95.
Crawford, Tad, Business
and Legal Forms for Authors and Self-Publishers, Revised Edition (New York, NY: Allworth Press, 2000), softcover and
CD-ROM, $19.95. Includes literary agent contract, book publishing contract, licensing contracts, privacy release, permission form, plus
contracts with printers, sales reps, and distributors. Great resource.
Crawford, Tad, and Tony Lyons, The Writer's Legal Guide (New York, NY: Allworth Press, 1996), softcover, $19.95.
Write Your eBook
Or Other Short Book Fast — This ebook by Judy Cullins shows you how to
write a book fast with minimal effort. Cost: $24.95.
Curtis, Richard, The Business of Publishing: An Insider's View of Current Trends and
Tactics (New York, NY: Allworth Press, 1998), softcover, 207 pages, $18.95. This book calls for an industry-wide reformation of
the way books are merchandised and royalties are paid. A needed call for reform!
Curtis, Richard, and William T. Quick, How
to Get Your E-Book Published (Cincinnati, OH: Writer's Digest Press, 2002), softcover, 256 pages, $16.99.
Dean, Athena, You
Can Do It! A Guide to Christian Self-Publishing (Winepress Publishing, 1998), softcover, 144 pages, $9.99.
Deval, Jacqueline, Publicize
Your Book! An Insider's Guide to Getting Your Book the Attention It Deserves (New York: Perigee, 2003), softcover, 308 pages, $15.95.
Your Guide to Ebook Publishing Success (Warm Snow Publishers, 2001), softcover, 160 pages, $16.95.
Directory of Editors, 32nd Edition (Paradise, CA: Dustbooks, 2001), softcover, $23.95.
Directory of Poetry Publishers, 17th Edition (Paradise, CA: Dustbooks, 2001), softcover, $23.95.
Drenth, Tere Stouffer, Bookselling for Dummies (New York: Wiley, 2003), softcover, 224 pages.
Dunn, Kathi; Ron Hobart; Susan Kendrick; and Graham van
Dixhorn, Cover That Book: Insider
Secrets for Writing and Designing a Bestselling Book Cover (WI:
Dunn+Associates Design, 2005), 2 CDs plus PDFs, $79.00. Among other things, this
package features 11 ways a book cover can make or break a book, 13 tips for
coming up with great titles, the art of back cover copywriting, and much more.
Dunn, Michelle, Mosquito Marketing for Authors (2007).
Dupont, Luc, 1001 Advertising Tips (Quebec, Canada: White Rock Publishing,
1999), softcover, $19.95. Tip after tip after tip on advertising. I use this book as an ideal stimulator. Great sections on headlines
that get results, copy that sells, effective typefaces, comparative advertising, and effects of repetition.
D'Vari, Marisa, Building Buzz: How to Reach and Impress Your Target Audience (2005).
Eckstut, Arielle, and David Sterry, Putting Your Passions into Print (2005).
Create and Publish Your Book Now — Discover how to create, write,
produce, publish and promote your own book to bestseller status in 90 days or
less with this program from Elsom Eldridge and Mark Hendricks. Cost: $197 if you
click on the link or image above (that saves you $100).
Emerick, Anne, Could You, Should You Self-Publish a
Picture Book? (Ferndale, WA: Aboon Books, 2005), ebook.
Evans, Tonya, and Susan Bordan Evans, Literary
Law Guide for Authors (Philadelphia: FYOS Entertainment, 2003), 192 pages, softcover with CD, $19.95. This book is a short useful book
for authors and publishers. It's not encumbered with too much legalese but gets you to the point quickly. I've always admired the book and its authors.
Eyman, Carol Luers, How to Publish Your Newsletter: A Complete Guide to Print and Electronic
Newsletter Publishing (Garden City NY: Square One), softcover, 268 pages, $19.95.
Feldman, Elane, The Writer's Guide to Self-Promotion and Publicity (Cincinnati, OH: Writer's Digest Books, 1990).
Filley, Bette, 365 Ways to Market
Your Christian Book (Issaquah, WA: Dunamis House, 2007).
Floyd, Elaine, Marketing with Newsletters (St. Louis, MO: Newsletter Resources, 1997), softcover, $29.95.
Frishman, Rick, and Jill Lublin, Networking
Magic (Avon, MA: Adams Media, 2004), softcover, 264 pages, $12.95. Use this book to make connections and create new
relationships. My testimonial: All of marketing, all of business, can be broken down to one thing: creating relationships — or, as I like
to put it, making friends. If you haven't figured out how to make friends yet, read this book. It could change your life in a very good way.
Fry, Patricia, A
Writer's Guide to Magazine Articles for Book Promotion and Profit (Ojai, CA: Matilija Press, 2000), softcover, 70 pages, $6.50.
Fry, Patricia, Over
75 Good Ideas for Promoting Your Book (Ojai, CA: Matilija Press, 2000), softcover, 100 pages, $6.50
Gallagher, Patricia, Editor, For All the Write Reasons (Worcester, PA: Young Sparrow Publishing, 1992), softcover.
