1001 Ways to Market Your Books
Chapter 12:
How to Sell Books Via the Internet
These are the most up-to-date addresses we have for the companies and services listed in the Sixth Edition of 1001 Ways to Market Your Books.
If you find that any addresses are incorrect or you discover additional information (email, web site, toll-free number, etc.), please email the author at JohnKremer@bookmarket.com. We will incorporate any changes as soon as possible into these listings. Thank you.
Publicity and PR / Internet Marketing
Creating Books & Products / Writing & Selling Manuscripts
Amazon.com Books, Catalog Department, 1516 2nd Avenue, Seattle, WA 98101-1544. Amazon.com also has a publisher hotline at 206-346-2952. Email: catalog-dept@amazon.com. Web: http://www.amazon.com.
BarnesandNoble.com. Web: http://www.bn.com. Bill Tipper, Bestsellers Editor.
Top 5 Search Engines
AOL Search: http://search.aol.com/add.adp — 10 to 15% of the market. 8% of searches in February 2006; 4.4% in July 2007 (comScore Networks).
Ask Networks: http://www.ask.com — 5.5% of the market (2005). 6% of searches in February 2006; 4.7% in July 2007 (comScore Networks); 4.16% of online searches in the U.S. in February 2008 (HitWise).
Google: http://www.google.com — The largest web site search engine. 33% of the market (2005). 45.1% of searches in September, 2005. 42% of searches in February 2006; 55.2% in July 2007 (comScore Networks); 66.4% of online searches in the U.S. in February 2008 (HitWise).
Microsoft Network (MSN): http://www.msn.com — 15% of the market (2005). 11.7% of searches in September 2005. 14% of searches in February 2006; 12.3% in July 2007 (comScore Networks); 6.95% of online searches in the U.S. in February 2008 (HitWise).
Yahoo!: http://www.yahoo.com/info/suggest — 31% of the market (2005). 23.3% of searches in September 2005. 28% of searches in February 2006; 23.5% in July 2007 (comScore Networks); 20.6% of online searches in the U.S. in February 2008 (HitWise).
Internet Press Services
For online PR services, click here.
Alert Services
Use these alert services to keep on top of new web pages, news stories, and blog entries related to your name, your topic, your book, your website, your competitor's book, etc.
Google Alerts: http://www.google.com/alerts
Monitor This: http://alp-uckan.net/free/monitorthis — Use this RSS feed service to monitor keywords in 22 different search engines (for websites, news, blogs, etc.).
Website Grader: http://www.websitegrader.com — Helps you see how your website is doing as a marketing vehicle.
Yahoo! Alerts: http://alerts.yahoo.com
Keyword Search Tools
AOL Hot Searches: http://hotsearches.aol.com — Their blog highlights a lot of news-related searches.
Ask IQ: http://about.ask.com/en/docs/iq/iq.shtml — Hot topics from Ask.com. Features top searches, top advancing searches (hot), top news searches, and top movies.
Dogpile Search Spy: http://www.dogpile.com/info.dogpl/searchspy — This meta search engine (searches many engines at once) allows you to see what other people are searching for in real time (family-friendly searches or unfiltered, your choice).
eBay Pulse: http://pulse.ebay.com — Here you can find a top ten list of current searches in each category on eBay. For example, in early 2008, the top searches were Harry Potter, Stephen King, Easton Press, James Patterson, Bible, Nancy Drew, Nora Roberts, lot (odd search for collections apparently), Folio Society, and Goosebumps.
Free Keywords: http://freekeywords.wordtracker.com
Google Suggest: http://www.google.com/webhp?complete=1&hl=en — This service will fill in other search possibilities when you begin typing in searches. A cool way to find out what people are looking for within your keyword possibilities.
HitTail: http://www.hittail.com. Put a snippet of code on your website or blog that allows you to discover the keywords people are using to find your site with organic search. This allows you to optimize your website for organic search and target PPC keywords for your advertising campaigns.
Lycos 50: http://50.lycos.com — Features the 50 most-searched-for terms each week, plus insightful articles and blog. The number one term of 2007 was poker. Wow! Note: The Lycos 50 lists the people, places and things which are most on the public mind as reflected by Lycos user searches over the past week.
