Book Marketing Tip of the Week
September 30, 2007: Poet of Love Day,
Ask a Stupid Question Day,
Independent Publishers Day
In this issue . . .
-- The Long Tail in Book Publishing
-- Books about Publishing and Marketing
-- Condé Nast Portfolio magazine
The Long Tail in Book Publishing
Here is a very interesting excerpt from Chris Anderson's bestseller, The
“The average Barnes & Noble carries 130,000 titles. Yet more than half
of Amazon's book sales come from outside its top 130,000 titles.
Consider the implications: If the Amazon statistics are any guide, the
market for books that are not even sold in the average bookstore is
larger than the market for those that are. In other words, the potential
book market may be twice as big as it appears to be, if only we can
get over the economics of scarcity.”
Do you get it? Even if you can't get your book distributed via bookstores,
you can sell more books than many titles now sold via retail stores. You
just have to find the long tail that fits your book and the audience for it.
Books about Publishing and Marketing
Here are a few books that have been published in the past year that
you might find interesting. The books are about book publishing, writing,
marketing, publicity, and Internet marketing. Please note that most of
the links will take you to Amazon.com if you want to place an order for
any book (I get a small commission if you order via these links).
Bolme, Sarah, Your Guide to Marketing Books in the Christian
Marketplace (Charlotte, NC: 2006), softcover, 185 pages, $17.99.
The director of the Christian Small Publishers Association features
marketing info specifically for the Christian marketplace. Full of resources
for selling Christian books. Incredibly useful.
Bowerman, Peter, The Well-Fed Self-Publisher: How to Turn One
Book into a Full-Time Living (Atlanta, GA: Fanove Publishing, 2007),
softcover, 294 pages, $19.95. Perhaps the best book on self-publishing
today. Certainly a new rival to Dan Poynter's Self-Publishing Manual. An
incredible wealth of tips and guidelines.
Dunn, Kathi; Ron Hobart; Susan Kendrick; and Graham van Dixhorn,
Cover That Book: Insider Secrets for Writing and Designing a Bestselling
Book Cover (WI: Dunn+Associates Design, 2005), 2 CDs plus PDFs,
$79.00. Among other things, this package features 11 ways a book
cover can make or break a book, 13 tips for coming up with great titles,
the art of back cover copywriting, and much more.
Gillin, Paul, The New Influencers: A Marketer's Guide to New Social
Media (Sanger, CA: Quill Driver Press, 2007), hardcover, 238 pages,
$25.00. Features lots of great stories, examples, and tips on how to
use the new Internet social media: blogs, podcasts, videos, wikis, etc.
Hernandez, Anthony, Marketing Your Books: A Holistic Approach
(Ashland, OR: Dawnstar Books, 2003), softcover workbook and two
videos, 80 pages. The workbook is a great tool for creating your book
marketing plan. The video explains how to use the workbook and
motivates you to use it.
Horowitz, Shel, Grassroots Marketings for Authors and Publishers
(Hadley, MA: AWM Books, 2007), softcover, 290 pages, $24.95. Shel is
the ultimate frugal marketer. If you don't want to spend a lot of money
marketing your books—but still want to sell a ton of books—read his
book. He provides lots of doable ideas that don't cost a lot of money
but can produce great results.
Jeffrey, Scott, and Dr. X, Everything You Need to Know to Become a
Best-Selling Author (Kingston, NY: Creative Crayon Publishing, 2004),
manual plus 10 CDs, $195.00. Dr. X is an anonymous CEO at a top ten
publishing company. These CDs feature interviews with him on how to
craft a winning book proposal, land a publishing contract, navigate the
publishing process, get publicity, market your book, and create a
results-oriented author website.
For a free download of 60 Effective Strategies for Selling More Books
by Scott Jeffrey, click here: http://www.bestsellingauthor.com/downloads/ BestsellingAuthor-60EffectiveStrategies.pdf
McAuley, Jordan, The Celebrity Black Book, 2007 Deluxe Edition (Los
Angeles, CA: Mega Niche Media, 2007), softcover, 759 pages, $75.00.
If you want to find any of the top celebrities in today's world (movie
and TV stars, musicians, athletes, politicians, authors, supermodels,
directors, producers, artists, and more -- 55,000 celebrities in all --
this book provides a key contact address. Unfortunately, no phone
numbers or emails. But I bet some of that info is available at their
Mykle, Robert, The Author Book Promotion Manual: How to Get Your
Books into the Bookstores and off the Shelves (Lake Worth, FL: Aaron
Publishing: 2003), softcover, 84 pages, $12.95. A very basic book
Pitts, Barbara Russell, and Mary Russell Sarao, The Everything
Inventions & Patents Book: Turn Your Crazy Ideas into Money-Making Machines (Avon, MA: Adams Media, 2006), softcover, 289
pages, $14.95. A wonderfully designed step-by-step guide to turning
ideas into marketable inventions.
Pitts, Barbara Russell, and Mary Russell Sarao, Inventing on a Shoestring
Budget! (Dallas, TX: Second Sight Publishing, 2006), softcover, 218
pages, $15.00. Includes a 40-page resource directory and 15 coupons
for various inventing services (which offers a great example of how to
sell advertising in your book and still offer a great service to your readers).
