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1001 Ways to
Market Your Books

General Index

To readers and users of 1001 Ways to Market Your Books: the following index is a reprint of the general index which appears in the Fifth Edition of this book. This is one of four indexes for the book — the first time in history that a book has had four indexes!

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1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other publishers and authors have marketed their books.

“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader

May, 2006. 704-page softcover. $27.95.

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To access other indexes, click here: Authors / Publishers / Book Titles

A

A/B splits, 272

ABA Book Buyers Handbook, 96

ABC Radio Networks, 216

ABELexpress, 483

About Books, 72

academic conferences, 530

acquisitions, 49

Acton Direct, 589

Acumen, 98

Acxiom Direct Media, 589

ad. See also advertising.

display mounts, 294

slicks, 467

specialties, 308

AdLib Publications, 94, 233, 268, 274

adult education programs, 528

adult market, 39-40

Advan, 315

advance reading copy, 173, 418, 473, 474

Advanced Marketing Services, 515

advertising, 253-306, 307-334, 550. See also commercials. See also promotions.

agency, 293

bench ads, 315

classifieds, 289, 290, 293, 368

co-op, 468-70

copy, 259

email, 368-369, 387

game show giveaways, 305

guidelines, 254-255

in-store, 319

inserts, 332

interstitials, 374

Johnny Ads, 316

library journals, 539

magazines, 291-295

mail order catalogs, 320

moped, 315

newspapers, 287-289

pay per sale, 374

per inquiry, 273, 292, 296

per order, 273, 292

periodicals, 289-291

print, 289

pull, 255

push, 255

radio, 295-298

regional editions, 292

selling in your books, 635-636

specialties, 308

stadium, 312

student market, 532

television, 298-306

magazines, 304

trade magazines, 466-468

transit, 314-315

videotape, 304

web site, 342

yellow pages, 317-318

Advertising in the Yellow Pages, 318

African-American market, 43

agency arrangements, foreign, 592-593

agency plan, set up, 451

agents, 550-551, 571-572, 585

foreign, 585

lecture, 651-652

literary, 550-551, 571-572, 585

AIDA, 262

Alpenbooks, 513

alternative

catalogs, 627

media, 332-334

retail outlets, See non-bookstore retail outlets.

weeklies, 289

Alternative Newsweeklies, Association of, 289

Amazon.com, 389-390

America Online, 391

American Bookseller, 58, 82, 466

American Booksellers Association, 81, 82, 232

American Collegiate Marketing, 532

American Express, 90

American Library Association, 161, 534, 541

American List Counsel, 446

American Management Association, 655

American Publishers, Association of, 79

American Sampling Inc., 333

American Student List Company, 520

Amherst Media, 422

Anderson Merchandisers, 515

Anderson News, 420

anniversaries, 233

book, 234

anniversary discount, 450

annuals. See directories.

apparel, as promotion, 309

Aramark, 421

Army and Air Force Exchange Service, 516

Arrowhead Classics, 393

Arthur Schwartz & Company, 600

articles, write, 145

Asia Marketing & Management, 596

Associated Press, 202

Association Executives, American Society of, 623

Association Book Exhibit, 531

associations, 86, 618-623

forming, 660

professional, 113-114

selling to, 618-623

trade, 79, 113-114

Assorted Book Company, 638

AT&T, 93

attention-getters, 606

Audits & Surveys, 101

Audio Publishers Association, 574

audio rights, 573-574

authors, 129-158, 230-232, 641-666

alliances, 149

appearances, 230-232, 489

biography, 135, 184

birthdays, 234

bookstores, work with, 148-149

capitalizing on books, 641-666

connections, 132-133

contracts, 135

demonstrations, 492

discounts, 130

events, 488-496

interviews, 211-213

promotions, 129-158

publishers, help, 135

questionnaire, 130, 136

readings, 490-491

signings, 245, 491

tours, 130, 230-232

via satellite, 227

workshops, 492

Authors in Libraries Directory, 524

Authors on Campus, 495

Authors on the Air, 215

auto supply stores, 501

autographed copies, 130, 147

Automated Business Enterprise Locator System (ABELS), 624

Automatic Inventory Distribution (A.I.D.), 414

autoresponders, 383

Avon, 559

awards, 152-156, 248, 378

give an, 248, 378

sponsor, 155-156

value of, 152-154

web site, 367

AZ International, 589

B

B&T Link, 417

back-of-the-room sales, 137

background releases, 187

backlist titles, 69-70, 410, 454, 468

Bacon's Clipping Bureau, 178

Bacon's Media Alerts, 173

bag stuffers, 479-480

Baker & Taylor, 414-418, 542

Baker & Taylor International, 592

Baker & Taylor's Book Watch, 592

Ballantine, 559

Ballen Booksellers, 594

ballet rights, 576

balloons, 312-313

bandwagon effect, 588

banner ads, 371-374, 387

banners, 481

Bantam, 560

Bargain Book Warehouse, 631

Barnes & Noble, 424

bartering, 634-635

Basic Guide to Exporting, 589

beauty shops, 502

Beijing Book Company, 596

bench ads, 315

benefits, 261

Berkley, 560

Berry Company, The, 318

bestsellers, 55-67

lists, 55-62, 72

perennial, 66-67

value of, 54-55

Bibliofind, 393

bid-list, 637

billboards, 313-316

Billfold Boosters, 75

billing, 450, 456

delayed, 450

Bind-It Corporation, 173

bingo cards, 95

biography, author, 135

blads, 188, 409

blimps, 312-313

Bloomsbury Review, The,164

board game rights, 578

bonus premiums, 660

book. See also books.

anniversaries, 234

bags, 480

clubs, 563-566

alumni, 566

children's, 565

contracts, 564

deals, 563

form a, 526

general, 564

guidelines for approaching, 566

list of categories, 564-566

other language, 565

professional, 565

religious, 565

royalties, 563

selling to, 563-566

special interest, 565

subscription, 565

covers, 126-127, 242

as billboard, 478

fairs, 139, 241, 327-328, 526

launches, 62

order kickbacks, 470

promotion time line, 190-191

reviewers, 160-165

basic information, 174

special interest, 165-166

reviews, 176, 177

how to get, 171-176

importance of, 169-171

negative, 177

what to do after, 177-179

Book Alert, 417

Book Call, 233

Book Industry Study Group, 33

Book Industry Trends, 30, 31, 32, 33, 44, 46, 47, 53

Book Marketing Blast-Off Seminars, 653, 673

Book Marketing Kit, 34, 38, 130, 136, 669

book marketing library, 667

Book Marketing Update, 76, 84, 510, 649, 667, 670-671

Book-of-the-Month Club, 564, 566

Book Publishing Resource Guide, 81, 82, 83, 84, 85, 117, 165, 206, 274, 318, 510, 668

book sales, 621. See also sales. See also marketing.