Gaughen, Barbara, and Ernest Weckbaugh, Book
Blitz: Getting Your Book in the News (Burbank, CA: Best-Seller Books, 1994), softcover, $12.95.
Geiser, Elizabeth, Editor, The Business of Book Publishing (Boulder, CO: Westview Press, 1985).
Gelb, Eric, Book
Promotion Made Easy: Event Planning, Presentation Skills & Product Marketing (Woodmere, NY: Career Advancement Center,
2000), softcover, 66 pages, $12.00. A detailed primer on how to design, promote, and present an event for your book, whether at a
bookstore, corporation, or other venue. It should help you get more bookstore events and more return invitations.
Gertler, Nat, and Steve Lieber, The Complete Idiot's Guide to Creating A Graphic Novel (New York: Alpha, 2004).
New Influencers: A Marketer's Guide to New Social Media (Sanger, CA:
Quill Driver Press, 2007), hardcover, 238 pages, $25.00. Features lots of great
stories, examples, and tips on how to use the new Internet social media: blogs,
podcasts, videos, wikis, etc.
Glenn, Peggy, Publicity for Books and Authors (Huntington Beach, CA: Aames-Allen, 1984).
A great book for its time, but now out of date and probably out of print.
Gold, Jerome, Publishing Lives: Interviews with Independent Book Publishers in the Pacific Northwest
and British Columbia (Black Heron Press, 1995), softcover, $22.95.
Glossbrenner, Alfred, and Emily Glossbrenner, About
the Author: The Passionate Reader's Guide to the Authors You Love, Including Things You Never Knew, Juicy Bits You'll Want to Know, and
Hundreds of Ideas for What to Read Next (San Diego, CA: Harvest Books, 2000), softcover, 320 pages, $16.00.
Goodheart, Ann, Alleviating
Prepress Anxiety: How to Manage Your Print Projects for Savings, Schedule and Quality (Leaping Antelope Productions, 2002).
“The book is a primer for the self publisher, writer or office professional who is a beginning desktop publisher. A quick, compact,
inexpensive course on design and print, the book offers short case stories of everyday office problems with suggested solutions.”
Grossman, Mahesh, Write
a Book Without Lifting a Finger (Santa Cruz, CA: 10 Finger Press, 2004), softcover, 170 pages, $19.95. This book describes how
to hire and work with a ghostwriter, even if you are on a shoestring budget.
Cruise Ships: 8 Easy Steps to a Lifetime of Free Luxury Cruises — If you
would like to travel to exotic destinations at no cost (with your spouse!) and
sell some books at the same time, you should check out this information program
by Daniel Hall. He provides the inside scoop on how to contact cruise ship
lines, which lines are interested in what topics, and how to book speaking
engagements for any trip you want to make via cruise ship. We're talking Love
Boat experiences galore :)) Cost: Just $97. Neat.
Heffron, Jack, The
Writer's Idea Workshop: How to Make Your Good Ideas Great (Cincinnati, OH: Writer's Digest Press, 2003), softcover, 256 pages, $15.95.
Henderson, Grace LaJoy, Writers Breakthrough: Steps to
Copyrighting and Publishing Your Own Book (Raymore, MO: Inspirations, 2005), softcover, 67 pages
Herman, Jeff, Jeff
Herman's Guide to Book Publishers, Editors, and Literary Agents: 2005 (Waukesha, WI: Kalmbach Publishing, 2005), softcover, 944 pages, $29.95..
Herman, Jeff, and Deborah M. Adams, Write the Perfect Book Proposal (New York, NY: John Wiley &
Sons, 1993), softcover, $14.95.
Herman, Jeff; Deborah Levine Herman; and Julia Devillers, You
Can Make It Big Writing Books (Rocklin, CA: Prima, 1999), softcover, 325 pages, $15.95.
Hernandez, Anthony, Marketing Your
Books: A Holistic Approach (Ashland, OR: Dawnstar Books, 2003),
softcover workbook and two videos, 80 pages. The workbook is a great tool for
creating your book marketing plan. The video explains how to use the workbook
and motivates you to use it.
Hill, Brian and Dee Power, The
Making of a Bestseller: Success Stories From Authors and the Editors, Agents and Booksellers Behind Them (Chicago: Dearborn Trade,
2005). This new book features the results of 50 interviews with successful authors, publishers, agents, and book reviewers.
Holt, Robert, How to Publish, Promote, and Sell Your Own Book (New York: St. Martin's Press, 1985).
Grassroots Marketings for Authors and Publishers (Hadley, MA: AWM Books, 2007), softcover,
290 pages, $24.95. Shel is the ultimate frugal marketer. If you don't want to
spend a lot of money marketing your books—but still want to sell a ton of
books—read his book. He provides lots of doable ideas that don't cost a lot of
money but can produce great results.
Horowitz, Shel, Principled
Profit: Marketing That Puts People First (Hadley, MA: AWM Books, 2003), softcover, 160 pages, $17.50.
