Book Marketing Tip of the Week
December 11, 2008: Color Movies Birthday, Jack Frost Day, International Kaleidoscope Day, Shakespeare in Love Day, National Knitters Day, Fear of Snow Day, UNICEF BirthdayDetails on these days — and 18,500 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.In this issue . . .
-- Tell Your Friends widget
-- Attn: North Carolina novelists
-- Great customer service video
-- How to make money as an affiliate marketer via videos
-- Specialty retailers
-- Bestseller (or Not) Blog
-- Updated welcome video
-- Google Friend ConnectTell Your Friends widget
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If you'd like to encourage people to recommend your website, video, blog, etc. to their friends, here's a widget you can use that's hosted by http://tellafriend.socialtwist.com/index.jsp. Check it out.Mouse over either graphic below to recommend BookMarket.com to your friends via email, instant messaging, your blog, or social networks. It's a neat technology, and it's free! At least for now.
The image on the right above is one of their standard Tell a Friend buttons. The image on the left is a photo of me combined with a Tell a Friend button that I created using a simple photo software program.
Again, you can create your own free Tell a Friend widget by going to:
http://tellafriend.socialtwist.com/index.jspUsing such a widget can dramatically increase your pass-along factor and overall traffic as visitors send emails to their friends recommending your website, blog, or other online event.
Attn: North Carolina novelists
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If you have written a novel set in North Carolina, be sure to contact Literary NC, a website that currently offers 18 tours that take people to the front porches, general stores, river banks, and graveyards made vivid in books by 170+ writers.The website (http://www.ncliterarytrails.org), tours, and related books are produced by the North Carolina Arts Council, MSC #4632, Department of Cultural Resources, Raleigh NC 27699-4632; 919-807-6500; Fax: 919-807-6532. Contact them if you have a book set in North Carolina. Get on their one of their tours!
If you live in or write about another state, check out the state arts council to find out who or what organization might be offering similar tours in your state.
Great customer service video
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Here's a great customer service video with lots and lots of heart. You will like it: http://www.stservicemovie.comIt's also a great example of a viral video that actually goes viral. In my Ten Million Eyeballs online marketing course, I teach you how to create such viral videos and how to propagate them effectively.
How to make money as an affiliate marketer via videos
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If you're looking for additional ways to support your writing habit :)), check out the following video on How to Make Money Fast as an Affiliate Marketer in as Little as an Hour, Even if You Are on a Shoestring Budget (also known as the Social Media Money Magnet).Mike Koenigs originally taught this system in Singapore to an audience of Internet newbies. Some of his students used his system and made over $300 in less than 3 hours after they started.
Now he's giving this system away in a 30-minute video you can watch for free. Check it out: http://www.bookmarket.com/socialmedia.htm
Specialty retailers
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Here are some more specialty retailers. As I noted last week, here are some things you can do when contacting specialty retailers.First, if I had a book that would be a perfect match for one of the specialty retailers listed in this newsletter, I'd send them a flyer telling them why they should be stocking my book and how/where they can get it.
Second, if they didn't place an order within a few weeks, I'd send them another letter or make a follow-up phone call.
I would rarely send them a copy of the book. If they asked for one copy, I might send it, but I think a good flyer or letter does as good a job of selling a book as the book itself. Indeed, a well-written flyer or letter often does a better job of selling.
Asheville Art Museum Store, Jeff Standen, Shop Manager, Pack Place, 2 S Pack Square, P O Box 1717, Asheville NC 28802; 828-253-3227, ext. 110. Email: jstanden@ashevilleart.org. Web: http://www.ashevilleart.org. Art gifts, clothing, books, and more.
Colburn Earth Science Museum, Crystal Pocket Gift Shop, Pack Place, 2 S Pack Square, Asheville NC 28801; 828-254-7162; Fax: 828-257-4505. Web: http://www.colburnmuseum.org. Earth science, geology, astronomy, mineralogy, oceonography, paleontology, and gemology gifts and books.
The Health Adventure, Explore Store, Mary Phillips, Assistant Manager, Pack Place, 2 S Pack Square, Asheville NC 28801; 828-254-6373. Web: http://www.thehealthadventure.org. Health & science gifts and books.
Las Vegas Natural History Museum Gift Shop, 900 Las Vegas Boulevard N, Las Vegas NV 89101; 702-384-DINO. Web: http://www.lvnhm.org. Science, nature, wildlife gifts and books.
Museum of the Cherokee Indian Museum Store, Sharon Littlejohn,
P O Box 1599, Cherokee NC 28719; 828-497-3481. Email: littlejohn@ cherokeemuseum.org. Web: http://www.cherokeemuseum.org.
Cherokee and Native American books.Yarn Paradise, 6 All Souls Crescent, Historic Biltmore Village, Asheville NC 28803; 828-274-4213. Web: http://www.yarnparadise.com. Knitting supplies and books.
The Golden Age of Trucking Museum Gift Shoppe, 1101 Southford Road, Middlebury CT 06762; 203-577-2181; Fax: 203-577-2404. Web: http://www.goldenagetruckmuseum.com. Trucking books and gifts.
The Institute for American Indian Studies, Museum Shop, 38 Curtis Road, P O Box 1260, Washington CT 06793; 860-868-0517; Fax: 860-868-1649. Web: http://www.birdstone.org. Features books devoted to Native culture, storytelling, history, archaeology, medicine, food and spirituality.
Timexpo: The Timex Museum, 175 Union Street, Brass Mill Commons, Waterbury CT 06706; 203-755-TIME. Web: http://www.timexpo.com.
Bestseller (or Not) Blog
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Steve Eunpu, a member of the Self-Publishing Hall of Fame, is currently promoting a new book, The Stress Eater Diet. As part of his promotion, he is writing a blog to share a behind-the-scenes look at the steps he is taking in developing and marketing the book. He'll share his successes and failures, what works and what doesn't. It should be an interesting experiment. You can follow his progress in marketing the book at http://www.bestsellerornot.com.Updated welcome video
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I made a new video that's prettier. I used a new background and dressed up for the occasion. You can view the new welcome video I created at
http://www.bookmarket.com/eproducts.htm, I created this welcome message with a little javascript and a Flash video player.You can also check out the same video with a different entrance at
http://www.bookmarket.com/bookpromotion.htm. The opt-in corner image and the hover over link was created using Corner Stay Ads.You can order this handy easy-to-use tool for only $37 by clicking on this link: http://bookexpert.cornerstay.hop.clickbank.net
Google Friend Connect
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Google now offers a free tool that allows you to begin featuring social networking tools on any website, blog, or single web page. You can check out a sample of the tool on my Quotable Books website at:
http://www.quotablebooks.com/bests.htmOn that page, I allow people to sign up as a member of that page and also to rate the quotations on that page. Now, so far I've only set it up for that one page, but I could put the same code on other pages to expand the social network.
Read more about Google Friend Connect at: http://www.google.com/friendconnect
Quotable Books
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One man with courage is a majority. — Andrew Jackson, U.S. president
Click on the above book cover to order this great collection as a Word ebook for only $7.00.
More great quotes and quotable books at http://www.quotablebooks.com
Index: http://www.bookmarket.com/tipsindex.htm
Copyright © 2009 by book marketing expert John Kremer
Email: JohnKremer@bookmarket.com
Open Horizons, P O Box 2887, Taos NM 87571