Below is the letter that Kaayla sent to sponsors to get
businesses that paid $10,000 to be sponsors for her book, Simply Going Green
in 3 Years or Less.
In publishing her book, Kaayla found a number of sponsors for her book. Each
sponsor paid $10,000 to be in her book (and associated with the good cred for
sponsoring an ecological book). In addition, one of her sponsors, Lafarge North
America, will present her book to the media at the American Institute of
Architecture in late April.
To contact sponsors, she started by phoning companies first to find out who
to speak to about sponsorships. Once she had spoken to that person, she asked if
she could send them some information via email.
As part of her offer, she allowed sponsors to also buy books at a 50%
discount. Sponsors have chosen to buy copies for their employees. Some have also
chosen to buy copies to give to the media. As Kaayla notes, “That is a bonus for
me, as the book will hopefully be written about by the media, which gives me
extra exposure, and then extra book sales.”
When she was looking for potential sponsors, she checked out various eco
green websites to see who sponsored them.
She also suggests that authors look for big companies that are financially
stable. Most of her sponsors are well known in Canada where she lives and two
are international companies (BFI Canada and Lafarge North America).
Kaayla notes that many authors would probably go the sponsorship route if
they knew how: “It really is not hard. One just needs to persevere.”
I am presently writing an environmentally friendly book and would appreciate
having your business/company as a sponsor.
I am offering a full page advertisement in the back of my book that would be
exclusive to your business, and I would not be advertising any other business
that may be your competition.
The cost of this "Exclusive Sponsorship" is $10,000.00 which is a great deal,
and I plan to sell a minimum of 10,000 books.
I will only be accepting sponsorships from environmentally friendly companies,
so you will be in good company.
[John's comment: You need to identify
companies that would want to appeal to the potential buyers of your book. In
Kaayla's case, that means companies wanting to be environmentally friendly.
Figure out how your book would appeal to businesses or other groups. Then be
very specific in identifying how you can help them reach more potential
By writing this book, I hope to help families learn how simple steps can be
taken to live a healthier and environmentally friendly lifestyle.
My book title is: “Simply Going Green … In 3 Years or Less”
Mayor Dave Bronconnier has written the foreword for this book.
[John's comment: If you have famous
people who has endorsed your book, feature them. Or feature other endorsements,
such as media notices, rights sales, etc.]
My Book Outline is as follows:
Chapter 1 – The Simple Things
Hair Dyes Etc.
Chapter 2 – Organic Food
Organic Cocktail Mixers
Organic Pet Food
Chapter 3 – Recycling
All the things that can be recycled, where, and what they make from them
Chapter 4 – Electronics
Look for the Energy Star label on Appliances
Electronic Gadgets, what’s new on the market
Chapter 5 – Out Door Living
Gardens, Lawns and Composting
Gadgets for your garden
Chapter 6 – Getting Around
Chapter 7 – Alternate Energy
1st Things 1st – Rebates, Grants & Incentives
Solar Attic Fan
Chapter 8 – Renovations
Chapter 9 – Our Precious Little Ones
Bedding & Toys
Laptop Lunch Kits
Chapter 10 – Clothing & Bedding
Why go Organic?
Bedding & Towels
Yarn & Wool
Chapter 11 – Tourism
Chapter 12 – Green Wedding Tips
Chapter 13 – Tips to “Green” your Office and School
Please note: There are several green tips through out the entire book, and there
may be a few more chapters added.
[John's comment: I'm not sure you have
to detail every chapter. For this book, the chapter listings were important. For
some other books, listing the chapters could actually detract from the sale.
Decide if the detailed contents of your book will help the sale, or simply be
- I plan to market my book to schools: Teachers love to
invite authors into their school and share with the students. One contact of
mine, Bea Weatherly has been a Teacher/Principal for 30 years and is very well
respected in the school district. Bea is standing by ready to help me launch.
I will have an order form for the children to take home including a small tip
sheet. I will come back in one week as the students gather up the information.
- Parenting Groups: There are several parenting groups here in Calgary, please
check out www.meetup.com to get a taste of a few. I will have a “Canned” speech
that I will take to parenting groups and sell my book as a result. I am not
limited to Calgary, but at present I will start local.
- Media: They love going green! Radio, TV, Book signings, Newspapers,
Magazines…I will write articles and tagline my book, and I will be doing
interviews. All with the same results…books will sell. I believe that there is a
huge demand and market for more information on healthy living. This is the
season to launch a book like this as our earth gets more and more into trouble.
- Sponsorship: Once sponsors have purchased an exclusive advertisement… they too
can purchase the book wholesale (higher percentage than the book stores get 50%)
then they can sell it wholesale, use it as a premium to entice customers,
customer appreciation and more!
- Our suggested sponsorship is limited to a maximum of 20 sponsors. Again, all
are exclusive in their offer. We would like to reach all over Canada to bring
only the crème de le crème of sponsors on board – this is why we have asked you
if you would like to participate.
- The wonderful thing about sponsorship is that I can print this book over and
over again. With book stores enjoying - I will be placed in Amazon.com…I have an
automatic placement and I will be looking into my own website too. The book
potential to be a number one top seller is very achievable!
I hope this helps you with your decision to purchase a sponsorship. It will be
the best form of advertising you have ever done. It will give you credibility,
and you will enjoy another stream of income (selling the books) as a result.
Again the cost is $10,000.00 No GST! And you can make the cheque out to: Kaayla
Send it to: 56 Citadel Manor N.W., Calgary, Alberta, T3G 3Y4
If you should have any questions at all, please feel free to touch base with me.
I would be happy to answer anything else.
P.S. Your advertisement will be professionally designed along with the book so
that you can use it in your advertising anywhere. We will see to it that you are
provided with a PDF of your sponsor page. It is an advertising medium that keeps
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