Book Sales, Inc., 638

Book Tech Distributing, 511

Book Wholesalers, Inc., 528

BookAisle, 394

BookExpo America, 407, 434, 586, 639

Bookfinder Microfiche, 417

booklets, as direct mail, 278

Booklist, 161

bookmarket web site, 79, 81, 398

bookmarks, 147, 186, 477

home page, 355

Bookmasters, 233

BookPort, 394

books, 1-704. See alsobook.

as direct mail, 278

business, 45

children's, 40-41

computer, 44

fitness, 45

gardening, 45

home repair, 45

in trade, 470

self-help, 46

technical, 44

travel, 46-47

web site lists, 362

Books A to Z, 294

Books Are Fun, 633

Books-A-Million, 424

Books for Asia Program, 640

Books In Print, 85, 318

BooksAmerica, 394

Booksellers for Children, Association of, 82

bookselling distributors, 594

Bookselling This Week, 82, 232

Bookshelf, 414

Booksmith, 638

Bookstore Sales and Promotions Kit, 669

bookstores, 396, 442-496, 652

distribution, 31

offers, make, 448-455

open a, 661

research, 396

sales calls, 445

selling through, 443-496

BookWire, 392-393

Bookworld, 233

BookZone, 388-389, 394

Borders Group, 424

Boston Book Review, 164

Boston Center of Adult Education, 654

bounceback offers, 104

bound galleys, 63

boutiques, 486

BP Report, 84

Brad Messer's Prep Sheet, 218

Bradley Communications, 167, 168, 169, 216, 223

brand names, 67-68, 77-79

brand publishing, 618

brandstanding, 326

British Commonwealth rights, 582

broadcast faxes, 96

Broadcast Interview Source, 215

broadcast rights, 574

broadsides, 279

Broadway shows, 235

brochures, 186, 275

book jackets as, 279

budget, 242, 255

mailing, 242

marketing, 255

bundling, 616

Burrelle's Press Clipping Service, 179

bus shelter ads, 316

business, 604, 614-618

books, 43, 492

cards, 74-76, 317

catalogs, 626

gifts, 604

sales, 614-618

Business Books Network, 592

Business Software, 99-101

button links, 370

buttons, 480

Buyers Index, 629

Bylines, 394

C

cable TV, 300-301

channels, 300

local, 301

shows, 223

Cahners Lists, 533

calendars, 308

call-outs, 181

call processing, 286

camera-ready news, 208, 242

camera shops, 502

Camex International, 638

Campus Dimensions, 532

Canadian Press Clippings, 179

card decks. See card packs.

Card Pack Media Directory, 274

card packs, 271-275

advantages of, 271

definition of, 271

directories, 274

disadvantages of, 271

inquiry services, 274

usage tips, 272-274

cards, 74-76, 89-91, 578

business, 74-76, 317

credit, 89-91, 354, 388

game rights, 578

Carol Publishing, 422, 595

Carte Blanche, 91

cartons, 307

cartoons, 127

Cat's Pajamas, The, 99

Cata-List, 274

Catalog Age, 625, 627

Catalog Card Number, 85

Catalog Finder, 628

Catalog Mart, 628

Catalog of Catalogs, The, 628

Catalog Sales Directory, 628, 672

Catalog Solutions, 629

cataloging, 416

Cataloging Distribution Service, 541

Cataloging in Publications, 86

CatalogLink, 629

catalogs, 188, 276-277

ad rates, 295

bind-ins, 334

blow-ins, 334

bookstore, 475-476

distributor, 405

major, 629-631

request services, 334

selling via, 462-463

tabloid, 277

varieties, 626-627

web site, 345

Catalogue of Canadian Catalogues, 628

category books, 52

cause-related marketing, 621-622

Celebrate Today, 142, 237, 238, 670

celebrations, 604-605

Celebrity Endorsement Network, 655

celebrity spokespeople, 247

Celia Rocks Communications, 242-243

center, establish a, 659

chain stores, 424-427

charity, 150. See also donations.

events, 240

Chase's Annual Events, 238

chat, web, 341-342, 375

ad-bot, 375

Checks By Phone, 90

Chicago International Remainder & Overstock Book Exposition, 639

Chicago Tribune Books, 163

Children's Books Insider, 84

children's book market, 40-41

children's catalogs, 626

China, selling books to, 595-596

China National Publications Import and Export Corporation, 596

Choice, 162

Christian Booksellers Association, 82

churches, 654

CIP data, 536

CIROBE, 639

Claris Home Page, 352

classic letter package, 275

classified ads, 289, 290, 293, 375

clip sheets, 185

clipping services, 178-179

CMG Telemarketing, 92, 103

CNN Airport Network, 301

co-ops, 206-207, 331-332

ads, 289, 331-332, 410, 468-470

exhibits, 587

mailings, 333

publicity programs, 206-207

co-publishing, 591, 621

Coast Guard Exchange System, 516

Cogan Books, 511

collect information, 346

collectible catalogs, 626

colleges, 529-532

bookstores, 531

selling to, 529-532

speaking at, 656

textbooks, 522, 529-532

travelers, 530

College Kit, The, 532

College Marketing Group, 520

College Press Service, 532

College Store Journal, 531

College Stores, National Association of, 531

College Textbook Marketing, 530

Colorado Free University, 654

columnists, 192-194

become a, 145, 194-195

local, 192

magazine, 648

newsletter, 648

newspaper, 192-194, 646

specialized, 193

syndicated, 193-194, 646

Combined Book Exhibit, 541

Commerce Business Daily, 624

Commerce Department, 587

commercials, 298-300, 319-320

movie theater, 319 -320

producing, 305-306

television, 298-300

Common Ground Distributors, 513

Communication Unlimited, 653

Communications Industry Forecast, 33

Communications Industry Report, 33

community news, 199

company, 73-88

celebrations, 604-605

connections, 617

marketing your, 73-88

name, 76

complaints, 102

Complete Direct Marketing Sourcebook, The, 60, 94, 266, 270, 598, 626, 669

complimentary exam copy, 521-522

computer, 31

books, 44

catalogs, 626

game rights, 575

magazines, 362-363

conferences, 240, 620-621

confirmation letter, 224

Connolly & Associates, 550

consignment terms, 454-455

consistency, 27

Consolidated Mailing Service, 520

Consultant's Kit, The, 658

consultants, 658-660

fees, 568

special sales, 599-600

Consultants News, 658

Consulting Opportunities Journal, 658

consulting services, 658-669

book marketing, 672-673

franchise, 659

via the mail, 659

vial the phone, 659

consumer. See also customers.

magazines, 112

rebates, 60, 475

Consumer Research Study on Book Purchasing, 30, 33, 35, 40, 41, 43-47

contact database, 28, 547

Contemporary Authors, 132

content, for libraries, 536

contest, sponsor a, 198, 199, 325-326, 474

via web site, 344, 375

continuing education classes, 656

continuity series, 53-54

contracts, 135, 404

author, 135

distributor, 404

foreign, 588

controversies, 250

conventions, 114-116, 131, 240, 433-434, 653. See also trade shows.

cookbooks, 44-45

cooking catalogs, 626

Copyright Clearance Center, 85

Copyright Office, 85

Copyrights America, 550, 551, 585

Corporate Meetings & Incentives, 612

corporate libraries, 618

corporate sales, 614-618

correspondence courses, 658

Costco Wholesale, 515

costumes, 494

Council of Literary Magazines and Presses, 81

counter displays, 483-484

coupons, 320-321, 467, 609

ads, 481

booklets, 334

web, 346

covers, 242. See also brochures.

