1001 Ways to
Market Your Books

Publisher and Company Index


To readers and users of the 6th Edition of 1001 Ways to Market Your Books: If you are looking for any mention of a specific publisher, distributor, wholesaler, bookseller, association, or company named in the 6th Edition of the book, you can find it below. This is one of four indexes for the book — the first time in history that a book has had four indexes!


1001 Ways to Market Your Books, 6th Edition describes more than 1,000 ideas, tips, and suggestions for marketing books — all illustrated with real-life examples showing how other publishers and authors have marketed their books.

“Without glitzy idealism or funky hopelessness, Kremer does a sound job of talking about marketing, telling stories from his own and others' experiences. He knows his subject, imparting important information in a fast-paced, very open way. Extremely good stuff here.” — The Book Reader

May, 2006. 704-page softcover. $27.95.


To access other indexes, click here: Authors / Book Titles / General Index.

A

AAA Internet Promotions, 361

Aames-Allen, 76

AAP School Division (Association of American Publishers), 524

Abbeville, 439, 485

ABC, 223, 226, 344, 569, 570, 646, 664

ABC Radio Network, 216, 296

ABC-CLIO, 539

ABELexpress, 483

Ability Workshop Press, 561

Abingdon Press, 323, 478, 595

About Books, 72

Abrams, 579, 594, 608

Abrams Art Papers, 579

Absolute Press, 423

Abyss Distribution, 419

Academic Book Center, 419

Academic Press, 276

Academy of Management, 530

Access Publishers Network, 401, 402

Ace Books, 289, 560

AceCo Publishers, 216

Acropolis Books, 55, 190, 579, 659

ActivMedia, 336

Acton Direct, 589

Acumen, 98

Acura, 610

Acxiom Direct Media, 589

Adams Laux Publishing, 612

Adams Media Group, 562

Addison-Wesley, 76, 155, 321, 449, 484, 532, 599, 614, 615, 616, 643

Ad-Lib Consultants, 294

Ad-Lib Publications, 52, 76, 85, 88, 94, 182, 200, 233, 251, 259, 260, 263, 267, 268, 274, 275, 317, 328, 635, 668, 676

Admire Entertainment, 657

Advan, 315

Advanced Marketing Services, 516

Adventure Publishing Group, 514

Advertising Club of New York, 154

Advocacy Press, 440, 619

Advocate Media Group, 215

Aegis Publishing Group, 287, 597

Afcom Publishing, 501

African-American Book Distributors, 402

Airlift Book Company, 593

Al's Grocery and Meats, 496

ALA Convention, 440

Alan & Bacon, 523

Alban Books, 595

Algonquin Books, 131, 310, 435, 443

Alice James Books, 237

AllBooks, 424

AllBooks.com, 339, 396

Allied Chemical, 611

Allworth Press, 423, 675

Alpel Publishing, 628

Alpenbooks, 513

Alpenglow Press, 671

Alpha Books, 47

Alternative Newsweeklies, Association of, 289

Alternet, 202

Alti Publishing, 146, 582

AMACOM Books, 132, 282, 477, 614, 646

Amaretto di Saronno, 606

Amazon Books, 87

Amazon.com, 349, 379, 389, 390, 391

Amber-Allen, 76

America Online, 319, 343, 350, 391, 575

America's Collectibles Network, 301

America's Research Group, 444

American Airlines, 204

American Bankers Insurance Company, 659

American Booksellers Association, 81, 232, 339, 340, 396, 434, 442, 448, 449, 454, 455, 461, 466, 475, 498

American Booksellers Association Convention, 240, 317, 435, 436, 438, 439, 478, 480, 484, 585

American Collegiate Marketing, 532

American Entertainment, 334

American Entrepreneur's Association, 660

American Express, 90, 91, 102, 266, 391, 611, 616, 672

American Family Publishers, 630

American Family Therapy Association, 114

American Federation Aviculture, 621

American Girls Collection, 481

American Greetings, 580

American Heart Association, 621

American Hiking Society, The, 622

American Home Sewing Association, 114

American Hospital Association, 604

American Indian Movement, 619

American International Toy Fair, 115, 507

American Library Association, 161, 434, 534, 541, 657

American List Counsel, 268, 360, 383, 446

American Lung Association, 241, 493, 621, 622

American Management Association, 655

American Political Science Association, 434

American Productivity and Quality Center, 101

American Psychological Association, 114, 530

American Publishers, Association of, 79

American Red Cross, 622

American Sampling Inc., 333

American Society of Association Executives, 623

American Society of Public Administration, 530

American Sociological Association, 434

American Student List Company, 520

American Traditional Stencil, 580

American University Presses, Association of, 396

American West Books, 418

Amherst Media, 422, 502

Amoco Oil, 611

Amway, 329

Anatomical Chart Company, 175

Anchor, 502

Anderson Merchandisers, 515

Anderson News, 420

Andover Bookstore, The, 491

Andrews McMeel, 506, 579, 614

Advanced Marketing Services, 515

Angel Broadcasting Network, 227

Angelika Film Center, 503

Anhauser-Busch, 655

Antioch, 580

Apple Computers, 575, 616

Applezaba Press, 568

Aquarian Book Distributors, 593

Aramark, 421

Arbor House, 478, 559

Ardic Book Distributors, 402

Aris Books, 509

Army and Air Force Exchange Service, 516

Arrow Book Club, 526, 565

Arrowhead Classics, 393

Arte Publico Press, 237

Arthur Schwartz & Company, 600

Artichoke Board, 655

Ash Grove, 423

Ashley Books, 441

Asia Foundation, The, 640

Asia Marketing & Management, 596

Aslan Publishing, 407, 410

Aspen Publishers, 278

Associated Press, 195, 202, 229, 231, 236

Associated Press Radio, 229

Associated Publishers Group, 401, 402, 403, 404

Association Book Exhibit, 438, 531

Assorted Book Company, 638

Astarte Shell Press, 423

AT&T, 93, 277, 611, 615

Atheneum, 312

Atlanta Gift Mart, 635

Atlanta Spring & Summer Toy Fair, 115

Atlantic Monthly Press, 479, 582

Atlantis Publishing Group, 338

Atlas Entertainment, 569

Atrium, 406, 408, 409, 410

Audio Book Club, 573

Audio Publishers Association, 574

Audio Renaissance Tapes, 465

Audio-Tech Business Book Summaries, 573

Audits & Surveys, 101

Audubon Society, 482, 611

Augsburg-Fortress Publishers, 595

Auroma International, 441

Aurora Books, 511

Auto Club of Southern California, 621

Automobile Association of America, 621

Autonomdeida/Semiotexte, 231

Autumngold Publishing, 509

Avery Publishing Group, 435, 440

Avis, 87, 611

Avon, 39, 288, 314, 323, 326, 335, 480, 559, 601, 611

Avon Canada, 617

Award Lines, 611

Axelrod Publishing, 188

AZ International, 589

B

B. Dalton, 68, 85, 88, 235, 424, 425, 426, 427, 454, 489

B&B Audio, 219

Backboard Press, 282

Bacon's Information, 97, 173

Bacon's Clipping Bureau, 178

Bad Dog Press, 98, 220, 344

Baedeker, 50

Baen, 560

Baker & Taylor, 85, 404, 411, 415-418, 419, 422, 461, 464, 475, 534, 542, 543, 587, 592, 594, 600

Baker & Taylor International, 417, 592

Baker Book House, 339

Ballantine, 39, 61, 244, 298, 301, 315, 462, 469, 473, 549, 550, 559, 562

Ballen Booksellers International, 594

Baltimore Book Festival, 139

Baltimore Orioles, 646

Bamberger's, 605

Banana Republic, 286

Bank Marketing Association, 621

Bank of America, 614

Bank of the South, 611

Bantam Doubleday Dell, 31, 50, 51, 70, 77, 175, 237, 280, 282, 288, 295, 299, 309, 310, 311, 313, 314, 321, 324, 325, 327, 341, 345, 347, 391, 445, 453, 465, 467, 468, 469, 478, 546, 559, 560, 562, 569, 595, 600, 601, 645

Barclays Visa, 611

Bard Press, 485, 492

Barnes & Noble, 37, 72, 87, 94, 153, 231, 391, 404, 414, 424, 425, 426, 466, 489, 491, 531, 638

