Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books. Also includes complete information on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 3 sales representatives to the chains, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers. Plus a sample book distribution contract. Ebook download, $30.00.
Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00. This data file features an updated list of the largest indie bookstores that work with authors and buy books from indie publishers. The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.
More great quotes at http://www.quotablebooks.com
The Art of Living: Artists, Poets, Photographers, Architects, Designers, Cartoonists, Writers, Novelists, and Critics on Art and Life: http://amzn.to/ccAJh8
The Business of Life: Business people and others on life, business, careers, the workplace, economics, investments, jobs, money, and more: http://amzn.to/bXp3Pd
How to Act: Advice on How to Live and Act from Actors, Models, Comedians, Directors, Producers, Playwrights, and Screenwriters: http://bit.ly/bJnqvz
In this issue . . .
- If you have 5 minutes . . .
- How much is a celebrity tweet worth? - success story
- Author success stories
- Tweets you can use
- mail order catalogs
- JV partners wanted in Baby Boomer market
If you have 5 minutes . . .
The January issue of Real Simple magazine featured a two-page article a two-page article on what you could do if you had five minutes. Here are a few of the things they suggested: Check your voice mail. Test your smoke alarms. Clear off the top of your refrigerator. Floss your teeth. Sew on a button. Wash the dog's bowl. Scan your medicine cabinet and throw out any expired prescriptions, sunscreens, and vitamins. Neaten up the freezer.
It's amazing what you can do if you use your five minutes well. Here are a few additional suggestions from their article that can help you out in your writing and publishing:
Cancel one appointment you just really don't want to keep.
Write a thank-you note you've been putting off.
Move some random files on your computer desktop to the correct folders.
Set up a Paypal account.
Open your file cabinet and get rid of five old files.
Answer 3 pressing emails.
I'd like to create a list of 5-minute actions that any author or publisher can do when they find themselves between tasks - actions that could actually help them sell more books. Here are a few ideas I can think of:
=> Pick up the phone and make a sales call you've been avoiding.
=> Check out a website you've been meaning to explore. The website could be a potential sales partner, a resource website, a new online service, a social network, a specialized search engine, etc.
=> Check out a new page on my http://www.bookmarket.com website. You'll be surprised at the resources or marketing ideas you could discover if you spent five minutes each day exploring one of the pages on my website. You could easily discover an idea or resource that could generate hundreds or thousands of book sales.
=> Go to ClickBank.com and set up an account to sell your ebooks, audios, videos, teleseminars, and other electronic products.
=> Put up an ad for your book on Ebay.com. If you don't have an Ebay account, start by setting up an account. Then the next time you have a spare 5 minutes, put up the ad for your book.
=> Create a list on Snagsta.com. You can see my list of the 17 New Year's Days celebrated in January here: http://snagsta.com/people/john-kremer/lists/new-years-days-in-january?listID=5932#. That list took me about five minutes to put up (I already had the list on one of my websites).
=> Make a 90-second video. Post it to YouTube. Don't edit it. Don't worry if it's perfect. Just get 'er done. You don't need a script. You don't need fancy graphics. Just you talking about your novel, reading a poem, giving 3 tips for a romantic getaway, ranting about a current event, etc.
=> Do a search on Regator.com. This site features the web's best blog posts from the web's best blogs. It's a great place to find bloggers to connect with, partner with, or comment upon.
Alert - I'd like to develop a short book of 5-Minute Marketing Tips. I'd love to hear from you on 5-minute actions you've taken that helped you sell books, set up a media booking, connect with a blogger, get a great testimonial, etc. Email me with your stories and 5-minute tips at email@example.com. I'll share some of the best tips and stories in future issues of this newsletter.
How much is a celebrity tweet worth? - success story
After last issue's note about the lack of book sales from celebrity tweets, I received the following note from a tip reader:
I tweeted the link to a post I did on my gardening blog (www.plantwhateverbringsyoujoy.com) which Demi Moore retweeted and within a couple of hours I got 1,500 people to my blog. Nowadays I get about this many visitors daily, but at the time it was a big deal and very exciting and appreciated! - Kathryn Hall
Author success stories
Here are a few success stories from book authors . . .