design, 126-127

four-color process, 126

graphics, 409

two-color, 126

cover letter, 174, 184

Cowles/Simba Information, 33, 84

Cowles/Simba Media Daily, 84

Cox Direct, 333

craft catalogs, 626

Crane, 173

credit cards, 89-91, 354, 388

Cromland, 511

cross promotions, 330-331, 509, 617

Crown Books, 424

cruise ships, 653

current events, 239

customer, 89-108

loyalty programs, 610

satisfied, 108

service, 101-103

support via web site, 343

D

D&B Worldbase, 590

Daedalus Books, 638

database, 28, 98

key contacts, 28

program, 98

web sites, 360

daytime talk shows, 222

deadlines, 409

dealer incentives, 602-603

Debit Network, The, 90

decision makers, 598

delayed billing, 450

demos, 260

Department of Commerce, 587

Design Book Review, 165

Designing Speech Friendly Web Pages for the Blind, 353

Diamond Comic Distributors, 512

Diners Club, 91

Direct Distribution Services, 515

direct mail, 255-279, 518, 539

advantages of, 255-257

books/booklets, 278

bookstores, selling to, 460-461

brochures, 275, 279

broadsides, 279

card decks, 275-276

disadvantages of, 257

Dover format, 277

faculty members, 529-530

fundamentals of, 259

international, 589-590

letter package, 275

letters, 261-266

design effective, 261

envelope, 265, 266

headline, 264

lift, 275

personalization, 263

salutations, personal, 264

stamps, 265

swipe file, 266

teaser copy, 265

magalogs, 277

newspaper clippings, 281

options, 275-282

postcards, 278-279

posters, 279

questionnaires, 282

self-mailers, 278

stamp sheets, 280

statement stuffers, 280

tabloid catalogs, 277

videocassettes, 280

ways to use, 257-258

Direct Marketing, 628

direct marketing rights, 578

Direct to Catalog, 629

directories, 52, 116-117

listings, 318

media, 167

Directory of Book Printers, 88

Directory of Business to Business Catalogs, 628

Directory of Directories, 117, 318

Directory of Mail Order Catalogs, The, 628

Directory of News Sources, 215

Directory of Premium, Incentive & Travel Buyers, 613

Directory of Religious Media, 248

discount stores, 641-516

discounts, 260, 452-453

author, 130

distributor, 402

offer a, 260, 452-453

schedule, 508, 598-599

special sales, 598-599

Discover Card, 91

Discover U, 654

Discovery Center, 654

displays, 481-486, 508, 541

counter, 483-484

floor, 482-483

mobile, 481

point of purchase, 476-488

window, 484-485

distribution, 25, 232-233, 507

bonus, 295

bookstore, 31, 399-442

foreign, 591-596

getting, 399-442

network, 117

publishers as, 421-424, 432

sales reps, 427-432

hire your own, 430

independent, 427-430

self, 430-431, 433

wholesalers, 410-421, 432

distributors, 431

bookselling, 594

catalogs, 527

definition of, 400

exporting, 594

foreign, 591-594

independent, 420-421

selecting a, 402-406

using, 400-402

work with, how to, 406-410

DM News, 628

Do-It-Yourself Book Publicity Kit, 174, 183, 190, 213, 224, 230, 668

Do-It-Yourself Book Marketing Series, 22, 669

Documents on Demand, 348

domain name, 350, 351

Don Jagoda Associates, 324

donations, 639-640

Donnelley Marketing, 270

donuts, definition of, 297

door hangers, 480

door openers, 610-611

door-to-door selling, 141-142

Dover format, 277

Dr. HTML, 356

dramatic rights, 576

dropship agreements, 632

drug stores, 501

Dun & Bradstreet, 590

Dupree-Miller Associates, 550

E

Early Learning Book Club, 565

early morning shows, 223

EarthLink Network, 351

Earthworkers Emporium, 512

Eastern Airlines Audio Magazine Program, 319

Eastern Mountain Sports, 513

EDI, 452, 456

Edit It, 124

edition statement, 536

editorial, 121-124

guest, 205

letter to, 205

mentions, 617

support, 295

EDK Forecasts, 43

Educational Dealer, 526

Educational Dealers & Suppliers Association, 526

educational promotions, 609

educational sales, 620. See alsoschools.

800 number, 92

eight-step sell them process, 633-644

80/20 rule, 21, 71, 120, 667

el-hi market, 519-529

electronic data interchange, 452, 456

electronic rights, 574-575

email, 146-147, 209

autoresponder, 383

broadcasting faxes, 384

mailing lists, 345, 365, 382, 388

market research, 394-398

marketing via, 380-394

news release services, 364

news releases, 381-382

newsletters, 348, 362, 367, 384-394

advertising, 387

alert service, 385

moderated discussion list, 385

periodic newsletter, 385

public relations list, 395

unmoderated discussion list, 395

opt-out option, 383

promotions to bookstores, 382

signature, 356-357

employee incentives, 603

Encyclopedia of Associations, 83, 114, 623

English Agency, The, 585

enterprises, 76

envelopes, 189

EPI Marketing, 623

Euromonitor International, 32, 581

Evangelical Christian Publishers Association, 45

evening news shows, 223

event kits, 493

EventNet USA, 333

events, group, 495

examination copies, 522

examples, 616

excerpts, 188, 288, 293

exhibits, 433-442

book, 433-442, 530-531

booths, 438-442

services, 531

Expert Witness Directory, 660

experts, 149, 196-197

Export-Import Bank of the United States, 589

export sales agencies, 591-592

Exporter's Guide to Federal Resources for Small Business, The, 589

exporting, 588-596

F

FAC Services Group, 324

fact sheet, 187, 587

fairs. See book fairs.

Fame Game, The, 150

Family Features Editorial Services, 209

fan clubs, 131, 249, 310

forming, 249

FAO Schwarz, 514

FAQ (frequently asked questions), 366

fax-on-demand, 95

faxes, 95-98, 156, 209

broadcast, 96

on-demand, 95

Federal Marketplace, 625

Feminist Bookstore News, 166

festivals, 241, 328

Film Producers, Studios, Agents, and Casting Directors Guide, 572

filmstrip rights, 577

Final Approval Program, 416

financial statements, distributor, 405

First Class Seminars, 654

First Moments, 333

first serial rights, 553-555

determining fair price, 555-556

fitness books, 45

five promotions a day, 251

Five Star Publications, 332

Fixed Address Marketing, 590

floor displays, 482-483

flyers, 310

Forbes ad, 294

Follett College Stores, 531

follow-up, 177

calls, 176

food stands, 500

FoodSpeak, 655

foreign, 581-596

advantages of selling, 583-584

book fairs, 586

book sales, 581-596

contracts, 588

exhibits, 587

publishers, 585

rights, 582-588

sales, 581-596

scouts, 586

subsidiaries, 594-595

Virtual Book Fair, 587

web pages, 353

ForthWrite Literary Agency, 551, 585

Foster & Foster, 127

Four Success Principles, The, 71-72

frame-based sites, 355

franchise, consulting services, 659

Frankfurt Book Fair, 586

free, 246, 264

copies, 219, 288, 452-453, 467

excerpts, 293

giveaways, 246

information, 264

offers, 200, 270, 448

trial offers, 257, 272

trial period, 260

Free Information Service, 274

Free Things, 201

free-standing inserts, 334

Freebies, 200

freelance writers, 203

Freelance Writers Report, 84

freemium, 619

freight, 448-449

free, 448

pass through, 449

frequent buyer programs, 610

fringe benefits, 661-662

Frontlist on Floppy, 60

frontlist title, 61, 409

fundamentals, 25

fundraising sales, 618-619

future technology clause, 574

G

Gage Marketing Group, 325

Gale Directory of Publications, 84, 112, 113

galley copies, 63, 173

bound, 63

Gallup Organization, 32

Gallup Survey, 30, 31, 40, 41, 42, 45, 95, 625

game show giveaways, 305

Game Show Placements, 305

games, 626

catalogs, 626

offer, 355

garden catalogs, 627

Garden Writers of America Association, 83

gardening books, 45

General Services Administration, 624

genre books. See category books.