Barnes & Noble Books by Mail, 332

Baror International, 586

Barron's, 241, 474, 500, 509, 519

Bartles & Jaymes, 304

Basil Blackwell, 470

Batsford Communications PLC, 595

Bay News Company, 421

Beach Tech, 345

Beacon Press, 194, 237, 422

Bear & Company, 135, 410

Bear Tribe Publishing, 77

Beckley Group, The, 303, 305

Bed Bath and Beyond, 497

Beginning Readers' Program, 565

Beijing Book Company, 596

Bell of Pennsylvania, 611

Bell Springs Publishing, 66

Bendix Corporation, 611

Benjamin Company, 604, 605, 609

Berkeley, 300, 312, 434, 453, 477, 560, 561, 570, 646

Berkeley Systems, 374, 375

Berkshire Hathaway, 496

Berlitz, 79

Berrett-Koehler Publishers, 197, 241, 593

Berry Company, The, 318

Bertelsmann Group, 595

Best Buy, 515

Best-Seller Books, 675

Bestsellers, The, 507

BET, 299

BET Shop, 301

Beta Books, 339

Better Baby Press, The, 439

Better Homes and Gardens Book Club, 565

Better Homes and Gardens Books, 299, 321, 606

Beyond Words Publishing, 74

Bible Societies, 594

Big Dogs, 356

Big Horn Booksellers, 418

Bilingual Publications Company, 534

Bill Communications, 116, 612

Bill Rodgers chain of athletic shoe stores, 502

BillCom Exposition, 613

Biological Sciences, American Institute of, 434

Black & Decker, 375

Black Classic Press, 560

Black Oak Books, 476, 490

Blackwell North America, 419, 534

Bloomberg Business News, 202

Bloomberg Radio, 218, 229

Bloomberg TV, 230

Bloomfield State Bank, 611

Bloomingdale's, 657

Bloomsbury, 60

Blue Mountain Press, 502

Blue Penguin, 550

Bluestocking Press, 528

BMG Music, 333

BMW, 611

Boardroom Books, 105

Bob Adams, 487

Bodley Head, The, 582

Bold Type, 347

Bologna Children's Book Fair, 434, 586

Bon Vivant, 662, 663

Bonus Books, 510

Book Call, 233

Book House, The, 419

Book Industry Study Group, 33, 336

Book Network, The, 329

Book-of-the-Month Club, 61, 192, 287, 304, 319, 332, 546, 549, 564, 565, 566, 611

Book Passage, 458

Book Peddler, The, 645

Book Sales, Inc., 638

Book Stall, The, 37, 444

Book Tech Distributing, 419, 511

Book Wholesalers, Inc., 528

BookAisle, 394

Bookazine, 418

Bookcase, The, 445

BookExpo America, 309, 336, 407, 433, 434, 435, 436, 439, 441, 442, 445, 452, 455, 473, 476, 480, 586

