This page features PR services which offer paid listings to be
featured in front of media people. These individuals and companies
have been recommended to me by various people. Alert: Before signing with any service,
be sure to check out their references. Note: This list has not been updated for
Please note that this is a work in progress. If you'd like to nominate a PR guest or lead service,
email John Kremer. I know that I have missed some companies I truly would like to
add to this list. Your company might be one of those. Thanks for your support. — John Kremer, author of 1001 Ways to Market
Your Books and editor of the Book Marketing Tip of the Week newsletter
RadioPRGuy.com — “When you decide
that you're ready to start dealing with radio stations directly, get Alex
Carroll's program. His top radio show database, tapes of dealing
with producers, and examples of actual talk shows will help you to become a radio talk show star.” — John Kremer
Click here for online news release services.
Click here for book publicists and PR services.
PR Guest Directories
and PR Lead Services
Best Guest Digest,
Mike Carruthers, 22 Fawn Ridge Lane, Southport CT 06890; 203-256-5884. Email:
Circulation: 5,700 radio and TV producers. They design and create the 4-color ad
at no additional cost. They offer basic media training to advertisers. Full page
ad one-time rate: $950. Quarter page ad: $350.
Christian Book Promo, 1169 N Burleson Boulevard #107-246, Burleson TX
76028; 817-240-1256; Fax: 817-887-3089. Email:
firstname.lastname@example.org. $49 for an ad in this biweekly email
promotion for the black Christian community.
Broadcast Interview Source,
2233 Wisconsin Avenue NW, Washington DC 20007; 800-YEARBOOK. They offer a number of PR services including the Yearbook of Experts.
CheapPublicity.com, Linda Radke, Five Star Publications, P O Box 6698,
Chandler AZ 85246-6698; 480-940-8182; Fax: 480-940-8787. Email: email@example.com.
A new website where you can be listed and hope that media come by and find out about you.
Direct Contact, Paul Krupin, President, P O Box 6726, Kennewick WA 99336;
509-545-2707; 800-457-8746; Fax: 509-582-9865. Email: firstname.lastname@example.org.
Offers The Internet To Media Fax Service (Imediafax specializes in targeted
news distribution via fax and email for as little as 25¢). Direct Contact also offers fax broadcast to bookstores
and libraries. They also host the
The All Media Jumpstation.
Exclamation PR — Uses email and
faxes to reach news agencies, etc. Cost: $375.00.
Great Guest Interviews, Matthew.
Produces a monthly newsletter of paid interview subjects that is distributed to 3,000 radio, TV, and print editors and producers.
The Guest Exchange, Jessica Johansen; 866-206-0761.
Email: jessica@GuestExchange.com. Advertises guest availability to 3,000 radio producers.
GuestFinder, Lorilyn Bailey, P O Box 40304, Raleigh, NC 27629-0304; 919-878-9108.
Email: email@example.com. This online directory brings authors and other experts
to the attention of various media. $199 for a full-page listing per year.
208-552-2752; Fax: 212-898-0468. Email: firstname.lastname@example.org. Makes connections between hot guests and radio shows that
need hot guests.
National Aircheck, Mary Ann Halvorson; 888-872-4879l Cell: 309-696-9931. Email:
They can provide you with copies of your appearance on any radio or TV show anywhere in the country.
Need Guest Magazine,
Wendy Quinn. Email: email@example.com. This digital media guest magazine goes to about
7,000 radio and TV producers.
NewsUSA, Rick Smith, 250 East 54th Street, New York, NY 10022; 888-563-5200.
Offers 1,000 guaranteed news placements for $20,000 (includes 1 tabloid mailing to 10,000+ newspapers plus 2 radio features
sent to 6,600 radio stations and 5,000 web sites). Also offers a guaranteed 100 book review placements for $3,500.
Guest Report — Sends info to radio and TV producers about authors and
other potential broadcast show guests.
PR Leads Expert Resource Network, Daniel Janal, P O Box 130, Excelsior MN 55331;
952-380-1554. Email: firstname.lastname@example.org. This
service provides you with the names and contact info of reporters and editors
who are looking for experts and other people to interview for stories, news,
etc. You can do a one-month trial for only $99, or a year for $995.
I know people who have gotten into major newspapers and magazines
using the hot leads this service provides. It's a lot less expensive than hiring
a PR service or publicist and probably as effective.
Interview Report, Bradley Communications, 390 Reed Road, P O Box 360,
Broomall PA 19008; 484-477-4220; 800-784-4359. Still the best service out
If you sign up for their free RTIR Info Kit, they'll also send you a bonus copy
of 39 Ways to Get
FREE Publicity as a Guest on Radio/TV Talk Shows Nationwide.
This service from AimPress books expert authors on radio and TV shows. 2,800 media subscribe to the service.
Everything You Should Know about Publicity,
Publishing, and Building a Platform — If you want to learn from a
master book publicist all the techniques that have worked for her for more than
twenty years, Arielle Ford offers an intensive PR course for new authors. She was the
book publicist for many bestselling authors, including Jack Canfield, Mark
Victor Hansen, Deepak Chopra, Debbie Ford, Neale Donald Walsch, etc. Only $497 plus shipping.
How to Be a Media Darling and Generate Free Publicity
— This multimedia series by Joan Stewart (and interviewees) teaches you how to
build a PR plan, month to month, find story angles media will love, pitch ideas
and follow up, extend your reach with online social media, use blogging and
podcasting effectively, and how to target radio, TV, and print media. Bonuses
include ten magic phrases the media love and 200 story ideas. Cost: $397.00.
Publicity Toolkit — This program of ebooks and audio by Nancy Juetten
teaches you all the basics of getting publicity, including how to pitch an
article the media can't resist, 50 powerful publicity boosters, 97 ways to
profit from free publicity, and more. Includes a great workbook to get you
going. Cost: $87 via download or $97 for the printed version.
Fly High with Publicity in In-Flight Magazines — This 34-page report by
publicity hound Joan Stewart teaches you how to get into the airline magazines,
what sort of stories they look for, how to pitch them, working with freelance
writers with existing magazine relationships, and more. Plus contact info for 43
in-flight magazines. Cost: $37. On the page the above link sends you to, you can
also buy all 51 reports and interviews Joan offers for half price (cost: $287).
Reports include writing letters to the editor, writing the perfect pitch letter,
creating media kits on a shoestring, building a celebrity image, writing
kick-butt news releases, running contests, using polls and surveys, 67 PR tips
for speakers, creating an online media room, and much more. The collection is an incredible value.
— This company offers two top media lists: one for the winter holidays and
another for the summer (Gift List for Moms, Dads, and Grads). They also offer an
online media list (websites and blogs) for the winter holidays. If you want to
promote into the gift market, these media lists will help you reach the media
that feature gifts of all kinds, not just books. Cost: $349 to $549.