Book Marketing Tip of the Week
June 16, 2008: Cherry Garcia Ice Cream Birthday, Fresh Veggies Day, Cyberbaby Day, Helicopter Birthday, Self-Publisher Recognition Day, Women in Space DayDetails on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.In this issue . . .
-- Ebooks as Viral Agents Teleseminar
-- Membership Site Bootcamp
-- Master Speaker Workshop
-- Useful Internet tools
-- YouPublish.com
-- Premium Book Company
-- Yearbook of Experts
-- Corporate Sponsorships: How to Get Them
-- Mother Talk
-- Idlewild Books travel bookstore
-- Get Paid to Do Your PRThis issue features various Internet resources and upcoming workshops
that you can use to sell more books. Lots of good stuff below. And
some time-sensitive stuff, so read this today.Ebooks as Viral Agents Teleseminar
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On Tuesday, June 17th, I interviewed Ruby Yeh, founder of Alive Ebooks. We described how to go about using ebooks as viral agents to create incredible word of mouth via the Internet. Listen to the seminar here: http://www.InstantTeleseminar.com/?eventid=3295686Membership Site Bootcamp
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If you want to create a membership site as a way of delivering content to your website visitors, you need to take this complete course on how to run a profitable membership website. I have taken this bootcamp created by Ryan Lee and Tim Kerber, and it is superb. I will be using the information here to begin several membership sites in the coming months.Membership sites are a great way to deliver paid email newsletters that get delivered, provide coaching services, do a paid teleseminar series, etc. Well worth the price of admission.
Ryan and Tim are creating some wonderful videos showcasing success stories from many people who have created membership sites for all sorts of subjects. Great content. For many authors and publishers, membership sites and continuity offers make a lot of sense -- a great way to build a high-value content offering or upsell.
For more info on Tim and Ryan's Membership Site Bootcamp program, go to: http://www.bookmarket.com/membershipsites.htm.
Master Speaker Workshop
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Another useful set of videos on making money as a speaker can be found here: http://www.presentationtrainingworkshop.com/793823.These videos, which provide some great tips on becoming a speaker, promote the Master Speaker Workshop for Authors and Experts that will be presented in New York City on July 17th and 18th by T.J. Walker and Jess Todtfeld. In addition to teaching you how to be a professional speaker, they will also film you and show you how to be the type of speaker that gets booked (and paid!).
Useful Internet tools
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Here are a few useful Internet accessible tools for marketing your books and creating new products. I discovered during last week's free Q&A call that many of you could use these services to create new products and market your books.InstantTeleseminar.com: http://www.InstantTeleseminar.com/
ProductInfo.asp?x=1246750 -- This service allows you to create and host unlimited teleseminars (limited only by your time!). As many as 200 people can listen in via the phone while another 2,000 can listen in via the web. Anytime, day or night. Whenever you set up a teleseminar. You can also host and record interviews with anyone using this service. All recordings are hosted indefinitely with the service or can be downloaded so you can sell them as mp3s or audio CDs. All this for only $47 per month. I really don't know how they do it for that low price, but I'm not complaining.Audio Acrobat: http://johnkremer.audioacrobat.com — You can use this wonderful service to generate podcasts, broadcast Internet radio shows, and create other audio content by just making a phone call, recording your talk, and hitting send to syndicate your audio podcast to 27 podcast directories like iTunes. You can also create and send audio or video emails, post audio or video to your website with neat players, and so much more, all for only $19.95 a month. That's an incredible bargain. Sign up for the 30-day free trial today!
Blog Talk Radio: http://www.blogtalkradio.com -- A free Internet site that allows you to create your own Internet radio show or shows.