Bookmasters, 233

Bookmen, The, 418, 419

BookPeddlers, 360

Bookpeople, 418, 587

BookPort, 347, 352, 394

Books A to Z, 394

Books Are Fun, 633

Books for Asia Program, 640

Books Now 349, 379

Books on Tape, 304, 573

Books-a-Million, 63, 404, 424, 427

BooksAmerica, 394

Books.com, 349

Booksellers for Children, Association of, 82, 470

Booksellers Publishing, 455

Booksmart, 516

Booksmith, The, 461, 493

Booksmith Promotional Company, 638

Booksource, 418

Bookstar, 424

Bookstop, 424

BookWire, 392, 393

Bookworks, 562

BookWorld Services, 233, 401, 402, 403

BookZone, 339, 352, 377, 388, 389, 394, 396

Borders, 158, 404, 424, 425, 426, 427

Borders Books & Music, 198

Borsheim's, 496

Boston Center of Adult Education, 654

Boston Gift Show, 115

Boyds Mills Press, 237

Bradford Exchange, The, 580

Bradley Communications, 52, 83, 85, 112, 117, 167, 168, 169, 216, 223, 668

Bread & Circus, 512

Breakaway Books, 422

Brentanos, 424

Bridge Publications, 86, 299, 327

Bright Ring Publishing, 565

Brilliance Audio, 453, 573

Bristol-Myers, 611

Britches of Georgetown, 611

Broadcast Interview Source, 215, 216

Broadway, 576, 663

Broadway Books, 136, 341

Brodart, 419, 534

Brookline Booksmith, 494

Buckeye Book Festival, 139, 328

Buddy Books, 527, 565

Budweiser, 86, 326

Burger King, 611

Burrelle's Press Clipping Service, 179

Business Books Network, 402, 592

Business News Network, 229, 243

Bylines, 394

Byron Broadcasting, 611

C

C.G. Jung Educational Center, 654

C&G Publishing, 674

Caddylak Systems, 272, 273

Cadillac, 611

Caedmon, 439

Cahners Lists, 531, 533

Cahners Publishing, 363, 444

Cahners Research, 458, 534, 538

California Culinary Academy, 322

California Press, University of, 170

California State University, 568

Call Management, 94

Calliope Press, 477

Calvin Klein, 331

Calyx Books, 237, 562

Cambium, 422

Camden House, 569

Camex International, 638

Camp Fire Boys, 621

Camp Fire Girls, 621

Campbell Soups, 319, 655

Campus Dimensions, 532

Campus Market Expo, 531

Canadian Booksellers Association, 434, 442

Canadian Press Clipping Services, 179

Candlewick Press, 451, 452, 484

Cannon Book Distribution, 593

Canon, 616

CanSurmount organization, 620

Canter & Associates, 659

Capital News Service, 229

Capra Press, 247

Caradium Publishing, 24

Cardoza Publishing, 422, 675

CARE, 621

Career Press, 435

Carlson Marketing Group, 603

Carmichael's Bookstore, 459

Carnegie Hall, 663

Carol Publishing, 50, 422, 595

Carol Wright, 333

Carolina Academic Press, 524

Carte Blanche, 91

Carter-Wallace, 601

Catalog Solutions, 629

Cataloging Distribution Service, 541

Catholic Press Association, 206

Cat's Pajamas, The, 99

CBS, 226, 316, 330

CBS Spectrum Network, 296

CBS/Library of Congress, 234, 235

CCC Publications, 199

Celebrity Endorsement Network, 655

Celia Rocks Communications, 242, 243

Ceramic Fashions, 579

Chapters, 490, 492

Chapters Publishing, 564

Chartoff Productions, 568

Chase Communications, 435

Chase Manhattan Bank, 281

Chase Online Marketing Strategies, 386

Checks By Phone, 90

Chelsea of London, 496

Chemical Bank, 611

Chesapeake Regional Association of Booksellers, 495

Chevron Chemical, 500

Chicago Gift Show, 115

Chicago International Remainder and Overstock Book Exposition (CIROBE), 639

Chicago Press, University of, 67, 434

Children's Book-of-the-Month Club, 566

Children's Book Press, 282

Children's Book Store, The, 492

Children's Defense Fund, 194

Children's Reading Institute, 330

Chilton Book Company, 109, 318, 438

China National Publications Import and Export Corporation, 596

Chopra Center for Well Being, 649, 664

Christian Booksellers Association, 59, 82, 340, 396, 434, 435, 441

Christian Family Book Club, 207

Christie's, 226

Chronicle Books, 340, 454, 506

Chrysler Motors, 610

Churchill Livingstone, 595

Cinebooks, 305

Cineplex Odeon, 320

Circulo de Lectores, 565

Circus Pizza, 334

Cisco Systems, 337

Citibank, 611

Citrus Press, 388

City Lights, 249

Clairol, 321

Clarion Books, 479

Classico San Francisco, 580

Clean Well-Lighted Place for Books, A, 444, 488, 490, 604

Clearly Internet, 383

Cliff Notes, 440

Cliffhanger Press, 248

CMG Information Services, 519, 520

CMG Skin Care, 663

CMG Telemarketing, 92, 103

CMI, 603

CNBC, 223, 226, 230, 236, 243

CNET, 342

CNN, 63, 223, 225, 230, 236, 243, 298, 299, 441

CNN Airport Network, 301

Coast Guard Exchange System, 516

Coca-Cola, 319, 611

Coffee House Press, 435

Cogan Books, 507

Coldwell Banker, 368

College and Research Libraries, Association of, 162, 541

College Kit, The, 532

College Marketing Group, 520

College News Service, 202

College Press Service, 532

College Stores, National Association of, 434, 495, 531

College Textbook Marketing, 530

Collegiate Stores Corporation, 532

Collier, 562

Collins, 300, 616

Collins Harvill, 582

Colorado Free University, 654

Columbia House, 333

Columbia House Audiobook Club, 573

Columbia Pictures Television, 570

Columbia School of Journalism, 209

Combined Book Exhibit, 438, 541

Comdex Fall Convention, 507

Commerce Business Daily, 624

CommerceNet/Nielson, 335

Common Ground Distributors, 513

Commodore, 575

Communication Creativity, 676

Communications Unlimited, 653, 675

Communicomp, 659

Comprehensive Independent Bookstore Online Network (CIBON), 396

CompuServe, 575

Computer Press Association, 206

Conari Press, 131, 238, 468, 549, 550, 578

Conference Book Service, 541

Congdon & Weed, 233

Connolly & Associates, 550

Consolidated Mailing Service, 520

Consortium Book Sales, 401, 402, 403, 423

Consortium for Business Literacy, 241

Consumer Electronics Show, 507

Contadina Foods, 611

Continental Airlines, 617

Continuity Publishing, 166

Control Data, 614

Cookery Book Club, 565

Coors Brewing, 602, 605, 615

Copper Canyon Press, 86

Copyright Information Services, 107

Copyrights America, 550, 585

Copyrights Group, 580

Coriolis Group, 198

Corkscrew Press, 429, 478

Cosmair, 615

COSMEP, 145, 648

Costco Wholesale, 515

Council of Literary Magazines, 81

Country Homes and Gardens, 566

Covenant House, 619

Covey Leadership Centers, 664

Cowles/Simba Information, 31, 33, 336, 337, 529

Cox Direct, 333

Craft, Model and Hobby Convention, 115

Crafter's Choice, 566

Crafts & Creative Industries, Association of, 114

Crane, 173

Creative Homeowners Press, 439

Crisp Productions, 599, 600, 615

Cromland, 419, 511

Crossing Press, 434

Crossroad/Herder, 595

Crown Books, 424, 425, 427

Crown Life Insurance, 611

Crown Publishers, 102, 171, 175, 245, 257, 323, 404, 479, 491, 582, 644, 649

CSSC Inc., 99

CTI Industries, 580

CyberAtlas, 336

CyberCash, 355

CyberGold, 374

Cygnus Publishing, 513

D

D&B Worldbase, 590

Daedalus Books, 638

Dairy Queen, 606

Dalkey Archive Press, 459

Dark Shadows Fan Club, 131

DataBack Systems, 383, 384, 385

Dataquest, 335

David R Godine, 31

Davis Publications, 543

DAW, 52, 560

Dawn Publications, 199

Days Inn, 614

Daytimers, 311, 314

DC Comics, 615

Dearborn Trade, 250, 487, 600, 604

Debit Network, The, 90

Deer Creek Publishing, 621

Del Ray, 559

Delacorte, 247, 478, 482

Deliberate Literate, 486

Dell, 337, 465, 472, 480, 560

DelysAir, 319

Dembner Books, 423

Denny's, 655

Design Press, 422

Devil Mountain Books, 77

DeVorss Book Distributors, 419

Dial, 645

Dial/Dutton, 469

Dialogic Corporation, 249

Diamond Comic Distributors, 402, 512

Diamond Shamrock, 611

Different Dimension, A, 661

DigiCash, 355

Digital Bindery, 384

Diners Club, 91

Direct Distribution Services, 515

Direct Marketing Association, 114, 277

Direct Media, 332

Direct to Catalog, 629

Discover, 91

Discover U, 654

Discovering Books, 527

Discovery, 299

Discovery Center, 654

Disney Cable Channel, 300

Disney Cruise Line, 664

Disney Press, 479

Disney's Wonderful World of Reading, 565

Disneyland, 324

Distributed Art Publishers, 485

distributors, the, 418, 419

DMA Annual Conference, 115

Dobry Enterpress, 528

Dolphin, 236, 300

Don Jagoda Associates, 324

Donald I. Fine, 234, 461

Donnelly Marketing, 270

Dorling Kindersley, 512, 614

Dorsey Laboratories, 609

Doubleday, 235, 278, 304, 313, 450, 472, 475, 479, 480, 503, 544, 554, 577, 611

Doubleday Book Club, 63, 333, 564

Doubleday Book Shops, 424

Dover Publications, 50, 277, 318, 434, 450

Dow Brands, 655

Dow Chemical, 607

Dow Jones-Irwin, 210

Down East Books, 204

Dr. HTML, 356

DreamWorks, 575

Dun & Bradstreet, 590

Dupree-Miller Associates, 550

Dustbooks, 87, 165

Dutton, 178, 234, 288, 494, 560

DWJ Television, 227

E

E! Entertainment, 63

Eastern Book Company, 419, 534

Early Learning Book Club, 565

Earthling Bookshop, 92

EarthLink Network, 351

Earthworkers Emporium, 512

Eastern Airlines, 617

Eastern Airlines' Audio Magazine Program, 319

Eastern Mountain Sports, 499, 513

Eastman Kodak, 198

Easton Press, 565

Ebenezer Toys, 663

Ecco Press, The, 423

Eckler's Corvette Parts, 334

Eden Toys, 580

Edin Books, 181, 588

Edit-by-Fax Service, 96

Edith Roman Associates, 360

Education Place, 344

Educational Dealers and Suppliers Association, 526

Educational Dealers and Suppliers Trade Show, 507

Eel River Redwoods Hostel, 353

Eerdman's Publishing, 154, 595

Electronic Newsstand, 336

Elliott Bay, 490

Emery-Pratt, 419, 534

Encyclopedia Brittanica, 304

Energize Inc., 674

Engineering and Management Press, 184

English Agency, The, 585

Enterprise Publishing, 105, 285

Entertainment News Service, 578

EPI Marketing, 623

Epson, 172

E-Pub Inc., 355

Erdos & Morgan, 250

Especially for Girls, 527

ESPN, 299, 374, 611

Espirit, 663

Euromonitor International, 32, 33, 581

Evangelical Christian Publishers Association, 45

Evenflo, 580

Evanston Publishing, 676

Event Management Services, 215

EventNet USA, 333

Evergreen Internet, 376

Evergreen Publications, 624

Ex-Cell Home Fashions, 579

Exchange of Industrial Resources, National Association for, 640

Excel, 651

Expedia, 337

Exploratorium, 328

Export-Import Bank of the United States, 589

Exxon, 611

F

FAC Services Group, 324

Fair Oaks Publishing, 671

Fairfield Press, 232, 426

Fairview Press, 88

Family Christian Stores, 486

Family Features Editorial Services, 209

Family Reading Publications, 593

FAO Schwarz, 514

Farmers & Merchants Bank, 611

Farrar, Straus & Giroux, 70, 86, 422

Fawcett, 559

Federal Express, 226, 277, 343

Federal Marketplace, 625

Feffer & Simons, 592

Festival Publications, 440

Field Publications, 332

Fielding, 50, 79, 347

Fifth Interactive Media, 364

Fifth Wave Press, 659

Financial Independence Network, 329

Financial Sourcebooks, 621

Find/SVP, 336, 372

Fingerhut, 332

Firestone, 611

First Class Seminars, 654

First Moments, 333

First Virtual Holding, 355

Fisher Books, 614, 676

Fisher Scientific, 376

FitnessLink, 349

Five Star Publications, 332

Fixed Address Marketing, 590

Fleming H. Revell, 487

Florida East Coast News, 148

Florida Writers Conference, 148

Focalink Communications, 342

Fodor, 50, 79, 217, 349, 482, 610

Foghorn Press, 86, 349, 375, 499, 622

Follett College Stores, 531

Food Channel, 300

FoodSpeak, 655

Ford Motor Company, 281, 611

Forest Sales, 418

Forrester Research, 337

Forschner Group, 608

ForthWrite Literary Agency, 551, 585

Fortune Book Club, 547, 565

Fortune International Book Club, 566

Fortune Magazine, 611

Foster & Foster, 127

Four Geez Press, 141

Four Walls Eight Windows, 584

Fox, 226

Fox 2000, 62

Frankfurt Book Fair, 434, 585, 586

Franklin Covey, 513, 664

Franklin Covey 7 Habits stores, 664

Franklin Mint, 304, 565

Franklin Quest, 664

Franklin Spier, 298, 320

Franklin Watts Inc., 671

Fred B. Rothman Company, 419

Fred Meyer, 421

Frederick Warne, 494

Free Spirit Publishing, 450

Freedom Publishing, 580

Freixenet champagne, 601

Fresco Pictures, 568

Fresh Fields, 512

Friendly Press, 485

Friends of the Library, 542

Frigidaire, 606

Frito-Lay, 608

Frommer, 50, 79, 349, 391

Fulcrum Press, 512

Fulcrum Publishing, 199

G

G. & C. Merriam, 78

G. K. Hall, 573, 577

GAF, 611

Gage Marketing Group, 325

Gale Research, 52, 83, 98, 115, 117, 132, 540, 543, 622

Galison, 580

Gallo Winery, 611

Gallup Organization, The, 32

Game Show Placements, 305

Gander Mountain, 334

Gannett News Service, 202

Garden Book Club, The, 565

Garden Way, 276, 500, 507

Garden Writers of America Association, 83

Gardener's Choice, 334

Gateway, 337

Gateway Books, 87

Gaughen Public Relations, 98

Gazelle, 593

GB Publishing, 492

GE, 319

Gebbie Online, 395

Gebbie Press, 378

General Mills, 607, 608

General Motors, 102, 281, 611

General Publishing, 593

General Services Administration, 624

Genesis Marketing Group, 401

GEO Magazine, 611

George Sterne's Profit Ideas, 632

Gerber, 607

Gersh Agency, The, 571

Get Ahead Bookstores, 661

Geyer-McAllister Publications, 511, 514

Gift-In-Kind Clearing House, 640

Girls Club of Santa Barbara, 619

Glendale Federal S&L, 611

Glitterwrap, 580

Global Network for Spiritual Success, 665

Global Releaf, 621

Global Shopping Network, 301

Globe Pequot Press, 48, 50, 187, 190, 233, 239, 280, 293, 311, 422, 449, 474, 500, 506, 522

