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1001 Ways to Market Your Books

What Others Are Saying . . .

“If you want to sell 438,000,000 books like we have, read and use this book.” — Mark Victor Hanson and Jack Canfield, New York Times bestselling authors of the Chicken Soup for the Soul series


1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other publishers and authors have marketed their books.

“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader

May, 2008. ISBN: 0-912411-49-X. 704-page PDF, $8.00.


“John Kremer's 1001 Ways to Market Your Books was instrumental to our success in making The 7 Habits of Highly Effective People one of the two most influential business books of the 20th century.” — Stephen M. R. Covey and Greg Link, authors of Smart Trust


“You have been a big help. Without the advice I got reading your book I probably never would have made the effort. Just the tax saving ideas that sprang from reading 1000 Ways will put one of my kids through college and with a little luck, book and video sales will take care of the other. Pat yourself on the back. Not everyone's work has socially redeeming value.” — Dr. Brian Bolstad, author of two books

“We love 1001 Ways to Market Your Books. We followed it to the letter. Without his book, we wouldn’t be where we are today at the top of the bestseller list.” — Jack Canfield, co-author, Chicken Soup for the Soul series

Library Tales Publishing started out as a tiny eBook publisher, running from my studio apartment in New York city, and has quickly grown into a serious book publishing company. I would like to thank you for your insights, after reading your book 1001 Ways to Market Your Books I began implementing some of the techniques and strategies mentioned in the book. Our sales have increased by well over 100% in the past 5 months alone. One of our books The Thought Exchange by famous Disney composer David Friedman had made it to Amazon's bestseller list and stayed there for two weeks. Our adult book subsidiary had created two bestsellers and we managed to sell film rights to two of our books. Some of our books are being translated into Hebrew, Japanese, Korean, Chinese and German. We can barely keep up with growing demand. I just thought I should send you an email to thank you for the great advice. — Usher Morgan, CEO, Library Tales Publishing

“Your 1001 Ways to Market Your Books is a ship of great thoughts and ideas. It's been my Bible to successfully sell 50,000 copies (40,000 in English and 10,000 in French) of my first self-published book in just over 4 years — taking a risk and following the stimulating tips in YOUR book! ... I took my passion, "poured it" into a unique coffee giftbook and served it via 1001 Ways to generate a demand and attracting the world's largest giftbook publisher. If I can do it, anyone can — using 1001 Ways.” — Susan Zimmer, author, I Love Coffee!

“A few months ago I started writing a book, and I was asking myself "How will I market my book?" A close friend told me to order 1001 Ways to Market Your Books. With over 700 pages I thought it would take me a year to read. In less than 3 weeks I read it. Could hardly put it down. I have sticky notes throughout. This is the Bible of book marketing. Thank you so much. It saves me YEARS of researches. P.S. I am amazed at all the info you provide in your book.” — Norman Lacasse

“The Kremer 100 list, his multiple websites and products, the media list, pr advice, the information never stops! I dog-ear the corners, highlight, mark and sticky tab the entire book. I have gotten more information from John's book than my whole first two years in college. I now feel more than prepared to market my book series. Wow. He's one resource that has captured a niche.” — Kimberley Clayton Blaine, author, Mommy Confidence

“Your 1001 Ways book has become my bible. I have been reading it for months. In fact, I take it to bed every night.” — Debbie Glade, author and publisher, The Travel Adventures of Lilly P. Badilly: Costa Rica

“Each new edition of 1001 Ways to Market Your Books is doomed from the minute it enters my house. For each book that we publish, I go through John's book page by page, customizing our marketing plan and getting new ideas on each page. When I'm done with it, half the pages are dog-eared and marked up and the spine is cracked in a million places. But this book has helped my books to get featured on Oprah, and in USA Today, the Wall Street Journal, Parade, and in 100s of other media.” — Lisa Rogak, publisher, Williams Hill Publishing

The Best Book Marketing Book -- Ever!

“I've more than double my sales since I started reading 1001 Ways. Thank you!” — Lindy McClean, author, Senior Smart Puzzles

“The author who doesn't have this book deserves to remain unread. That may sound harsh, but it's true. I've been buying every edition of this book since I first discovered it over a decade ago. Now, I'm not just a writer but a publisher and I buy a copy for every one of my authors. The sad fact is that publishers, even the very big ones, seldom do any book full justice when it comes to publicity and promotion. The tendency is to put the effort behind books that are already showing some success in the market, and then only until the next batch of books comes along. But books can sell well for years — IF they are promoted. This book is the proverbial cornucopia of ideas for how to do just that. There is much here that authors can do themselves. There are many more ideas that authors can bug their publisher to do. In fact, we encourage our authors to do just that. It's a classic win-win proposition, because no one will care as much about your book as you do.” — Kelly Monaghan, publisher, The Intrepid Traveler

“I am the publisher of Flying Pen Press, a new book publishing company, but I have been in publishing for 20 years. In all that time, I have never found a better book that details the entire process of distributing, marketing and selling books than John Kremer's book. I have been using my 4th Edition for years, and finally decided that with a new company, it was time to update and get the latest edition. I am very glad that I did. I have marked and dog-eared the entire thing. Because of this book, Flying Pen Press is a going concern. I make all my staff and authors read it cover to cover.

“I do have one warning to tell potential readers. The title is very misleading. There are not 1,001 marketing tips in this book. The true number is more like 5,000, by my estimate. Maybe a lot more.

