Interviews with John Kremer
As part of my Book Marketing Magic multimedia program, I outlined the ten most important priorities when launching a new book.
Here are the ten actions I considered the most important for launching your book. They form the essence of any good book marketing plan.
1. Create relationships with key targeted websites, ezines, and blogs. To create relationships with these high-traffic websites, work with them to write guest posts, do interviews, share a joint marketing campaign, record a Google Hangout, write an on-going Q&A column.
2. Create a functioning website at least two to three months before your publication date. Launch it well. And create new content via blog posts or articles at least once a week, preferably more often. You can create a unique website for your book (or keyword topic), or simply add targeted pages to your existing main website.
3. Create an email newsletter or fanzine. Set up a sign-up form for your newsletter on your website. Give away a free 10-page ebook to encourage sign-ups. Write and publish your newsletter at least once a week. Keep it short so you actually do it every week.
5. Send out media kits to major TV and radio shows. For radio shows that interview book authors, see http://www.radioPRguy.com. For TV shows, see their contact information on their websites.
6. Get distribution for your book. For bookstore distribution, check out the book distributors at http://www.bookmarket.com/distributors.htm. For a more comprehensive list of book distributors and book publishers that also distribute for other publishers, order the Choosing a Book Distribution System report. (details below).
7. Schedule a book tour. Start with a great local tour. Then blast out a virtual book tour. To organize and run a virtual book tour that actually sells books, see my Relationships Matter Marketing course.
8. Prepare your review packets. It's worth sending out 200 to 300 books to magazines, newspapers, TV shows, top targeted blogs, websites, and ezines.
9. Create a Bestseller Campaign or other JV campaign to build awareness and sales.
10. Join and become active in some social networks. First priority: Facebook, Google+, Twitter, Pinterest, LinkedIn, YouTube (yes, it's a social network). But do not spend a lot of time on any social network. You can do what you have to do on social networks by spending no more than 15 minutes a day, especially if you learn how to automate your posts and focus on sharing your new blog posts and tips related to your book and topic. To see how it's done, check out my social networks:
In the Book Marketing Magic multimedia program, I go into much more detailed on how to implement these actions (including a listing of the resources to help you take those actions).
Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.
Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, comma-delimited ascii, tab-delimited ascii, d-Base, or rich text format). The data files do require that you know how to use a database or word-processing program.