Book Publicity Tips

15 Tips for Getting Book Publicity and PR

Article Marketing and Book Promotion by Mark Hyman

Articles That Can Help Sell Your Products and Services by Joe Vitale

Book Promotion: The Top 10 Things You Can Do to Promote Your Books by John Kremer, author of 1001 Ways to Market Your Books

15 Ways to Make Nice with the Media by Lisa Shaw

50 Creative Book Marketing Ideas by John Kremer

The 5 Biggest News Release Mistakes by Joe Vitale

 

Five Book Promotions a Day by John Kremer

Making Friends: The Essence of Marketing by John Kremer

National Book Days, Weeks, and Months by John Kremer

Off-Beat and Alternative Hooks for Year-Round Holiday Pitching by Adrienne Biggs

Reducing Out of Pocket PR Expenses by Celia Rocks

Success Stories: Promoting Books via Contests by John Kremer

Success Stories: Promoting Books via Publicity by John Kremer

Ten Commandments for Dealing with Media by Michael Levine

10 Tips to Get Your Books Covered in Holiday Gift Guides by Margie Zable Fisher

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Get publicity for your books!

Book Marketing 101: How to Create a National Bestseller - How to out-sell the New York Times bestsellers without breaking the bank. This is an inside guide on how other authors and self-publishers have created national bestsellers with persistence, elbow grease, and some investment of time or money. Also includes John Kremer’s insight on how to create a bestseller. Ebook download. $30.00.

Book Marketing 104: 192 Marketing Ideas I've Learned from Other People - In this mini-guide, I describe 192 marketing ideas I’ve learned by reading bestselling books and magazines, attending seminars, and watching TV. Learn the seven successful strategies of every bestseller, guerilla marketing for writers, the meaning of success, a bestseller’s take on selling books, the ten secrets of publishing success, Mohammad’s guide to gaining paradise, how to be a good talk radio guest, how Terry McMillan became a bestselling author on her own, and how Elmore Leonard became HOT! Ebook download, $20.00.

Celebrate Today Special Events Database - Features 18,290 holidays, special days, weeks, months, and historical anniversaries. Searchable by subject interest. Includes contact info and website in most cases. Great for setting publication dates and doing PR tie-ins. Use these days to help you promote your books in media interviews. $30.00.

Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.

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Fly High with Publicity in In-Flight Magazines - This 34-page report by publicity hound Joan Stewart teaches you how to get into the airline magazines, what sort of stories they look for, how to pitch them, working with freelance writers with existing magazine relationships, and more. Plus contact info for 43 in-flight magazines. Cost: $37. On the page the above link sends you to, you can also buy all 51 reports and interviews Joan offers for half price (cost: $287). Reports include writing letters to the editor, writing the perfect pitch letter, creating media kits on a shoestring, building a celebrity image, writing kick-butt news releases, running contests, using polls and surveys, 67 PR tips for speakers, creating an online media room, and much more. The collection is an incredible value.

Gift List Media - This company offers two top media lists: one for the winter holidays and another for the summer (Gift List for Moms, Dads, and Grads). They also offer an online media list (websites and blogs) for the winter holidays. If you want to promote into the gift market, these media lists will help you reach the media that feature gifts of all kinds, not just books. Cost: $349 to $549.