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Publicity Databases

Everything You Should Know about Publicity, Publishing,
and Building a Platform

If you want to learn from a master book publicist all the techniques that have worked for her for more than twenty years, Arielle Ford offers an intensive PR course for new authors. She was the book publicist for bestselling authors like Jack Canfield, Mark Victor Hansen, Deepak Chopra, Neale Donald Walsch, and others.

Media Coaches and Training

This page features PR services, book publicists, author media coaches, and PR agencies which specialize in working with book authors and publishers.

Susan Adams, Media Coach, P O Box 4482, Omaha NE 68104. Email:

Expert Media Training, Lisa Elia, President, 11620 Wilshire Boulevard, 9th Floor, Los Angeles CA 90025; 310-479-0216; Fax: 888-548-5950. Email: Publicity and media training.

The Idea Network, Erin Saxton, President, P O Box 38, Whippany NJ 07981; 973-560-0333; NY: 212-222-1292. Email: Saxton, a 3-time Emmy-nominated TV producer of The View, now helps publishers, authors, and PR agencies create segments that TV producers will want to see.

Media Training Worldwide, Jess Todtfeld, President, 34 West 38th Street, 5th Floor, New York NY 10018; 212-764-4955; 800-755-7220; Fax: 212-764-4956. Email:

MediaWorks Resource Group, Carl Smith. Email: Media training and video production from a communications company led by a veteran network news reporter.

Performance Power Media Coaching, Vickie Jenkins, President, Los Angeles CA; 888-331-7714. Email: A former San Francisco radio broadcaster, Vickie trains authors to give successful readings, presentations, and media interviews. Coaching sessions designed to fit your budget, with in-person, phone, and online coaching.

Joel D. Roberts & Associates, 2263 Fox Hills Drive #302, Los Angeles CA 90064; 310-286-0631; Fax: 310-785-0439. Email: A former prime-time talk show host on KABC Los Angeles, Joel is now a media coach and strategist. His clients include HCI, Kenny Loggins, Steven Covey, and hundreds of authors from publishers large and small. They specialize in training people 1) to attract the attention of the media and 2) to deliver the kind of interviews that have great impact on the air.

Kim Weiss Publishing Service, Kim Weiss; 954-263-6827. Email: A long-time publicist for HCI Books, Kim offers book coaching from brainstorming to bestseller. Blog: - "When you decide that you're ready to start dealing with radio stations directly, get Alex Carroll's program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star." - John Kremer - I see dozens of news releases every day. Few make the grade. Most are uninteresting, unnewsworthy, and product-oriented. What does it take to sell books with a good news release? In a 15-minute phone call, I can give you feedback on your news release to help you make it one that sells books. To book a critique, send me your news release via email along with the best time to call you within a few days. Each critique includes a 15-minute feedback session via telephone as well as a rewrite by John to create a news release that gets attention and makes sales.

"I want to thank you again for your generous help with our press release problem. The responses we've gotten for our latest release are much better than what I'm used to. A large percentage of that is (obviously) due to your suggestions." - Thomas Shelby, Hohm Press

Real Fast Book Marketing