In this issue . . .
-- John Kremer's People You Should Know Teleseminar Series
-- Frankfurt Book Fair: first time visitor tips
-- What is April? a Jeopardy answer
-- specialty retailers
-- Buy a Book - Support a Good Cause
-- Using eWorkshops to build a revenue model for your writing
-- Kindle and ebook formatting ... more info
John Kremer's People You Should Know Teleseminar Series
Over the years I've met many people who offer products and services
that can help authors and publishers sell more books. During the past
two months, after attending several conferences where I renewed many
friendships, I realized that I should introduce these people to readers of
my newsletter and customers of Open Horizons.
So, starting on Wednesday, December 2nd, I'm going to be hosting a
weekly teleseminar where I will interview someone I think you should
know - 1. Because you will learn some useful tips from them and 2.
because they offer a service or product I think might help you market
your books more effectively. The primary purpose of the teleseminars
will be to teach you practical and effective book marketing tips.
This series of teleseminars will take place every Wednesday at 8:00 p.m.
Eastern, 5:00 p.m. Pacific, for the next 12 months. If you can make the
live teleseminars, you'll be able to ask questions. But every teleseminar
will be available for you to listen to any time during the next two years.
Here are the first two people I'll be featuring in this series . . .
December 2nd - Liora Mendeloff, founder of InstantMediaKit.com -
What do media people look for in a great pitch, that is, one that gets
the author booked? Also the truth about online media kits.
December 9th - Bob Burg, author of Endless Referrals, The Success
Formula, and The Go-Giver - How to build a relationship leveraging
machine and create Personal Walking Ambassadors for your books
If you'd like to take part in this incredible series of teleseminars (there
will be at least 52 of them), you can sign up for less than $1 per seminar
by clicking here: http://bit.ly/jwu6K (that's $37 total for a year's worth
of money-making seminars for you!).
Why am I charging for these seminars? 1. These seminars will be loaded
with great tips you will be able to implement right away. 2. I want to
ensure a large audience for each seminar without doing tons of promos
each week. 3. I'm opening up my rolodex so you'll be introduced to
smart people who can make a difference in marketing your books.
Again, the teleseminar series starts on Wednesday, December 2nd, so
sign up soon. Each teleseminar will start at 8:00 p.m. Eastern and last
no more than one hour. And there will be time for you to ask questions
of me as well as my guest.
Sign up now by clicking here: http://bit.ly/jwu6K
Frankfurt Book Fair: first time visitor tips
The following article is copyrighted by Tom T. Moore, but he was
gracious enough to share his tips with me (and you!).
I attended the Frankfurt Book Fair for the first time this past October.
These tips are designed to help self-publishers or authors whose
publishers are doing little in the way of foreign book rights sales.
I’m now the author of two books - The Gentle Way: A Self-Help Guide
for Those Who Believe in Angels and The Gentle Way II: The Story
Continues (http://www.TheGentleWayBook.com). In my case I felt
that with 27 years of doing international film distribution I could do a
better job of selling my books than the agent of my publisher who
seemed to be more of an order taker.
Here are my tips if you’re going for the first time.
1. Go on the Frankfurt Book Fair website (http://www.book-fair.com)
and pay around 28 Euros for the Premium Service that gives you all the
exhibitor contacts and what genre books they’re publishing. Begin
setting up appointments in advance, but group the appointments by
Hall if at all possible, as this is a huge exhibition with 7,200 exhibitors.
You can also buy your ticket to the whole fair in advance for 55 Euros
or so (mine was given to me by my German publisher so not sure of
the exact price).
2. Unless you’ve been to Frankfurt before, book a hotel somewhere
close to the Fair Grounds. It’s certainly more costly (a single room in
a two-star hotel costs 710 Euros for four days) and the street my
hotel was on shared the street not only with two other hotels but also
peep shows, strip clubs and basically clip joints. Request a room at the
back of the hotel to be quieter. My hotel was the Angel Hotel (very
appropriate). The other hotels on the street were City Place and the
Crown. All were only one block from the main train station.