Gersh Agency, The, 571

Getting Started in Federal Contracting, 624

Getting the Most from Your Yellow Pages Advertising, 318

Gift & Decorative Accessories, 511

Gift-In-Kind Clearing House, 640

gifts, 502, 517-518

business, 604

market, 517-518

private label, 605

shops, selling to, 502

giveaways, 172, 246

Glove Pequot Press, 422

gourmet shops, 500

Govcon Resource Center, 624

government, 119, 623-625

resources, 119

selling to, 623-625

Government Product News, 624

group events, 495

GSA Federal Supply Class, 624

guarantees, 104-107, 260

lifetime, 106

GuestFinder, 218

H

Half Price Books, 638

Handleman Company, The, 515

handouts, 487-488

Hanover Direct, 629

hardcover reprint rights, 562

Harriet Carter Gifts, 629

headlines, 264, 290

health care programs, 615

health catalogs, 627

Hertzberg New Method, 527

High Impact Marketing on a Low Impact Budget, 643, 670

high-ticket catalogs, 626

Hispanic market, 43

HiWay Technologies, 351

holidays, 236

Hollywood Reporter Studio Blu-Book Directory, The, 572

home, 499-500

catalogs, 627

improvement centers, 499-500

pages, 354

party sales, 633

repair books, 45

schooling, 528

shopping, 301-302

Home and Workshop Writers, National Association of, 83

Home Shopping Network, 302

Horn Book Magazine, 162

hot potatoes. See involvement devices.

hot line names, 268

hotline numbers, 248

house lists, 267

How to Make It Big in the Seminar Business, 650

Huenefeld Report, 84

Hungry Mind Bookmart, 638

Hungry Mind Review, 164

I

Imaginarium Stores, 514

in-packs, 608

Incentive, 604, 612

Incentive Federation Survey, 598, 602

Incentive Manufacturers Representatives Association, 614

incentives, 602-614

dealer, 602-603

employee, 603

sales, 602-614

independent booksellers, 470-476

Independent Press Quarterly, 417

Independent Publisher, 83, 84, 156, 164

Independent Publishers, National Association of, 81

Independent Publishers Marketing, 511

Independent Publishers Network, 157

Independent Publishers Representatives, National Association of, 427

Independent Reader, 393

inflight magazine, 204, 319

InflitePaks, 319

infomercials, 302-304

Information International, 625

Ingram Book Company, 413-415

inquiries, 257

inserts, shopping bags, 307

Inside the Best Sellers, 156, 157

institute, establish an, 659

Instructor Book Club, 565

in-store advertisements, 319

video, 387

Interactive Coupon Network, 346

International Book Project, 640

International Creative Management, 571

International Literary MarketPlace, 594

Internaional Platform Association, 650

international sales, 581-596. See also foreign.

International Surface Air Lift, 590

International Trade Administration, 589

Internet, 210. See also web.

advertising revenues, 336

malls, 359

Internet Shopping Network, 302

InterNIC Registration Services, 351

interstitial ads, 374

interviews, 211-221

author, 211-213

phone, 220-221

print, 214

radio/TV, 142, 143-144, 214-220

Interviews and Reviews, 215

inverted pyramid style, 181

involvement devices, 264

ISBN numbers, 535

J

J-Nex Television, 228

James Beard Foundation, 154

JAMI Charity Brands Services, 623

Japan Uni Agency, 585

Jenkins Group, 157, 541

Jericho Promotions, 216

John Shuttleworth's golden rule, 666

Johnny Ads, 316

joiner, become a, 79-83, 149

journalists, finding, 167-169

Joy of Publishing, The, 670

JWB Jewish Book Council, 154

K

Karat Interactive Network, 96

Kauffman Group, The, 96

key accounts, distributors, 404

key words, 262

Kirkus Reviews, 160

knowledge, 31

Knowledge Shop, 654

KSB Links, 207

KSB Promotions, 190, 207

L

large print edition rights, 577

late night talk shows, 222

Latin-Pak Direct Marketing, 334

Laughing Bear, 84

launch party, 231

laydown, 35

LCCN numbers, 535

LDDS Communications, 93

lead titles, 69, 407

Leading Edge Review, 207

leads, 257

Learning Annex, 654

learning centers, 654

Learning Connection, 654

Learning Exchange, 654

Learning Resources Network, 654

lecture agents, 651-652

legal expert witness, 660

Leisure Learning Unlimited, 654

Leon Henry, Inc., 332

letters, 57, 261-266

direct mail, 261-266

to the editor, 205

write, 146

Levy Home Entertainment, 515

libraries, 532-544, 652

as resource, 118

association meetings, 541

distributors, 544

edition rights, 577

jobbers, 534-535

journals, 161, 538-539

advertising in, 539

reviews in, 538

market, 532-544

routing slip, 530

selling to, 532-544

wholesalers, 540

Library Journal, 161, 543

Library of Congress, 85

Library Talk, 165

licensing rights. See merchandising rights.

lifetime guarantee, 106

lift letters, 275

limited edition rights, 577

Linda Michaels, Ltd., 585

link page, 354

links, 369-370

listings, publisher, 85

lists, 133

bestseller, 55-62

mailing, 266-271

rentals, 294

top ten, 201

listserv discussion groups, 345, 365, 388. See also email newsletters.

literary agents, 550-551, 571-572, 585

Literary Congress, The, 434

Literary Guild, 564

Literary Market Place, 318

local stores, speaking, 657

localize the story, 182, 235-236

long-term marketing plan, 70

Los Angeles Times Book Review, 163

Luce Press Clippings, 179

Lynn Rabinoff & Associates, 551

M

M.J. Daniel Company, 516

Madison Direct Marketing, 333

magalogs, 277

magazines,

advertising in, 291-295, 362-363

bestseller lists, 60

columnist, 648

consumer, 112-113

interviews, 211-214

marketing support services, 294-295

premium/sales, 612-613

reviews, 160-166

trade, 111-112, 599, 627

mail order book dealers, 632

mail order catalogs. See catalogs.

ads in, 320

selling to, 625-627

mailing budget, 242

mailing list, 259, 345

discussion groups. See email newsletters.

email, 345, 365, 388

house, 267

how to get the best, 266-271

membership, 268

subscriber, 268

suppliers, 520

mailings. See direct mail.

