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Book Marketing Tip of the Week
April 5, 2007: Alien Contact Day
and Miracle Worker Day

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In this issue . . .
-- children's bookstores
-- Rain Taxi Review of Books
-- Consumers Report on Health newsletter
-- Show, don't tell.
-- How to Create a New York Times Bestseller
-- Budget Travel magazine
-- The Progressive

Children's Bookstores
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Out of the Blue Toys, 8001 Wyoming Boulevard NE, Albuquerque NM 87113-2012; 505-822-5060; Fax: 419-858-0907. Second store: 2502 Rio Grande Boulevard NW, Albuquerque NM 76104-3224; 505-242-4455. Email: outoftheblue2502@yahoo.com. Web: http://www.outofthebluetoys.com. Features toys, arts & crafts, science, puzzles, games, and a few books. They also publish a catalog, again with only a few books.

Rain Taxi Review of Books
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Rain Taxi Review of Books, Eric Lorberer, Editor, P O Box 3840, Minneapolis, MN 55403. Email: info@raintaxi.com. Web: http://www.raintaxi.com. A quarterly review of small press literary, graphic novels, poetry, and alternative nonfiction books.

Consumers Report on Health newsletter
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Consumer Reports on Health, Consumers Union, 101 Truman Avenue, Yonkers NY 10703-1057. Web: http://www.consumerreports.org. A monthly newsletter on health. Few book mentions or reviews, but does interviews with medical specialists and book authors. Interviewed James Rippe, author of ten books on health and fitness (3/07).

• Ronni Sandroff, Editor
• Ronald Buchheim, Deputy Editor
• Marvin Upman, M.D., Medical Editor
• Irwin Mandel, Dental Advisor

Show, Don't Tell
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Here is an excerpt from an email book promotion I just received that will not get my click-through to buy the book. XX “is a remarkable testimony to the strength and perseverance of the human spirit. This true story will pull at the heartstrings of every American, and readers from everywhere.”

Now, that was the total promo sales copy for the book, other than lots of ways to order the book. Now, why would I click on the order links with that sales copy. Yes, if it lives up to that promise, by golly, I want the book. I love to have my heartstrings pulled. But, unfortunately, I am a jaded reader by now. I have seen so many books promoted with these sort of promises -- books that never lived up to the promise.

What if instead the author or publisher had actually told a little story from the book that really pulled my heartstrings. Now, I would have no hesitancy about clicking on the buy link. They told me I'd like it, but they didn't show me. The response rate goes up multifold if you show people rather than tell people. Learn the difference.

Before the first Chicken Soup for the Soul book was published, I heard Mark tell one story from the book. It brought tears to my eyes. I knew I'd be buying multiple copies of the book when it was published, even if there were no other story that lived up to the one Mark told. And, yes, when the book was published, I bought 10 copies.

How to Create a New York Times Bestseller
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On Tuesday, April 10th, 8:00 p.m. Eastern, I'll be hosting a two-hour teleseminar on how to create a New York Times bestseller. The system I will be describing on this teleseminar is a proven method of getting a book on the New York Times bestseller list. During the teleseminar, I'll be describing a step-by-step method for getting your book on that list — and by extension — onto the front shelves of every bookstore in America. Front and center, discounted, prime placement — all yours for the asking.

Now, I am charging a lot for this seminar ($497), but the price will only go up when I later sell the product based on the teleseminar. I really can't let that many people know about this system or I will ruin it for everyone. When I roll out this system as a full course, the price will be somewhere between $3,000 and $10,000 — and worth every cent.

The New York Times doesn't want me teaching this system. They like to think that no one can influence their bestsellers list, but the truth is that the big publishers do it all the time. The system I will be teaching doesn't require that you be a big publisher, but it does require an integrated marketing plan, some additional cash, and a lot of time to do it right.

It is a system even the big publishers could learn from. How do I know? Because, even with $100,000+ marketing budgets, the New York publishers only succeed in creating bestsellers about one out of four times. My system can be carried out for as little as $3,000 on up to about $25,000. You can spend more, but you don't need to.

To sign up for this step-by-step, full-disclosure seminar, go to http://www.bookmarket.com/nytbests.htm. On that page are listed all the bonuses you will received as part of this teleseminar program.

If you believe that your book deserves to be on the New York Times bestseller list, then you need to hear this teleseminar. More info at: http://www.bookmarket.com/nytbests.htm.

Budget Travel magazine
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Budget Travel, 530 Seventh Avenue, 2nd Floor, New York NY 10018; 646-695-6700; Fax: 646-695-6702. Email: letters@budgettravelonline.com. Web: http://www.budgettravelonline.com. Monthly magazine also known as Arthur Frommer's Budget Travel. Their gift guide featured City Notebooks, Jill Greenberg's Monkey Portraits, and the Hannah Travel Poster Calendar (12/06).

Email for true stories from readers: truestories@budgettravelonline.com (proving once and for all that travel is stranger, funnier, and more heart-warming than fiction). Email for 20 Tips: tips@budgettravelonline.com (a section of travel tips from readers).

• Erik Torkells, Editor
• Amy Lundeen, Picture Editor
• Pam Abbott, Editorial Manager Online. Their website features chats with book authors. On November 28, 2006, they featured a chat with Pamela Keech, author of The Curious Shopper's Guide to New York City. On January 16, 2007, they featured a chat with Diane Mehta, editor of Fodor's India. Their website also features Q&A with travel experts, called Window or Aisle? They also have a directory of their favorite travel blogs. Is your blog on it?
• Laurie Kuntz, Senior Editor
• Brad Tuttle, Senior Editor
• Shax Riegler, freelance writer. In an article on Key West, Florida, she mentioned the book Quit Your Job and Move to Key West.
• Nina Willdorf, freelance writer. In an article on Ojai, California, she mentioned the book, The Experience of Nothingness.

The Progressive
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The Progressive, 409 E Main Street, Madison WI 53703; 608-257-4626. Email: editorial@progressive.org. Web: http://www.progressive.org. A monthly socially progressive magazine.

• Matthew Rothschild, Editor and columnist, MaCarthyism Watch. He wrote an article about Tariq Ramadan, author of Western Muslims and the Future of Islam (11/06).
• Ruth Conniff, Political Editor
• Elizabeth DiNovella, Culture Editor. Reviewed The Omnivore's Dilemma: A Natural History of Four Meals (11/06). Their November issue featured a poem by Mahmoud Darwish, author of The Butterfly's Burden (11/06).
• Barbara Ehrenreich, Contributing Writer, Flip Side. She is the author of Bait and Switch.
• Molly Ivins, Contributing Writer, Small Favors. She is the author of Who Let the Dogs In?
• Howard Zinn, Contributing Writer, It Seems to Me. He is the co-author of Voices of a People's History of the United States.
• Robert Hirschfield, freelance writer, wrote about poet Naomi Shihab Nye, author of 19 Varieties of Gazelle (11/06).

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