In this issue . . .
-- Reader feedback: Customer service video
-- Amazon bestseller mentoring course
-- Reader feedback: Discounting and money mindsets
-- Specialty retailers
-- Reader tip: Military Media
Reader feedback: Customer service video
Below is a reader comment on the customer service video I linked to a
few issues back:
The video of the bag boy giving customers a thought for the day
reminds me of my wife, Sandi. She manages the vitamin department
at one of the Sprouts natural food stores.
She found 16 beautiful quotes from famous people. I typed them for
her, printed them, and cut them out onto small slips of paper. Sandi
decorated a glass bowl and filled it with folded quotes. It created a
stir among customers. They loved the quotes.
As with the bag boy, Sandi came up with the quotes idea and
surprised the store manager.
Amazon bestseller mentoring course
Details on how to create an Amazon Bestseller Campaign are
covered in Lesson 3 of the Ten Million Eyeballs online marketing program.
You get all those details plus so much more, all for a starting price of
$200, with more personalized coaching for additional fees. You can find
out more about John Kremer's Ten Million Eyeballs online marketing
program at: http://www.tenmillioneyeballs.com
Reader feedback: Discounting and money mindsets
Here is one reader's feedback on one of my posts from last week:
I'm responding to your post about the "What's really wrong with you"
reader question. I thought the reader expressed an unhealthy money
mindset, and we do no good when we "go there" with her. I support
your position that you mustn't deny readers the opportunity to buy
valuable programs, at whatever price tags.
I teach how to build Vision, so here's a vision I hold about Prosperity
Consciousness for all us buyers and sellers of the world. I invite you to
We understand our inner power to create prosperity, and use it free of
fear or guilt, choosing NOT to participate in anything that makes us
forget that power. We stand strong in our prosperity mindset, and reap
and share its benefits.
We understand that there is always a market for quality, so we create
our very best products and services. We invest in ourselves and our
work with confidence, gratitude and joy.
We charge what we believe our work is worth, because we affirm both
its value and our customers prosperity.
Your discount on 10 million eyeballs follows a common agreement on
the marketing value of discounting, but I have a different philosophy I
thought I'd share. I never discount my services or products. I have a
"Full fee or free" policy. It's worth what it's worth, and if I feel like it I
give it as a gift, which has a completely different energy and still
maintains its value. To discount price "discounts" the value of the
service or product and affirms the customer's poverty. As a marketing
strategy, I give away several samples that have value, and charge a
fixed (never discounted) price for the full product or service. Like
anything else, it works for me because it lines up with my belief system.
-- Margaret Shepherd, http://www.visionbuildersinstitute.com
John's Response: I like Margaret's view on money and also her policy
on not discounting her products. Normally I don't discount either, but
when my wife Gail asked me to offer a special low price for my Ten
Million Eyeballs program, I had to listen to her. Plus I wanted to offer a
gift to the people who read this newsletter. Again, you can still get the
Ten Million Eyeballs online marketing course for only $200. That price
will go away by the end of January at the latest, maybe sooner.
For more info, go here: http://www.tenmillioneyeballs.com
By the way, I think many authors under-price themselves and their
books. They cheapen what they have to offer, doing a disservice to
their work as well as to their potential audience. You have to balance
what your work is truly worth with the needs and ability to pay of your
targeted audience. But don't underestimate what they would be willing
to pay for what you have to offer.
Another reader's feedback:
I had to write. I love the way you responded to the “What is wrong
with you?” query. Of all people, authors should understand that when
you write, you expose yourself to risk. It’s not about how much money
you have to spend, it’s about what you’re willing to do to see those
dreams realized! -- Mike Faber, http://www.89success.com
Here are a few specialty retailers that might be interested in your book:
Bark, Bath, and Beyond, Kirsten King, 1330 South Coast Highway,
Laguna Beach CA 92651; 949-715-3647.
Carries some pet books along with clothes, gifts, and more.
Pure Light, Judy Kelly, 821 Laguna Canyon Road,
Laguna Beach CA 92651; 949-376-7200; Fax: 949-376-7202.
Web: http://www.purelightcelebrations.com. New age gifts and books.
San Diego Trading Company, 535 Fifth Avenue,
San Diego CA 92101; 619-237-1674; Fax: 619-233-3966.
Web: http://www.sandiegotradingcompany.com. Features apparel,
souvenirs, and gifts related to San Diego. Six stores in San Diego.
Reader tip: Military Media
Here is a tip from Paul Harris, a reader of this newsletter:
This is my first time writing you but I just wanted to thank you for the
diverse tips you offer. It really stimulates my brain.
As I've only been a subscriber for about 5 months I'm not sure if
you've touched on this before but I found a very valuable source for
exposing my book that was published in 2008. It's advertising in the
military press. Some of the nation-wide publications such as the Army
Times are cost prohibitive but small ones that reach 2,000-10,000 on
a military base and their families are quite reasonable.
My book, Diary From the Dome, about being trapped in the Superdome
during Katrina included discussion of the tremendous service that the
National Guard provided for us. After advertising in a Texas military
newspaper I saw interest in my book rise up tremendously with a
small investment. I happened to pay an agency called at
http://www.militarymedia.com but some of the bases will allow you
to advertise directly with the base paper.
There is no greater power than the power of love.
It can melt the rocks. — Maharishi Mahesh Yogi, guru
Click on the above book cover to order this great collection as a Word ebook for only $7.00.
More great quotes and quotable books at http://www.quotablebooks.com
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for novelists / Power Query Letters / Reader Q&A: money / Corporate sponsors
Kremer's birthday gift and teleseminar / USA Today story comments / Speechable
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