co-op, 331, 333

target, 119

Mailings Clearing House, 520

Make It Big in the Seminar Business, How to, 650

Manderley, 631

Marboro Books, 638

Marden-Kane Inc., 325

Maritz Marketing Research, 30

Market Data Retrieval, 520

market research, 294, 396, 474

via the internet, 394-398

Market-Savvy Editing, 123-124

MarketAbility, 634

marketing. See also advertising.

budget, 38, 255

commitment, 27

company wide activity, 26

copy, 308

multilevel, 329

plan, 21, 33, 408

long-term, 70

publishing as, 26

support services, 294-295

telephone, via, 282-287

teachers, to, 525

velvet hammer, 28

your company, 73-88

Marketing Information Network, 268

Marketing Seminars & Conferences, 654

markets, 39-47, 109-120

adult, 39-40

African-American, 43-44

children's books, 40-42

computer books, 44

cookbooks, 44-45

itness books, 45

gardening books, 45

Hispanic, 43

home repair books, 45

new, 39-47, 109-120

religious books, 45-46

technical books, 44

teenagers, 42

women, 42

MarketSource, 532

mass emailing, 380

mass-market paperback rights, 559-561

MasterCard, 90

matchbooks, 307

Mature Market Clipping Service, 179

Maximum Exposure Marketing Systems, 634

McGraw-Hill, 422, 565

MCI Telecommunications, 93

media. See publicity.

alternative, 332-334

directories, 167

escort service, 231

file, 179

kits. See press kits.

rep network, 296

research, 395

Media Syndication Global, 629

Media Talk Radio, 215

Medialink, 228

MediaPro, 167

memberships. See associations.

acquisition, 620

lists, 268

training, 620

merchandise data sheet, 598, 626

merchandising, 451-452, 579-580

options, 427

programs, 451-452

rights, 579-580

Merchant Card Status: Credit Cards for Publishers, 90

merchant status, 90-91

merge/purge names, 269

metatags, 354

Metro Creative Graphics, 208

Michaels, Ltd., Linda, 585

Micromedia, 534

Microsoft Network, 391-392

Midwest Book Review, 164

Miles Kimball, 630

military market, 516

Millstar Electronic Publishing Group, 281

MiniCat, 99

Mining Company, The, 392

Minority Business Development Agency, 624

Missing Link, 370

mistakes, promote your, 249

mobile displays, 481

Mokrynski & Associates, 590

money research, 397

Money Talks, 650

moniker, 151

Mother Earth News, The, 665

motion picture rights, 567-568

Motivation Show, The, 613

Mountains & Plains Booksellers Association, 82

movie theaters, 319-320, 503

commercials, 319-320

selling to, 503

movies, 235

rights, 567-568

multilevel marketing, 329

Munoz, Julia Quinones, 416

Museum Store Association, 514

Music Book Service Corporation, 512

music catalogs, 627

Mysteries by Mail, 631

N

name, 76, 151

changes, 151

company, 76

recognition, 49, 87, 605

NAPRA ReVIEW, 166

National Association for Exchange of Industrial Resources, 640

National Book Award, 153

National Directory of Catalogs, 628

National Home Center News, 512

National Jewish Book Awards, 154

National Poetry Month, 86, 237

National Press Club, 215

National Religious Broadcasters, 248

National Satellite, 228

National School Supply and Equipment Association, 526

National Speakers Association, 650

National Special Events Registry, 210, 238

National Syndications, 631

National Trade & Professional Associations of the U.S., 114, 623

National Yellow Pages Advertising Fact Book, 318

National Yellow Pages Marketing Programs, 318

Nationwide Shopper Systems, 334

natural events, 240

Nature Company, The, 513

Navy Exchange Service Command, 516

near-packs, 609

negative reviews, 177

Net Results, 388-389

network marketing, 329

networking, 117-118

new age catalogs, 627

New Age Cooperative Mailings, 207

New Age Retailer, 166, 652

New Alternatives for Publishers, Retailers and Artists, (NAPRA), 81

New American Library, 560

New Editions, 331, 446

New England Book Fair Remainders, 638

New England Booksellers Association, 82

new markets, 39-47

new product introductions, 609

New York Review of Books, 163

New York Shelter Media, 316

New York Times, 55

New York Times Book Review, 58, 162

Newbridge, 565

news. See publicity.

bureau, 203

hooks, alternate, 244-245

releases, 180-183, 227-228

video, 227, 228

write a, 180-183

services, on the web, 360

News USA, 208

News/Broadcast Network, 216, 228

Newsclip Clipping Bureau, 179

newsletters, 281-282

allowances, 470

columnist, 648

email, 362, 367, 384-394

alert service, 385

moderated duscussion list, 385

periodic, 385

public relations list, 385

unmoderated discussion list, 385

librarians, 543

promote via, 463-465

publishing, 648-649

online, 348

your own, 648-649

special markets, 600

write a, 147

Newsmaker Interviews, 215

newspapers. See publicity.

advertisements, 287-289, 363-364

clippings, 281

local, 244

syndicated columns, 646-647

Nick Lyons Books, 422

Nightingale Conant, 573

900 Know How, 287

900 numbers, 287

Nobel Prize, 154

non-bookstore retail outlets, 497-516

auto supply stores, 501

beauty salons, 502

camera shops, 502

computer retailers, 511

drug stores, 501

food stands, 500

gift shops, 502, 511

gourmet shops, 500, 511

hobby retailers, 512

home improvement centers, 499, 512

key contacts, 510-515

miscellaneous retailers, 514-515

movie theaters, 503

pet stores, 501, 512-513

record stores, 501

shoe stores, 502

sports retailers, 513

supermarkets, 499

toy stores, 501, 514

Noodle Kidoodle, 514

no-risk copies, 455

North American Precis Syndicate, 208

novelizations, 567

novelties catalogs, 626

NPD Group, 44

NRC Media Services Group, 289

O

obituary writers, 204

Obtaining a Merchant Card Account, 90

off seasons, 60

offers, 259, 320-321

free, 200, 270

improve, how to, 259-261

trial, 257, 272

On Q, 394

On the Scene Productions, 227

on-packs, 608-609

one book, two ways, 642-643

OneHost, 351

One-Stop Catalog Shop, 274

online database retrieval system, 575

op-ed pages, 205

Open Horizons, 22, 34, 74, 76, 84, 85, 96, 116, 120, 130, 132, 136, 161, 174, 183, 213, 216, 223, 224, 237, 304, 357, 379, 408, 423, 454, 461, 465, 470, 496, 507, 510, 534, 540, 628, 647, 649, 653, 667, 668, 671, 672

Open University, 654

opt-out option, 383

opinion makers, 249

Oprah, 58, 222

order processing, 102

outreach programs, 472

overseas sales. See foreign book sales.

P

package insert programs, 332

packaged programs, 508

Pages School Book Fairs, 526

Panoptic Enterprises, 624

paperback jobbers. See distributors, independent.

