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1001 Ways to Market Your Books

Testing Your Book Covers

Here were two proposed versions of the cover design for the Fifth Edition of 1001 Ways to Market Your Books. Which do you like best, Cover A or Cover B? Here are the results of our survey: In 1997, Cover A was selected by more than 200 visitors to this site by a margin of 9 to 1 over Cover B.

1001 Ways To Market Your Books, New Cover

Cover A

1001 Ways to Market Your Books, Rejected Cover

Cover B

You, too, can test your covers in this way. While you can't tell a book by its cover, you can sell a book by its cover. Hence, cover design is crucial to the success of your book. Be sure to test your covers. Use your web site to help you conduct tests. Note our success. For more on designing your books as sales aids, click here.

Of course, I like the new edition cover on the left the best of all.

Note the testimonial at the top (changed since these versions of the cover were produced): “If you want to sell 157,000,000 books like we have, read this book.” — Mark Victor Hansen and Jack Canfield, authors, Chicken Soup for the Soul

1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other publishers and authors have marketed their books.

“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader

May, 2008. ISBN: 0-912411-49-X. PDF, $9.99.

Copyright © 2016 by book promotion expert John Kremer

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