3. Arrive as early on the day before the opening as possible. I was able
to check into my hotel early and immediately left for the 10-minute
walk to the Book Fair. That was the last time I walked, as I discovered
I was only two minutes from the escalator down under the street
directly by the subway track to the fairgrounds—and the Book Fair
station is much closer to the Halls I needed to visit.
4. At the Book Fair I asked to enter to drop off 50 press releases I had
prepared. At first they said no, but I persisted and they let me in. At
the press office they first said the charge was 156 Euros for the press
releases, and I pleaded for something special for a poor author. They said come back at 9:00 am the next day. This did allow me to roam
around the Halls I was planning to visit to get the lay of the land. The
next day I was told they didn't accept press releases from authors.
5. Before departing the USA, I had prepared my own badge with my
name, my book cover, and the name of the book. It stood out, as
most people simply put their ticket in a badge, or the publishing
company had small metal badges for their personnel.
6. There is a thick catalog I highly recommend buying the first day. It
costs 50+ Euros and lists all the publishers in the back by genre of the
books they publish. You can spend your nights making a list of each
country’s publishers to visit in the 3, 4, 5, and 6 series of halls (there
are multiple floors). You can add Hall 8 if you wish to contact the English
language publishers too.
7. You’ll find many publishers who don’t attend, but the country booths
(they call them stands in Europe) will give you lists of publishers in their
country to contact after the Book Fair.
8. I didn’t discover until the last day that if you go down to ground level,
there are mini-buses, which shuttle from one complex to the other. I did
walk a LOT even with the moving sidewalks.
9. Crowds are HUGE (49,000 the first day alone and the figures went up
from there), so be sure to arrive in the mornings no later than 8:45 am,
as they typically open up earlier than the listed 9:00 am times.
10. Follow up on all your meetings after the Book Fair. You will have to
I wish you a most benevolent sales trip, if you decide to attend next
year's Frankfurt Book Fair in October of 2010.
What is April? Jeopardy category: Months of the year
If you were a Jeopardy contestant a few weeks ago, you had a chance
to answer this question: What is April? under the category of months of
the year. The answer? International Daffynitions Month.
That month was founded a few years ago by Rock and Roll guru Joe
Heuer, author of Everything I Know I Learned from Rock and Roll
You never know when one of your creative promotional ideas will draw
national attention. That's why you should keep knocking on doors,
sending out news releases, and creating new promotions.
If you do start up a month of your own, please let me know so I can add
you to the National Special Events Registry and the Celebrate Today
special events database. Email: firstname.lastname@example.org.
The special days I feature every issue at the top of this newsletter are
taken from the Celebrate Today special events database. You can order
a copy of this database featuring more than 18,500 events at
Here are a few more specialty retailers that carry books, DVDs, audios,
gifts, and more.
Explore Store, Exploration Place, 300 N McLean Boulevard, Wichita,
Kansas 67203; 316-660-0630; Fax: 316-660-0670.
Web: http://www.exploration.org. Science and nature books, gifts.
Mid-America All-Indian Center Gift Shop, 650 N Seneca, Wichita,
Kansas 67203; 316-350-3340. Web: http://www.theindiancenter.org.
Native American books, gifts, music, etc.
Pandemonium Books & Games, Tyler Stewart, Owner, 4 Pleasant
Street, Cambridge MA 02139; 617-547-3721.
Email: events@pandemoniumbooks. com.
Web: http://www.pandemoniumbooks.com. 50% new, 50% used.
Specializes in science fiction, fantasy, and horror.
Twist Yarn Shop, Shelly Stilger, 607 W Douglas Avenue, Wichita,
Kansas 67213; 316-262-9276. Email: email@example.com.
Web: http://www.twistyarnshop.com. Yarn supplies and books.
Wichita Art Museum Store, Kevin Bishop, Store Manager, 1400 W
Museum Boulevard, Wichita, Kansas; 316-268-4922. Email:
bishop@wichitaart museum.org. Web: http://www.wichitaartmuseum.org.
Art books, clothing, and gifts.