The Frugal Editor (Glendale, CA: Red Engine Press, 2007), softcover, 208 pages,
$18.95. Provides writers with information and tips to get their work ready for
submission. It's practical and detailed.
Howard-Johnson, Carolyn, The
Frugal Book Promoter: How to Do What Your Publisher Won't
(Glendale, CA: Star Publish, 2004), softcover or e-book, 288 pages, $17.95.
Great First Impression Book Proposal: Everything You Need to Know to Sell Your
Book in 20 Minutes or Less (Seattle WA: Amazon Short, 2009), ebook, 18
Howry, Michelle, Editor, Agents,
Editors, and You (Cincinnati, OH: Writer's Digest Press, 2002), softcover, 256 pages, $17.99.
Huenefeld, John, The Huenefeld Guide to Book Publishing, Fifth Edition (Lexington, MA: Mills-Sanderson, 1992).
Hupalo, Peter, How
to Start & Run a Small Book Publishing Company (West Saint Paul, MN: HCM Publishing, 2002), softcover, 160 pages, $18.95.
International Directory of Little Magazines & Small Presses, 37th Edition (Paradise, CA:
Dustbooks, 2001), softcover, $35.95; hardcover, $55.00.
Literary Market Place 2003, softcover, 1,650 pages, $229.00. Features 10,800 international book publishers and literary agents as
well as 1,200 major booksellers and book clubs and 1,500 libraries.
Jenkins, Jerrold, and Mardi Link, Inside
the Best Sellers (Traverse City, MI: Rhodes & Easton, 1997), hardcover, $21.95.
Jenkins, Jerrold, and Anne Stanton, Publish
to Win (Traverse City, MI: Rhodes & Easton, 1997), softcover, $20.00.
Jennison, Keith, The Best of Times (Marshall Jones, 1995), softcover, $14.95.
Publish & Market Your Christian Book in 10 Easy Steps (Leading Lady
Publications, 2007), softcover, 165 pages, $19.99.
Jones, Daniel H., How
to Write a Best-Seller While Keeping Your Day Job!: A Step-by-Step Manual of Success for Writers Who Want to Be Published But Don't Have
the Time (New York: i-Universe, 2002), softcover, 55 pages. Offers a brief description of how and why to publish a book via POD.
It really doesn't talk about how to create a bestseller.
Joseph, Richard, Bestsellers:
Top Writers Tell How (United Kingdom: Summersdale Publishers, 1997), hardcover, $25.95.
Jud, Brian, Beyond
the Bookstore: How to Sell More Books Profitably to Non Bookstore Markets (New York: Reed Press, 2003), hardcover with CD-Rom, 211 pages, $49.95.
Publicity Toolkit — This program of ebooks and audio by Nancy Juetten
teaches you all the basics of getting publicity, including how to pitch an
article the media can't resist, 50 powerful publicity boosters, 97 ways to
profit from free publicity, and more. Includes a great workbook to get you
going. Cost: $87 via download or $97 for the printed version.
Kahle, Peter V.T., and Melanie Workhoven, Naked
at the Podium: The Writer's Guide to Successful Readings (Seattle, WA: 74th Street Productions, 2001), softcover, $15.95.
Kavka, Dorothy, and Dan Heise, The Successful Self-Publisher: Produce and Market Your Own
Best-Seller (Louisville, KY: Evanstan Publishing, 1995), softcover, $19.50.
Kawa-Jump, Shirley, How
to Publish Your Articles: A Complete Guide to Making the Right Publication Say Yes (Garden City NY: Square One), softcover, 352 pages, $17.95.
Kent, Peter, Poor
Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site (Lakewood, CO: Top Floor Publishing, 1998),
softcover. A great guide to building a web site, easy to read, fun to follow. Also effective.
Kent, Peter, and Tara Calishain, Poor
Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online (Lakewood, CO: Top Floor
Publishing, 1999), softcover, 432 pages, $29.95. A most readable guide to marketing your books, company, and web site online. Perhaps the best out there.
Kirsch, Jonathan, Kirsch's
Handbook of Publishing Law (Los Angeles, CA: Acrobat Books, 1995), softcover, $21.95. The best book on book publishing law for the independent book publisher.
Kirsch, Jonathan, Kirsch's
Guide to the Book Contract (Los Angeles, CA: Acrobat Books, 1999), softcover, $19.95. This book provides a model book contract
with a clause-by-clause breakdown of a typical contact. Also includes tips for both authors and publishers in negotiating a fair contract.
Korda, Michael, Another
Life (New York: Random House, 1999), softcover, 530 pages. A memoir of life in book publishing, as an author and editor.
Korda, Michael, Making
the List: A Cultural History of American Bestseller 1900-1999 (New York: Barnes & Noble, 2001), hardcover, 256 pages, $20.00.
Offers a short introduction and then reproductions of 100 annual bestseller lists from The Bookman and Publishers Weekly.
Kremer, John, Celebrate Today
(Taos, NM: Open Horizons, 1995), softcover, $9.95. Web: http://www.celebratetoday.com.