“On my desk, there are four reference books. If I had to choose to keep only one, it would be Kremer's 1001 Ways to Market Your Books. The book is that important to me, and if you are a book publisher, it will be that important to you, too.” — David Rozansky, publisher, Flying Pen Press

“My decision to purchase 1001 Ways to Market Your Books has turned out to be the smartest move I’ve ever made. After reading your book from cover to cover, there is no doubt it totally delivers on every promise you’ve made in your advertising. Not only that, every profit-making insider idea I read about has already been tested and proven to work. Fact is, your book delivers more real hard core money-making secrets than any other publication on earth.” — Sidney Levinsohn, author, What's Your Best Chance to Survive a Chronic Illness? and founder of Quiet Miracles

“This is one of the most comprehensive books that I have ever read on the subject and is a constant reference book as an author. This extensive work covers every aspect of publicizing and marketing books and is a must have for every publisher, editor and author. I find myself reading and re-reading this book over and over again because of its many creative, helpful and practical ideas.” — David Loewenstein, author, For the Love of Rachel: A Father's Story

“Kremer is the go-to guy for marketing books. John Kremer's book on marketing books is the bible of the industry. Not only are Kremer's tips and resources excellent for promoting books, but you can use many of the techniques and strategies for promoting a variety of other goods and services. Highly recommended!” — Joel Comm, author, The AdSense Code: What Google Never Told You About Making Money with AdSense

“If you have written a book, are writing a book, or are publishing books, you must have this book. Writing a book is the first important step, but once you've created something worth reading, you need to help people learn about it. As Kremer says in his opening to chapter 9: “There is an old definition of publicity that still applies today as it did years ago: Publicity is doing good, and then telling the world about it. Here, then, is the essence of getting good publicity: 1) Produce a good book, and 2) Let people know about it. It really is that simple. But both steps do require patience, persistence, and attention to detail.”
He's right. And this is the book to help you uncover all of the ways you can do that. Outstanding.” — Stephen Hultquist, author, Open Your Heart with Skiing

“John Kremer's 1001 Ways to Market Your Books is absolutely invaluable. I have more than 50,000 copies in print simply from using one idea alone! Thanks for sharing and being such a wealth of knowledge, John!” — Asha Tyson, author, How I Retired at 26!

“I bought my initial copy of 1001 Ways to Market Your Books 8 or 9 years ago. I've recommended it to hundreds of speakers and authors. It's been my bible. Over the years as a result I've been featured on/in CNN, MSNBC, FOX, CNBC, Inside Edition, Sally Jesse, Montel, Maury Povich, Gayle King, Gordon Elliott, Howard Stern, ABC News Radio with Sam Donaldson, The David Brenner Show, and in Woman's Day, Redbook, Mademoiselle, Good Housekeeping (which bought rights and published chapter 2), New York Times, New York Post, Los Angeles Times, Washington Times, Chicago Tribune, United Press International, Reuters, and Entrepreneur. And about 30 other publications.” — Robert Siciliano

“I used your book, 1001 Ways to Market Your Books, in 1998 here in Australia and created a #1 national non-fiction bestseller — all at the tender age of 22 and unemployed!” — Bret Kelly

“First-time writers need to face the fact that their publishers rarely get behind a book enough to make it fly off the shelves--with the possible exception of those who pay large advances. If you're not in this category, or have self-published, you MUST own this bible of information on how to market your own book. It is so chock full of good ideas it's hard to believe one man could know so much about book marketing, but John Kremer does. If you did ONE suggestion a day, your book would start breathing a new life. Ideally start working it the minute you get that acceptance letter!” — Kenneth Atchity, agent, story merchant, movie producer, and author

“Gambler's Book Shop deals with numerous self-published authors, many of whom need help with marketing. John Kremer's book is the best source I've seen and I will cite it, show it and highly recommend it with pleasure.” — Howard Schwartz, owner, Gambler's Book Shop

“In 1991 I read 1001 Ways and it was everything and more that anyone could expect to help sell books. I am on every talk show with my books, and my books have been reviewed by many including the Chicago Tribune, Playboy, and Redbook. You are to be credited with that. The Montel Williams show is one program I do ten times a year alone and I just taped another show several days ago.” — Joseph Culligan, author, You, Too, Can Find Anybody and When In Doubt, Check Him Out

“Two days ago I completed reading your book, 1001 Ways to Market Your Book! As perhaps you would already know, this book is special and a must for anyone within the industry. Never the less allow me to sing your praises. This work has blown my mind. As perhaps you could imagine, my copy now is covered in highlighter ink. Perhaps I should have just pre-dipped the whole book into a vat of highlighter ink prior to beginning. The cover has dog ears, and there are numerous post-it notes adhered throughout the book. I think that gives you enough of an image, and compliments the book better than any flowery words could.” — Antonio

"I self-published my book, Pastor, We Need To Talk! How Congregations and Pastors Can Solve Their Problems Before It's Too Late. I read everything I could get my hands on, from articles, books and the internet, about the field of self-publishing and marketing. And the one reference book I kept coming back to and using as an authoritative standard was John Kremer's book, 1001 Ways To Market Your Books. Kremer gives all of the need to know information on self-publishing and marketing your book. If you do not market your self-published book you will never, never be heard of and if you don't use Kremer's book as a guide for excellence in marketing, the only autograph you may be signing is the death certificate of your book. Live, learn, and succeed. Don't taste, but devour Kremer's book.” — Dennis J. Hester

“Are you a new author? Do you wish to write a book and bring it to others? Are you shaking about the prospect of selling your book? John Kremer makes all of the steps to sell your book so easy. His book, 1001 Ways to Market Your Books, has it all. He provides loaded breadth and depth of practical marketing tips for publishers and authors. I'm so excited about the suggestions and resources of John's book. The book is easily worth five times the stated price. John provides the caring wisdom. You provide the application. John and you will lead to your success.” — Terry Gardner

“Your book, 1001 Ways to Market Your Book, was the first book I ever read on book marketing. I got it from the library, read it from cover to cover in a few days, and had to get a copy of my own. I am now re-reading it for the third time, as I further prepare my marketing plan for my first book.” — Laura K. Bryant, Crimson Leaf Publishing

“This book separates the wannabees from people who are serious about making money with books. Kremer, the arch-realist of book marketing, tells you precisely how to make money with your books.” — Jeffrey Lant, publisher, Cash Copy