Paperbacks for Educators, 527

Para Publishing, 90, 96, 267, 660

Parenting Publications of America, 167

partnerships, 378-379

party kits, 310, 493

party sales, 633

PASS Hotline, 624

passion, 144

payment options, 260, 354-355

pay-per-view, web, 343

PEN American Center, 153

Penguin Putnam, 422

perennial bestseller, 66-67

perennials. See directories.

permission rights, 577

persistence, 88, 119, 160, 588

personal salutations, 264

Perspectives Press, 331

Pet Age Magazine, 512

Pet Dealer, The, 513

Pet Food Express, 513

Pet Industry Distributors Association, 513

pets, 501, 512-513, 627

catalogs, 627

shops, 501, 512-513

photos, 184-185

physical qualities of books, 536

Pig Out Publications, 511

piggybacking, 332

PiiGS, 99, 101

pitch letter. See cover letter.

PlaceWare Web Auditorium, 342

Planned Television Arts, 227, 229, 230

planning. See marketing plan.

Playthings, 514

PMA Co-op Mailings, 331

PMA's Books for Review, 207

PMA's Foreign Rights Virtual Book Fair, 587

Pocket Books, 560

Poem Finder, 393

Poets & Writers Readings and Workshops, 495

point of purchase displays, 476-488

poll, sponsor a, 198

Popcorn Report, The, 320

positioning, 34

postcards, 278, 480

posters, 279, 311, 478-479

rights, 578

postscript, 263

Potentials in Marketing, 612

PR Newswire, 208

pre-selling books, 138

predictions, 247

Premier Publishers, 632

Premium Incentive Show, 613

premiums, 308, 602-614

bonus, 606

buyers, 613

magazines, 612-613

offers, 259

sales, 602-614

trade shows, 613

prepublication savings, 540

PrepWeb, 218

president, run for, 247

Presidential Pie Primary, 239

press. See media. See publicity.

associations, 206

kits, 183

syndicate, establish a, 195

previous reviews, 188

prices, book, 536

prime source, 197

print. See magazines. See newspapers.

advertising, 289

interviews, 214

printed bags, 307

printing, 31, 294

selectronic, 294

short-run technology, 31

private label gifts, 605

Procurement Automated Source System, 624

product promotions, 610

professional associations, 113-114

Professional Guide to Public Relations Services, 652

Professional Speakers, 650

Profitable Direct Marketing, 261

projections, 407

Promo Expo, 613

Promo Magazine, 612, 613

promotional copy, 408

Promotional Products Association, 613

promotions, 25, 476-488. See also advertising.

ad specialties, 308

apparel, 309

balloons, 312-313

billboards, 313-314

blimps, 312-313

calendars, 308-309

cartons, 307

contests, 325-326

coupons, 320-321

cross, 330-331

fan clubs, 310

five per day, 251

flyers, 310

free copy, 452-453

inserts in shopping bags, 307

matchbooks, 307

party kits, 310

posters, 311

premiums, 308

printed bags, 307

rebates, 321-323

samples, 311-312

skywriting, 312-313

sponsorship, 326-327

stadium advertising, 312

sweepstakes, 323-325

telephone, 414

t-shirts, 309

Promotional Considerations, 305

promotional material, 134, 441

Promotional Products Association International, 308

Promotional Remainder, Overstock & Sideline Exposition, 639

promotional tie-ins, 233-236

author birthdays, 234

book fairs and festivals, 241

Broadway shows, 235

charity events, 240

conferences and conventions, 240

current events, 239

days, 239

holidays, 236

localization, 236

months, 237

movies, 235

natural events, 240

retailing, 236

TV series, 234-235

weeks, 237

PROSE, 639

public service, 615

publication

date, 35, 535

parties, 245

publicity, 84-85, 159-252, 518, 550

expenses, 242-243

ideas, 244-251

service, 207

three basics, 159-160

via web site, 344

Publicity Blitz Media Directory-on-Disk, 112, 159, 167, 168, 169

Publish to Win, 156, 157

Publisher Inquiry Services, 334

publisher research, 395-396

Publisher's Clearing House, 630

Publisher's Guide to Successful Multinational Mailings, 590

Publisher's Multinational Direct, 590

Publishers Choice, 632

Publishers Marketing Association, 79, 207, 331, 587

Publishers Premiums, 614

Publishers Support Services, 331

Publishers Weekly, 55, 58, 83, 84, 160, 246, 466

publishing, as marketing, 26

Publishing Entrpreneur, 84, 156, 157

Pulitzer Committee, 153

Pulitzer Prize, 153

pull advertising, 255

purchasing reports, 294

push, 255, 429

advertising, 255

money, 429

pyramid style, inverted, 181

Q

Q&A sheet, 187

Quality Books, 544

Quality Education Data, 520

Quality Paperback Book Club, 564

questionnaires, 282

questions, 109-111, 187

QuickSilver Database, 167

Quilters' Resource, Inc., 512

quotes, 180

QVC Network, 301-302

R

R.R. Bowker, 268

R&R (Radio & Records), 219

radio, 214-221

advertising, 295-298

merchandising company, 296

network, 296

form your own, 217

news service, 216

phone interviews, 220-221

prep services, 218

publicity, 214-221

shows, 647-648

syndicated, 296

talk shows, 59, 143-144

Radio Phone Interview Shows, 216

Radio Talk Show System, 216

Radio/TV Interview Report, 142, 143, 144, 215-216

Rand Youth Poll, 42

Random House, 422

rate cards, 296

reader service, 294

Reader's Digest Select Editions, 564

ReadersNdex, 394

reading groups, 471-472

rebates, 60, 321-323

Recommended Opening Store Inventory, 415

record stores, 501

Redleaf Press, 422

Reference & Research Book News, 166

Reference Shelf, The, 541

references, 404

referrals, 379-380, 611

premiums, 611

programs, 379-380

refunds, 102

regional, 81, 292

bestseller list, 59

book publishers association, 81

editions, advertising in, 292

registry service, 346

relaunching, 60

religious, 45-46, 248

books, 45-46

catalogs, 627

radio stations, 248

remainder-in-place program, 453

remainders, 637-639

book catalogs, 627

buyers, 638-639

remake fees, 568

remnant space, 293

reordering instructions, 508

repetition, 38, 78, 262, 297

reply card, 188

reply envelope, 266

reporters, 203

reports, distributor, 404

reprint rights, 559-562

reputation, distributor, 405

research, 38

Internet, 394-398

market, 294, 396, 474

studies, 294

resources, government, 119

response template, 367

retail outlets. See bookstores. See non-bookstore retail outlets.

retirement planning, 615

returns, 404, 453

bookseller, 453

rates of, 404

Reuters Information Services, 202

reverse shoplift, 150

review copies, 171, 188, 547

reviews. See publicity.

book, 169-179

favorable, 536

getting, 537-538

media, special interest, 165-166

rewards, 106

Reynolds & Associates, 590

ride-along programs, 333

rights. See also subsidiary rights.

auction, 548-549

buyer, 548

sheet, 587

Rights Unlimited, 551

Rivertown Trading Company, 630

RMI Direct Marketing, 334

road show, 231

Rocky Mountain Book Publishers Association, 81

role-playing game rights, 578

Rolodex cards, 74, 189

Romance Writers of America, 46, 83

romances, 46

Romantic Times, 166

Roper Organization, The, 33

Roper Poll, 30

Royal Publications, 511

rule of five, 251

rule of seven, 38

S

S&L Sales Company, 638

St. Martin's Press, 423

sales, 445-447

additional, 104

back-of-the-room, 137

calls, 285, 445-447

bookstore, 445-447

outbound, 285

incentives, 603

monitor, 407

pre-selling books, 138

representatives, 517, 544. See also college travelers.