Kremer, John, Celebrate Today Special Events Data File (Taos, NM: Open Horizons, 2011), database, $30.00. Web:
Kremer, John, The
Complete Direct Marketing Sourcebook (New York: John Wiley & Sons, 1992), softcover, $24.95. Out of print.
Kremer, John, Do-It-Yourself Book Publicity Kit (Taos,
NM: Open Horizons, 2011), kit, $30.00. Web: http://www.bookmarket.com.
Kremer, John, Foreign Book Distributors, Wholesalers, & Sales Reps (Taos,
NM: Open Horizons, 2011), report, $30.00. Web: http://www.bookmarket.com.
This HTML report features more than 300 companies that provide foreign sales representation and distribution. This report also
includes a sample foreign distribution contract.
Kremer, John, and Dan McComas, High
Impact Marketing on a Low Impact Budget (Rocklin, CA: Prima Publishing, 1997), softcover, $14.00. Out of print.
Kremer, John, Public Libraries Database (Taos,
NM: Open Horizons, 2011), database, $40.00. Web: http://www.bookmarket.com/databases.htm.
Features the top 2,300 general U.S. public libraries, with library and address only. No phones, faxes, or emails. Can be addressed to
any department. The database comes as a data file (your choice of Microsoft Access, Excel, d-Base, comma-delimited ascii, or
tab-delimited ascii). The data file format does require that you know how to use a database program. You can also get the report as a plain
text file for use with any word processing program.
Kremer, John, Literary, Subsidiary, & Foreign Rights Agents (Taos,
NM: Open Horizons, 2011), report, $6.00. Web: http://www.bookmarket.com.
This HTML report includes more than 1,440 literary agents, including 300+ agents that sell foreign rights and another 50 or so that handle
subsidiary rights sales. This report also includes a sample foreign rights contract.
Kremer, John, 1001
Ways to Market Your Books, 6th Edition (Taos, NM: Open Horizons, 2008), PDF, $9.99. Web:
“If you want to sell 108,000,000 books like we have, read and use this book.”
— Mark Victor Hanson and Jack Canfield, New York Times bestselling
authors of the Chicken Soup for the Soul series
Kremer, John, Top 700 Independent Bookstores (Taos,
NM: Open Horizons, 2011), database, $40.00. Web:
features the names, addresses, buyers, phones, faxes, emails, web sites of more
than 740 top independent general-interest bookstores. The database comes as a
data file (your choice of Microsoft Access, Excel, or plain text). The data file format does require that you know how to use a database
or word processing program. If you want to sell more books through bookstores, use this database to let the best
independents know about your on-going publicity, reviews, author interviews, and other promotions. Also use this database to set up
author events as you travel around the country.
The Self-Publishing Hall of Fame (Taos, NM: Open Horizons, 2011),
ebook, $20.00. These success stories will inspire you to do much more in marketing your own
books, whether you published them or a major publisher published them.
Laermer, Richard, Full
Frontal PR: Getting People Talking about You, Your Business, or Your Product (New York: Bloomberg Press, 2002), hardcover, 240 pages, $24.95.
Lamb, Sandra E., How to Write It: A Complete Guide to Everything You'll Ever Write
(Berkeley, CA: Ten Speed Press, 2001), softcover, $19.95. How to write everything except books.
Landon, Hal, Secrets of Producing and
Selling Successful Videos: How to Make Money with DVDs and Streaming Video
(Bristol, RI: Oak Tree Press), softcover, 324 pages, $19.95.
Lant, Jeffrey, How to Make a Whole Lot More Than $1,000,000 Writing, Publishing, and Selling How-To
Information (Cambridge, MA: JLA Associates, 1989), softcover, $40.00.
Lant, Jeffrey, The Unabashed Self-Promoter's Guide (Cambridge: JLA Associates, 1983), softcover, $30.00.
Leal, Carmen, You Can Market Your Book (Phoenix,
AZ: ACW Books, 2003), softcover, 249 pages, $15.00.
Lem, Dean Philip, Graphics Master 6 (Kihei, HI: Dean Lem Associates, 1996), hardcover, $74.50.
Lepionka, Mary Ellen,
Managing Your Authors (Gloucester MA: Atlantic Path Publishing, 2005)
Lepionka, Mary Ellen,
Writing and Developing Your College Textbook (Gloucester MA: Atlantic Path Publishing, 2003)
Lepionka, Mary Ellen,
Writing and Developing College Textbook Supplements (Gloucester MA: Atlantic Path Publishing, 2004)
Levin, Martin, Be
Your Own Literary Agent: The Ultimate Insider's Guide to Getting Published, 3rd Edition (Berkeley: Ten Speed Press), softcover, 256 pages, $15.95.
Levin, Michael, Writer's
Internet Sourcebook (San Francisco: No Starch Press, 1997), softcover, 280 pages, $1895. Features more than 500 Internet-related
web sites. Check http://www.nostarch.com to see if they have a later edition.
Levine, Michael, A
Branded World: Adventures in Public Relations and the Creation of Superbrands (New York: Wiley, 2003), hardcover, 254 pages, $27.95.