Goerings' Book Center, 297

Golan Harris, 655

Golden Aspen Publishing, 488

Golden Aura Publishing, 475

Golden Books, 78, 608

Golfweb, 349, 575

Good Cook, The, 566

Good Thing Publishing, A, 500

Goodphone Communications, 219

Goodtime Books, 527

Goodyear, 312

Goosefoot Acres Press, 328

Govcon Resource Center, 624

Government Printing Office, 624

Graphics Arts Center, 624

Graywolf Press, 86, 472

Great Christian Books, 332

Great Midwestern Book Show, 328

Green Bay Packers, 239

Green Giant, 611

Green Hill Press, 423

Green Hut Press, 77

Green Stone Publications, 187

Green Turtle Publications, 501

Greenbelt Alliance, 622

Greenery Press, 357

Greenhill Books, 512

Greenwillow Books, 480, 494

Gregg Press, 577

Grey House Publishing, 628

Gringolet Books, 445

Grolier, 286, 304, 565

Grolier Enterprises, 659

Grosset & Dunlap, 607

Grove Press, 234, 238

Grove/Atlantic, 546

Growth Unlimited, 138

Gryphon House, 526, 542

Guideposts Theological Book Service, 565

Gulf, 611

Gulf Publishing, 471

Gurney Seed, 334

Guthy-Renker, 304

H

H & R Block, 52

Habitat for Humanity, 241, 621

Hacker Art Books, 289

Half Price Books, 638

Hall-Erickson, 613

Hallmark Press, 645

Hammond, 347, 599, 605, 611

Hampton House, 585

Hampton Roads, 562

Hand & Hammer Silversmiths, 580

Handleman Company, The, 515

Hanes, 508

Hanover Direct, 629

Hanover House, 332

Happiness Press, 193

Harcourt General, 595

Harcourt Brace, 154, 595

Harlequin, 258, 324, 467, 472, 483, 492, 560

Harmony, 61

Harper & Row, 235, 282, 326, 478

HarperBusiness, 386

HarperCollins, 31, 59, 70, 124, 137, 171, 222, 227, 303, 340, 342, 344, 345, 374, 422, 452, 469, 480, 481, 482, 580, 586, 593, 594, 595, 600, 618, 622

HarperHorizon, 618

Harry Abrams, 237

Harry & David, 376

Harry W. Schwartz, 600

Harsand Press, 170, 178

Harvard Book Store, 473

Harvard Business School Press, 422

Harvard Common Press, 154, 440

Harvard Co-op

Harvard Square Book Festival, 139

Harvest Books, 472, 488

Hastings Books, Music & Video, 455

Hawaii Visitors Bureau, 155

Hawley-Cooke Booksellers, 491

Hawthorne Direct, 304

Hay House, 99

Hayes Microcomputer, 616

Health Communications, 51, 88, 622

Healthy Alternatives, 441

Hearst Group, 559

Helen Keller Foundation, 622

Henry Holt, 277, 464, 476

Here's Life Publications, 441

Heritage House, 659

Hershey, 608, 610

Hertzberg New Method, 527

Hewlett Packard, 339, 343, 614

HGTV, 300

Higher Education, American Association of, 530

Hilton, 342

History Book Club, 564, 566

Hitachi, 439

HiWay Technologies, 351

Hobby Industry Association, 114

Hoke Communications, 628

Holiday Inns, 94

Hollywood Pictures, 664

Holt, 493

Holt, Rinehart and Winston, 311, 553

Home & Garden 647

Home and Workshop Writers, National Association of, 83

Home Box Office (HBO), 570, 571

Home Coupon Direct, 334

Home Shopping Network, 302

Homestead Book Company, 419

Honda, 610, 611, 615

Hoover's Inc., 343, 350, 378

Hoover's Company Profiles, 350

Hope Industries, 580

Horizon Publishers, 318, 402, 619

Hotel Discounts, 375

Hotwired.com, 349

Houghton Mifflin, 96, 184, 194, 322, 326, 343, 344, 381, 449, 450, 451, 453, 469, 471, 494, 524, 603, 676

Houghton Mifflin's School Direct, 344

HP Books, 499

Huenefeld, 70

Hungry Mind Bookmart, 638

Hungry Mind Bookstore, 445, 456

Hungry Mind Press, 474

Hunter House, 58, 59, 240

Hyperion, 62, 63, 467, 482, 483, 554, 625

I

IBM, 103, 277, 350, 575, 614, 643

ICS Press, 189

IDC, 343

IDG Books, 47, 107, 108, 339, 341, 345, 386

Illinois College, 140

Illinois Press, University of, 349, 575

Imaginarium Stores, 514

Impact Publishers, 237, 584

Incentive Federation, 114

Incentive Manufacturers Representatives Association, 114, 614

Independent Literary Publishers Association, 423

Independent Publishers, National Association of, 81

Independent Publishers Group, 401, 402, 403, 406

Independent Publishers Marketing, 502, 511

Independent Publishers Network, 157

Independent Publishers Representatives, National Association of, 427

Independent Publishers Services, 587

Indiana Chamber of Commerce, 138

Indiana University Alumni Association, 611

Indiana University Press, 439

Indianapolis 500, 327

Infantino, 580

InfoBack.Net, 383

Infocom Group, 167

InfoPress Email-On-Demand, 383

Information International, 625

InfoSeek, 378

Ingram Audio, 483

Ingram Book Company, 46, 59, 85, 96, 102, 149, 404, 411, 413, 415, 418, 419, 422, 461, 475, 516

Inner Traditions, 439

Inphomation, 304

Inscribe, 580

Insider's Guides, 50, 340, 477, 480

Inspirational Network, 300

Instructor Book Club, 565

Intel, 342

Intel Computer Books, 440

IntelliQuest, 352

Interactive Coupon Network, 346

Interactive Media Broadcasting, 230

Intermountain Booksellers Associations, 476

International Book Project, 640

International Cat Show, 507

International Creative Management, 571

International Housewares Exposition, 115

International Media Communications, 348

International New Age Trade Show, 507

International Platform Association, 650

International Playtex, 611

International Spa Association, 46

International Thomson Publishing, 532

International Trade Administration, 589

International Travel Industry Expo, 434

Internet BookShop, 349

Internet Company, The, 351

Internet Explorer, 337

Internet Newsletter Library, 395

Internet Shopping Network, 302

InterNIC Registration Services, 351

Interstate America, 422

Intracorp, 603

Island Press, 88

Isuzu Rodeo, 304

ITV Productions, 647

IVI Publishing, 574

J

J.A. Majors Medical Book Company, 419, 534

J. C. Penney Life Insurance, 611

J.K. Lasser, 52

J. P. Stevens, 611

James Beard Foundation, 45

JAMI Charity Brands Services, 623

Japan Uni Agency, The, 585

Jay Books, 593

Jelly Belly Online, 352

Jenkins Group, 96, 156, 167, 541, 587

Jeremy P. Tarcher, 49, 61, 561

Jericho Promotions, 216

Jerry Leigh, 580

Jewish Book Club, 565

Jewish Book Fair, 140

Jiffy Lube, 655

JLA Associates, 676

J-Nex Television, 228

Job Hunting Online, 350

Joe Boxer, 356, 368

John F. Blair, 489

John Muir Publications, 645

John Wiley & Sons, 275, 276, 277, 282, 312, 340, 472, 532, 533, 547, 593, 595, 669, 675, 676