“As a self-published author and self-employed businessman, this book is as important to me as a hammer is to a carpenter. Whenever I look for new ideas on how to market my work, this book ALMOST ALWAYS has it, plus ideas on how to do it. And equally important--He updates it every couple of years, so he keeps abreast of constantly changing methods and technology. There are other books on this subject that are good, but this one is the one you want to get FIRST.” — George, Speed Reading for Kids

“I love your book. It has been a tremendous help to me in my marketing efforts. I attribute much of our success in selling 4.5 million copies of Zapp! The Lightning of Empowerment to your book. I recommend your books to all of my authors. — Anne Maers, Literary Agent

“We have started purchasing 1001 Ways to Market Your Books as a must-read for each of our contracted authors. We use it as an educational, informational and marketing resource to provide a springboard for our relationship and to generate maximum marketing/sales ideas. We have found that supplying our authors with this book excited them and increased our ability to work together to maximize profit.” — Brook Noel, CEO, Champion Press. Founded in 1997 with 2 titles, now over 150 active titles.

“Right before I went to my first publishing job interview with Addison-Wesley, I read it from cover to cover, and got the job. Since I didn't have any experience in book publishing, I have to attribute sounding even partially intelligent to his book. Although, at the time, it was just 101 Ways to Market Your Book. I'm looking forward to the next edition that will no doubt be called 101,000 Ways to Market Your Book. Over the years, it's been the only book that I've purchased multiple copies of to give to my employees. I recommend it highly, and I'm quite sure that even the most experienced publishing person will find all sorts of great ideas in it. Special warning for computer book authors: After you read the book, you will feel even more disappointed by the marketing that goes into promoting your books. The good thing is that many of the ideas in the book cost nothing more than imagination and some hard work.” — David L. Rogelberg, Studio B Literary Agency

“You probably get as much fan mail as Clint Eastwood about your book, 1001 Ways to Market Your Books. You can add my name to the list of fans, but be sure I'm put on the A list because I'm a big fan! In fact, one of the marketing people at AMACOM Books, after learning that I've read it, said (tongue in cheek), That's a dangerous book for authors. Now they'll know enough not to need us. And her following comment was, I have a copy, and I love it.” — Susan B. Wilson, author, Your Intelligent Heart

“I've always wondered why publishers don't give every author a copy of 1001 Ways in their new-author kit. They would if they were serious about promoting their books.” — Peter Kent, author of Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site

“Your book, 1001 Ways, is dog-eared and filled with Post-it notes! I am still amazed at how many authors are clueless about how much of the promotion and marketing they need to do on their own to make their books sell.” — Allison Gappa Bottke, creator of the God Allows U-Turns book series

“I have really enjoyed your book. I think your book is a necessary tool for anyone in marketing in the publishing industry. I love that it is such a great book that every time you go back to it you get another brilliant idea.” — Sherri Schwartz, Marketing Director, Muska & Lipman Publishing

“I will not part with my copy of 1001 Ways. Like you, I am hardcore, so I carry your books with me everywhere. I know I will use it as a constant reference. I have read other books on the subject. Yours is best and most complete by far. What I like most is your creativity. This is where you really stand out. Bravo!” — Michael Oldfield, author/publisher of Real Estate Investing for the Average Joe

“What I learned got me on a Northwest TV talk show within 2 weeks of self-publishing my book, and on the front page of my local newspaper in full color. What you say does work.” — Nancy Atkins

“What can I say? Your book (1001 Ways) is my Bible. I must have read it a million times, and each time I go back I discover something new. It is full of Post-Its and yellow highlighter and holds a prominent space here on my desk. Keep up the inspirational work!” — Sue DiFranco, Publisher, Fun Facts Publishing

“My copy of 1001 Ways to Market Your Books is the most valuable object in my office today. Over the last two years that I have worked as a book marketing consultant, I have not only gleaned John Kremer's fantastic advice but I have added my own notes, dog-ears, hi-lighted text and paper clips that will forever provide me with direction and inspiration. It is always the first book that I recommend to new authors complaining about poor sales and limited visibility. There is no excuse for failure when you own a copy of 1001 Ways. And the great thing about this book is that the author is so extremely accessible. If one ever has questions that the book may not answer, Kremer is only a phone call away. Buy it, refer to it often and learn to add your own ideas.” — Nicholas Beatty, publishing consultant

“Staggering. No one tells the author these things—not the publisher, not the writer's rep. Just John Kremer.” — John Robert Marlow, screenwriter and novelist, Nano

“As you know, there's a lot of crappy books out there about marketing, selling and promoting books, but yours are — as I told several people this weekend — worth their weight in gold, and I mean it: What readers can mine from 1001 Ways, presented in concise fashion, would otherwise require extensive excavating. Heck, you've done their homework!” — George Beahm, FlightsofImagination.com

“Our illustrators all LOVE your book. They have become extremely productive in the marketing aspects of their titles as a result.” — Lisa Willever, Franklin Mason Press

“Kremer's book is a breath of fresh air, sometimes a bit far out but always stimulating and so useful in making one rethink time-honored practices, partially because it is aimed at the hungry small publisher who has to scratch hard for recognition, even before making the sale.” — Mark Sexton, Society for Scholarly Publishing

“1001 Ways is awesome! I found your book at the library recently because I was looking for ways to promote a book that I co-authored and really want to get into the hands of people. Imagine my surprise when the 3 week rental period was not even close to enough time to get through and absorb the information. In fact, I renewed the book for another 3 weeks.
“Now of course, I am just going to have to buy it so I can mark it all up! The information you have provided is applicable even beyond the confines of selling books. There are so many hints, tips and resources that can be applied to a variety of businesses. Thanks you for compiling this and sharing it with us, the public. I hope you are enjoying enormous personal success while you are helping so many people be successful too!” — Anne Berryhill, co-author, The Power of Mentorship for the Woman Entrepreneur

“The BEST book I've ever seen on book marketing has just been updated. I'm speaking of John Kremer's famous masterpiece, 1001 Ways to Market Your Books. This thing will hurt your back to lift (702 pages), wear you out to read (OVER 1,001 ideas), and exhaust you if you try to do everything in it. It's a by-god classic. Just thumbing through it will overwhelm you with practical ideas for selling your own book. I can't recommend this one enough. Worth gold. $27.95.” — Joe Vitale, author, There's a Customer Born Every Minute

“I was just rereading your book 1001 Ways to Market Your Books. And while you are without a doubt an absolute genius at book marketing, something else suddenly struck me. What a great writer you are! The whole damn book is a fascinating read. Not too many books on marketing can excite, marvel, and educate the reader all at the same time. Your skills as an author are simply brilliant.” — Mike Selby, author of Self-Worth Now!