distributing through, 427-430

Sales & Marketing Digest, 281

Sales & Marketing Management, 612-613

Sales Marketing Network, 613

Salon Magazine, 392

salutations, personal, 264

Sam's Wholesale Club, 516

samples, 311-312, 333

sampling programs, 333

San Francisco Chronicle Book Review, 162

Sasquatch Books, 422

satellite feed, 216

satellite networks, 227

satisfaction guaranteed, 104-108

SCA Promotions, 325

scheduling, 35

Scholarly Publishing, 84

Scholastic Book Services, 526

schools, 519-529

book clubs, 526

book fairs, 471, 526

catalogs, 527

forming, 658

fundraisers, 527

home, 528

libraries, 528

lists, 520-521

selling to, 519-529

speaking, 657

supply stores, 526

textbooks, 519

School Library Journal, 161

Schwartz & Company, Arthur, 600

Sci/Tech Book News, 166

science catalogs, 627

Science Fiction Chronicle, 166

Science of Mind prayer line, 225

scouts, foreign, 585

search engines, 357-358, 389

super, 358

seasonal features, 204

second serial rights, 557

Secrets of Free Advertising, 216

Select Information Exchange, 275

selectronic printing, 294

self-help, 46, 627

books, 46

catalogs, 627

self-liquidators, 606-608

self-mailers, 278

self-publishing successes, 644-646

sell advertisements in your books, 635-636

selling door-to-door, 141-142

Selling Solutions, 614

selling sponsorships, 636-637

Seminar Finder, 650

seminars, 115, 652-653

sequel rights, 568

series, 49-51

service, 455-458

advertising, 458

offer rush, 261

orders, fill promptly, 455

packaging orders, 456

Set Your Fees and Get Them, How to, 658

seven seasons of bookselling, 36-38

Shanghai Book Traders, 596

Sharing Ideas, 650

shelf-talkers, 479

shipment stuffers, 417

shipping, free, 261

shoe stores, 502

Shop at Home Network, 302

Shopko Stores, 515

shoplifting, reverse, 150

shopping carts, web, 355

short-run printing technology, 31

SIE Free Offer Postcard Program, 275

sight-impaired readers, 353

Signals, 630

Simba Information, 43

sing for your supper, 213

Single Title Order Plan, 449

Sisters in Crime, 83

site licenses, school, 527

size, distributor, 403

skit, publicity, 244

Sky Marketing, 319

skywriting, 312-313

Small Press Review, 84, 165

Small Publishers, Artists & Writers Network, 80

Small Publishers Association of North America, 72, 80

Smith & Hawken, 512

Smithmark Publishers, 638

Social Studies School Service, 527

Soda Creek Press, 631

Solar Communications, 274

solicit entries, 199

song, write a, 247

Sourcebooks, 511, 518

Southern Connecticut Library Council, 652

spam, 380

SPAN, 72, 80

SPAWN, 80

Speak & Grow Rich, 650

speakers bureaus, 198, 652

create your own, 198

Speakers Platform, 650

Speakers Resource List, 650

Speakersearch.com, 650

speaking, 137-140, 649-655

colleges, 656

engagements, 139

local stores, 657

overseas, 655

schools, 657

speaking opportunities, 617

special editions, 509

Special Libraries Association, 534

special offers, 320-321

special sales, 597-640

how to make, 597-601

newsletter, 600

web page, 600

Special Sales Kit, 669

Special Sales Seminars, 674

Special Sales Update, 120, 357, 379-380, 383, 510, 629, 671

Specialty Advertising, 308

Specialty Book Marketing, 512

specialty bookseller lists, 59

Specialty Retailer, 514

specialization, 48-49

spinoffs, 662-663

spokesperson, 655

sponsorships, 86, 326-327, 378, 616

contests, 198, 199

polls, 198

selling, 636-637

weeks, 238

Sporting Goods Business, 513

sports catalogs, 627

Sports Market Place, 513

SRDS Out-of-Home Advertising Source, 316

stability, distributor, 403

Stackpole Books, 423, 516

stadium advertising, 312

stamp sheets, 280

stamps, postage, 265

Standard Industrial Classification Code (SIC), 624

Standard Periodical Directory, 84, 112, 113

Standard Rate & Data, 316

standing orders, 53

plans, 540

Starting Out Kit, 74, 85, 669

State & Regional Associations of the United States, 62

state departments of education, 521, 524

statement stuffers, 280, 332, 415

Sterling Publishing Company, 423

Stewart, Tabori & Chang, 423

stickers, 147

STOP orders, 449

storyboards, 306

Succeed as an Independent Consultant, How to, 658

subscriber lists, 268

subscription sites, 342-343

subsidiaries, foreign, 594-595

subsidiary rights, 123, 545-580

adapted material, 558-559

audio, 573-574

book clubs, 573

auction, 548-549

ballet, 576

book clubs, 563-566

buyer, 548

contract, 551-553

direct marketing, 578

dramatic, 576

electronic, 574-575

excerpts, free, 558

filmstrips, 577

first serial, 553-556

foreign, 581-588

games, 578

hardcover, 562

large print editions, 577

library editions, 577

limited editions, 577

mass-market paperback rights, 559-561

merchandising, 579-580

motion picture rights, 567-568

consultant fees, 568

remakes, 568

sequels, 568

opera, 576

per inquiry deal, 558

permissions, 577

posters, 578

prepublication sales, 546

remakes, 568

rights income, 545-546

second serial, 557

syndication, 578

television, 569-571

anthology series, 570

cable networks, 570

cable TV, 570

episodes, 570

installments, 569

miniseries, 570

movies, 570

reruns, 570

series, 569

specials, 569

videotapes, 571

tips on selling, 547-551

trade paperback, 561

trading for ad space, 558

web site, 575

Subtext, 84

success principles, 71

Sundance Publishers, 528

Superior Books, 544

Supermarket of Savings, 333

supermarkets, 499

SuperMarkets Online, 346

supplemental texts, 525, 530

supplier research, 397

supporting material, 189, 471, 536, 537

Survey of Promotional Practices, 270

survey customers, via web site, 345

sweepstakes, 261, 323-325

prizes, 610

Sweepstakes Center, The, 325

Sweepstakes Guide, 325

swipe file, 266

Synapse Imaging, 281

syndicated columnists, 193-194

syndicated newspaper columns, 646-647

Syndicating a Column, 647

syndication, 193-195

rights, 578

self-, 194-195

T

tabloid catalogs, 277

take-one displays, 334

talk shows,

appearances, arranging, 223-226

radio/TV, 143-144

TV, 222-223

Talk Show Selects, 216

Talk Shows & Hosts on Radio, 216

Talkers, 219

target mailings, 119

Target Market News, 43

Target Marketing, 294, 295, 628

Target Stores, 516

taxes, 588

deductions, 640

Taylor Gifts Catalog, 630

teaching, 140-141, 656-658

teacher's desk copy. See complimentary examination copy.