Levinson, Jay Conrad; Rick Frishman and Michael Larson, Guerilla
Marketing for Writers (Cincinnati OH: Writer's Digest Books, 2000), softcover, 292 pages, $14.99.
Levinson, Jay Conrad; Rick Frishman and Jill Lublin, Guerilla
Publicity (Avon MA: Adams Media, 2002), softcover, 304 pages, $12.95. As with anything in this Guerilla series, this book is one of
the best books on PR.
Literary Market Place 2011, 2-volume softcover, 2,149 pages, $299.00.
The directory of the American book publishing industry, featuring 14,500 listings of publishers, printers, suppliers, and more.
Lutz, Dick, Before You Self-Publish (Salem OR: Dimi Press, 2002), softcover, $5.00.
How to Self-Publish and Market Your Personal Growth Book, softcover, 128 pages, $12.95.
Marx, Jeffrey, Intent to Sell: Marketing the Genre Novel (Deadly Alibi Press, 2002), softcover, $18.99.
Masterson, Pete, Book Design and Production
(Aeonix Publishing, 2005), softcover, 320 pages, $29.95.
Mathis, Mark, Feeding
the Media Beast: An Easy Recipe for Great Publicity (Purdue University Press, 2002), hardcover, 304 pages, $24.95. Features the 12 rules of the publicity game.
McCutcheon, Marc, Damn!
Why Didn't I Write That? How Ordinary People are Raking in $100,000.00 or More Writing Nonfiction Books (Sanger,
CA; Quill Driver Press, 2001), softcover, 260 pages.
Mettee, Stephen Blake, The
Fast-Track Course on How to Write a Non-Fiction Book Proposal (Sanger,
CA: Quill Driver Press, 2001), softcover, 130 pages, $12.95.
Mettee, Stephen Blake, editor, The
Portable Writers' Conference (Sanger, CA: Quill Driver Books, 1997), softcover, $19.95.
Meyer, Steve, So
You Want to Self-Publish (Garrison, IA: Meyer Publishing, 1997), softcover, $14.95.
Miller, Harold T., Publishing:
A Leap from Mind to Mind (Denver, CO: Fulcrum Publishing, 2003), hardcover, 336 pages, $27.95. Tells the story of Houghton
Mifflin from the end of World War II through the 1990s, with a special emphasis on their textbook and children's books divisions.
Also includes tips on what a good children's book should contain.
Miller, Stacey J., How to Market,
Sell, Distribute, and Promote Your Book (SJ Miller Communications,
2006), ebook, $24.95
Monteleone, Tom, The
Complete Idiot's Guide to Writing a Novel (New York: Alpha Books, 2004), softcover, 328 pages, $18.95.
Mordecai, Carolyn, Grumpy's
Guide to Global Marketing for Books (Phoenix, AZ: Nittany Publishers, 2001) softcover, 208 pages, $21.95. The information in
this book expands upon the information in my reports on Foreign Book Distributors, Wholesalers, and Sales
Representatives and Literary, Foreign, and Subsidiary Rights Agents. Use this book to expand your book and
rights sales to other countries around the world. A wonderful, but slightly dated book. My apologies for taking so long to point it out.
Morris, Gilbert, How to Write and
Sell a Christian Novel (Phoenix, AZ: Write Now Publications),
Mykle, Robert, The Author Book Promotion Manual: How to Get Your Books into the Bookstores and off the
Shelves (Lake Worth, FL: Aaron Publishing: 2003), softcover, 84 pages, $12.95.
A very basic book promotion manual.
Ortman, Mark, A Simple Guide to Self-Publishing (Bellingham, WA: Wise Owl Books, 1995), softcover, $7.95.
Parker, Mujiba Salaam,
Publish Your Book: How to Be a
Publisher and Author (2007), Ebook, $24.95.
Parkhurst, William, How to Get Publicity (New York: Times Books, 1985).
Peabody, III, Morgan, How
to Get in Anywhere: The Expert's Guide to Party Crashing (New York: S.P.I. Books, 2002), softcover, 160 pages, $12.95. You want to
learn more about networking? The first step is getting into the right places. This guide will help you make connections. A wonderfully
entertaining guide to getting in the door.
Peric, T.S., Wacky
Days! How to Get Millions of $$$ in Free Publicity by Creating a Real Holiday & Other Tactics Used by Media Experts (Cherry
Hill, NJ: Gregson & Lestrade, Publishers, 2004), softcover, 250 pages, $19.95. A great little book featuring creative ideas for getting publicity for anything.
Perkins, Lori, The
Insider's Guide to Getting an Agent (Cincinnati, OH: Writer's Digest Press, 1999), softcover, 240 pages, $16.99.
Perkins, Wayne, A
Cheap and Easy Guide to Self-Publishing E-Books (Wayne F. Perkins Publishing, 2000), CD-Rom, 138 pages, $22.95.
Perlich, Martin, The
Art of the Interview, 2nd Edition (New Paltz, NY: Empty Press, 2003), softcover, 147 pages.$17.95.