“If you want to learn how to promote a book, read this NOW! I did everything wrong with this book and it's STILL fabulous. First, I borrowed a friend's copy. Bad idea. It is so jam packed with info and ideas, you need your own copy so you can mark it up for future reference. Next, I put it aside for months because I thought it was mostly for self-published books, and the book I've written, The Complete Procrastinator's Handbook, is going to be trade published by a company in New York. When I finally sat down to read it, I realized it is exactly what I needed. Whatever your book, if you want to learn how to promote a book, read this NOW.” — Rita Emmett, author, The Complete Procrastinator's Handbook

“Reading Kremer's book opened doors, windows and floodgates for book sales! Page 251 gives authors a much needed shove in the right direction with the "rule of five". Five promotions a day, a ten minute time investment, will reap terrific returns in profit and publicity. Every writer and would-be writer must read every single page of this book. Put 1001 Ways into practice and your success is inevitable. Thanks, John for this edition! It's even better than before!” — Lou Ann Smith, author, Be Decisive! A Six Step Formula for Making Your Best Decisions Every Time!

“I checked out an older copy of 1001 Ways from the library. I loved it so much I couldn't part with it until I received a copy of my own. Post-it Notes are exploding out of my library copy. Now that I have my own copy of the book, I can write in it, cover it with post-its, or whatever. My husband laughs at me because he thinks it's going to take me a couple of days to remove all the post-its from the library book. But it's been worth it. Thanks for an awesome product!” — Walida T. Smith

“I recently finished 1001 Ways to Market Your Books and I have to tell you what an outstanding resource it is! I'm a technical communication consultant (technical writer) and, in addition to writing a book on independent consulting, I give seminars on starting a business as a consultant. Not only is your book an excellent reference for publishers, but I think if you substitute the name of any product or service for the word Books in the title, anyone can make use of the ideas the book contains.” — Doug Florzak, author of Successful Independent Consulting: Turn Your Career Experience Into a Consulting Business

“John is the consummate marketing-guru; this spectacular guide explains many new and different ways of looking at the business of selling books. It is one of our required reading books for our staff, is given to every author we sign and I often quote from it during my publishing classes. The real benefit from this book is that it helps you develop a new way to think and see marketing opportunities. While it has proven incredibly helpful to the self-publishing community, it is also a valuable tool for those authors who have signed with a publishing house. Get a copy of this book today and start selling your books!” — Clint Greenleaf, publisher of Greenleaf Enterprises

“I have had this title for quite sometime and I use it as a reference book. I think this is the single best book for the want-to-be author/publisher to the established author/publisher. Many times I have been confronted by someone who is thinking of self publishing. This is the book that I suggest each and every time! Like a reference book, you will find helpful hints, ideas and contact information. If you are new to the business this title will aid in guiding you to thinking of the many aspects of the book business. It also will aid in defining some of the many avenues in marketing. 1001 Ways to Market Your Book is a title you will keep on your bookshelf as I have!” — Bernadette Moyer Sahm, author

“You can't afford not to own, read, and use this book. When it comes to marketing our self-published success guide for high school and college athletes, John Kremer's 1001 Ways is our bible. Marc and I know our subject backwards and forwards, but we were in the wilderness without a clue about how to get out book into the hands of the athletes who could benefit from it. As a result of reading, studying, and applying John's book—which means figuring out which technique are most applicable for our book, our time, and our budget—we are leaving the wilderness and progressing toward the promised land.” — Rick Rhoads, author, The Real Athletes Guide: How to Succeed in Sports, School, & Life

“I have read and referred to your book 1001 Ways to Market Your Books so many times that your name is burned into my brain. My background is in marketing, so you can only imagine how many books I've read on the subject. I have to say 1001 Ways to Market Your Books is the best book on selling books that I have ever read, and I've read a lot.” — Barbara Taylor

“I am a one-book publisher. About two years ago, when I first began to think about writing and publishing, I read this book. I should tell you that I am extremely thrifty and I only buy books that I will refer to again and again. I'll even admit that I first read the library's copy of this book. However, after I read 1001 Ways to Market Your Books, I immediately placed an order so that I could have a copy of my own. It has been worth its weight in gold to me. It's the best marketing tool for books that I know of, with clear explanations and lots of examples. If you are an author or a publisher, or even thinking about becoming one, I strongly suggest that you get this book. I can't think of a better $30 investment in your book-selling future.” — Lisa Reid, author/publisher of Raising Kids With Just a Little Cash

“I just have to re-state what others are saying. John's book has given me so many tips on ways to promote not only books, but just about anything you can think of. What you may not know is that his new 5th edition has added nearly 300 pages to the older edition. (Heck, that's almost a whole new book). In the new edition, John gives some great tips for marketing online. As a matter of fact almost every tip has an online version or resource. For the price (under $40) this book is well worth it.” — Angela Smith, Editor, World Wide Information Outlet

“I should have bought this book when I first realized how valuable it was. Now I have to pay library fines AND I still need to buy it. It's crammed with tips and advice, including on-line promotion (and many useful URLs), publicizing your own top ten lists, and how to make the most of media interviews and author events (like a smashing publication party). I consider this book to be an investment in my new book.” — Judith Waite Allee, co-author, Homeschooling on a Shoestring