Buy a Book - Support a Good Cause
This past week I received the following email from Cheryl Morgan,
founder of the First Time Authors Only Book Club on Facebook.
I wanted to give you a bit of a follow-up on my First Time Authors
Only Book Club on Facebook and some of the activities we're involved
in right now.
Our most important activity right now is our Buy a Book - Support a
Good Cause fundraiser to raise money for food pantries across the U.S.
Right now we have 15 participating authors, but are still recruiting
within the group. Each participating author has agreed to donate a
portion of their book sales through Dec 31st to a local food pantry.
Pantries will be selected based on the location of our readers, not the
authors. So if we get a lot of sales for my book from Texas, I will send
my donation to the Texas representative who will then send one
combined check to the pantry selected in that area. There is no
minimum donation required. All details on the program and all the
participating authors and their books are located on my website at
http://www.c-a-morgan.com under the products link. Readers will see
a scrolling marquee in the middle of the page featuring the participating
Our other big project right now is clearing out the group. For the authors
who are participating, we are accomplishing what we set out to do,
which is get additional sales and notice for our books. But we have a lot
of members who don't seem to understand the focus of the group and
are not participating. So, I will be contacting each and every member
between now and year end to determine if they understand the
participating requirements and if they are going to be willing to
participate. If not, I will then remove them from the group. In the
meantime, I will also be recruiting new members who will understand
from day one how the group works.
John's note: As a participant in Weight Watchers, I donated my current
weight loss to a local food bank. Since I've lost 20 pounds in the past
six months, I donated a 20-lb. bag of pinto beans to the local food bank.
You don't know how heavy 20 lbs. is until you try carrying it around
outside yourself. Glad to be rid of that 20 lbs. And now I'm working on
losing another 20 lbs.
Using eWorkshops to build a revenue model for your writing
Most writers work only toward the sale of their books, but the more
successful writers combine other products into their business plan, such
as consulting, speaking and educational events.
eWorkshops are designed to create an additional revenue source through
online videos to bring your stories and educational programs to the global
market. eWorkshops also fit in as a new product for your sales funnel. As
video has become an expected part of your web presence by most web
users, eWorkshops can provide access to a large audience that might
not otherwise hear about you or your book.
You can find out more about eWorkshops at:
Kindle and ebook formatting ... more info
Joshua Tallent, a professional ebook converter, sent the following note
in response to last issue's comments on formatting books for Kindle:
I want to comment on the reader's advice about converting your book
yourself into the various eBook formats. While I am an advocate of the
DIY approach (I even wrote a book on it called Kindle Formatting: The
Complete Guide), the fact is that the process of formatting an eBook
is hard. That is especially true when you are converting it from a PDF.
PDF files are intended to be a print archive, not a foundational format
that can be easily converted into other formats. The tools provided
by Amazon and others will always create issues in the eBook files,
some of which will be difficult to figure out without a clear
understanding of the ins and outs of the different eBook formats.
Having a professional eBook developer format your eBook for you does
not have to be very expensive. My average rate for converting fiction
books into the Kindle format is under $200, and non-fiction is usually
under $400. Considering the time and frustration an author is saving,
that cost is certainly manageable. I also provide as much free guidance
and help as I can to my clients, giving them the benefit of my 7 years
in the eBook industry.
If you have any questions about eBooks, please do not hesitate to ask
me. I am always available to chat on the phone and I love helping
people understand the eBook world.
Joshua Tallent; 512-939-3466. Email: firstname.lastname@example.org. Web:
http://www.ebookarchitects.com and http://www.kindleformatting.com
Everything you are against weakens you.
Everything you are for empowers you. — Wayne Dyer, psychologist
More great quotes and quotable books at http://www.quotablebooks.com
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/ another way to get radio publicity / How to Work with Freelance Writers to Boost Free Publicity / Reading Library for Underprivileged
Children / MyMediaInfo media database / Kindle formatting services
Kremer's People You Should Know Teleseminar Series / journalists on Twitter / a
really useful iPhone app / book signing tips