Pitts, Barbara Russell, and Mary Russell Sarao,
Everything Inventions & Patents Book: Turn Your Crazy Ideas into Money-Making
Machines (Avon, MA: Adams Media, 2006), softcover, 289 pages, $14.95. A
wonderfully designed step-by-step guide to turning ideas into marketable
Pitts, Barbara Russell, and Mary Russell Sarao,
Inventing on a Shoestring Budget! (Dallas, TX: Second Sight Publishing,
2006), softcover, 218 pages, $15.00. Includes a 40-page resource directory and
15 coupons for various inventing services (which offers a great example of how
to sell advertising in your book and still offer a great service to your
Poe, Randy, Music
Publishing: A Songwriter's Guide, Revised (Cincinnati, OH: Writer's Digest Press, 1997), softcover, 144 pages, $18.99.
Portzline, Larry, Bookstore
Tourism: The Book Addict's Guide to Planning & Promoting Bookstore Road Trips for Bibliophiles and Other Bookshop
Junkies (Harrisburg, PA: Bookshop Junkie Press, 2004), 104 pages, softcover, $10.00.
Powell, Takesha, The
African-American Writer's Guide to Successful Self-Publishing (Phoenix, AZ: Amber Books, 2004), 146 pages, softcover, $14.95. The
primary strength of this book is its lists of African-American bookstores, wholesalers, agents, and media.
Poynter, Dan, The
Self-Publishing Manual (Santa Barbara, CA: Para Publishing, 2010), softcover, 432 pages, $19.95. The best book on
self-publishing, bar none.
Poynter, Dan, Writing
Nonfiction: Turning Thoughts into Books (Santa Barbara, CA: Para Publishing, 2000), softcover, 156 pages, $14.95.
Raccah, Dominique, and Jon Malysiak, How
a Book Is Made: An Insider's Look at the Publishing Process, from Manuscript to Reader (Naperville, IL: Sourcebooks, 2003),
softcover, 128 pages, $18.95. A behind-the-scenes look into how books are published. Raccah is the founder and publisher of Sourcebooks,
one of the fastest growing independent publishers in the U.S.
Radke, Linda, Promote
Like a Pro (Chandler, AZ: Five Star Publications, 2002), softcover, 192 pages, $19.95.
Reed, Kennette, From Idea to Author:
How to Become Successfully Published (KRA Publications, 2008),
softcover and ebook, 193 pages, $19.95 sc and $1.99 Kindle. Learn how to get
published. You can become a published author sooner than you think.
Reiss, Fern, Kids Publish! (Newton, MA: Peanut Butter & Jelly Press, 2002), softcover, $18.95.
Reiss, Fern, The
Publishing Game: Bestseller in 30 Days (Newton, MA: Peanut Butter & Jelly Press, 2002), softcover, $19.95. A day-by-day
guide to promoting a book. Note: It really doesn't show you how to create a bestseller in 30 calendar days, but it does show how to do
30 days worth of promotion to build awareness for your book.
Reiss, Fern, The Publishing Game: Find an Agent in 30 Days (Newton, MA: Peanut Butter & Jelly Press, 2002), softcover, $19.95.
Reiss, Fern, The
Publishing Game: Publish a Book in 30 Days (Newton, MA: Peanut Butter & Jelly Press, 2002), softcover, $19.95. The titles
of Fern Reiss's 30 Days books are somewhat misleading. At first glance, you think, “Gosh, I can have a book out in one month,”
but as you read the book, you begin to understand that 30 days means 30 days of your activity — those 30 days being spread out over as
much as six months or a year. But the thing I like about these books are the ways they break down a process into discrete activities that
can be completed within a unit of time. So, even people who work full time can publish a book in 30 days — although they might take 30
Saturdays to do it. These 30 Days books by Fern Reiss offer a viable way for people to complete what may appear at first glance to
be an overwhelming job, one that few people would otherwise tackle. By breaking down time-consuming complicated processes into simpler
discrete steps that can be completed in a day, Reiss has opened up the world of writing and publishing books to people who have
full-time jobs or other responsibilities that give them little free time. Just think: If you write just one page a day, you can have a
book in less than six months! What are you waiting for?
Richards, Pamela Spence, Marketing Books and Journals to Western Europe (Phoenix, AZ: Oryx Press, 1985).
Rochester, Larry, Book Publicity for Authors and Publishers (Fall River Mills, CA: Sunset Hill, 1992).
Rose, M. J., and Angela Adair-Hoy, How to Publish and Promote Online
(New York: St. Martins, 2001), softcover, 224 pages, $13.95.
Ross, Marilyn, The
Complete Guide to Self-Publishing, 4th Edition (Cincinnati: Writer's Digest Books, 2002), softcover, 521 pages, $19.99. The
second-best book on self-publishing, more readable than Poynter's but not as complete.
Ross, Marilyn and Tom, Jump
Start Your Book Sales (Buena Vista, CO: Communication Creativity, 1998), softcover, 320 pages, $19.95.