“This is the Bible for authors and small presses! There is a wealth of knowledge in this volume. Every author and small press should have a copy. It's filled with tips and great advice. I'm buying one today for my publisher.” — Linda Back McKay

“Indispensible, the best for authors! 1001 Ways to Market Your Book is the single best reference I have ever found for authors who really want a successful book. There are so many smart, useful ideas it would take a lifetime to use them all, but by then you're a successful author so you don't have to worry! I use this book over and over.” — A reader from Woodbridge, Virginia

“The most honest book on marketing books. Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others’ experiences.… He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader

1001 Ways to Market Your Books is outstanding. It combines both orthodox and guerilla methods, never forgets that sellers and buyers are human beings, and recognizes that marketing budgets vary from the sublime to the ridiculous. In short, it is both realistic and inspiring.” — Joanna Beaumont, publisher, Orlando Press in Australia

“A must-read for small publishers. This is the ultimate book on great ideas for promotions, sales to special groups and even handling foreign rights. It pays for itself the first time out, and probably a 100 times over. I'll use it for all my book promotions.” — Rick Snider

1001 Ways to Market Your Books is simply a most creative, informational and useful manual on book publishing. Kremer writes from detailed research and hard-earned experience.... In fact, there is little he does not cover and cover well.” — Dan Poynter, author, The Self-Publishing Manual

“Two groups will find this book of particular value: writers who do not have a $50,000 advertising program provided by their publishers and small press groups.... The ideas offered in the author-directed chapters are themselves worth the cover price.” — Sandy Huseby, Romance Writer’s Report

“You're right. I need this book for every one of my co-workers in our small publishing firm. There will be a copy of your book on every desk.” — George Griffin, publisher, Syntony Publishing

“This Book Is An Absolute Gold Mine! You've jam-packed so much book marketing genius into this one massive volume, if I spent the rest of my life trying, I wouldn't be able to use all your tips, tricks and techniques! Finally! All the information a person needs to make any book a Best Seller is right at your finger tips. Bravo!” — Email: Success@UnconventionalWisdom.com

1001 Ways To Market Your Book should be one of the first books to buy as a publisher or author. Why? to increase sales and expand your creativity. Almost two years ago, while writing A Different Season: A Practical Guide for Growth While Grieving a Death, I discovered this book. One immediate result: unexpected revenue. John Kremer's ideas launched me into several niche market ideas prior to my book being published. This book is chock full of ideas and practical suggestions. Readers will increase their creativity. If you are looking for new ideas to increase sales...look no further. Make the investment today and purchase 1001 Ways To Market Your Book. It will be a book you refer to often.” — Joe Pfeiffer, Landscapes Publishing

“I've just completed your book, 1001 Ways to Market Your Books, and found it most useful. I believe you've made a serious pricing error, however, because to a beginning publisher, and particularly a self-publisher, the book is worth not $27.95 but $999.95. You've left a great deal of money on the table! ... Though we've been in business for six years and had great success, your book gave me terrific ideas to expand and improve our marketing, advertising, and distribution.” — Jim Hamm, publisher, Bois d'Arc Press

“This book has helped me in so many ways. My book is doing well with the help of Kremer's book, newsletter, and web site. I've met some self-publishers who felt like their wonderful book had turned sour because of poor sales. I recommended this book to revive their sales.” — Betsy B. Lee, author of a children's motivational book, Little Lemon

“For those of you who are new at this game, this is a must have book. Hell, even for you know-it-alls, this is also a necessary resource. I don't care who you are or how much you know, you don't know as much as John does unless you read this book.” — Alan N. Canton, publisher, Adams-Blake Publishing

“The new edition of John Kremer's 1001 Ways to Market Your Books was worth the wait. Featuring 300 pages of new material, this 704-page must-have for all authors and publishers features everything you ever wanted to know about marketing books. Worth far more than the $27.95 retail price, Kremer's new edition is, without a doubt, the best book available on selling books (marketing departments of the major presses would do well to read it). And I'm certainly impressed with the new edition's facelift! 1001 Ways to Market Your Books gets my heartiest endorsement of a publishing book to date. Thanks for placing the proper emphasis on web marketing, John!” — Betsy Lampe, editor, NAIP Publisher's Report

“Reading 1001 Ways while my in-laws were indulging my kids. Your book is great! I read it cover to cover. I highlighted and wrote notes in the margins. Already, my first day back from a week long vacation, I recommended it to a PMA list member. Thank you for writing it.” — Mary P. Walker, author with Rowena L. Tucker, The Christian Family's Guide to Breastfeeding

“I have never told you this but your book 1001 Ways was my BIBLE for a full year as I took a totally unknown book published by a tiny publisher with no publicity to speak of to a sales total of (as of last month) over 100,000 and still climbing. My book, 100 Ways to Motivate Yourself, started out at zero. I was totally unknown and had to begin by reverse shoplifting and sneaking it on to the shelves at Borders etc. Then I got a break when I sent the audio version to Dale Dauten, the noted syndicated business columnist for King Features, who named it Audiobook of the Year for 1998. From there it just hasn't stopped selling. If people would really use your book like a map, it would lead them out of the cave of obscurity to life, as I now have, as a full time writer. The problem is, people have no faith in themselves. Which is a problem I address in my newest book, 17 Lies, which I will take into the New York Times bestseller list (mark these words) by using your maps. I am very grateful to you for providing such a service and making such a difference in my life. People who make a difference will never be forgotten.” — Steve Chandler, author, 17 Lies

“John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page ‘organized potpourri’ of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box.” — Jane Steinberg, Amazon.com

“Your book has really blown my mind!! I am very excited about the possibilities that your book has opened in my eyes and I am very grateful for that. I am sure that success will definitely be mine with your book and my own determination as my guide.” — Kerry-Ann Morris, freelance author and historian, Jamaica