Sampson, Brent, Sell Your Book on Amazon (Parker, CO: Outskirts Press,
2007), softcover, 164 pages, no price on book. Provides much the same
info as my section on selling to Amazon.com in 1001 Ways to Market
Your Books, but provides more step-by-step details to carrying out the
Sansevieri, Penny C., Red Hot Internet Publicity (New York, NY: Morgan
James, 2007), softcover, 205 pages, $17.95. Penny offers up-to-date,
social networking, Internet marketing ideas that will boost the sales of
Saunders, Karen, Turn Eye Appeal into Buy Appeal: How to easily
transform your marketing pieces into dazzling, persuasive sales tools!
(Aurora, CO: MacGraphics Services, 2006), ebook, $47.00. Provides great
examples on how to change your marketing pieces to real sales pieces.
Silverman, Francine, Talk Radio for Authors (West Conshohocken, PA:
Infinity Publishing, 2007), softcover, 338 pages, $17.95. A directory of
radio shows around the U.S. and Canada, organized by subjects covered.
Includes contact info and what the shows are looking for.
Van Yoder, Steven, Get Slightly Famous: Become a Celebrity in Your
Field and Attract More Business with Less Effort, 2nd edition (Berkeley,
CA: Bay Tree Publishing, 2007), softcover, 270 pages, $16.95. Features
plenty of real-life stories on how to brand and publicize yourself, create
an effective Web 2.0 site, and network to get more famous.
Weber, Steve, Plug Your Book! Online Book Marketing for Authors
(Falls Church, VA: Weber Books, 2007), softcover, 203 pages, $18.95.
A wonderful guide to promoting your books via Amazon.com, blogs,
YouTube, MySpace, Google, and more.
Whalin, W. Terry, Book Proposals That $ell: 21 Secrets to Speed
Your Success (Phoenix, AZ: Write Now Publications, 2005), softcover,
182 pages, $14.00. A very good book on writing book proposals.
For more books on publishing, marketing, publicity, online PR, etc., see:
http://www.bookmarket.com/1001bib.htm, which features the online
bibliography for my book, 1001 Ways to Market Your Books. I describe
many other useful and inspiring books on that page, as good as or better
than the ones I've noted above.
Condé Nast Portfolio magazine
Portfolio is a new monthly business magazine. In addition to the other
books they reviewed in their September 2007 issue, they also featured
photos from four art books: Amelia Earhart: Image and Icon; Modern
Photographs: The Machine, the Body, and the City; Norman Foster's
Foster 40; and Francois Montmirel's Poker: The Ultimate Book.
Send info to the editors at Condé Nast Portfolio, 4 Times Square, New
York NY 10036; Fax: 212-286-4435. Email: email@example.com.
Letters: firstname.lastname@example.org. Web: http://www.portfolio.com.
Joanne Lipman, Editor in Chief. Email: email@example.com.
Jennifer Close, Assistant to the Editor in Chief. Reviewed Doug Stumpf's
novel, Confessions of a Wall Street Shoeshine Boy (9/07).
James Impoco and Amy Stevens, Deputy Editors
Chris Jones, Managing Editor, Portfolio.com
Matthew Cooper, Washington Editor
Kyle Pope, Senior Editor. Reviewed Richard Bookstaber's A Demon of Our
Own Design (9/07).
Ken Wells, Senior Editor. Reviewed Patricia Beard's Blue Blood & Mutiny:
The Fight for the Soul of MorganStanley (9/07).
Jesse Eisinger, Senior Writer. Covers financial crises. Reviewed Ian
Ayres's Super Crunchers (9/07).
Kevin Gray, Senior Writer. Profiled the son of Lebanon's assassinated
leader Rafik Hariri (9/07).
Jessica Liebman, Editorial Assistant. Reviewed Cynthia Cooper's
Extraordinary Circumstances (9/07). Also suggest the following books
for reading by fired CEOs: Malcolm Gladwell's The Tipping Point, Jake
Patterson's How to Coach Little League Baseball, and Andy Borowitz's
Who Moved My Soap? The CEO's Guide to Surviving Prison (9/07).
Eileen Soltes, Editorial Assistant. Wrote an article about how executive
tell-alls don't sell, featuring Alan Greenspan's The Age of Turbulence (9/07).
Roger Lowenstein, Contributing Editor. Wrote about Garry Kasparov's
How Life Imitates chess (9/07).
Mary Bridges, Associate Research Editor. Reviewed Nicholas Fox Weber's
The Clarks of Cooperstown and Joseph Finder's novel Power Play (9/07).
Kevin Maney, Contributing Editor, Technology (based near Washington,
DC, where he used to be a tech columnist for USA Today).
Duff McDonald, Contributing Editor. Wrote an article about Dick Snyder,
a former book publishing executive (9/07).
Nancy Hass, Contributing Editor. Interviewed fashion designer
Francois-Henri Pinault (9/07).
Ben Schott, author of Schott's Original Miscellany, edits the Calendar
page featuring anniversaries, special events such as Fashion Week and
Advertising Week, and some seminars (9/07).
Franz Lidz, author of Unstrung Heroes, wrote about the Yankees (9/07).
James Sterba reviewed Rick Kipsey's Golfing on the Roof of the World (9/07).
The greatest achievement was at first and for a time a dream. The oak
sleeps in the acorn, the bird waits in the egg, and in the highest vision of
the soul, a waking angel stirs. — James Allen, author, As a Man Thinketh
More great quotes at http://www.quotablebooks.com
Previous: one million books sold / newspaper book editors / sports reporter who likes books
/ speaking at colleges / specialty retailers
Next: Book Opinion Blog /
20 metaphysical retailers / 5 children's retailers / The Frugal Editor