Ross, Michael, Publishing
Without Borders: Strategies for Successful International Publishing (Denver: Xcellent Marketing, 2003), spiral bound,
96 pages, $24.95. A road map to buying and selling book rights around the world. How to work with agents, exhibit internationally,
negotiate contracts, and develop long-term relationships.
Rutledge, Patrice-Anne, The
Web-Savvy Writer: Book Promotion with a High-Tech Twist (Blue Sky Press,
2006), 248 pages, softcover, $19.95. In trying to include two testimonials on the front, she
made the cover worse. Too bad. The book has good content, but the cover is now
jumbled and the title and subtitle get lost in the mess. The original cover, I think, was far more effective.
Saal, Clea, The
Clearly Confusing World of Self-Publishing and POD (Virtualbookworm.com Publishing, 2002), softcover, 184 pages, $13.95.
Salisbury, Linda and Jim, Smart
Self-Publishing (Charlotte Harbor, FL: Tabby House, 2002), softcover, $16.95.
Sampson, Brent, Publishing Gems: Insider Information for the
Self-Publishing Writer (Parker, CO: Outskirts Press, 2005), softcover, 82 pages, $9.95.
Sell Your Book on Amazon (Parker, CO: Outskirts Press, 2007), softcover,
164 pages, no price on book. Provides much the same info as my section on
selling to Amazon.com in 1001 Ways to Market Your Books, but provides
more step-by-step details to carrying out the various possibilities.
Sander, Jennifer Basye, The Complete Idiot's Guide to Self-Publishing
(Alpha, 2005), softcover, 336 pages, $18.95.
Sands, Katharine, Making
the Perfect Pitch: How to Catch a Literary Agent's Eye (Waukesha, WI: The Writer Books, 2004), softcover, 288 pages, $18.95.
Sansevieri, Penny C.,
From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your
Book! (New York, NY: Morgan James, 2006), softcover, 364 pages, $17.95.
Sansevieri, Penny C.,
Hot Internet Publicity (New York, NY: Morgan James, 2007), softcover,
205 pages, $17.95. Penny offers up-to-date, social networking, Internet
marketing ideas that will boost the sales of your books.
Sedge, Michael, Marketing
Strategies for Writers (New York: Allworth Press, 1999), softcover. For authors who want to expand beyond book writing, this
book provides lots of tips, techniques, and examples on how to build a writing career working with magazines, Internet sites, etc. Also
tips on speaking, teaching, and other nonwriting but related businesses.
Shatzkin, Lawrence, In Cold Type (New York: Houghton Mifflin, 1982).
Shatzkin, Lawrence, The Mathematics of Bookselling (Croton-on-Hudson, NY: Sun River Press, 1997), softcover, $10.00.
Shaw, Mark, Book
Report: Publishing Strategies, Writing Tips, and 101 Literary Ideas for Aspiring Authors and Poets (Indianapolis, IN: Books for
Life Foundation, 2003), softcover, 270 pages, $17.95.
Perfect Pages: Publishing with Microsoft Word, or Tips on Book Design, Page Layout, and Typesetting for Self Publishing, Desktop Publishing,
and Print on Demand (Shepard Publications, 2006), softcover, 140 pages, $13.50.
Shur, Rudy, How to Publish Your Nonfiction Book:
A Complete Guide to Making the Right Publisher Say Yes (Garden City NY: Square One), softcover, 252 pages, $16.95.
Silverman, Francine, Book Marketing from A-Z (West
Conshohocken, PA: Infinity Publishing, 2005), softcover, $18.95.
Compiles strategies from 300 authors, including advertising pros and cons to zero promotion.
Silverman, Franklin H., Self-Publishing Textbooks and Instructional Materials (Gloucester MA: Atlantic Path Publishing, 2004)
Talk Radio for Authors (West Conshohocken, PA: Infinity Publishing, 2007), softcover,
338 pages, $17.95. A directory of radio shows around the U.S. and Canada,
organized by subjects covered. Includes contact info and what the shows are
Simmons, Jerry, Inside the Business of Publishing
Sinclair, Gavin, Self-Publishing Fiction:
From Manuscript to Bookstore and Beyond (Conover NC: Mainland Press, 2005), softcover or e-book, 214 pages, $19.95. For
those who want more help with self-publishing fiction since most self-publishing and marketing books are targeted at nonfiction.
Sledge, Michael, Successful
Syndication: A Guide for Writers and Cartoonists, (New York: Allworth Press 2000) softcover, 184 pages, $16.95. If you want to
syndicate your knowledge and expertise, this book will help you to define your audience, find the right syndicate, or create your own.
Also shows you how to submit columns, market your work, and deal with contracts and other business issues.
Small Press Record of Books in Print (Paradise, CA: Dustbooks, 2001), CD-Rom, $55.00.
Spence, Linda, Legacy:
A Step-by-Step Guide to Writing Personal History (Athens, OH: Swallow Press, 1997), softcover, 155 pages.
Stevenson, Cathi, How to Publish & Market Your eBook for Just $5 (Booklocker.com, 2002), ebook.