“Whether you're a writer, self-publisher or small press, you can't afford to do without this book. 1001 Ways to Market Your Books should be considered the bible of book promotion and marketing. It's been a tremendous help to me in marketing my novel, The Messenger.” — Robin Heflin, novelist

“John Kremer is the ultimate researcher, detective and packrat. With his ear to the ground, his eyes in the media and his nose in the Net, he ferrets out all the inside information and details on places to promote and sell books. Then he generously shares it in 1001. Kremer's book is every publisher's most important resource. The successful ones keep the latest edition next to their dictionary — within immediate reach. You can have this treasure too. Invest in it now.” — Dan Poynter, author, The Self-Publishing Manual

“Great book packed full of inspiring ideas to publish your work!!! I was lost when I began marketing my book as I was not familiar with the book industry. This book was a god send, thank you!” — Crystal Rose, author, The Turning Point

“This book does an excellent job on telling you how to market your books. If you are an author or book promoter, this book has tons of ideas. It is well worth the $30 I paid for this book. It caused me to think about book promotions in ways that I had never thought and realized how creative promoting books can be. Great Job!” — Jennifer Woodard, Atlanta, Georgia

“John Kremer hits a home run with this spectacular classic reference on how to market books. Whether you are an author or a publisher, this book is a must! Every useful promotional idea you might think of is included here, from the most traditional methods to guerrilla marketing techniques. In fact, this book is so packed with creative ideas for marketing books that it's easy to make it part of your marketing campaign. Everything from book cover design and redesign tips, to web site listings in directories and search engines, to getting yourself onto television programs (even news programs sell books) is covered. Simply make a commitment to implement two ideas from this book each week for a few months, and watch your sales soar! What I love the most about 1001 Ways to Market Your Books is the way it inspires me to ask myself, ‘What am I willing to do to promote my book?’ Kremer makes the point that any good book can become successful when it is properly promoted so buyers know what it's about, why they need it, and how they can buy it. If you are looking for the very best reference on promoting books, look no further. This is it!” — Cynthia Sue Larson

“If you only use a handful of the ideas you find in this book, you'll achieve phenomenal book marketing success. I used this book to launch my own marketing campaign for my first self-published book and continue to go back to it again and again for new ideas. Does it work? Yes! I'm currently using it to: prepare a new launch for a completely revised edition of my first book, develop a marketing plan for a book I am publishing for another author, and find new ways to introduce my second self-published book slated to go to print in the next few months. John Kremer is the guru of book promotion!” — Susan Carter

“This book has helped us sell many books - it is loaded with ideas both for authors and publishers. It could take a lifetime to follow up on all the recommendations and suggestions that John Kremer has provided. If you are an author — buy it, read it and read it again over and over again. Great stuff.” — Ted Lea, author of When I Grow Up I'm Going to be a Millionaire: A Children's Guide to Mutual Funds

“I just finished my first novel, but I didn't have a clue on how to get people to buy it. Thank God for Harry! Harry works at my local bookstore and told me about 1001 Ways to Market Your Books. I already had Michael Levine's Guerrilla PR: Wired, and I was using it create some buzz. Now, I can proceed forward with confidence, thanks both to Harry and Mr. Kremer.” — reader from Buffalo, New York

“This is the book every author should read first. Kremer has everything you need to know packed into this one huge masterpiece! If your are serious about being an author and a marketer, you need this book.” — Rick Frishman, Planned Television Arts

“The book is written from the perspective of the publisher but if you happen to have your books published by a small publishing company (pod or self-published) you will gobble any amount of help. The other great thing is that you can contact John Kremer in person and he seems to be the expert's expert. You want your book to be a bestseller? You need a little encouraging? From personal experience, pennyless and at the disposition of others, authors get a kick out of any kind of contacts. If you're brave enough and if you want it enough, Kremer says, and spend 10 minutes a day marketing, you'll get there (eventually). 1001 Ways is a very helpful (big) book and there should be something for everybody's who's interested in the ridiculously complicated field of writing.” — Paul Escu, author, Tarnish, London, UK

“We have greatly benefited already from your 1001 book and the reports we have ordered. After years of being suckered into paying for useless information, yours is like finding a gold mine.” — Ken Overcast, Bear Valley Records

1001 Ways to Market Your Books is the single best reference for authors and book publishers I have ever read. This should be on the bookshelf of every author, publisher, and bookseller who really want a successful book. John Kremer describes far more than 1,001 ideas, tips and suggestions for marketing books. This is a must-have reference.” — Alexander Petrochenkov, Moscow, Russia

“A new edition of this book would probably warrant five stars, but the high price tag and outdated information in some sections may put some readers off. This is still a volume that any serious book marketer will want to have and just a few good ideas will make the item pay for itself. On the downside, most of the Internet information is pretty useless at this point (from 1998) and many of the book buying statistics were last true a decade ago. Realize that this does not contain pixie dust that will instantly make your book a best seller. Most of the recommendations require effort, salesmanship, and perseverance. If you're willing to actually implement what he suggests, however, you'll find enough to keep yourself busy for years.” — Tim Leffel, author, The World's Cheapest Destinations

“As a self-published author and self-employed businessman, this book is as important to me as a hammer is to a carpenter. Whenever I look for new ideas on how to market my work, this book almost always has it, plus ideas on how to do it. And equally important--He updates it every couple of years, so he keeps abreast of constantly changing methods and technology. There are other books on this subject that are good, but this one is the one you want to get first.” — George at Speed Reading 4 Kids

My printing and binding volume has increased significantly by providing your book free to my authors. This has really paid off. Those that use your book do much better at promoting than even those who hire a marketing company. Your book has made a difference for Lifevest.” — Ric Simmons, Lifevest Publishing (Keeping writers and artists afloat with self-supported publishing)

“What can I say? Many people have reviewed this book before me, and many more will after me. Let me just get to the point: Buy the book. You will be glad you did. It is very useful.” — Christian K. Nseka

“What a book filled with so many ideas and suggestions. As an author this book is a must.” — Robert Bruce