teaser copy, 265

Technical Advisory Service for Attorneys, 660

technical books, 44

technology catalogs, 627

teenage market, 42

TeleBrands Corp., 303, 629

teleclass, 284

Telecom USA, 93

teleconference, 210

Telegroup, 93, 94

telemarketing, 283-287, 417, 457

telephone, 103

calls, 459

marketing, 283-287

promotions, 414

toll-free number, 91-94

television, 222-226, 298-306

advertising, 298-306

cable channels, 300

commercials, 300

general, 298

direct response, 299

producing, 305

coverage, 226-228

home shopping networks, 301-302

magazines, 304

publicity, 222-228

rights, 569-571

series, 234-235

shows, 647

syndicates, 227

talk shows, 143-144, 222-226

appearances, 223-226

testimonials, 188, 263

testing, 119, 254

lists via telephone, 283

marketing ideas, 119, 254

terms, distributor, 402-403

territory, distributor, 403

Texas Bookman, 638

textbooks, 519-529

adoptions, 519-521, 524

factors affecting, 523-524, 530

college, 522, 529-532

el-hi, 524-529

thank you's, 108, 177, 226, 243, 457

third world countries, 588

three call rule, 243

time line, promotion, 190-191

time limits, 259

timing, 35

title, 122

titles in stock, 103

TitleView, 60

Today's Media Promotion Group, 296

toll-free phone number, 91-94

Top 500 Independent Bookstores, 496, 672

Top National TV Talk Shows, 223

top ten lists, 201

topping privilege, 548-549

TOPS, 99

Toy Manufacturers of America, 514

toy stores, 501

Toys 'R' Us, 514

trade, 111-116

associations, 79, 113-114

conventions, 131

magazines, 111-112, 466-468, 507

references, 442

shows, 114-116, 506, 518, 526, 613

Trade Book Publishing, 44

trade paperback rights, 561

Trade Shows and Conventions, 116

Trade Show Bureau, 116

Trade Shows & Exhibits Schedule, 116

Trade Shows Worldwide, 115

Tradeshow Week Data Book, 116

traffic builders, 605-606

training programs, 614

translation rights, 582-583

transit advertising, 314-315

travel books, 46-47

Travel Books Worldwide, 166

travel catalogs, 627

Traverse Bay Display Company, 484

trends, 47-48

Trident Promotional Corporation, 639

T-shirts, 309, 481, 579-580

TV. See television.

two fundamentals, 25

U

U.S. All Media E-Mail Directory, 210

U.S. Department of Commerce, 587, 589

U.S. Government Printing Office, 589

U.S. Marine Corps Exchange HQ, 516

U.S. Postal Service, 590

U.S. Weblink Express, 369

Ulrich's International Periodicals Directory, 590

Unabashed Self-Promoter's Guide, 652

Unique Books, 544

unique selling proposition, 87-88

United Parcel Service, 102

United Press International, 202

United States Government: New Customer, 625

universal resource locator, 356

submission services, 361

University Park Media, 544

UPI, 202

Upper Access, 94, 99, 101, 233

Upper Midwest Booksellers Association, 82

UPS, 102

upselling, 286

URL, 356

URLMinder, 353

US Sprint, 93

USA Today, 163, 205

Usenet newsgroups, 364-365

USP, 87-88

V

Valassis Inserts, 334

ValueVision, 302

vanity number, 94

velvet hammer marketing, 28, 239

Ventura Associates, 325

Venture Communications, 274, 613

Veronis, Suhler & Associates, 30, 33

video ads, in-store, 487

Video Enterprises, 305

video news releases, 227, 228

videocassettes, 280

videotape advertising, 304

Virtual Book Fair, 587

virtual tour, 232

VISA, 90

visual aids, 226

Visual Horizons, 274

Visual Resource, 127

Voegele Group, The, 572

Voice Literary Supplement, 163

voice mail, 286

VOYA (Voices of Youth Advocates), 165

W

waiting room copies, 330

wake-up shows, 223

Wall Street Journal, 163

Walters International Speakers Bureau, 650-651

warehouse clubs, 641-516

Washington Post Book World, 162

web, 340-380

browser software, 337

host service, 351

rings, 370-371

web sites, 150, 340-380

access to copyrighted material, 349-350

advertising, 340-380

network, 372-373

sell to other companies, 342

annual reports, 350

awards, 367

banner ads, 371-374, 387

bookmarks, 355

books and authors, featured, 393

chat ad-bot, 375

chat area, 341-342

content, 376-377

contest, 344, 375

coupons, 346

custom print books, 348

customer support, 343

database sites, 360

definition of, 337

design, how to, 351-355

direct sales, 338

directories, 358-359, 364

educator aimed, 528

entrance pages, 354

foreign language pages, 353

frame-based sites, 355

freebies, 352, 380

games, offer, 355

gift registry, 376

home page title, 354

information, 346-347

collect from visitors, 346

provide to customers, 347

Internet malls, 359

link page, 354

links, 369-370

mailing lists, 365-366

marketing your, 356-380

metatags, 354

news services, 360

newsgroups, 364-365

newsletter, 348

offer your catalog, 345

partnerships, 378-379

payment options, 354-355

pay-per-view, 343

promotion of books, 340

providers and designers, 393-394

publicity campaign, 344

referral programs, 379-380

registry service, 346

response template, 367

rights, 575

sales, 338-339

associate programs, 349

book-related information, 338-339

distributor,  339

search engines, 357-358, 389

super, 358

serialize books, 340-341

set up, how to, 350-351

set up, why, 337-349

shopping cart, 355

sight-impaired readers, 353

sponsorships, 378

submission services, 361

subscription site, 342-343

survey customers, 345

updates, provide, 348

URL, 356

Usenet, 364-365

What's New pages, 359

Web TV, 353

WebChat Broadcasting System, 342

Weber, Paul, 518

Weekly Reader Book Clubs, 527

welcome packs, 334

West Glen Communications, 320

Westheimer, Mary, 389

What's New web pages, 359

Wheeler, Inc., 315

white sales, 450

Who's Who listings, 132

Whole Foods Markets, 511

wholesalers, 410-421

academic, 419

advantages of using, 411

bestseller lists, 59

definition of, 400

disadvantages of using, 411

distributing through, 410-421

general, 418

law book, 419

library, 419

medical, 418

new age, 419

religious, 419

William Morris Agency, 571

Willowood Lists, 520

Wilson Marketing Group, 520

window displays, 484-485

streamers, 481

wire services, 202

Wireless, 630

Wireless Flash News, 217

witness. See legal expert witness.

women's market, 42

Women's Marketplace, The, 207

Word Museum, 393

word of mouth, 192, 651

WordStock, 60

workshops, 653

World Publications, 639

World Wide Media Service, 592

Worldwide Television News, 228

Writer's Digest, 84

writers. See authors.

freelance, 203

obituary, 204

Writers House, 551, 585

writing, 145-147

articles, 145

column, 145

letters, 146

newsletter, 147

writing skills, 642

X

Xerox, 348

XYZ Distributors, 514

Y

Yearbook of Experts, Authorities & Spokespersons, 215

yellow pages, 317-318

Yellow Pages Publishers Association, 318

you copy, 262

Z

Zany Brainy, 514

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