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Book Marketing Tip of the Week
March 15, 2010: Beware the Ides of March Day,
Dangerous Dan's Annual Coffee Cup Washing Day, Domain Name Birthday, Escalator Day, Buzzard's Day, National Bacteria Day, True Confessions Day, No Gold Day

Details on these days ó and 18,800 others! ó can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Creating iPhone apps for your books
-- Canadian publisher sponsors nationwide contest
-- Learn How to Market to the Fast-Growing Consciousness World
-- Tweets you can use
-- Get discovered at the National Publicity Summit
-- Library Journal, School Library Journal, and Library Hotline sold
-- The Horn Book and Junior Library Guild
-- specialty retailers

Creating iPhone apps for your books
Are you looking to create your own iPhone app (which can also be used by the iPod Touch and the new Apple iPad). Now is the time to join the iPhone app revolution.

I was originally going to include this story in this newsletter, but the story became too long to include in a newsletter you want people to read. I have found that if the recipient can't read the email newsletter quickly, they will file it away for later reading which, in my experience, never happens.

So, I blogged this story. To read the complete story, go to

You'll learn how you can create an iPhone app in as little as 30 minutes.

Canadian publisher sponsors nationwide contest
Firehouse Publishing House, a small Canadian publisher, is building a historical mystery series based on the fictional lives of Canadian prime ministers when they were between the ages of 10 and 14. The first book in the series was The Mystery of the Moonlight Murder: An Early Adventure of John Diefenbaker.

To find stories for future books in the Leaders & Legacy series, they are holding a nationwide contest for college and high school students. They are asking students to submit a first chapter and book outline for one of the books in the series: An Early Adventure of Paul Martin (Canadian prime minister from 2003 to 2006). The students pay a $65 entry fee. In return, they could win a chance to write the book, will get feedback on the chapter they wrote, and will receive a copy of the first book in the series.

The neat thing about their contest is that they have the support of the subject, Paul Martin. He loved the idea so much that he provided a testimonial for the contest: "Itís great to be part of the Leaders & Legaciesí series. I always wanted to be a detective and now Iíve got the chance."

The contest began on March 10th, with a submission deadline of August 1st. Contest details at

Roderick Benns, the publisher, sent me a nice testimonial for 1001 Ways to Market Your Books:

Thanks so much John for all your great marketing ideas. If I was on a desert island I would take 1001 Ways to Market Your Books with me. If I didnít have anyone to sell books to, I could still use it as a stool, weapon or a very thick sun block!

Learn How to Market to the Fast-Growing Consciousness World
March 17th at 8:00 p.m. Eastern I will be interviewing Jackie Lapin, founder of Life Wisdom Network and as part of my People You Should teleseminar series.

If you'd like to take part in this informative series of teleseminars, you can sign up for less than $1 per seminar here:

For more information on the people and topics for upcoming teleseminars,
click here:

Tweets you can use
Here are a few more John Kremer-related tweets you might find of value:

=> First-timers make up 80% of traffic to business blogs -

=> How authors can promote their books: @coachianscott interviews
@johnkremer -

=> RT @GuyKawasaki How to reach women with social media -

=> The McManus Rule - The title of a book should be a heart message; the subtitle should be a mind message.

=> Harvey Mackay's new book hits the Wall Street Journal bestseller list.
Behind-the-scenes how he did it here:

=> RT @GuyKawasaki 6 ways to market using LinkedIn -

Get discovered at the National Publicity Summit
My friends Steve and Bill Harrison of Bradley Communications are hosting another National Publicity Summit in New York City on April 28th to May 1st. The Summit gives authors a chance to pitch top media people from TV shows like 48 Hours, The View, Fox News, Today, CNN, etc. as well as major national publications like Newsweek, Redbook, Family Circle, Time, Entrepreneur, People, New York Times, etc.

Because each author gets multiple chances to pitch to these top media people during the Summit, attendance is limited to 100 people. That opportunity to pitch media face to face can be incredibly effective. Here are just a few examples:

=> Lauri Loewenberg appeared on both ABC's The View and Good Morning America.

=> Ron & Lisa Beres were booked on the Today Show.

=> Steve Shapiro was the subject of a big story in O the Oprah Magazine after meeting the writer at a Summit.

=> Jim Vonmier got on the CBS Evening News and The Early Show.

=> Kelly McCloskey used what she learned to get booked on Oprah (Yes, it can be done!).

=> Barry Spilchuk was interviewed on Fox News Channel within just five hours of meeting the producer at the Summit!

=> Sandy Clemmons got written-up in Health Magazine, Money Magazine
and TV Guide -- all from meeting journalists face-to-face at a Summit.
Even better, since attending her royalty checks have gone up over 700%!

You can find all the details about the National Publicity Summit by going here:

You can also check out a video that Steve made -- all about the #1 secret for getting major national publicity -- by clicking here:

Library Journal, School Library Journal, and Library Hotline sold
Reed Business Information sold three book-related publications to Media
Source Inc., which already owns Horn Book and Junior Library Guild. The affected publications, Library Journal, School Library Journal, and Library Hotline, will continue to be published out of New York. No news yet one when and if these publications will move to new offices.

You can find information on the library journals on at:

The Horn Book and Junior Library Guild
Here is the current contact information and submission info for Media
Source's two other library-related properties:

The Horn Book, Roger Sutton, Editor-in-Chief, 56 Roland Street #200,
Boston MA 02129; 617-628-0225; Fax: 617-628-0882. Email: Web:

Both The Horn Book Magazine, a bimonthly publication, and The Horn Book Guide, a semiannual publication, review children's and young adult books that are published in the United States. The Horn Book Magazine also reviews audiobooks. Publishers should send two copies of appropriate new titles to: The Horn Book, Inc., 56 Roland Street, Suite 200, Boston, MA 02129. Submissions must be accompanied by a notice with complete publication information, including price, publication date, and ISBN. Horn Book editors determine whether, when, and in which publication the reviews appear.

Junior Library Guild, Editorial Office, 80 Broad Street #1202, New York NY 10004; 212-233-6874; Fax: 212-233-7135. Email: Web: The guild, a literary review and selection service for children's and young adult books, services school and public libraries. They review more than 3,000 manuscripts before publication to find 360 selections (30 books per month) that are automatically sent to all subscribing libraries and schools.

specialty retailers
Here are some more retailers who offers books, audios, videos, gifts,
and other items in a special are:

Children's Museum of Oak Ridge, 461 W Outer Drive, Oak Ridge, Tennessee 37830; 865-482-1074; Fax: 865-481-4889. Email: Web:
Children's activity kits and books.

GPPA's Store, Les Conklin, President, Greater Pinnacle Peak Association,
8711 E Pinnacle Peak Road #123, Scottsdale, Arizona 85255; 480-361-6498. Email: Web: The online store features books about local history, Sonoran plants and animals, nature, and writing.

Knoxville Museum of Art Gift Shop, Susan Creswell, Shop Manager, 1050 World's Fair Park Drive, Knoxville, Tennessee 37916-1653; 865-525-6101; shop: 865-934-2042; Fax: 865-546-3635. Email: Web: Art and photography books and gifts.

Mountain Spirit Co-op, 107 N Cortez #100 & 204, Prescott, Arizona 86301; 928-445-8545. Web: Features transformational healing and spiritual art, gifts, books, etc.

Wild Bird and Nature Store, 901 Lehman Avenue #104, Bowling Green,
Kentucky 42101-4903; 270-746-0203. Offers garden, nature, and bird gifts, books, and supplies.

Quotable Books
Anyone who doesn't believe in miracles is not a realist.
ó David Ben-Gurion, Israeli leader

More great quotes and quotable books at

Previous: ebooks hit the mainstream / Colorado specialty newspapers / Harvey Mackay's new book a bestseller via video campaign / websites you can use / From Bestselling Book Cover to Blockbuster Brand / Tweets you don't want to miss / specialty retailers / Colorado pet stores / new article writing course from Eric Gruber / syndicated columnists / The Denver Post


Next: What does a trade publisher do to create a bestseller? / The Giftionary / Spiritual Media Blog guest bloggers / Be a guest on radio shows / Tweets you can use / Scribd and ebook sales sites / Pixability videos / Get paid to speak about your book or about your expertise

Copyright © 2010 by book promotion expert John Kremer

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