YouPublish.com
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YouPublish is a new online venture that Mark Victor Hansen and others are creating as a tool for selling downloadable products via an online social network. It's real easy to set up a profile and begin selling ebooks, audio files, databases, software, and anything else that can be downloaded via the Internet. You keep 50% of all sales. For more info, go to: http://www.youpublish.com/referredby/johnkremer which will take you to my profile where you can register and begin uploading files for sale.Check out my new audio, The 30 Best Ways to Market Your Books, which I now offer for sale on YouPublish.com. This audio recording features an interview with John Kremer where he outlines the 30 best ways to market your books. John Kremer is the author of 1001 Ways to Market Your Books, webmaster of BookMarket.com, and host of the Ten Million Eyeballs Events. This interview is a great tool to help you create a book marketing plan that will sell tons of books.
Premium Book Company
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Brian Jud has just entered into a partnership with a premium rep group with 1,800 commissioned sales people to create the Premium Book Company. This new company charges $200 to put a book into a catalog that is sent to all the premium reps who then sell the books on a non-returnable basis to corporations, associations, schools, the military, and government agencies. They buy from the publishers on a 60% off discount. The deadline to get into their August catalog is July 1st. You can check out the details at http://www.premiumbookcompany.com.Yearbook of Experts
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The summer directory of the Yearbook of Experts will be closing on Friday, June 20th. If you'd like to be featured in this directory of experts (it costs money), contact Yearbook of Experts, Mitchell Davis, Editor, Broadcast Interview Source, 2233 Wisconsin Avenue NW, Washington DC 20007; 202-333-5000. Email: expertclick@gmail.com. Web: http://www.expertclick. com/discount/John_Kremer (this link gives you a discount on your listing).Corporate Sponsorships: How to Get Them
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If you would like to listen to a teleseminar conducted by Raleigh Pinskey where she interviewed corporate sponsorship expert Nancy Michaels, click here: http://www.promoteyourself.com/Sponsorships2.html.This teleseminar tells you how to get through the front door to work with top corporations. Work with them to get corporate sponsorships, create strategic alliances, and carry out joint marketing campaigns.
Mother Talk
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Mother Talk produces blog tours and social media outreach for books appealing to women. They also host an online book club, an advertising program, and newsletters that reach 18,000 influential moms & bloggers. Contact Mother Talk, Marjorie Osterhout, Director; 206-419-6642. Email: info@mother-talk.com. Web: http://www.mother-talk.com.Idlewild Books travel bookstore
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Here's the contact info for a new travel and literature bookstore in New York City. The store is organized geographically with each country having travel guides, language books, literature, historical works, and even cookbooks “if they tell a little bit about the place.” The store is also a great place to do author and publisher events.Idlewild Books, David Del Vecchio, 12 West 19th Street, New York NY 10011; 212-414-8888; Fax: 212-414-8825. Email: info@idlewildbooks.com. Web: http://www.idlewildbooks.com.
Get Paid to Do Your PR
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In last week's newsletter, I noted that Susan Foster, author of Smart Packing for Today's Traveler, wrote an article for the Travel Insider feature in the LA Times travel section. She wrote me back today to let me know that she was PAID to write that article. As she put it: “Paid to have zillions of people see my article and go to my website. What a gig!”Note that many newspapers and magazines will pay you as a book author to write articles for them -- all free press for you.
John Kremer's Free Q&A Teleseminar replays
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You can listen to the recordings from last week's Q&A teleseminars at:John Kremer's Free Q&A Teleseminar: June 10, 2008 Afternoon:
http://www.InstantTeleseminar.com/?eventid=3004059John Kremer's Free Q&A Teleseminar: June 10, 2008 Evening:
http://www.InstantTeleseminar.com/?eventid=3004248Also lots of new interesting items on my Book Marketing Bestsellers blog at http://blog.bookmarket.com. BookExpo stuff plus some great articles and tips.
Quotable Books
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A dream is just a dream. A goal is a dream with a plan and a deadline.
— Harvey Mackay, businessman and author
More great quotes at http://www.quotablebooks.com
Index: http://www.bookmarket.com/tipsindex.htm
Copyright © 2008 by John Kremer
Email: JohnKremer@bookmarket.com
Open Horizons, P O Box 2887, Taos NM 87571