“John Kremer's book on marketing books is the bible of the industry. Not only are Kremer's tips and resources excellent for promoting books, but you can use many of the techniques and strategies for promoting a variety of other goods and services. Highly recommended!” — Joel Comm, author The AdSense Code: What Google Never Told You About Making Money with AdSense

“This one's a must have. No exceptions. If you intend to market your writing to the public, this is THE book to have. It contains more ideas than a single individual could possibly do in a lifetime. No matter what kind of books you write, you'll find yourself referring to this tome again and again. You just can't call yourself a writer if you don't own a copy.” — Kim Hillman, publisher

“Wow, the only problem with 1001 Ways to Market Your Books is that I just found out about it a few months ago--and it's been out for years. Where have I been?! But better late than never. I've only taken time to read about 10 pages, but I already have several ideas, and those in the book are sparking new ways in my mind to be even more creative! I almost feel guilty and giddy sitting down to read it, because I know I will want to try (almost) every suggestion in the book — and it's hundreds of pages, FULL of excellent ideas! Still I'm human and must do just a dozen or so at a time, LOL. But I'm thrilled to have found it. While I will carefully guard MY copy, I'm happy to recommend it to EVERY author who wants to be effective in sharing their message with the world.” — Tonja Taylor, author, Legacy: Crafting Your Child's Future with Words

“This is my Bible. I have owned the last three editions of Kremer's Bible. As a struggling author, I appreciate his continued quest to find and share so many helpful ideas on how to market and sell my books. Every edition brings fresh, new ideas and this most recent is no exception.” — S. Klopfer, author

“As a new author I need a lot of help in selling my book. This book is extremely well organized and is outlined in a way that makes finding what you want very easy. I have gotten many ideas beyond the obvious.” — Byron Scott, author, The Mystery of God's Will

“I find John's book very helpful to me. It is not a book you read and then put away. Because I'm an author and publisher, the book is like a bible to me. This book is one that I keep near by because I'm always referring to it. It keeps giving, and giving, and . . . Money well spent.” — Marc Crump, author, The Upside-Down Year

“There's an old saying (perhaps it was Lord Leverhume) that in any marketing plan, only half of your marketing dollar are actually working for you — the trick is to find out which half. This book is a bit like that — in a good way. I picked it up at a local bookstore, and was at first a bit skeptical about whether it could all be useful, given it is a bit of a handful (actually more than that). As I've gone through it, I realize there are some portions that are exceptionally useful — tips from fellow authors, very helpful contacts and websites/resources you could use, details on what works and doesn't etc. I do find myself repeatedly going to these sections and virtually every day, I am using one tip or the other from this book to help market my own books. On the other hand, there are vast portions of the book which add little value in terms of teaching an author/publisher how to market their book, but take up lots of space — primarily the long examples of how others have done something. One or two are enough to make the point, but when they start running into pages, you remember old Lord Leverhume! Still, on balance, this is a very useful resource, and would recommend that any author should have this on their bookshelf. ” — Mainak Dhar, author, Brand Management 101

John's comment: Each example is there for a reason, not just to pile it on, but to illustrate various aspects of the marketing idea presented at that time. I don't add examples just for the sake of having lots of them. I add them because they present another angle on the subject, no matter how subtle. Some people will appreciate that while some will miss it. That's okay.

“Full of information, informative and extremely helpful. I'm still reading it because it's worth reading over and over again. Thanks for this Author's Bible!” — Kathryn Carrington, author, Mama and Us

“I highly recommend this book to anyone considering self publishing. Purchase this book along with Dan Poynter's Self-Publishing Manual if you want to get on the fast track. You will avoid making mistakes and possibly save a lot of money from poor decisions you might otherwise make. I own both the 4th and 6th editions of this book. It was definitely money well spent. I was able to start my own publishing company, Lucerna Publishing, and publish Pinch a Penny Till It Screams as well as Build Your Own Solar Heating System with the great advice in John Kremer's book.” — Kenneth Clive, publisher, Lucerna Publishing

“Whether you are a published writer or want to become a published writer, you need to read this book. There are literally hundreds and hundreds of ways to promote, publicize, announce, advertise and get your name out to thousands if not millions of people. The ideas listed are simple, easy to understand, well researched and simply fun to complete. I was surprised at how many mistakes I made with my marketing campaign in the beginning. There are so many simple, no-brainer ideas that I could have been doing that would have helped me to market my book better. Not only are there ideas that help to raise the sales and production of your book at your marketing launch, but there are ways to help keep it going. The reason I gave it four stars instead of five was because several of the ideas in the book are for businesses or large companies who have huge amounts of money to use for marketing, massive amounts of time to travel, and can participate in events that the individual can not. However, there are still many, many great tips for the self-published author. If you want to market your book effectively read this one! ” — Christian Fobian, author, Why Christ?

“f you're an author or publisher of a book or information product, this is something you should keep on your desk at all times. It's a little like the "Energizer Bunny" ... it keeps going and going. You really do get 1001 marketing ideas and John Kremer also provides resource lists, website urls and insider information that you won't be able to put a price tag on. This is an absolutely indispensable marketing tool for both authors and publishers.” — Laura Cardone, author

“Whether you have one book or no books or many books, you will get help from the 6th edition of 1001 Ways to Market Your Books. This new volume is packed with valuable insight and information on every page. If you have no books, you need to gain a realistic picture of the book marketplace and what you will need to do as an author to get your message out to people who will be interested in it. This book can stir many different ideas that you can use in the book proposal creation process. If you have one or many books, you need this book to stoke the fires of marketing for your book. Long after the brief window when a traditional publisher can help market your book, the author maintains their passion about the topic. John Kremer's resource gives you the tools to carry your passion to your audience. Don't flounder. Instead get this resource. If you hate the word marketing (many writers do), you still need this resource. As Kremer explained in a recent podcast, every author needs relationships and this resource helps you expand and build relationships--which will sell books. I highly recommend it.” — W. Terry Whalin, agent and author

