Interviews with John Kremer
"If you want to sell 128 million books like we have, read and use this book." - Mark Victor Hanson & Jack Canfield, authors of the bestselling Chicken Soup for the Soul series
The 6th edition of 1001 Ways to Market Your Books helps you sell more books! Buy several copies to give to your good friends. - John Kremer, author
For more information about 1001 Ways to Market Your Books, click here: 1001ways.htm
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Q&A's with John Kremer
In my continual search for book marketing tips, I've sampled many media. One of the results of my on-going research is that I've learned a lot by watching television commercials. Here are a few of the things I've learned about book marketing and design from TV commercials:
The average work day lasts longer than a few hours. (Aleve painkiller) — If you expect to sell more books, you have to commit some time. Most publishers do not spend enough time following up on key contacts.
You're free to be and do what you choose. (Always pads) — It's your choice how successful your books are.
In a world of technology, people make the difference. (Ameritech) — Publishing is a people business. If you treat your customers right, they will come back to buy more. Also nurture your key contacts. They are the source of most of your business.
The freshest ideas are right under your nose. (Bounce fabric softener) — Most of your best book ideas and marketing ideas can be found right under your nose. Look around.
There are no small parts — only small lizards. (Budweiser beer) — Think about it.
Sometimes you gotta break the rules. (Burger King) — If you know the rules, it's all right to break them if you have a good reason.
It's time to kick back and have some fun. (Cadillac DeVille) — Every once in a while, you need to kick back and relax. Step back, re—evaluate, and reinvigorate your marketing plans.
Part of setting a goal is finding a way to reach it. (Charles Schwab) — You have to create a marketing plan (a way to reach your goal) or your goal is simply a pipe dream.
Finish what you're doing. (Chevrolet) — The key rule of publicity is follow up. You're not finished with your media campaign until you've done your follow-up.
While all cars appeal to our practical side, the great ones appeal to our more passionate side. (Chrysler) — The same is true of books.
Relationships can be a gamble. (Clairol Loving Care) — When entering a relationship with a new distributor or special market, be sure to check them out. Be cautious.
You want to get somewhere? Then work. (Coors Light Beer) — Always a true observation.
Listen to your children. (Crystal Light Body Refreshers) — And to other real people. They can often tell you where your marketing program has gone wrong. Or give you other valuable feedback about your book's content and design.
Take time to enjoy the magic. (Disney) — But take time to enjoy everything else as well. Otherwise, what's all the fuss about?
It's amazing what happens when you change everything. (Dodge Intrepid) — If nothing's working, change everything. See what happens.
We're all looking for stories with a happy ending. (Ford) — People like to read about people. They like stories. Make sure all your nonfiction books contain lots of examples and stories. They make the book more interesting. Also write your press releases so they also tell a story.
Do one thing. Do it well. (GMC Trucks) — Good advice. Set your priorities and work them hard.
Size does matter. (Godzilla movie) — Sometimes.
If you're going to go, go all out. (Hardee's) — Make a commitment to your books. Why publish if you're not going to do the work to get the word out?
You don't get a second chance to make a first impression. (Head & Shoulders) — That's one of the reasons covers are so important.
A day at the beach in a diaper is no day at the beach. (Huggies Little Swimmers) — Keep your perspective.
The world has boundaries. Ignore them. (Isuzu Rodeo) — Or expand them.
Touch them with tenderness, and you will give them love. Touch them with love, and you will give them the world. Touch their todays, and you will touch their tomorrows. (Johnson & Johnson) — To build word of mouth for your book, you need to touch people's hearts, or minds, or inner souls.
Simple is good. (Kellogg's Corn Flakes) — Keep things simple. It rarely pays to complicate things.
The world is calling. Answer it. (Lexus) — Remember: The world needs what you have to offer. Don't do a disservice to it by not doing your job. Answer the call.
It's the simple things that make life so rich. (Milkfuls candy) — Simple is good. Enjoy.
The side you show the world is up to you. (Monte Carlo) — Make it your best side.
Move quickly. (Oldsmobile Intrigue) — Don't waste time.
We all have everyday needs. (One-a-Day Vitamins) — Meet their needs, and you will sell books. Meet their wants, and you will sell more.
Love doesn't come in a box. (PetSmart stores) — But it sometimes comes in a book.
Rules to live by: Make waves. Blow your own horn. Have your cake and eat it too. (Pontiac Sunfire) — Don't expect someone else to blow your horn. You'll have to take charge yourself.
If you hesitate, you could miss your chance. (Powerball Lottery) — Don't hesitate when opportunities come your way. But, at the same time, don't treat your business like a lottery.
Success is earned. (Salomon Smith Barney) — It always is. Do something TODAY to earn it.
Show them where your heart's at. (Sears) — When writing a book, be sure to let people see your heart in your writing. That makes your writing live. And that's what creates word-of-mouth.
How do you keep the world's leading companies 100% satisfied? Just make them 100% successful. (Siebel) — That's also how you sell books. By satisfying the needs of your readers.
Trust your own taste. (Sprite) — Ultimately, you have to be the final judge of your books. Use your judgment to create the best books you can. Trust your judgment.
Be ready for the unexpected. (State Farm Insurance) — Always have contingency plans just in case all your best—laid plans go astray.
Every day is yours. Make it count. (Toyota)
Every month college students eat 60,000,000 pizzas. (Trident gum) — Isn't there a book in there somewhere?
When you find the destiny to which you were born, all you need to bring with you is your honor, your courage, and your commitment. (U.S. Navy) — The best publishers hold true to their vision.
Some people have shrinks. Some people have garages. (Valvoline oil) — And every need is legitimate. Every book has class.
Miracles do happen. (Victoria's Secret) — What are you waiting for?
On the road of life, there are passengers and there are drivers. (Volkswagon Jetta) — Don't forget: Publishers are drivers.
There are 10 million thousand things we have to do every day. (Wisk) — But only three that are really important. Do those.
Sometimes it's what you don't do that makes you who you are. (Youth Stop Smoking) — You don't have to do everything. Just a few select things. Get used to making choices. Set your priorities, and stick to them.
Every experience in life can teach us lessons. We just have to have our eyes and ears open to that experience. Take time out today to watch a little TV. You never know what you'll learn. — John Kremer
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