Book Marketing Tip of the Week
February 5, 2007: Educational TV Birthday
In this issue . . .
-- Book Covers: What Has Happened to Good Book Covers?
-- Librarian's Internet Index: Websites you can trust
-- All Books Free: Novels, Children's Books, Short Stories, Poetry
-- Angels Song: Looking for Someone to Sing a Great Song
-- John Kremer Teleseminar on Marketing Books
-- Reader's Success Story: Reader's Digest
Book Covers: What Has Happened to Good Book Covers?
While reading the latest issue of Foreword magazine, I noticed that at
least half of the book covers featured in that issue were not up to par.
Whether books reviewed or advertised, the covers were not retail-ready.
Even New World Library, who normally does an incredible job of packaging
their books, had two books reviewed that had flat, boring, uninteresting
covers. What gives? Who was sleeping on the job? Not only with them, but with so many other small publishers as well.
Here look at the two covers from New World Library. Look at how flat and boring they are. Note how the elements of
the cover seem to be unrelated. Notice the boring type faces. The way the photos just hang there. I've seen many, many
self-published books with better covers than Beyond Knowing. Haven't you?
I asked for feedback on whether or not I was just having a bad night when I first viewed these covers. I called my
book cover designer George Foster of Foster Covers. Well, he agreed with
me. In addition, he agreed to redesign one of the covers just to help others see the difference between covers pasted
together in pieces like the above and a well-designed cover. I like his better. Do you? See below.
Notice how the above cover for The Key highlights the main benefit of the book by showcasing the subtitle (which was lost in
the previous version). Notice, also, the gold color, which fits better with the
subject. More important, notice how the cover is now integrated. All the parts fit together. The cover
looks designed. It looks like the publisher took some time to create a decent book.
Even George's redesign of Beyond Knowing is better, although I'd still like to see more from the design (but
George was only working with the elements from the real book cover and had nothing else to work with to make the design better).
To help you decide which cover is best, ask yourself this question: Which book cover would I pick up first? I guarantee
you that at least 80% of book browsers would pick up George's covers over the original undesigned covers.
The sad thing is how many other covers in that issue of Foreword were as poor, undesigned, uninteresting,
un-pick-up-able (that's a new word I've invented to describe bad covers).
Librarians' Internet Index: Websites you can trust
My BookMarket.com website was just featured on this incredible resource
website for librarians. Wendy Hyman is the senior editor for this site that
received funding from the U.S. Institute of Museum and Library Services
and is administered by California librarians. If you know a friendly
California librarian, suggest that he or she forward your website to the
editors' attentions. You can also suggest a site at:
Note: In accordance with their selection policy, they "do not include
sites that are strictly commercial with no freely-accessible information component."
Check out my listing under business at:
http://www.lii.org/pub/news/83. Maria Brandt, an associate editor of LII, wrote the listing. A friendly
librarian who like what I was doing brought the post to my attention.
All Books Free: Novels, Children's Books, Short Stories, Poetry
Check out my new website for giving away free novels, poetry books,
children's books, and short story collections. You can find it all here:
You are invited to submit your own books fitting these categories to
the site as well -- if you are willing to give your book away for free as
an ebook download.
The toughest challenge for a newbie or an unknown author is to get
readers to sample your book. The best way to get people to sample
your book is by giving it away as a free PDF download. This website is
designed to make that easy for you to do.
Most people won't read an entire novel on their computer, but they
will sample it. And, if they like it, they will go to Amazon.com or their
favorite local bookseller and buy it. Then they will read your book.
And, if your book is any good, they'll begin to tell other people about
your book. Yippee!
That's how word-of-mouth begins. And, please note, 80% of all books
are sold by word-of-mouth. So start yours going today!
Angels Song: Looking for Someone to Sing a Great Song
My friend Tim Peterson tries all sorts of get rich schemes when he should
just be writing some more great songs. Can you help him out. Listen to
his song here: http://www.bookmarket.com/angels.mp3.
Listen to the song. Don't worry about the production or the singing.
If you like the song, please pass it on to others. I'm looking to help Tim
find a famous country or spiritual singer to sing his song. I'm thinking someone
like Carrie Underwood, Garth Brooks, Vince Gill, Trisha Yearwood, etc.
Please help Tim with his true calling as a songwriter. Thanks. Email any
tips to me at JohnKremer@bookmarket.com.
I'll pass them on to Tim.
Reader's Success Story: Reader's Digest
Keith Ferrazzi, author of Never Eat Alone (a great book if you need help
in making connections), was asked by Reader's Digest to write an article
about stepping up and being your own life coach to achieve your dreams.
It's in the current issue. If you haven't read it yet, you can read it here:
Keith then created a simple online quiz/tool to make it easier for readers
to follow through. You can see what he did by going to his website here: