In this issue . . .
-- John Kremer's Free Q&A Teleseminars: July
-- Jeff Rivera interview
-- Travel Ad Network
-- Video Traffic Guys: 30-Day Free Trial
-- Select markets for books . . .
-- newspaper book review editors
-- top book publisher websites
John Kremer's Free Q&A Teleseminars
You can listen in on the first two hours of July 8th's Q&A call by going
I apologize for the event being cut off at 2 hours. I went on for another
45 minutes, but that part was not recorded. It was all my fault for not
extending the time (I got distracted while answering a question).
You can listen to last week's call (July 17th) by going to:
Jeff Rivera interview
Check out and listen to the following interview between Jim Kikral and
novelist Jeff Rivera. Jeff is always generous in sharing his experiences
and the things that work for him. I just love what he does. To listen: http://www.jimkukral.com/how-to-write-market-a-book-with-no-money
Travel Ad Network
The Travel Ad Network (http://www.traveladnetwork.com) provides
advertising opportunities on travel websites around the world. Includes
over 47 million impressions a month with 11.7 million unique visitors.
They reach one out of five online travelers. As they point out:
“Travel Ad Network has a proven track record of generating very
profitable, high-margin revenue for travel website publishers like Lonely
Planet, Rand McNally, FlightView, Viator, Rough Guides, EuropeForVisitors,
HotelsByCity, and more. Aggregating an audience of over 14.5 million
unique users per month makes us the largest online travel information
audience on the Internet. Our audience reach has successfully attracted
the attention of major media buyers in the travel space....
“We will bring you household name, well-branded advertisers which add
value to your user experience and make you more money. We build your
brand with top travel advertisers. For example, here is a short list of our
past advertisers that ran on our sites: Hilton, Visa, Disney, Dollar Rent a
Car, Colgate, Marriott, Best Western, Travelocity, British Airways, Avis,
various Tourism Boards and CVBs, American Airlines, American Express,
CitiCards and more.”
If you want to join the Travel Ad Network and feature their travel ads
on your travel-related website, contact Scott Cherkin via email at
If you want to advertise via the Travel Ad Network, contact Neil Strow;
212-2867-0747 or email: firstname.lastname@example.org.
For more display and classified advertising networks, see
Video Traffic Guys: 30-Day Free Trial
My friends at Traffic Geyser are offering a special 30-day free trial of
their video creation and promotion service. Here's what
can do for you:
==> Help score top organic search rankings, fast, fast, fast.
==> Make down-and-dirty videos in minutes without a camera, using
an exclusive slideshow creator.
==> Save hours, even days of time uploading and submitting promo
messages. Their proprietary technology distributes to 70 locations
automatically and in minutes!
==> Spin one message into more than 70 videos, social bookmarks,
blog posts, directory entries, and podcast episodes with the click of
a button -- all linking back to your web pages.
==> Create podcast channels and episodes in minutes and get them
listed in the top podcast directories...driving even more qualified
prospects to your sites.
==> Build list-building video lead pages for you automatically!
The Video Traffic Guys have agreed to give you a 30-day risk-free
trial of the system so you can see how well it works. Even if you don't
have a video, this trial will show you how to create one so you can test
this for yourself ASAP. Their instructional videos are all you need to get
started creating and marketing videos. Again, check out:
http://www.videotrafficguys.com for their 30-day trial offer.
Select markets for books . . .
From last week's newsletter: But the fact is that most books only fit into a few select marketplaces,
media, etc. Trying to push your book into marketplaces where it really
doesn't fit hurts the rest of us who might have a book that fits that
A reader's feedback:
Very, very well put, John - and SO often not followed! I've stopped
trying to promote books and even stopped going to book shows to see
new author's books because the expectations are so unrealistic and
the authors SO often don't grasp the concept of vertical markets --
and it does make it more difficult overall to reach even appropriate
markets, so -- overall there are better things to do with life than
attempt to batter down walls with nothing useful behind them, basically!
I think a lot of the tendency for scattershot marketing is due to Internet
promoters who suggest such nonsense will work -- and it's rewarding to
read you being realistic. Thanks for the moment's touch of reality!
Newspaper book review editors
I received the following email from someone who visited my website and
found the list of newspaper book review editors listing at:
“Looking for reviewers I used the list of 60+ of newspaper book
reviewers in the country. I thought that coming from you this list and
their email would be reliable. Unfortunately it is not like this. No one
responded to my email. It seems that when no money is involved people
do not try very hard.”
I provide the listing of book reviewers as a service. I expect the people
who use that list to help me keep it up to date. I do not actively update
it on my own. I would never have the time to do that for every page on
The last time I update any listing on that page is noted at the end of the
listing (6/08) -- which means June 2008. 6 is the month / 08 is the year.
The fact that no one responded to your email does not mean that the
emails are invalid. There could be any number of reasons why they don't
respond to your email.
1. They did not receive it (my guess is that at least 20% of all email
sent is never received by the intended receiver -- this estimate is based
on just my experience).
2. You reached them on a busy day.
3. Your email arrived when they were traveling, sick, on vacation, etc.
4. Your email was not addressed to their needs. Note that most
newspaper book reviewers are only interested in major fiction, major
biographies, major social issues books, and some regional books.
Indeed, the most likely reason for no response is that the message was
received and considered spam because it was not directed to a need
the recipients have. I often do not read email if the subject line doesn't
interest me or if it isn't clear what the email is about.
Top Book Publisher Websites
Congratulations to the following book publishers who have built up their
sites to high-ranking positions. Check out their sites for inspiration in
building your site as well as promoting it. Note: Alexa.com is the defacto
standard right now for measuring website traffic for most websites.
Baen Books: http://www.baen.com Alexa rank: 88,468
Dragon Door Publications: http://www.dragondoor.com Alexa: 52,605
Fodors: http://www.fodors.com Alexa: 16,389
HarperCollins: http://www.harpercollins.com Alexa: 28,476
Information Please Almanac: http://www.infoplease.com Alexa: 3,290
Lonely Planet: http://www.lonelyplanet.com Alexa: 2,872
Nolo: http://www.nolo.com Alexa: 18,565
Random House: http://www.randomhouse.com Alexa: 7,199
Simon & Schuster: http://www.simonsays.com Alexa: 33,740
Abbeville Press: http://www.abbeville.com Alexa: 556,786
While Abbeville isn't ranked in the top 100,000, they have just launched
a new website featuring a blog and audio/video podcasts.
Dance, even if you have nowhere to do it but your living room.
— Kurt Vonnegut Jr., novelist
More great quotes at http://www.quotablebooks.com
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