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Book Marketing Tip of the Week
October 27, 2008: Birthday of the Lead Pencil, Google AdWords Birthday, Lucky Numbers Day, You Bet Your Life Day, National Unfunded Mandates Day

Details on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Wall Street Journal column on books and reading
-- Make big money and sell more books by speaking at colleges
-- Ten Million Eyeballs: new offers
-- Free promotional audio seminars: Listen anytime you want!
-- The School of Podcasting

Wall Street Journal column on books and reading
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An old college friend of mine, Cynthia Crossen, has been a Wall Street Journal reporter for many years. She has now started writing a lot about books. Her new column, Dear Book Lover, features answers to readers' questions about books and reading. To ask a question, email Cynthia at booklover@wsj.com.

She also interviews authors in her Just Asking column. Recently, she has interviewed Doris Lessing, Sarah Vowell, Nick Harkaway, Rose Tremain, Moustafa Bayoumi, and Irina Reyn. To contact Cynthia via email directly, email cynthia.crossen@wsj.com.

Before contacting her, please read a few of her columns. You can find her most recent columns at: http://online.wsj.com/public/search/
page/3_0466.html?KEYWORDS=cynthia%20crossen&mod=DNH_S

Do not commit the mistake of contacting her without reading her most recent columns. If you really want to be successful in pitching any media person (reporter, producer, etc.), you need to know their work. Study their previous writings or shows, and you'll triple your chances of getting a yes.

Ten Million Eyeballs Events: new offers
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Beginning right after the election in November, John Kremer will be presenting his Ten Million Eyeballs Event as an online series of videos that will show you exactly how to expose your book, your website, or your ideas to millions of people online. This online seminar will allow you to learn at your own pace, rewatch lessons as often as you want, and absorb the truly effective ways to reach millions of people via the Internet.

Read all about this new online program at the following website:
http://www.tenmillioneyeballs.com.

Q: Will all the 12 one-hour videos be available at once or over time? In other words, will they be released weekly or all at once for viewing? Is there a specific time line for your course?

A: The 12 videos will become available as I make them. I'll probably end up making two or three a week following the Presidential election. There will be weekly Q&A teleseminars for those who take the Latinum or Platinum offers.

Q: I am not familiar with Camtasia videos. Do I download them to my computer to watch them or do I watch them directly online?

A: The videos can be watched directly online, just as you would watch any YouTube or other video online. You will have on-going access to them so you can watch them again and again if you like.

Q: Can I begin with the Gold offer and upgrade to one of the other two options later?

A: Yes, you can upgrade from one level to another at any time you want. But note that if you wait to upgrade to the Latinum or Platinum levels, you could miss out on the live questioning since the Q&A sessions will be conducted live (one per week for twelve weeks). Again, these Q&A telesessions will be available to you to listen to again and again.

Note also that if you sign up for the Platinum offer, your personal consultation session will also be recorded and available for you to listen to again.

Free promotional audio seminars: Listen anytime you want!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you didn't get a chance to attend either of the teleseminars that John
Kremer did with publicist Annie Jennings, you can listen to them here:

How to Attract 10 Million Eyeballs to Your Website with Internet
Marketing: Annie Jennings interviews John Kremer
http://www.anniejenningspr.com/10%20Million%20Eyeballs%20With%20
John%20Kremer%20&%20Annie%20Jennings%20PR.mp3

How to Create an All Heart Business with Annie Jennings:
http://www.anniejenningspr.com/Create%20A%20Business%20
That%27s%20All%20Heart.mp3

How to Mega Launch Your New Book & Countdown to Launch Date:
http://www.anniejenningspr.com/How%20To%20Mega%20Launch%20
Your%20New%20Book.mp3

For more teleseminars offered by Annie Jennings, check out:
http://www.anniejenningspr.com/publicitypro.htm

The School of Podcasting
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Have you been thinking about podcasting to promote your books and ideas but not sure how to get started or how to go about getting it all done? Then check out the School of Podcasting at:
http://schoolofpodcasting.com/members/go.php?r=641&i=l0

Quotable Books
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We are living in a time when new art works should shoot bullets.
— Clifford Odets, playwright

Click on the above book cover to order this great collection as a Word ebook for only $7.00.

More great quotes and quotable books at http://www.quotablebooks.com

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Previous: self-publishing success story / Ten Million Eyeballs offers /
I Love to Write Day / Research Wizard Pro / book marketing online / ChaCha.com / CEO Space: build your publishing empire

Index: http://www.bookmarket.com/tipsindex.htm

Next: Redwing Book Company / children's book tour in New England / Viewzi
specialty retailers / set up a low-cost membership website in two hours

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