Johnnie Walker Black Label, 496

Johns Hopkins University Press, 194

Johnson & Johnson, 611

Joseph E. Levine Presents, 645

Jossey-Bass, 241, 530, 615

Jove, 312, 560

Joy Press, 163

Jupiter Communications, 336, 337, 342

Just Books, 444, 447, 604

Just for Boys, 527

JP Kids, 569

JWB Jewish Book Council, 154

K

Kable News Company, 420

Karat Interactive Network, 96

Karen Brown Travel Press, 422

Kartes Video, 508

Katz, 296

Kauffman Group, The, 96

Kawasaki, 611

KBG literary bar, 493

Kellogg's, 607

Kennedy Information, 658

Kentucky Book Fair, 140

Keystone Automobile Club, 611

KFRC, 245

Kidstamps, 580

Kim's Publishing, 200

King County Rape Relief, 620

King Features, 648

Kiplinger Books, 77, 87

Kiwanis, 137

KLM, 611

Klutz Press, 78, 99, 483, 498, 569

Kmart, 199, 444, 510, 515

Knapp Press, 54, 300

Knight-Ridder, 202

Knopf, 66, 153, 178, 223, 314, 316, 378, 426, 454, 473

Knowledge Resources, 593

Knowledge Shop, 654

Knowledge Trends & Ideas, 423

KOA campgrounds, 140

Kodak, 616

Koen Book Distributors, 418

Kraft Foods, 609

Krause Publications, 439

Kroch's & Brentano, 158

KSB Promotions, 190, 207

Kurt Adler, 580

L

LA Times Festival of Books, 139

Lake Claremont Press, 381, 382

LandsEnd.com, 390

Lark Books, 422

Latin-Pak Direct Marketing, 334

Laurel, 67

Lauriat's, 38

LDDS Communications, 93

Learning Annex, 654

Learning Channel, The, 299

Learning Connection, 654

Learning Curve Toys, 579

Learning Exchange, 654

Learning Publications, 237, 244

Learning Pyramid, 389

Learning Resources Network, 654

Learning Works, 442

LearningExpress, 422

Leathersmith of London, 611

Lebhar-Friedman, 512

Leisure, 560

Leisure Learning Unlimited, 654

Leon Henry Inc., 332

LERN, 654

Let's Talk Business Network, 229

Lever Brothers, 611

Levy Home Entertainment, 515

Liberty National Life, 611

Libra Publishers, 551

Library of Congress, 85, 541

Licensing Show, 599

Life Savers, 189

Lifetime, 250, 299

Lifetime Television, 207

Lillian Vernon, 332

Lincoln Center, 142

Linda Michaels, Ltd., 585

Linde Company, 579

Linden Press, 422

Linworth Publishing Company, 165

Lions, 137

Lions Head Press, 633

Lippincott, 235

Listen & Live Audio, 157

Listen for Pleasure, 573

Literacy Volunteers of America, 621

Literary Congress, The, 434

Literary Guild, The, 63, 549, 550, 564, 645

Little, Brown, 35, 171, 280, 330, 440, 467, 470, 485, 486, 487, 610

Livrarie Canuto, 593

Llewellyn, 198, 199, 326

Login Brothers Books, 419

Login Publishers Consortium, 459, 460

London Book Fair, 586

Londonborn Publications, 484

Lone Eagle Publishing, 572

Lonely Planet, 50, 79, 300, 458

Longman Trade, 194

Loompanics, 626

Los Angeles Times Syndicate, 554, 555

Lotus Light, 441

Louisana Kitchen, 662

Lowen Publishing, 558, 616, 632

Loyola University Press, 276

LPC Group, 60, 401, 402, 403, 431

L-S Distributors, 418

Luce Press Clippings, 179

Lucky Book Club, 526

Lumbermans Mutual Insurance, 611

Lunchroom Press, 77

Lyons & Burford, 671

Lyons Press, The, 545

Lyndhurst, 245

Lynn Rabinoff & Associates, 551

Lynx, 560

M

M. Evans & Company, 190, 473, 564

M.J. Daniel Company, 516

Macintosh, 442

Macmillan, 154, 234, 320, 448, 451, 455, 469, 525, 546, 575

Macmillan Computer Publishing, 47, 475

Macmillan SuperLibrary, 338

Macy's, 313, 657

Madison Book Fair, 139

Madison Direct Marketing, 333

Mail Expo, 115

Mailings Clearing House, 520

Maine, University of, 124

Maine Nuclear Freeze Campaign, 620

Management Center Europe, 655

Manco Duct Tape, 606

Map & Travel Products Trade Show, 507

MapQuest, 349

Marboro Books, 638

Marcel Schurman, 580

March of Dimes, 621

Mark Bark Productions, 568

Marken-Kane Inc., 325

Maritz Marketing Research, 30

Market Data Retrieval, 520

MarketAbility, 633, 634

Marketing Information Network, 268

MarketSource, 532

Marquette, 566

Maserati, 330

MasterCard, 90, 673

MasterMedia, 617

Matthew Bender, 198

Matthews Book Company, 419

Mature Market Clipping Service, 179

Mayfield Publishing, 279

Mayhaven Publishing, 246

May-Murdock, 88

Mazda, 330, 611

McCalls Cooking School, 332

McCann-Erickson, 255

McClelland & Stewart, 442

McDonalds, 311, 350

McGraw-Hill, 67, 76, 272, 275, 290, 299, 339, 382, 422, 525, 547, 565, 593, 595

McGraw-Hill Europe, 593

McGraw-Hill Ryerson, 593

McHugh Publishing Reports, 267

MCI Telecommunications, 93

McKee Company, 388

McNaughton & Gunn, 616

Meadowbrook Press, 645

Mecklermedia, 351

Med*News, 227

Medallion Books, 329

Media Syndication Global, 629

Mediadome, 342

Medialink, 228

MediaOne, 319

MediaPower, 224

Melior Publications, 616

Melius & Peterson, 570

Mensa, 124

Meow Mix, 607

Mercantile Library, 240

Mercedes Benz, 611

Meredith Corp., 44, 607, 610

Merriam-Webster, 78, 475, 482

Merrill Lynch, 263, 611

Mesa Group, The, 298

Metro Creative Graphics, 208

MGM, 64, 664

MGM/UA Home Video, 571

Miami Book Fair International, 139, 327

Miami Dade Office of Film, TV and Print, 616

Michigan, University of, 373

Michigan Business School, 336

Micromedia, 534

Micron, 339

Microsoft Network, 337, 341, 346, 391, 392

Mid America Hardware Show, 115

Mid America Publishing Association, 124

Mid America Sports Market, 115

Midpoint Trade Books, 401

Midwest Library Service, 419, 534

Mid-Year Variety Merchandise Show, 115

Military Book Club, 565

Milkweed Editions, 77, 490

Mill Hollow Corp., 628

Miller Brewering, 86, 326

Miller Freeman, Inc, 513

Mills & Boon, 609

Mills-Sanderson, 675

Millstar Electronic Publishing Group, 281

Milton Zelman, 636

Mindscape, 575

Mining Company, The, 392

Minnesota Independent Publishers Association, 130

Minnesota Public Radio, 326, 630

Minnesota Vikings, 646

Minolta, 616

Minority Business Development Agency, 624

Mister Doughnut, 611

Modern Age Books, 339

Modern Publishing, 49, 50

Mokrynski & Associates International, 590

Monacelli Press, The, 422

Mondavi Winery, 245

Money Book Club, 566

Money Magazine, 611

Monsanto, 600, 615

Monterey Bay Book Festival, 139

Moon Publications, 50, 79, 339, 484

MOR Galleria, 301

Morris County Savings, 611

Morrow, 157, 158, 326, 429, 477, 559, 574

Morrow Junior Books, 570

Mostly Books, 496

Mother's Trucking, 611

Mothers Against Drunk Driving, 621

Motivation Show, The, 613

Motown, 569

Mountaineers Books, The, 423, 506

Mountains & Plains Booksellers Association, 82, 446, 475

Moving Books, 439

Moyer Bell, 81

MSN's Music Central, 341

MSNBC, 392

MTV, 223, 299

Mudpuppy Press, 579, 580

Multicultural Publishers Exchange, 328

Multimedia Marketing Group, 362, 387

Murdoch Books, 467

Museum Store Association, 514

Music Book Service, 419, 512

Music in Action, 526

Mustang Books, 439

Mustang Press, 439

Mysterious Press, 560

Mystery Lovers Bookshop, 490

N

Nabisco, 611

NACSCORP, 419

Naiad Press, 549, 572

NAL, 481

NASCAR, 618

National Academy of Sciences, 348

National Academy Press, 347, 348

National Allergy Bureau, 355

National Arbor Day Foundation, 267

National Back-To-School Variety Merchandise Show, 115

National Book Network, 401, 402, 403, 405, 410

National Catholic News Service, 202

National Ceramics, 579

National Craft & Hobby Expo, 115

National Craft Supply Market, 115

National Crisis Prevention Institute, 123

National Fellowship of Reconciliation, 620

National Forensic Center, 660

National Gardening Association, 321

National Geographic, 422

National Hunting, Fishing, and Camping Show, 507

National Kidney Foundation, 621

National Mail Order Association, 114

National Mail Order Merchandise Show, 115

National Merchandise Show, 115

National Needlework Association, 114

National Premium Incentive Show, 115

National Premium Sales Executives, 114

National Press Club, 215

National Public Radio (NPR), 60, 209, 217, 229

National Religious Broadcasters, 248

National Safety Council, 621

National Satellite, 228

National School Supply and Equipment Association, 526