Stokes, Penelope, The
Complete Guide to Writing & Selling the Christian Novel (Cincinnati, OH: Writer's Digest Press, 1998), softcover, 256 pages, $14.95.
Stuart, Sally, Christian Writers' Market Guide 2004 (Shaw Books, 2004).
Suzanne, Claudia, This
Business of Books: A Complete Overview of the Industry from Concept through Sales, 4th Edition (Tustin, CA: WC Publishing, 2003), softcover, 206 pages, $19.99.
Thompson, Dorothy, A Complete Guide to Promoting &
Selling Your Self-Published eBook (Temperanceville, VA: Writer's Life
Publications, 2006), ebook, 120 pages, $19.99.
Thompson, Dorothy, 101 Internet Radio
Talk Shows to Promote Your Books (Temperanceville, VA: Writer's Life
Publications, 2007), ebook
Van Yoder, Steven,
Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort (CreateSpace,
2007), softcover, 270 pages, $16.95. Features plenty of real-life stories on how to brand and publicize yourself, create an effective
Web 2.0 site, and network to get more famous.
Vater, Rachel, Editor, 2011
Guide to Literary Agents (Cincinnati, OH: Writer's Digest Press, 2010), hardcover, 400 pages, $23.99.
Vault Career Guide to Book Publishing (Vault Career Library, 2004).
Walters, Dottie, and Lilly Walters, Speak
and Grow Rich (Paramus NJ; Prentice Hall Press, 1997), softcover, 268 pages, $16.95. Jack Canfield says it best: “Speak
& Grow Rich will cut 10 years from your professional speaking learning curve.”
Walters, Ray, Paperback
Talk (Chicago: Academy Chicago Publishers, 1985), hardcover, $19.95.
Warren, Lissa Warren, The
Savvy Author's Guide to Book Publicity (New York: Carroll & Graf, 2004), softcover, 251 pages, $14.00.
Waugh, Carol Ann, Creating
Catalogs That Sell (Denver: Xcellent Marketing, 2003), spiral bound, 96 pages, $24.95. How to create catalogs, inside and out, with
lots of examples taken from 18 educational publishers.
Webster, Richard, How
to Write for the New Age Market (Saint Paul, MN: Llewellyn), softcover, 196 pages, $14.95.
Plug Your Book! Online Book Marketing for Authors (Falls Church, VA:
Weber Books, 2007), softcover, 203 pages, $18.95. A wonderful guide to promoting
your books via Amazon.com, blogs, YouTube, MySpace, Google, and more.
Whalin, W. Terry, Book Proposals That $ell: 21 Secrets to
Speed Your Success (Phoenix, AZ: Write Now Publications, 2005), softcover,
182 pages, $14.00. A very good book on writing book proposals.
Whalin, W. Terry,
Jumpstart Your Publishing Dreams: Insider Secrets to Skyrocket Your Success (Phoenix, AZ: WTW
Press, 2009), softcover, 266 pages. John's comment: I'm a big believer in
telling stories. If you want to jumpstart your publishing dreams, learn how to
tell stories. In this book, Terry shows you how to tell your own stories as well
as how to capture the stories of others.
Audio Coaching Ecourse
— This e-course by W. Terry Whalin is the MBA program for book authors looking
to get a great book contract from a traditional publisher. Among other things,
he answers the 50 most important questions authors have about writing book
proposals, finding literary agents, and signing with a book publisher. The title
isn't sexy enough to give you a true idea of how much Terry covers in this
e-course. Someday I hope he comes up with a better title, or at least a good
subtitle. Cost: $225.
Wilen, Lydia, and Joan Wilen, How
to Sell Your Screenplay: A Realistic Guide to Getting a Television or Film Deal (Garden City NY: Square One), softcover, 320 pages, $17.95.
Williams, Thomas, Poet
Power: The Practical Poet's Complete Guide to Getting Published (Venture Press, 1999), softcover, $29.95.
Woll, Thomas, Publishing
for Profit: Second Edition (Tucson, AZ: Fisher Books, 1998), softcover, $24.95. “This is the book where you'll find out all about
P&L and balance statements, about cash flow and accounts receivables, about mission statements and ROI. It's where you'll find
the spreadsheets you need to make your publishing enterprise work as a business. It's where you'll find out how much profit you must make
to fund the growth you want to achieve.” — Gene Booth, Colophon Group
Woll, Thomas, Selling
Subsidiary Rights: An Insider's Guide (Tucson, AZ: Fisher Books, 1999), softcover, $34.95. The definitive guide to selling
subsidiary rights, this book is a must for all book publishers looking to make the most of their editorial investment. As I've said
many times before, the difference between profit and loss for many publishers lies in rights sales. To find out how you can make the
most out of rights sales, read this book.
The Writer's Handbook 2011 (Waukesha, WI: Kalmbach Publishing, 2010), softcover, 1,008 pages.
Copyright © 2016 by self-publishing expert John Kremer
Open Horizons, P O Box 2887, Taos NM 87571