Book Marketing Tip of the Week
July 27, 2010: All in the Family Day, Bugs Bunny's Birthday,, Individual Power Day, Insulin Birthday, Dept. of State Birthday, Take Your House Plants for a Walk Day, Sleepyhead Day

Details on these days — and 18,800 others! — can be found in
John Kremer's Celebrate Today Special Events Data Files.

In this issue . . .
- The best pure book trailer I've seen in a long, long time
- How to use social networks to sell more books
- specialty retailers
- The three big secrets for getting booked as a guest on national TV
- Tweets you can use
- Kaching: New book launch
- Successful Author Secrets
- 21st Century Book Marketing - Save $150 before August 1st

So much going on this week. So many teleseminars, product launches,
and book promotions. Check them out. Decide which ones make the
most sense to you.

The best pure book trailer I've seen in a long, long time
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Glenn Plaskin, author of Katie Up and Down the Hall, has created a great book trailer that I think will go viral. Check out his story here and watch the video at the same time: http://bit.ly/dbxlXO

This is how book trailers should be done. Read his blog post first. Then watch the video. Finally, wipe the tears from your eyes.

How to use social networks to sell more books
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Wednesday, July 28th at 8:00 p.m. Eastern - Daniele Stoddard, CEO, Author Source Inc. Topic: Branding Yourself Online: Facebook, Google, and Twitter - How these free Internet tools can be used to market you and your book.

For more info on the people and topics for upcoming teleseminars, click here: http://www.bookmarket.com/friendsteleseminars.htm

If you'd like to take part in this informative series of teleseminars, you can sign up for less than $1 per seminar here: http://bit.ly/jwu6K

specialty retailers
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Here are a few more specialty retailers that feature books, tapes, etc.:

Crystal Lotus Gallery, Maya Joy Angeles and John Hall, Owners, 3950 N Highway 87, Pine, Arizona 85544; 928-476-3410. Web: http://www.crystallotusgallery.com. Mind/body/spirit gifts, books, crystals, art, and more.

Ecotopiia, 543 S Coast Hwy 101, Encinitas, California 92024; 760-753-7420. Email: ecotopiia@gmail.com. Web: http://www.ecotopiia.com. Earth-friendly clothing, gifts, and books.

Katy Depot and Railroad Heritage Museum Gift Shop, 600 E Third Street, Sedalia, Kansas 65301; 660-826-2932, ext. 18; 800-827-5295. Web: http://www.sedaliakatydepot.com. Features Sedalia souvenirs, Missouri products, railroad gifts and books, regional titles.

The Magic Bug, 2808 State Street, Carlsbad, California 92008; 760-434-5922. Magic tricks, gifts, and books.

The Magic House Museum Shop, 516 S Kirkwood Road, Saint Louis, Missouri 63122; 314-822-8900. Email: info@magichouse.org. Web: http://www.magichouse.org. Children's gifts and books.

Magical Child, 967 S Coast Hwy 101, Encinitas, California 92024; 760-633-1326. Web: http://www.magicalchild.com. Children's clothing, toys, gifts, and books.

Village Health Market, 3225 S MacDill Avenue #123, Tampa, Florida 33629; 813-831-6065; Fax: 813-837-1262. Web: http://www.villagehealthmarket.com. Features natural food cookbooks, health, yoga, and related books, magazines, videos, food, and gifts.

Village Natural Health, 2972 State Street, Carlsbad, California 92008; 760-729-3580. Natural health supplements, organic foods, holistic health books and cookbooks.

Wesco Pet Supplies, 2855 Roosevelt Street, Carlsbad, California 92008; 760-434-0930. Natural pet food, pet books and gifts.

The three big secrets for getting booked as a guest on national TV
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Want to know the secrets of getting booked as a guest on national TV? then listen in this Thursday when Steve Harrison interviews a former bookers for Oprah! To register for this free teleseminar, go here: http://www.tvpublicityteleseminar.com/?10005 (that's an affiliate link).

If you already know how to get booked on national TV shows but need the best, most up-to-date contact list that's available anywhere, go to http://www.TVPRGuys.com (that's another affiliate link).

Tweets you can use
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Here are a few more tweets from John Kremer you might find of value:

=> Now featuring 412 bookstores and booksellers at http://twitter.com/#/list/JohnKremer/bookstores

=> Book Marketing Tip #2: Speak. When people hear you speak, they become bigger fans. Fans sell books. #BM

=> The advice Ryan Deiss is giving away will build your website traffic no matter what your subject: http://bit.ly/cxFpt0

=> Working on changing the look and feel of The Book Marketing Network home page: http://bookmarket.ning.com

=> RT @Marci_Shimoff - Nobody ever drowned in his own sweat. - Ann Landers

=> Boost Your Book Sales With Twitter – teleseminar on Aug 12 with @TonyEldridge & @BookMarketer http://bit.ly/AuthorTwitter

=> Book Marketing Tip #3: Sell autographed collectible copies of your book via Amazon's Sell Yours Here program. #BM

=> The Ten Commandments of Content Marketing: http://www.imediaconnection.com/content/27247.asp

=> RT @UndertheNeonSky Life is like a tenspeed bike. Most of us have gears we never use. - Charles Schulz

=> Interested in marketing to mobile smartphones? Check out this free membership: http://bit.ly/aLPU12

Follow more of John's tweets at http://twitter.com/johnkremer

Kaching: New book launch
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Joel Comm, New York Times bestselling author of Twitter Power, is launching a new book on Tuesday: Kaching. If you'd like to get your own free Kaching button AND also increase sales of your books, check out Joel's launch day bonuses at http://kachingbook.com/cb.php?id=bookexpert

In KaChing, Joel strips away the hype to demonstrate the very real opportunity that exists for anyone to have their own online business. Joel shows you how to market your books based on your passions, knowledge, and skills. He then reveals a number of ways for you to turn your passion (your book) into profits (real money).

Successful Author Secrets
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Christine Kloser and Lynne Klippel are hosting a month-long event in August where they are featuring interviews with 21 successful authors, including Michael Gerber, Marci Shimoff, Arielle Ford, Loral Langemeier, Michael Port, Peggy McColl, and John Kremer (that's me!).

They are giving away the 21 interviews for free. These teleseminars will answer the question: How to bestselling authors do it? It’s a ground-breaking program that walks you through the 9 crucial steps to becoming a successful author even if you haven’t written a word of your book yet.

To sign up for this free event, grab your ticket here: http://loveyourlifepublishing.com/cmd.php?Clk=3823484

Note: I'll be speaking live on Tuesday, August 10th, at 9:00 pm Eastern.

Quotable Books
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Most of the things worth doing in the world had been declared impossible before they were done. - Louis Brandeis, Supreme Court justice

More great quotes and quotable books at http://www.quotablebooks.com

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Previous: How to sell more books working with the major bookstore chains / Alert: the ultimate book publicist / specialty retailers / How to use the latest Internet marketing techniques to sell books / Drew's Publicity Results / tweets you can use / Reporter Connection

Index: http://www.bookmarket.com/tipsindex.htm

Next: BookMarket.com redesign / How to create a page-turning book / Kickstarter fundraising for publishing books / tweets you can use / Revision3 video network new shows / Get more publicity for your books

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