National Sewing Show, 507

National Speakers Association, 650

National Sporting Goods Association Fall Market, 115

National Stationery Show, 115, 507, 518

National Syndications, 631, 632

National Trade and Professional Associations of the United States, 623

National Variety Merchandise Show, 507

National Yellow Pages Marketing Programs, 318

Nationwide Shopper Systems, 334

Natural Foods Expo, 115, 507

Nature Company, The, 513

Naval Institute Press, 54, 550, 646

Navy Exchange Service Command, 516

NBA, 618

NBC, 223, 229, 316, 392, 570

NEC Computer Products, 339

Nestle, 610

NetGambit, 357

Netscape, 337

Netsmart Research, 336

New American Library, 288, 289, 299, 309, 315, 324, 451, 560

New Alternatives for Publishers, Retailers & Artists (NAPRA), 81, 438

New Concepts, 419

New Directions Books, 423

New Editions, 207, 331, 446

New England Aquarium, 501

New England Book Fair Remainders, 638

New England Booksellers Association, 61, 82, 475

New England Booksellers Association Trade Show, 448

New England Greenpeace, 620

New England Press, 445, 498, 502

New Jersey Book Fair, 139

New Horizons Press, 569

New Leaf Distributing, 59, 419, 502

New Line Cinema, 546

New Press, The, 423

New Riders Publishing, 282

New Society Publishers, 69, 277, 620

New Victoria Publishers, 423

New York International Gift Fair, 115

New York Is Book Country, 139, 327

New York Life, 611

New York Shelter Media, 316

New York Times Syndicate, 578, 647

Newbridge, 565

Newbridge Executive Program, 547

Newbridge Garden Book Club, 268

Newhouse, 202

Newmarket Press, 473

News USA, 208

NewsAmerica, 649

News/Broadcast Network, 216, 228

Newsclip Clipping Bureau, 179

Newswire, 97

Nick Lyons Books, 422, 620

Nielsen Media Research, 337

Nightingale Conant, 573, 645, 665

Noel Joanna Inc., 580

Nolo Press, 48, 99, 106, 107, 282, 543

Noodle Kidoodle, 514

Nordstrom Cafe, 496

Norma, 582

North American Precis Syndicate, 208

North American Publishing, 628

North American Riding for the Handicapped Association, 241

North Carolina, University of, 240

North Carolina Biological Supply, 542

North Carolina Museum of History, 240

North Point Press, 54, 235

North Shore Animal League, 622

North-South, 580

Northern California Independent Booksellers Association, 72

Northland Publishing, 217

Northshire Bookstore, 448

Northwest Bookfest, 139, 327

Northwest Savings, 600

Norton, 675

Notre Dame, 566

Nova, 453

NPD Group, 44, 497

NRC Media Services Group, 289

NTC Business Books, 291, 646

NUA Internet Surveys, 337

O

O.M. Scott, 609

O'Dell, 319

Office Depot, 243

Old Farmer's Almanac General Stores, 579

Omega Distributors, 593

Omniartists/Sirius, 282

On Q, 394

On The Scene Productions, 227

101 Productions, 500, 509

One Spirit, 565, 566

OneHost, 351

OneSource, 350

Online Bookstore, 340

Open Chain Publishing, 671

Open Horizons, 22, 34, 52, 74, 76, 84, 85, 89, 91, 93, 94, 96, 98, 116, 122, 125, 130, 132, 136, 161, 174, 178, 183, 213, 216, 223, 224, 244, 268, 269, 282, 286, 294, 304, 309, 318, 328, 345, 347, 348, 350, 354, 357, 361, 364, 368, 376, 377, 379, 383, 386, 398, 401, 408, 423, 435, 448, 453, 454, 455, 461, 465, 470, 496, 507, 510, 533, 534, 540, 557, 558, 565, 574, 628, 629, 647, 649, 653, 659, 667, 668, 670, 671, 672, 675, 676

Open Road Publishing, 422

Open University, 654

OptiCalm, 665

OptiEnergy, 665

Orbis Books, 595

Orca Book Publishing, 480

O'Reilly, 276

Organic Gardening Book Club, 267

Organic Gardening Flower Show, 334

Ortho Information Services, 321, 322, 500

Oryx, 675

Osborne, 484

Osco Drugs, 510

Osprey, 423, 512

OverDrive Systems, 394

Outlet Books, 234

Oxbridge Communications, 395, 628

Oxford University Press, 123

Oxmoor House, 469

P

Pacesetter Publications, 216

Pacific Bell, 232, 349

Pacific Pipeline, 423

Pacific Spirit, 626

Pacific Travellers Press, 188

Paddington, 606

Pageant, 560

Pages School Book Fairs, 526

Paine Webber, 611

Palm Beach Center for Living, 654

Panoptic Enterprises, 624

Pantheon Books, 485

Paperbacks for Educators, 527

Paperjacks, 323, 560

Papier-Mache, 70, 78, 154, 155, 431, 485, 489, 617

Para Publishing, 87, 90, 96, 267, 282, 347, 616, 632, 660, 676

Parachute Enterprises, 664

Parachute Press, 608

Parachute Properties, 653

Paralyzed Vetrans of America, 622

Parents Magazine, 611

Parke-Davis, 611

Parrot Media, 395

Parsons Technology, 267

Partners Book Distributing, 401, 402, 418

Pasadena Public Library, 232

PASS Hotline, 624

Pathfinder, 649

Paws IV Publishing, 422

PBC International, 423

PBS, 230, 235, 570, 647, 648, 665

PC Mall, 334

PC World Online, 384

Peachpit Press, 269

Peanut Advisory Board, 236

Peanut Butter Lovers' Festival, 236

Peanut Butter Publishing, 77

Peachpit Press, 181, 187

Peachtree Publishers, 91, 241

Pecos Design, 348

Pelican Publishing, 190, 570

Pendragon Books, 452

Penguin Books, 77, 88, 156, 170, 321, 469, 486

Penguin Bookshop, 471

Penguin Putnam, 422, 469, 560, 561, 599

Penguin USA, 136, 147, 348, 560, 599

Pentagon, 182

Penton Publishing, 624

Pepsi, 86, 319, 326, 608

Performance Bicycle, 334

Performance Press, 150

Perigord Press, 312, 314

Permanent Press, The, 142, 583

Perrier, 87

Perrin & Treggett Booksellers, 437

Perspectives Press, 331

Pet Food Express, 513

Pet Foods, 604

Pet Industry Distributors Association, 513

Peter Lowe International, 653

Peter Pauper Press, 245

Peterson Guides, 341

Peterson Online, 363

Petro Canada, 616

Peugeot, 611

Pfeifer-Hamilton, 231, 236, 465, 493, 606

Pfizer, 355, 611

Phaidon Press, 481

Phantasia Press, 577

Phenix and Phenix Literary Publicists, 348

Philadelphia Ink, 328

Philadelphia Publishers Group, 328

Philip Morris, 609

Phillips Interactive Media, 576

>P>Philomel, 484

Picture Book Studio's, 463

Pier 1 Imports, 610

Pig Out Publications, 77, 145, 511

Pigi Publishing, 76

Pillsbury, 86

Pinon Press, 561

PinkMonkey.com, 338

Pitman Publishing, 600

Pitney Bowes Credit, 611

Pizza Hut, 608

PlaceWare Web Auditorium, 342

Planet Troll, 338

Planeta, 582

Planetary Publications, 344

Planned Television Arts, 199, 227, 228, 229, 230

Pleasant Company, 51, 276

Plume, 67

Plymouth, 374

Pocket Books, 65, 68, 131, 148, 464, 494, 550, 560

Poets & Writers Readings and Workshops, 495

Polestar-Nexus, 240

Politics & Prose, 472

PoliticsNow, 343

Pomona Valley News Agency, 418

Pontiac, 611

Population Association of America, 530

Post, 607

Postmaster Direct, 382

Powell's Books for Cooks, 492

Powells, 490

PR Newswire, 208

Prelude Press, 58

Premier Publishers, 632

Premium Incentive Show, 115, 599, 613

Prentice-Hall, 76, 323, 338, 429, 430, 446, 454, 459, 509, 617

Prentice Hall Direct, 345, 525

Prevention Book Club, 565

Preview Travel, 374

Price/Stern/Sloan, 68, 644

Prima Publishing, 37, 422, 487, 499, 643, 670, 675, 676

Princess Cruises, 330

Princess Fabrics, 580

Princeton University Press, 235, 240

Printers Row Book Fair, 139

Procter & Gamble, 608

Producers Enterprises, 567

Product Partners Inc., 373

Professional Publications, 441

Professional Resource Press, 620

Prometheus, 217

Promo Expo, 613

Promotion Marketing Association of America, 114

ProMotion Publishing, 420

Promotional Considerations, 305

Promotional Products Association International, 308, 611

Promotional Products Association International Trade Show, 613

Promotional Remainder, Overstock & Sideline Exposition (PROSE), 639

Prospering Relationships, Center for, 659

Prudential, 611

Prufrock Press, 521

Publisher Inquiry Services, 334

Publisher Resource Inc., 401

Publisher's Multinational Direct, 590

Publishers Book Exhibit, 541

Publishers Clearing House, 280, 630

Publishers Distribution Center, 401

Publishers Group West, 99, 401, 402, 403, 457

Publishers Marketing Association, 79, 80, 207, 268, 331, 364, 406, 416, 433, 438, 466, 534, 541, 542, 550, 581, 587

