
Everything You Should Know about Publicity, Publishing,
and Building a Platform
If you want to learn from a master book publicist all the techniques that have worked for her for more than twenty years, Arielle Ford offers an intensive PR course for new authors. She was the book publicist for many bestselling authors, including Jack Canfield, Mark Victor Hansen, Deepak Chopra, Debbie Ford, Neale Donald Walsch, etc. Only $497.
This page features PR services, publicists, media coaches, and PR agencies which specialize in working with book authors and publishers. Alert: Before signing with any service, be sure to check out their references.
This is a work in progress. If you'd like to nominate a book PR service, email John Kremer. - John Kremer, book publicity expert
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Alice Acheson, P O Box 735, Friday Harbor WA 98250; 360-378-2815; Fax: 360-378-2841. Email: AliceBA@aol.com.
AHE PR, Amy Edelman; 973-783-3052. Email: ahedelman@comcast.net. Offers Radio Media Tours and Satellite Media Tours for less than normal by pairing two similar authors together. RMT for about $3,500 for about 9 individual interviews. SMT for $6,800 per author for approximately 14 shared TV interviews.
AimPress, Rod Mitchell, Adventures in Media, 4927 Bridgeville Lane, Spring TX 77388; 281-350-5506; Cell: 281-851-5258. Email: mediarod@aol.com. A full service literary publicity and entertainment agency with a focus on nonfiction authors.
Allen Media Strategies, Burke Allen, 12019 Troffac Road, Herndon VA 20170; 703-589-8960; Fax: 703-935-5350. Email: burke@allenmediastrategies.com. "We work with New York Times bestselling authors, national touring entertainers, information marketers, broadcast personalities and others to enhance their sales footprint and marketplace exposure."
Ampersand Communications, Amanda Sutton, 1628 Stanford Drive SE, Albququerque NM 87106; 505-400-3898. Email: amanda@ampersandcomm.com. Offers marketing services including media relations, event planning, press kit creation, and copywriting. Serves authors, artists, and businesses contributing to the arts.
Ascot Media Group, Trish Stevens, 1120 Nasa Parkway #220, Nassau Bay TX 77058; 281-333-3507; Fax: 831-813-5154. Mailing address: P O Box 133032, The Woodlands TX 77393. Email: TStevens@AscotMedia.com. They handle publicity for a lot of authors. Also do television commercials. Ask about their Intro PR campaign for only $1,000 per month.
Authors on the Web, Wiley Saichek, Marketing Director, The Book Report Network, 250 West 57th Street #1228, New York NY 10107; 212-246-3100; Fax: 212-246-4640. Email: wiley@authorsontheweb.com. Offers Internet marketing and PR services for authors.
RadioPRGuy.com - "When you decide that you're ready to start dealing with radio stations directly, get Alex Carroll's program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star." - John Kremer
TVPRGuys.com - Want to get on top national TV talk shows like Oprah, Good Morning America, Today and Larry King? Bradley Communications offers a database/directory of the top 323 national TV & cable shows that interview authors and other guests. You not only get contact names, addresses and emails but also detailed profiles on each show including what types of guests they want and the best ways to approach them.
NewsReleaseCritiques.com - I see dozens of news releases every day. Few make the grade. Most are uninteresting, unnewsworthy, and product-oriented. What does it take to sell books with a good news release? In a 15-minute phone call, I can give you feedback on your news release to help you make it one that sells books. To book a critique, send me your news release via email along with the best time to call you within a few days. Each critique includes a 15-minute feedback session via telephone as well as a rewrite by John to create a news release that gets attention and makes sales.
"I want to thank you again for your generous help with our press release problem. The responses we've gotten for our latest release are much better than what I'm used to. A large percentage of that is (obviously) due to your suggestions." - Thomas Shelby, Hohm Press