“As a book publicist it's imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing and book promotion. I've read dozens and dozens of books on book marketing and this one is on my top ten list. John, who is a walking encyclopedia about book marketing says, "Eighty percent of all books are sold by word of mouth, but it's publicity that primes the marketing pump. Remember that you cannot do everything, so hire the right persons to do the things you can't do. If you're not comfortable doing your own publicity, then hire someone who does it for a living." I could not have said it better. Be sure to check out his seminars on book marketing held around the U.S. too.” — R. Scott Lorenz, president, Westwind Communications

“If you were able to choose only one book on book marketing today, this would be definitely it. This 700-page monster has all the information any author or publisher will ever need to market and promote books, and to create a state-of-the-art marketing plan. In spite of the huge amount of information Kremer offers, the book is well organized and the subjects easy to find, either from the table of contents or index. The author also includes articles by experts on various subjects, as well as an amalgam of up-to-date links and resources. What sets this book part from others in the field, besides the amount of information, are the details. There are many books on promotion out there, but few go as deep as this one. In this sense, this is an invaluable reference work. Though it is impossible to list all the subjects covered, following are some of them: basic fundamentals of book marketing, planning, distributors and wholesalers, major book reviewers, arranging print/radio/TV interviews, book tours, book signings, advertising (direct mail, finding lists, telemarketing, print ads), offbeat marketing, book fairs and conferences, catalogs, internet promotion, selling to bookstores, libraries, gifts shops and many other retail markets, subsidiary and foreign rights, and much, much more. Kremer explores each subject in depth and offers clear, pragmatic advice on how to succeed at each level of promotion. Have your highlighter, pencil and Post-its ready, as this is a book you'll want to dissect and examine section by section. A book that should be not on your shelf but on your desk at all times, 1001 Ways to Market Your Books comes highly recommended from this reviewer.” — Mayra Calvani, author and reviewer, Midwest Book Review

“Kremer's exhaustively thorough guide is an extremely valuable resource for authors and publishers. The Table of Contents consists of 10 pages - you can simply drink a cup of tea, languishing there while you read through it to absorb the depth and detail to know exactly what chapters to pounce on first. Excellent how-tos and easy-to-follow, albeit so much to consider, you might re-think authoring your book at all! Just kidding... just because he's researched it, included it here (whatever "it" is), does not mean you must read the entire 674 pages and apply everything. Obviously, some of the material will speak to your needs and a lot may not. In my case, I have at least 50 colorful paper clips attached to page tops, designating highlighted specifics. Some of the info is clearly outdated, changed URLs, etc. It is definitely the most complete, comprehensive handbook I own on the subject of publishing and marketing. I highly recommend it for authors planning to get involved with the marketing of your book, even if you have a publisher (not yourself), you will be expected to do your part. Then, when your publisher stops promoting, you'll be ahead of your game with enough knowledge to not miss a beat, while continuing to sell your books. You will probably want to buy the latest version for all the updates!” — Pie Dumas, author and life coach

“The information contained in this book is priceless! The author has broken down the many ways of marketing your book, making it an easy read especially for new authors. It's like having your very own personal marketing professional right by your side providing you with pertinent information needed to becoming a bestselling author. Authors and publishers alike will certainly benefit from the knowledge contained in this outstanding work of art.” — Valerie Barber

“About one month before my book hit the bookstores and Amazon, I read John Kremer's book. I was so mad at myself for not reading it earlier. While reading John's book, I put a star next to all the ideas that I thought would work for me. By the time I finished the book, I had a book marketing plan. The biggest problem with the plan is that I was late on steps that I should have started months before publication date that are clearly outlined in John's book. Now I have an orderly plan with ideas and contacts that I would have never considered before reading John's book. His new edition also does a great job covering internet marketing which today is extremely important. John has so many excellent ideas and so many contacts to implement the ideas that it is inconceivable that every author would not derive enormous benefits from buying and reading this book. His table of contents and index are so detailed, you can easily find whatever you are looking for. I have also found that lots of clients entertain dreams about writing a book. I tell people thinking about writing a book to think about the marketing of the book before they even write it. I actually bought a case of John's books and have been passing them out to people that mention they are thinking about writing a book. People LOVE getting this book as a gift. It is the best business gift for less than $30 that I know.” — James Lange, author, Retire Secure!

“John's book, 1001 Ways to Market Your Books is an invaluable tool for the new author who is struggling to get a foot in the door. Tried and true methods, contacts, tips on how to approach the media, going the extra mile for the customer, a veritable indispensable bible for the author. Thank you, John, for paving the way.” — D. H. Clair, author, The House on Slocum Road


“Just wanted to let you know that your 1001 Ways to Market Your Books inspired me over 15 years ago to never give up and to use EVERY avenue to get the word out about my books.

“My first (non-electronics) book was going to be called Extraordinary Uses for Everyday Things. Although I wrote a good query and a book proposal, interested an agent and then a publisher, the book was cancelled, along with a dozen other titles, just as it was to go to print.

“I left the project alone for awhile, repackaged it (removed some complex projects and shortened the name, etc.), interested another agent, a new Publisher - Andrews McMeel - and Sneaky Uses for Everyday Things was finally published in 2003.

“Again, using your techniques, I proposed and sold sequels, spin-offs, foreign editions, compendiums and more. I also mailed sales letters and flyers to specialty retailers, like Science Museum stores, and the first title is still selling strong.

“The first book has sold over 120,000 copies and all of the titles have just passed the quarter-million sales mark.

“I just wanted to thank you again for your tips, inspiration and great guidebooks (which I recommend to writers all the time!).” — Cy Tymony, http://www.Sneakyuses.com


1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other publishers and authors have marketed their books.

“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader

May, 2008. ISBN: 0-912411-49-X. 704-page PDF, $8.00.


Copyright © 2015 by book promotion expert John Kremer
Email: JohnKremer@bookmarket.com

Open Horizons, P O Box 2887, Taos NM 87571