Overture Keyword Selector Tool: http://inventory.overture.com/d/searchinventory/suggestion —
Yahoo! Buzz: http://buzz.yahoo.com — Features top movers, top leaders, and more.
Yahoo Search Marketing: http://searchmarketing.yahoo.com
Ezine Directories
Ezine-Universe.com: http://www.ezine-universe.com
Ezine Directory: http://www.ezine-dir.com
Zinos: http://www.zinos.com
Discussion Groups and Listings
AOL Groups: http://groups.aol.com
CataList: http://www.lsoft.com/lists/listref.html — This site lists more than 12,000 lists and includes the number of subscribers in each list as well.
Google Groups: http://groups.google.com
MSN Groups: http://groups.msn.com
Topica Lists: http://lists.topica.com — You can set up a free discussion list covering your favorite topic or use their services to handle your ezine email.
Yahoo Chat: http://chat.yahoo.com — Yahoo’s chat groups.
Yahoo Groups: http://groups.yahoo.com — Join or search for discussion groups based on Yahoo.
Sites of the Day or Week
Cool Site of the Day: http://www.coolsiteoftheday.com — This cool site selects a new site every day.
Komputer Klinic, Kim Komando, Columnist. Email: komando@komando.com. Web: http://www.komando.com. She features web sites in her radio show, weekly newspaper column, and weekly email newsletter.
Web Digest for Marketers: http://www.wdfm.com. Features short reviews of marketing-oriented web sites.
Links to Your Web Site
Alta Vista: http://www.altavista.com — Enter your web site URL into their search form as follows: link:http://www.yoursite.com. The form will return the names of the sites where links to your site were found.
Ask Jeeves: http://web.ask.com — Enter links to yoursite.com into their search form.
Google: http://www.google.com — Enter link:yoursite.com into their standard search box.
MSN Search: http://search.msn.com — Enter link:yoursite.com into their search box.
Yahoo: http://search.yahoo.com — Enter link:http://www.yoursite.com into their search box.
Get Things for Free Web Sites
All Books Free: http://www.allbooksfree.com — Free novels, children's books, poetry books, and short story collections.
All Free Things: http://www.allfreethings.com
Free Books for All: http://www.freebooksforall.com — Free non-fiction books: social issues, self-help, spiritual, cookbooks, travel, sports, memoirs, biographies, etc.
Free Cool Offers: http://www.freecooloffers.com
The Free Site: http://www.thefreesite.com
Free.com: http://www.free.com
Tons for Free: http://www.tonsforfree.com
Email Service Providers
Constant Contact: http://www.constantcontact.com — 866-876-8464. An affordable email service.
iContact: http://www.icontact.com. 866-803-9462.
Lyris Technologies: http://www.lyris.com. 800-768-2929.
Newsberry: http://www.newsberry.com — Pay only for the exact emails you send. $15 for 1,000 and the price goes down from there (per thousand).
Sparklist: http://www.sparklist.com — Email service.
Tailored Mail: http://www.tailoredmail.com — 155 108th Avenue NE #750, Bellevue WA 98004; 425-451-4770; 888-73-EMAIL; Fax: 425-455-2670. Email: salesinfo@tailoredmail.com. Tailors your email newsletter to each recipient: Each email has a unique combination of content/articles, based on the user's profile. Fees start at $250.
Article Content Sources
Sources for additional content for your site or other projects. Also places where you can submit articles for other sites to feature. Click here for the extensive list.
Social Networking Websites
These web pages feature social networking and tagging websites. Click here for the extensive resource list.
All about blogging from John Kremer
Knowledge-sharing websites, wikis, widgets, and more
AffiliateGurus — For only $147, you can have a one-year membership in an informational website featuring more than 90 videos to help you sell more books via your website. Their step-by-step video tutorials help you to optimize your site for search engines, publish an ezine, track ads, select keywords, convert documents into ebooks, sell books via PayPal, set up audio for your website, blogging, and putting Javascript onto your website. Plus get a selection of software for website automation. If you want to know more about the ins and outs of website marketing, this membership can help you learn.
Other resources at: http://www.bookmarket.com/101imark.htm.
Publicity and PR / Internet Marketing
Creating Books & Products / Writing & Selling Manuscripts
Copyright © 2008 by John Kremer
Email: JohnKremer@bookmarket.com
Open Horizons, P O Box 2887, Taos NM 87571