Publishers Premiums, 614

Publishers Support Services, 331

Pushcart Press, 77, 423, 675

Putnam, 234, 298, 326, 344, 466, 469, 486, 562, 646

Q

Quaker Oats, 608

Quality Books, 59, 60, 401, 544

Quality Education Data, 520

Quality Paperback Book Club, 546, 549, 564, 566

Quality Press, 282

Quantum Publications, 665

Que, 48

Quest, 189

Questar, 560

Quill Driver Books, 92, 189, 220, 676

Quilt Market, 434

Quilter's Resource, 419, 512

QVC Network, 301, 369, 618, 646

QVC.com, 390

R

R.J. Reynolds, 609

R.R. Bowker, 52, 68, 116, 268, 414, 439, 528, 613, 675

R.S. Means Company, 658

Raab Associates, 529, 657

Rabbit Ears Productions, 575

Raincoast Book Distributors, 593

Raleigh News Company, 148

Ralph Head & Affiliates, 600

Rand McNally, 321, 325, 370, 479, 508, 599, 607, 609, 636

Random House, 31, 36, 50, 60, 130, 211, 217, 228, 239, 313, 314, 340, 342, 346, 422, 448, 462, 465, 470, 474, 477, 482, 483, 486, 528, 543, 559, 573, 574, 580, 599, 601, 607, 609, 614, 644

Random House Client Distribution Services, 422

Rank & File, 423

Ransom Hill Press, 282, 441

Rayod House, 598, 599

RCA, 611

RDR Books, 568, 570

Read dundant Bookstore, 661

Read USA, 391

Reader's Digest Books, 257, 258, 323, 333, 578, 606, 611

Reader's Digest Select Editions, 564

Reader's Digest Trade Books, 422

Reader's Subscription, 564

Readers Market, 424

ReadersNdex, 394

Reading's Fun, 633

Rebate TV, 301

Red Sea Press, 154

Red Storm Entertainment, 646

Redbird Productions, 241, 244, 328

Redleaf Press, 422

Reebok, 195

Reebok Aerobic Information Bureau, 195

Reed Expositions, 434

Reference Shelf, The, 541

Regal Ware, 602, 606

Regnery Publishing, 65, 205

REI, 499

Reporters.Net, 395

Resource Center for Nonviolence, 620

Reunion Research, 655

Reuters Information Services, 202, 350

Revell, 560

Revlon, 608, 655

Reynolds & Associates, 590

Rhodes & Easton, 675, 676

Richardson Books, 418

Riegal Textiles, 579

Rights Unlimited, 551

Rite Aid, 515

Rittenhouse, 419

River Microsystems, 488

Riverhead, 560

Riverside Book and Bible, 419, 507, 534

Rivertown Trading Company, 630

Rizzoli, 423

RMI Direct Marketing, 334

Rob Weisbach Books, 315, 559

Rocky Mountain Book Festival, 139, 327

Rocky Mountain Book Publishers Association, 81, 438

Rodale Press, 78, 256, 267, 277, 278, 280, 300, 338, 340, 447, 452, 485, 563, 570, 595, 614

Rodale's Prevention Book Club, 564

Rolls-Royce, 324

Romance Classics, The, 647

Romance Writers Caravan, 131

Romance Writers of America, 46, 83

Roper Organization, The, 33

Ross-Simons, 376

Rotary Club, 137

Rough Guides, 339, 349, 465

Roxbury Press, 520

Royal Crown Cola, 611

Royal Doulton, 580

Royal House Publishing, 454, 455

Royal Publications, 402, 511

Royal Silk, 280

Rudra Press, 213, 476

Running Press, 188

Russian Space Agency, 316

Rutledge Hill, 69

S

S&L Sales Company, 638

Sacramento Reads!, 139, 327

Safety Zone Press, 123

Sagamore Publishing, 621

Salt of the Earth, 437

Sam's Warehouse, 243, 516

Sams Publishing, 475

Samuel French Trade, 402, 572

Samuel Weiser Inc., 419

San Antonio Inter-American Book Fair, 327

San Diego Peace Resource Center, 620

San Diego Periodical Distributors, 421

San Francisco Bay Area Book Festival, 139, 327, 328

San Francisco Gourmet Products Show, 507

San Francisco Public Library, 241

San Francisco SPCA, 622

Sandoz, 611

Sangamon, 580

Sapiens Press, 578

Sasquatch Books, 422, 423, 448

Savas Woodbury, 423

Saxtons River Publications, 182

Saybrook Publishing, 423

SCA Promotions, 325

Scan-Fair, 328

Scarecrow Press, 165

SCB Distributors, 401, 403

Schocken Books, 454

Scholarly Book Center, 419

Scholastic, 51, 241, 310, 342, 343, 479, 482, 494, 526, 560, 565, 575

Scholastic Network, 343

School & Home Office Products Association Show, 507

Schroeder Prints, 509

Science Fiction Book Club, 565

Science of Mind, 225, 654

Scientology, 299

Scott Foresman, 522

Scribners, 67, 105, 424

Scripps-Howard Productions, 202, 569/P>

Seagrams, 611

Sears, 104, 615

Seattle Filmworks, 380

See Saw Book Club, 526, 565

Select Distributors, 420

Select Information Exchange, 275

Selling Communications, 613

Selling Solutions, 614

Seneca Women's Peace Encampment, 620

Seven Locks Press, 231

Seven-UP, 87, 319, 374

Shaklee, 329

Shaman Drum Bookshop, 493

Shambhala Publications, 549

Shanghai Book Traders, 596

Shanghai Foreign Language Bookstores, 596

Shapiro Lichtman Agency, 570

Shell Chemical, 611

Shepherd's Garden Seeds, 605

Shop at Home Network, 302

Shopko Stores, 515

Showtime, 576

Sierra Club Books, 106, 236, 422

Signals, 630

Signet, 189, 199, 313, 324, 560

Silhouette, 52

Silver Pixel Press, 423

Simba Information, 43, 336, 529

Simon & Schuster, 31, 37, 61, 63, 68, 227, 244, 245, 282, 288, 338, 341, 342, 346, 347, 350, 420, 449, 529, 560, 562, 576, 607, 608, 611, 644

SimonSays, 346

Simple Software, 247

Sisters in Crime, 83

Small Business Administration, 624

Small Press Book Fair in New York, 327

Small Press Distribution, 419, 534

Small Publishers, Artists & Writers Network, 80

Small Publishers Association of North America (SPAN), 72, 80, 438, 466, 541

Smith & Hawken, 512

Smithmark Publishers, 638

Smucker's, 609

Social Studies School Service, 527, 542

Soda Creek Press, 345, 631

Software Publishers Association, 620

Solar Communications, 274

Sonters Publishing, 123

Sorensen's Resort Cabins, 375

Soundview Executive Summaries, 573

Sourcebooks, 317, 502, 508, 511, 517, 518

South Coast Plaza, 497

South End Press, 171

Southeast Booksellers Association, 72

Southern Book Service, 418

Southern Connecticut Library Council, 652

Southern Festival of Books, 139, 327

Southern Heritage, 423

Southwest Airlines, 485, 492

Southwestern Craft & Hobby Association, 114

SouthWestern Publishing Company, 248

Southwestern University School of Law, 197

Special Libraries Association, 534, 541

Special Olympics, 622

Specialty Book Marketing, 512

Specialty Press, 512

Spiegel, 332

Spinnaker, 575

Spirit That Moves Us Press, The, 77, 154

Spring Arbor Distributors, 59, 401, 413, 419, 507

Springhouse, 339

Springs, 580

SRDS (Standard Rate & Data), 296, 316

St. Anthony Messenger Press, 276

St. Martin's Press, 50, 288, 296, 422, 423, 469, 522, 560, 564, 616, 617, 639, 675

