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Book Marketing Tip of the Week
May 20, 2010: Blue Jeans Birthday, Fountain Pen Day, Show Your Navel Day, Homestead Act Anniversary, U.S. Public School Day, Speeding Ticket Birthday

Details on these days and 18,800 others! can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
-- Reader's success story: Celebrity Testimonials
-- Book Marketing Magic
-- In Praise of Smashwords
-- Tweets you can use
-- Reality TV sells books. Do you want in?
-- How to Write a Book Proposal eClass
-- Newsletter testimonial
-- Special Offer from Jeff Rivera for novelists and graphic novelists

Reader's success story: Celebrity Testimonials
Glenn Plaskin, author of Katie Up and Down the Hall, sent me a note of
appreciation concerning the upcoming publication of his book. As he noted: I have mentioned you in the Acknowledgements of the book because I can never thank you enough for recommending that I produce a book trailer for the book.

Personally, I think the one thing Glenn did incredibly well was to get a great list of testimonials for this true story about how one dog turned five apartment neighbors into a family. Glenn got testimonials from Joan Rivers, Calvin Klein, Judge Judy Sheindlin, Donald Trump, Mary Tyler Moore, Wayne Dyer, Mariah Carey, Valerie Harper, Ivana Trump, Betty White, Liz Smith, Mary Higgins Clark, Bernadette Peters, and Barbara Taylor Bradford.

Check out the great testimonials at

Book Marketing Magic
Last week, I sent out a sales letter describing my new multi-media program on how to sell more books - like a pro. I've decided to give the program a new name: Book Marketing Magic: How to Sell Your Novel, Children's Book, Memoir, or Nonfiction Book Like a Pro. You can read more about it at

In Praise of Smashwords
A testimonial for from a reader:

I've gotten so much useful information from your book and website.... I do want to mention one tip that I believe is going to be worth all the rest of them to me: Smashwords!

I've now figured out how to publish a small test piece on the Smashwords site. And wow, within two days I had 22 downloads! No push on my part at all. Nothing but put it up on the site. And I never thought it was a particularly interesting piece. (It is a chapter that was deleted from a book my agent is trying to peddle in the traditional market. She's getting lots of bites on the book, but no cigar.) Check it out --, search for Ludlow Griscom.

I have a great deal of unpublished material. And plan to publish most of it on Smashwords.

So, let me say a few words in praise of Smashwords. It's free. Smashwords has an extensive guide on how to format your work for their site, and they offer continual free help to work through the technicalities.

They pay authors 85% royalties on net sales receipts. The site makes your books available to virtually all e-book markets --- Barnes & Noble, Sony, Kobo, Amazon, etc.. Smashwords promotes your books, and provides free a very extensive marketing guide on how authors can do some simple things that will push their titles. To top it off, the author retains all rights to the work and can back out of the deal at any time he likes.

They are unbelievably quick to help you get your work up on their site. I've gotten responses to questions within ten to fifteen minutes after sending queries.

Thanks again, John, for very valuable information which you keep on distributing. -- Bill Kemsley, Jr., founder Backpacker magazine

Tweets you can use
Here are a few more tweets from John Kremer you might find of value:

=> 19 Ideas that Novelists Can Blog About by @PublicityHound - - When you are stuck for ideas on what to blog about.

=> Added a few more bookstores to the Twitter bookstore list. Now
includes 317 booksellers -

=> 37 reasons to blog - worth reading

=> How to Sell Your Children's Book - sit in on a private consultation -

=> Free business ebooks: Lots of great content. All free.

=> RT @BrighterBooks "1001 Ways to Market Your Books" has 700 pages, and tons of tips on each page... 1001 sounds understated. This will be so useful.

=> 10 Reasons You Should Quit Facebook - - Good reasons, but I'd be surprised if any are convincing to you.

=> RT @Mike_Stelzner: 9 Ways to Enhance Your Facebook Fan Page (great ideas here) via @smexaminer

Follow more of John's tweets at

Reality TV sells books. Do you want in?
So you think you can dance? You think you can survive the real world? You think you can do an amazing race competing against bachelors, bachelorettes, iron chefs, top chefs, apprentices, American idols, and the biggest losers? Are you ready for your extreme makeover?

Read more about the upcoming Reality TV Summit where you will learn how to create, pitch, and produce a reality TV show based on your book, you website, your ideas, or your cause. The Hollywood summit will feature meetings with top reality TV production companies. Read more:

How to Write a Book Proposal eClass
Bestselling author William Cane is offering a new eClass beginning on May 24th. In the class, he'll teach everything you need to know to write a book proposal, write a query letter, and find a literary agent. For more info, visit

Newsletter testimonial
Here's a kind blurb I received from a reader this past week:

John, I just wanted to let you know how much your newsletter means to me (and many many other self published authors I'm sure). Today, I was a little down, feeling a little defeated (even though things are moving along quite well, I was even on another talk show yesterday). And then, I opened your newsletter and just got all FIRED UP! Man, I'm so grateful! I can't even tell you what you do for us authors on the edge.

I have created a new plan which involves rereading your book and hiring you for the power hour. I'm pretty excited and looking forward to it!

Special Offer from Jeff Rivera for novelists and graphic novelists
Here's a special offer Jeff Rivera has made to the readers of this newsletter:

As you know, graphic novels and graphic memoirs are hotter than ever. The best thing about them is that you only need to design the first 5 pages with a summary and you can land an agent. I know because I've helped 3 of my clients do exactly that.

They couldn't sell their traditional novels so we adapted them into graphic novels and within days of submitting the pages they landed representation by top agents.

We normally charge $1500, but for your newsletter readers we'll charge $750 (which includes designing the 5 sample graphic novel pages, writing a detailed summary and us pitching it to top literary agents that are looking for graphic novels and graphic memoirs right now.

If you want to take advantage of Jeff's offer, email him at and tell him I sent you (so you get the 50% discount). Note: This offer is good only for the next five days.

Quotable Books
It was always my dream to become a verb. - Judd Apatow, producer

More great quotes and quotable books at

Previous: How to Sell Your Children's Books / Reader tip: Sell your books to schools / How to work with Books Are Fun to sell thousands of books / Free ebook: Social Media and How to Use It to Grow Your Business / tweets you can use / Kickstart to raise funds to sell your book / Reality TV sells books / You added 95,000 sales for me / Promotional websites - free


Next: Ten Million Eyeballs in Carlsbad CA / Book Marketing Magic / Working with bloggers / Tweets you can use / Reality TV sells books / Selling your online columns

Copyright 2010 by book promotion expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571