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Book Marketing Tip of the Week
July 20, 2010: Moon Landing Anniversary, National Nap Day, Creative Ice Cream Flavor Day, Special Olympics Birthday, Riot Act Anniversary, Ugly Truck Contest Day, Vamp Day

Details on these days — and 18,800 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
- How to sell more books working with the major chains
- Alert: The Ultimate Book Publicist
- specialty retailers
- How to use the latest Internet marketing techniques to sell books
- Drew’s Publicity Results! media training program
- Tweets you can use
- 21st Century Book Marketing - Save $150 before August 1st
- Reporter Connection: How to get media interviews for free

How to sell more books working with the major chains
Wednesday, July 21st, 8:00 p.m. Eastern - Karen Strauss, president of Strauss Consultants and co-founder of Topic: How to sell your books to the major chains and wholesalers.

For more information on the people and topics for upcoming teleseminars, click here:

If you'd like to take part in this informative series of teleseminars, you can sign up for less than $1 per seminar here:

specialty retailers
Here are a few more specialty retailers that feature books, tapes, etc.:

An American Marketplace, Virginia Leiner, Shop Manager, Westmoreland Museum of American Art,221 N Main Street, Greensburg, Pennsylvania 15601; 724-837-1500; Fax: 724-827-2921. Email: Web: Features American art books, gifts, apparel, stuff for kids, etc.

Answers Bookstore, Center for Spiritual Discovery, 560 S Melrose Drive, Vista, California 92081; 760-724-9077; Fax: 760-724-9366. Email: Web: Metaphysical and self-help books.

Dexter's Deli, Tori Rosay, Owner, 1229 Camino Del Mar, Del Mar, California 92014; 858-792-3707; Fax: 858-792-0036. Email: Web: Features natural dog foods, dog and cat toys and books. Locations also in San Elijo Hills and Carlsbad.

Gazebo Gifts, Huntsville Botanical Garden, 4747 Bob Wallace Avenue, Huntsville Alabama 35805; 256-830-4447. Web: Features garden and home decor, children's toys, books, and gifts.

Huntsville Museum of Art, Museum Store, 300 Church Street S., Huntsville, Alabama 35801; 256-535-4350. Email: Web: Artwork, gifts, and books.

Seasoned Booksellers, 30 N Main Street, Rochester, Vermont 05767; 802-767-4258. Email: Web: Features books on sustainable living, homesteading, wilderness adventure, aromatherapy, herbs, alternative health, permaculture, pets, cookbooks, and related titles.

Alert: The Ultimate Book Publicist
Chances are that some time in the past week or two you've received one or more emails with the headline: The Ultimate Book Publicist or The Ultimate Book Promotion from thebookpublicist @ This email promises to send 150,000 to 10 million readers to your website.

Don't fall for this promise. Their program includes sending out spam email to millions of people. You do not want to be associated with such a program. It will hurt your reputation across the entire Internet.

How to use the latest Internet marketing techniques to sell books
On July 14th, I interviewed Michael Tasner, president of TAZ Solutions and author of Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First. Our conversation covered a wide array of information on using the latest techniques for marketing books and other products on the Internet.

Michael revealed some very interesting techniques. I found them so valuable that I wanted to share them with you. Free. You can listen to the interview here:

Note: I will only keep this teleseminar up for 1 week as a free audio. So you have to listen to it now. Of course, it will be available to all the participants in the People You Should Know teleseminar series for at least one year.

Drew’s Publicity Results! media training program
Committed to helping authors get the coverage they deserve, Drew Gerber boosts his clients’ exposure, taking them to great levels of success. After accepting the fact he just couldn’t take everyone on as a client, Drew created a free training program that would help all the members of his free media lead service - - get the coverage they deserve.

If you want to sell more books, attract more clients, and live the life of your dreams, check out: Drew’s Publicity Results!: Catapult Your Business with Media Coverage free online marketing program.

This program features the same easy-to-use action steps, checklists, and resources Drew’s team uses to get major publicity for their clients.

It’s easy to enroll. Just join the community today for free and you’ll be instantly enrolled:

Tweets you can use
Here are a few more tweets from John Kremer you might find of value:

=> Advice for newbie book authors:

=> RT @UndertheNeonSky Life is like a tenspeed bike. Most of us have gears we never use. - Charles Schulz

=> Liking Windows 7. Neat new operating system from Microsoft.

=> This free service makes it easy to start getting media interviews -

=> Sitting outside Lula's restaurant having a sandwich while waiting for my main computer to be repaired. Hot in Taos today.

=> Still a great story: Boyd Morrison's inspiring story from ebooks to bestselling success -

Follow more of John's tweets at

Reporter Connection: How to get media interviews for free
The fastest and quickest way to get major publicity is to find out when a journalist or producer has already decided they are going to do a story or interview on the topic you can really talk about. That's when they are actively seeking people to interview. If you contact them then, your chances quadruple for getting a great interview.

If you want to find out when producers and journalists are seeking interviews in your area of interest, join Bill and Steve Harrison's new Reporter Connection service. It's absolutely free. Check it out here:

Quotable Books
Life is fleeting. But if you live your life in hope, hope that you can make a difference somehow, and you strive to succeed, then your life will last forever and you will never be forgotten. —Samuel Johnson Adams

More great quotes and quotable books at

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Next: best pure book trailer / how to use social networks to sell more books / specialty retailers / three secrets to getting on TV / tweets you can use / Kaching / Successful Author Secrets / 21st Century Book Marketing

Copyright © 2010 by book promotion expert John Kremer

Open Horizons, P O Box 2887, Taos NM 87571