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Book Marketing Tip of the Week
April 28, 2010: Educational Radio Day,
Kiss Your Mate Day, Conscientious Objector Day, National Equal Pay Day, National Love-A-Teen Day, Great Poetry Reading Day

Details on these days and 18,800 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Where do you get all the weird holidays?
-- How to use web 2.0 tools to build your author platform
-- Tweets you can use
-- Reality TV sells books. Do you want in?
-- Reader question: Looking for a publisher
-- Sit in as I do a consulting session: Great tips in a 1-hour session
-- Website collaboration tools

Where do you get all the weird holidays?
For April 19th you listed eight holidays: Absurdity Appreciation Day, Family Plots Day, American Automobile Day, Fresh Celery Day, Marry a Prince Day, Paper Money Day, Skydiving's Birthday, Minutemen Day. These are great for writers. Can you tell me the source?

That's the question a reader asked last week. The answer is simple. The source is my Celebrate Today Special Events data files. These are available for download in a variety of data formats for only $30.00. You can get them at

How to use web 2.0 tools to build your author platform
Wednesday, April 28th - Joanna Penn, creator of the Author 2.0 Blueprint and The Creative Penn blog on writing and publishing. Topic: How to use web 2.0 tools to build your author platform.

If you'd like to take part in this informative series of teleseminars, you can sign up for less than $1 per seminar here:

For more information on the people and topics for upcoming teleseminars,
click here:

Tweets you can use
Here are a few more tweets from John Kremer you might find of value:

=> I'm looking for teleseminar service. Need recommendations. Details:

=> Ronnie Sellers knows how to sign authors: Great story about an aggressive publisher finding great content.

=> Looking for a good book publicist? Check out: 101pr.htm. Many good book publicists featured there.

=> Publishers Weekly covered #140conf: Featured the book panel with @johnKremer @tferriss quoted.

=> Twitter success stories were featured at #140conf - Find videos here:

=> 50 examples of authors dissing other authors: #funny Note: I'm not recommending that you diss other authors.

=> RT @Brandyourself Everyone is trying to accomplish something big, not realizing that life is made up of little things. - Frank A. Clark

=> Looking for a good book printer? Check out: 100s of book printers to choose from.

=> RT @mparent77772 50 green apps for Earth Day's 40th -

Follow more of John's tweets at

Reality TV sells books. Do you want in?
So you think you can dance? You think you can survive the real world?
You think you can do an amazing race competing against bachelors, bachelorettes, iron chefs, top chefs, apprentices, American idols, and the biggest losers? Are you ready for your extreme makeover?

Think of the kind of show you've always wanted to see on TV. You can
create it - and benefit from it. TV networks are hungry for good ideas.

* The Real Housewives of New York have all written books. None of them would ever have gotten a book contract or even the notice of an editor before they appeared on this reality show. Many other reality show guests and hosts have gone on to write bestselling books.

* 147 people will become reality TV show millionaires in the next year. Thousands more will earn $10,000 ... $50,000 ... $100,000 ... or more this year from reality TV programming. Will you be one of them?

Read more about the upcoming Reality TV Summit where you will learn how to create, pitch, and produce a reality TV show based on your book, you website, your ideas, or your cause. The Hollywood summit will feature meetings with top reality TV production companies. Read more:

Reader question: Looking for a publisher
My name is Susan Hill-Geiser and I have written my own personal story that could be a bestseller if I can only find a publisher who would look at it and read it. It is a sarcastic, dark comedy about addiction, incest, obesity, adultery and so much more. I was searching the web and found your site. Can you help?

John's Answer: Fiction or nonfiction? If fiction, there are many possible publishers at

If nonfiction, it's a much tougher sale. True life memoirs that are dark comedy can be hard to sell. Not nearly as many publishers publish such books.

My best advice to you is to go to a good local bookstore and see which publishers are publishing books like yours. Ask the bookseller for help in locating where your book would be shelved - Ask for dark comedic novels or dark comedic memoirs. Once you've found a few such publishers, submit to those publishers (find editor's name first). If the authors of the books have thanked their editor or agent in their acknowledgments, preface or foreword, you have much of your job done for you. Send your proposal to those editors or agents. You can Google for their addresses.

That's my best advice for you. If your book lives up to its dark comedic
description, it could sell.

Sit in as I do a consulting session: Great tips in a 1-hour session
Ten days ago, I did a consulting session with Clare Albright, aka Dr. Clarity, on how to market Neurofeedback - a Drug Free Therapy.

This one-hour session (a $500 value!) was packed with advice from me on how any author can market a book online, with a special focus on creating relationships with top websites, using free articles as a tool for making sales, and creating and using targeted viral videos.

You can order the Dr. Clarity Consulting Session Audio mp3 for only $13.97 by clicking here:

You really don't want to miss this session. That's why I priced the audio so low. I wanted to make it irresistible because you'll find at least 3 good money-making ideas within this detailed audio consult.

Website collaboration tools
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Allows you to browse a website with a group of other people. When you enter the URL you want to browse, generates a short link to your session so you can browse the website and comment on it with others.

WebKlipper: Allows you to capture a screenshot of a website and add your personal comments to the clip.

Mashpedia: - A great website that mashes up videos, Digg recommendations, blog posts, websites, and more for any search term you enter. A useful tool

Quotable Books
We meet ourselves time and again in a thousand disguises on the paths of life. Carl Jung, psychologist

More great quotes and quotable books at

Previous: book marketing tips from a reader / Dr. Clarity's Consulting Session audio / 1 million titles in 2009 / how you can become a media darling and ultrafamous / tweets you can use / free speech is alive in book publishing / IBPA Publishing University / tips on marketing books / Arizona home/garden & lifestyle magazines


Next: How to Sell Your Children's Books / Reader tip: Sell your books to schools / How to work with Books Are Fun to sell thousands of books / Free ebook: Social Media and How to Use It to Grow Your Business / tweets you can use / Kickstart to raise funds to sell your book / Reality TV sells books / You added 95,000 sales for me / Promotional websites - free

Copyright 2010 by book promotion expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571