Book Marketing Tip of the Week
May 8, 2007: Mad Magazine Birthday
In this issue . . .
-- PR Week magazine
-- Time Out for New York Kids magazine
-- Living Traditions magazine
-- Liberal Opinion Week
-- Fishbowl LA
-- A great book trailer
PR Week magazine - Novelists:
READ THIS ENTRY!
PR Week is the weekly newsmagazine for the public relations industry.
There are a number of opportunities for book and author notice within
its pages. Send information or queries to the appropriate editor in care of PR Week, 114 West 26th Street, 3rd Floor, New York NY 10001;
646-638-6000; Fax: 646-638-6115. Email: firstname.lastname@example.org.
- Julia Hood, Editor-in-Chief; 646-638-6031.
- Erica Iacono, Features Editor; 646-638-6102. Email: email@example.com.
- Keith O'Brien, News Editor & PRWeek.com Editor; 646-638-6036.
Email: firstname.lastname@example.org. Keith looks for interesting news, but also
accepts opinion pieces. In April, Dan Gillmor, author of We the Media:
Grassroots Journalism, wrote an opinion piece about blog conduct.
- Irene Chang, Editorial Assistant, PR Toolbox; 646-638-6030.
Email: email@example.com. This section answers reader questions.
They are always looking for experts to answer questions and suggest
topics. Previous questions have included: Are HTML news releases still
effective? Is it worth pitching news to college newspapers?
- Hamilton Nolan, Reporter; 646-638-6032. He did a story on John Shors's
promotion to reading groups for his novel, Beneath a Marble Sky. The
key component of his campaign was to publish a letter on the back page
of his book inviting book clubs to ask him to speak at their meetings. He
printed his personal email address to get their attention. Over the past
six months, he has spoken to almost 500 book clubs. And his personal
promotion got him spots on the CBS Evening News, NPR, and Newsweek.
- Celeste Altus, Bay Area Bureau Chief; 952-465-4242. She did a story
on the publicity and Internet campaign for Robert Sutton's book, The
No Asshole Rule.
- Randi Schmetzer, Los Angeles Bureau Chief; 213-706-2197. He wrote a
story about Cagney & Lacey ... and Me by producer Barney Rosenzweig
that featured several quotes from Penny Sansevieri of Author Marketing
Experts, who is handling the PR campaign for the book and the 25th
anniversary for the TV show.
- Ted McKenna, Washington DC Bureau Chief; 202-248-6626
Time Out for New York Kids magazine
Rory Halperin is the senior editor for Time Out for New York Kids, a
monthly magazine for kids and their parents. She prefers to be contacted
via email with stories, events, and products that might interest her New
York audience. Email: firstname.lastname@example.org.
Living Traditions magazine
Living Traditions is an Australian magazine focused on self-help, new age,
spiritual, health, psychology, and related subjects. You can contact them
through Living Traditions Magazine, P O Box 492, Armidale NSW 2350,
Australia; 02-6772-6412. Email: email@example.com.
Liberal Opinion Week
This weekly publication features reprints of current syndicated liberal
editorial commentary, including some excerpts from books. Featured
commentators include Bill Press, author of How the Republications Stole
Religion; Jules Witcover, author of The Making of an Ink-Stained Wretch;
Walter Brasch, author of America's Unpatriotic Acts; Jim Hightower,
author of Thieves in High Places; Norman Soloman, author of War Made
Easy; and Gene Lyons, co-author of The Hunting of the President.
If you have an excerpt of liberal political or social commentary, send it
to Liberal Opinion Week, Regina Huelman, Managing Editor, P O Box 606,
Hampton IA 50441-0606; 800-338-9335. Email: firstname.lastname@example.org.
Fishbowl LA is the media news and gossip blog featured in MediaBistro
online. Kate Coe is the co-editor of this blog. She loves to get advance
notice of magazine stories, book deals, movie deals, etc. She prefers
short, crisp emails: fishbowlLA@mediabistro.com.
A great book trailer
Enjoy this wonderful book trailer, made with Camtasia: