Use these tools to find the most searched-for phrases used by real people.
Discover what keywords or key phrases people are looking for and which ones are
worth optimizing for your website.
To see how one website ranks in the top 10 for 80+ keywords or phrases, check
John Kremer's Ten Million Eyeballs Internet Marketing Events
AOL Hot Searches:
http://hotsearches.aol.com — Their
blog highlights a lot of news-related searches.
http://about.ask.com/en/docs/iq/iq.shtml — Hot topics from Ask.com.
Features top searches, top advancing searches (hot), top news searches, and top
http://www.checkrankings.com — A free
keyword position tracker that allows you to see how your website ranks every day
for up to 10 keywords. You need to have a Google API key to use this service.
— This wonderful, but expensive service provides six key tools to monitor the
major traffic sources for competing websites:
- Link Intelligence — Find out which sites send the most traffic to your competitors.
- Search Term Intelligence — What keywords drive the most traffic to competing sites.
- Campaign Intelligence — Identify search terms your competitors are advertising on.
- Benchmarking — Find out how your business compares with other competitors.
- Keyword Rankings — Identify the search terms and keywords that your competitors rank on.
- Affiliate Partners — Identify the top affiliate partners sending traffic to your competitors.
Dogpile Search Spy:
http://www.dogpile.com/info.dogpl/searchspy — This meta search engine
(searches many engines at once) allows you to see what other people are
searching for in real time (family-friendly searches or unfiltered, your choice).
http://pulse.ebay.com — Here you can find a
top ten list of current searches in each category on eBay. For example, in early
2008, the top searches for books were Harry Potter, Stephen King, Easton Press, James
Patterson, Bible, Nancy Drew, Nora Roberts, lot (odd search for collections
apparently), Folio Society, and Goosebumps.
http://www.google.com/webhp?complete=1&hl=en — This service will fill in
other search possibilities when you begin typing in searches. A cool way to find
out what people are looking for within your keyword possibilities.
Google Traffic Estimator:
https://adwords.google.com/select/Traffic EstimatorSandbox — Reveals the
estimated bid prices and potential ad clicks for the keywords you want to use.
Google Trend Search:
http://www.google.com/trends — Allows
you to see how keyword searches vary over time.
Here is a great list of other Google Tools you might want to use to do
research or to optimize your website:
http://www.hexatrack.com — You can enter a seed keyword and get long-tail
variations along with traffic and competition estimates. HexaTrack's Conversion
Tracker helps you to discover what keywords are actually working in
pay-per-click ads. Their Automated Competition Analyzer allows you to spy on
other PPC advertisers and find out which keywords are most profitable. They are
not accepting new clients right now for their free service, but their pro
service (paid) is still open.
Put a snippet of code on your website or blog that allows you to discover the
keywords people are using to find your site with organic search. This allows you
to optimize your website for organic search and target PPC keywords for your
http://www.hitwise.com — Their Competitive Intelligence service includes the
Hitwise Rankings: Provides an instant overview of key players and
fast-moving websites across 160 industries plus your key categories.
Hitwise Search Intelligence: A keyword research tool.
Hitwise Clickstream: Provides extensive report on upstream traffic to
and downstream traffic from a specific website, industry, or custom category.
Hitwise Industry Statistics: A comprehensive overview of trends in any
of Hitwise's 160+ industries.
Hitwise Lifestyle: Identifies the top performing websites that attract
your most desirable customers and provides data on the segments that visit your
site (and competing sites).
Hitwise Ranking Alerts: Notifies you via email when there is a change
in competitive activity within your industry.
— Free and paid keyword discovery tools.
Keyword Research Pro:
— A keyword research tool that costs $97 (use code 20off to save $20).
http://www.keywordspy.com — Offers
keyword and affiliate search tools. The affiliate search tools allows you to
find products for all sorts of categories and most of the major resell sites
such as ClickBank. Free trial and then $89 per month.
http://www.marketsamurai.com — Get a
free trial version of this traffic-hunting software. The ultimate test of this
tool: It's fast, simple, and takes little effort to implement.
Market Samurai is software for your Mac or PC that streamlines all critical
search engine marketing tasks, puts complete market intelligence at your
finger-tips, takes away uncertainty, and gives you focus, direction and
confidence in your internet marketing.
The golden rules of search engine marketing:
1. 90% of all keywords have NO traffic. You must only target keywords with
significant traffic to warrant investing any time or effort in.
2. Many keywords with traffic have little commercial value (the kicker
keywords). You must only target keywords with significant profit potential.
3. For most marketers, 90% of most keywords are simply too competitive to
rank in page one. You must only target keywords that have acceptable competition
- that you can realistically rank on page one for.
Market Samurai helps you past those three tests.
Microsoft Keyword Forecast:
http://adlab.msn.com/Keyword-Forecast/default.aspx — This tool forecasts the
impression count and predicts demographic distributions of keywords.
Microsoft Keyword Mutation Detection:
http://adlab.msn.com/Keyword-Mutation-Detection — Find out the most common
misspellings for your keyword phrases.
http://www.nichebot.com — Keyword Research
Services that gives you access to over 295 billion keywords in 41 languages
spanning 243 countries using multiple keyword sources like Google, Wordtracker
and Keyword Discovery. This is a paid service that offers many ways to research keywords and niches.
Search Bliss Keywords Suggestions Tool:
http://www.searchbliss.com/seo-tools/keyword-suggestion.asp — Also tools for
keyword verification, link popularity, meta tag optimizer, back links finder,
Google ranking, Alexa web rank, and more.
SEM Rush: http://www.semrush.com — Allows you to
discover the top keywords for any website (where the website ranks in the top 20
sites in Google for those keywords). A really, really useful tool for
discovering the keywords your website ranks high for (as well as for competing
sites). Limited free service. Monthly charge gets you more results. Also tells
you what other sites are competing for the same keywords. Neat!
SEO Chat Choosing Keywords:
http://www.seochat.com/c/b/Choosing-Keywords-Help — Features some great
articles on choosing keywords.
SEO Tools Keyword Research Tool:
Free keyword tool powered by the WordTracker API. A good place to start.
Soovle: http://www.soovle.com — A really easy-to-use keyword tool that suggest
keyword extensions based on searches on Wikipedia, Answers.com, YouTube,
Ask.cocm, Yahoo!, Amazon.com, and Google.
Spacky: http://www.spacky.com — A monthly keyword search volume tool. Type in any
keyword and it will show you the monthly search volume in Google, Yahoo!, and Microsoft Network. Really handy tool.
Spyfu: http://www.spyfu.com — Free basic research plus subscription packages for $38.50 monthly.
SpyFu lets you see which keywords your competitors are buying and which ones
they optimize their site for. Once you understand the competition, you can beat
them at their own game or your can exploit their weaknesses.