Stackpole Books, 423, 516

Stackpole Distribution, 423

Stadion Publishing, 388

Standard Commerical Tobacco, 611

Stanley Tools, 611

Stanton & Lee, 554

Starlite Distributors, 419

State Farm Insurance, 197

Steerforth Press, 88, 473

Stein & Day, 105

Sterling Publishing Company, 423

Stetson University College of Law, 133

Steve Davis Publishing, 439

Stewart, Tabori & Chang, 423

Stoller Publications, 462

Stone Bridge Press, 80

Stone Lion Bookstore, 472

Storey Communications, 268

Storey Publishing, 422

Story Time, 488

Strawberry Hill Press, 256, 257

Strawberry Patch, 329, 608

Streamix Corp., 374

Successful Organic Gardening Continuity Program, 267

Successories, 510

Suitcase Books, 130

Summit Group, 59, 485

Sun Microsystems, 381

Sun River Press, 676

Sunbelt Publications, 418

Sundance Publishers, 528

Sunset Hill, 676

Sunset House, 267

Sunshine Specialties, 611

SunTrust Bank, 604

Superflora, 609

Superior Books, 544

Supermarket of Savings, 333

SuperMarkets Online, 346

SuperSite, 338

Sur La Table, 376

Surrey Books, 612, 671

Swanson Health Products, 334

Swedish-American Chamber of Commerce, 604

Sweepstakes Center, The, 325

Sylvania, 617

Synapse Imaging, 281

Syncronys, 370

T

T. F. H. Publications, 501

T. J. Maxx, 497

TAB, 48, 526, 565

Taco Bell, 608

Talk America, 229

Talman Company, 401, 403

Tapestry, 560

Tara Publishing, 380

Target Stores, 421, 444, 516

Taunton Press, 423

Teachers Resource Center, 347

Team Paradise, 334

Tecolote Bookstores, 467

Telarium Corporation, 575

TeleBrands Corp., 303, 629

Telecom USA, 93

Teleflora, 238

Telegroup, 93, 94

Ten Speed Press, 66, 99, 500, 578

Terrail, 423

Texaco, 611

Texas, University of, 615

Texas Book Festival, 139, 327

Texas Bookman, 638

Texas Medical Association, 615

Thames & Hudson, 423, 594

There's Kids Line, 580

Third Sector Press, 53, 180

Third Side Press, 423

Thomas Law Book Company, 419

Thomas Nelson Publishers, 46, 300, 451, 580

Thomson-Shore, 97

Thorndike, 577

Thorne Communications, 649

Thunder's Mouth Press, 121, 227

Tiffany Theatre, 576

Tiger Electronics, 575

Tikka Books, 533

Time Inc., 245, 343, 349, 611

Time-Life Books, 54, 76, 278, 299, 599, 602, 610

Time Warner, 31, 280, 330, 342, 560

Time Warner Pathfinder Network, 343, 374

Times Books, 341, 475

Times Business Books, 600

Times Festival of Reading, 139, 327

Times Mirror's Mosby-Year Book, 595

Toastmasters International, 650

Today's Media Promotion Group, 296

Toets 9220, 277

Tom Peters Group, 652

Tomato Enterprises, 525

Tommy Boy Records, 664

Tools of the Trade, 542

Topaz, 327

Tor, 560

Torchbooks, 67

Toshiba, 319, 373

Total Information, 419

Touchstone Pictures, 550

Towson's Greeting and Readings, 493

Toy Manufacturers of America, 514

Toys for Tots, 622

Toys R Us, 510, 514

Trace R&D Center, 353

Trade Show Bureau, 442

Transpersonal Psychologist Association, 114

Travel Channel, 300

Travel Masters, 611

Travelers' Tales, 467

Travelocity, 349

Traverse Bay Display Company, 484

Treasure Chest Books, 418

Treasure Chest Publications, 538

Triad Publishing, 440

Tribune Company, 525, 647

Tribune Media Services, 647

Trident Promotional Corporation, 639

Tri-Star Pictures, 61, 570

Troll Book Club, 564

Troll Communications, 338, 622

Trout Unlimited, 622

Truckstops of America, 611

TSR, 578

Tudor, 482, 560

Tufts Center for the Study of Human Nutrition, 39

Tupperware Company, 633

TurboCheck, 355

Turtle Press, 261

TWA, 321, 611

Twentieth Century Fox, 575

Twin Peaks Press, 539

Tyndale House, 482

U

U.N. Children's Fund, 659

U.S. Air Force Academy, 611

U.S. Department of Commerce, 587

U.S. Games Systems, 439, 578

U.S. Golf Association, 611

U.S. Government Printing Office, 589

U.S. Marine Corps Exchange HQ, 516

U.S. Postal Service, 590

U.S. Travel Data Center, 40

U.S. West Direct, 604

Underwood-Miller, 577

Union Pacific, 611

Unique Books, 401, 544

United Airlines, 342, 606, 658

United Cerebral Palsy, 622

United Magazine Company, 421

United Parcel Service (UPS), 102, 169

United Press International, (UPI),170, 202, 229, 231, 236

United Press International Radio, 229

United States Chamber of Commerce, 206

United Stations Talk Radio, 648

United Technologies, 611

Universal Press Syndicate, 646

Universal Studios, 235

Universe, 423

University Park Media, 544

Upjohn, 604

Upper Access Books, 94, 99, 101, 233

Upper Midwest Booksellers Association, 82, 476

Urban Affairs Association, 530

Urban Outfitters, 509

US Sprint, 93

USA, 299

USA Radio, 229

V

Valassis Inserts, 334

ValueVision, 302

ValueWeb, 351

Vegetarian Awareness Network, 622

Ventura Associates, 325

Venture Communications, 274, 613

Veronis, Suhler & Associates, 30, 33, 336

VH1, 299

Victory Games, 578

Video Enterprises, 305

Viking-Penguin, 94, 156, 189, 298, 439, 447, 451, 494, 560, 579, 599

Village Green bookstore, 131, 132

Villard Books, 105, 324, 491

Vintage Contemporaries, 67, 314, 472, 546

Virgin Records, 78

Virginia Slims, 326

VISA, 90, 673

Visual Horizons, 274

Visual Resource, 127

Voegele Group, The, 572

Volkswagen, 611

Volvo, 501, 611

Voyageur Press, 99, 439

W

W.B. Saunders, 595

W.W. Norton, 232, 423

Wade Cook Financial Corporation, 661

Waldenbooks, 70, 85, 222, 223, 232, 333, 424, 425, 426, 427, 453, 466, 474, 489

Walker & Company, 124, 440

Wallcoverings Association of America, 655

Wal-Mart, 444, 515, 516, 606

Walmart.com, 390

Walt Disney Pictures, 568

Walt Disney Records, 664

Walt Disney World, 664

Walters International Speakers Bureau, 650, 651

Walton Book, 89

Warner Audio, 573

Warner Books, 105, 106, 213, 223, 227, 231, 249, 260, 312, 315, 319, 420, 448, 467, 468, 546, 560, 599, 610, 617, 644, 645

Warner Brothers, 153, 567, 569, 611, 645

Warner Lauren, 611

Washington Center for Internships & Academic Seminars, 529

Washington Gift Show, 115

Washington Square Press, 560

Watson-Guptil, 423, 454

WDRQ, 218

Wealth Information Network, 661

WebChat Broadcasting System, 342

Weekly Reader Book Clubs, 527, 565

Weidner & Associates, 419

Welcome Enterprises, 423

Welcome Rain, 423

Welcome Wagon, 334

Wellspring Grocery, 512

Wellton, 500

Wendy's Restaurants, 579

Wenner Media, 508

West Glen Communications, 320

Westcliffe Publishers, 602, 636

Western Publishing, 78, 612

Westland Giftware, 580

Westview Press, 675

Weyerhaeuser, 616

WGBH-TV, 630

WGN, 230

Wham-O, 616

Wheeler, Inc., 315

White Pine Press, 478, 560

Whitefoord Press, 216

Whole Earth Provision, 485

Whole Foods Markets, 511

Whole Person Press, 194

Wild Women Association, 131

Wildcat Canyon Press, 585

William Morris Agency, 569, 571

William Morrow, 64, 219, 279, 298, 300, 474, 476

Willowood Lists, 520

Wilshire Book Company, 178, 329, 484, 501, 540, 620, 632

Wilson Marketing Group, 520

Windsor Peak Press, 287

Wireless Flash News, 217, 630

Wirthlin Group, The, 292<

Wisconsin Authors and Publishers Alliance, 423

Wisconsin Gift Show, 115

Wise Owl Books, 676

WJMK, 219

Wolff New Media, 478

Wolgemuth & Hyatt, 441

Women's Division of the Methodist Board of Global Ministries, 620

Women's Health Special, 350

Women's Marketplace, The, 207

Woodbine House, 322, 628

Woodbridge Press, 189, 439

Woodrow & Green, 512

WoodsLane, 593

Word, 472

Words Distributing, 401, 403

WordStock Inc., 60

Wordsworth Books, 72

Workman Publishing, 78, 192, 204, 222, 245, 454, 468, 481, 483, 493, 644

World Almanac, 244<

World Publications, 639

World Sceince Fiction Convention, 464

World Souvenir Show, 507

World Sports Expo, 115, 507

World Tourism Organization, 46

World Wide Media Service, 592

Worldata, 373

Worldwide Television News, 228

Wrangler, 319

WRC Publishing, 507

Wright Group, The, 525

Wrighting Consultant, The, 527

Writer's Digest Book Club, 246, 565, 675, 676

Writer's Digest School, 658

Writers House, Inc., 551, 584, 585

WWDB, 221

WWYZ, 218

X

Xerox Corporation, 348, 382, 571, 616, 661

Xoom Software, 383

XYZ Distributors, 402, 514, 516

Y

Yale University, 262

Yankee Book Peddler, 419, 534

Yankee Books, 245

Yankee Publishing, 579

Yellow Pages Publishers Association, 318

YMCA, 619

Young Sparrow Publishing, 675

YWCA, 619

Z

Zany Brainy, 514

Zarelas, 320

Zebra, 560, 609

Zehrapushu Inc., 578

Ziccardi & Partners, 298

Zoland Books, 440

Zondervan, 105, 195, 196, 217, 347, 385, 452, 465, 472, 473, 474, 479, 486, 593, 594, 640

Zondervan Press Syndicate, 195, 347

Zondervan Radio Network, 196, 217


Copyright © 2009 by book promotion expert John Kremer
Email: JohnKremer@bookmarket.com

Open Horizons, P O Box 2887, Taos NM 87571