William Meers, author of Bye-Bye Big Brother, hooked up with Arcamax.com to place banner ads in their ezines. He received good exposure for his book from these ads and was able to get a good return on his investment. As he noted:
The real trick was designing the banner ad and running split tests to get the best click through rate to my book site at http://www.byebyebookset.com. My advice is to stick with what works and run tests using small changes to start with. I used Google to search "Banner ad tips." There is so much free information out there on the subject, that I was able to put out an ad that performed above average on my very first try.
Most people might be scared using an agency like Arcamax, but you would be surprised how easy they can be to work with in making a successful campaign. Even after the campaign was over, I still receive tons of traffic. Some of this traffic is left over from the campaign itself, while other traffic is generated by word-of-mouth and general buzz.
William's book is devoted to saying good-bye to big brother government by minimizing government control over your personal life, protecting your assets, and living abroad safely. For more information on Bye-Bye Big Brother, email William at firstname.lastname@example.org. You can sign up for his free newsletter on asset protection and living abroad by going to http://www.free-offshore-report.com.
Gail Tern, author of Cure Arthritis: The Ultimate 7-Day Natural Remedy for Arthritis, Gout, and Rheumatism, sent me an email recently where she talked about how she came to write her book and the actions she's has taken so far to promote her book. I thought you'd find her story interesting:
I suffered from a form of arthritis called osteoarthritis. Due to the failure of conventional medicine to remedy my condition, I sought out other treatments. Over the course of my research I not only found a solution for my own ailment, but reams of information and alternative treatments that have worked for sufferers around the world. I captured some of the best documented solutions in my book.
So far, the main thing I have been doing to market my ebook is article marketing. I became a platinum writer over at Ezinearticles.com the first week I decided to submit there. The only real benefit of being a platinum writer is that your articles get published quicker. I manually submit articles, although I have purchased several automated article distribution solutions. None of them seem to work as well as just manually submitting to a few of the top article directories.
Article marketing has driven some traffic but not an avalanche of visitors. I have noticed however, that since I started a blog a few weeks ago that traffic has also increased. And I have not really promoted the blog at all. But I will soon start offering syndication via RSS feeds. Hopefully this will help. I have also created a video for the website and will be submitting it to the major video sites soon. The thing I want to concentrate on is contacting other bloggers and website owners to offer the book directly to compatible venues.
The book is titled, Cure Arthritis: The Ultimate 7-Day Natural Remedy for Arthritis, Gout, and Rheumatism. The book sells for $39.97 at http://www.arthritispaincentral.com.
Tweets you can use
There are some great book marketing lessons and tips included within these short tweets.
=> Get ready for Valentine's Day - 30 Ways to Help a Book Author You Love - http://bit.ly/9sFuei
=> Apple App Store reaches 10 billion downloads. Have you created an app for your book, product, or idea yet?
=> You can find some mobile app development tools at http://bookmarket.com/onlinetools.htm
=> Looking for expert help? Check out the top expert help sites: http://bookmarket.com/101experts.htm
=> Author Success Stories: Book Marketing - http://tidypub.org/sFDXG
=> If you have much, give of your wealth; if you have little, give of your heart. - Arabic proverb - http://quotablebooks.com
Follow more of John's tweets at http://twitter.com/johnkremer
Mail order catalogs
Here are a few mail order catalogs who sell books, CDs, DVDs, etc.
Whales & Friends, CRT Associates, 47 Industrial Park Road, P O Box 388, Centerbrook CT 06409-0388; 860-767-4200; Fax: 860-767-4381. Email: email@example.com. Web: http://www.whalesdirect.com. Features clothing, gifts, and books about whales, dolphins, tigers, zebras, cats, dogs, bears, penguins, giraffes, horses, and more. Their holiday 2010 catalog featured Chicken Soup for the Soul: Loving Our Dogs, 100 Cats Who Changed Civilization, The Most Dinosaur Fun Ever, Hugs for Cat Lovers, A Cup of Comfort for Cat Lovers, Random Acts of Kindness for Animals, How to Think Like a Horse, Cat Miracles, Found Dogs, Second Chances, The Horse Farm, Horse Crazy, Awesome Whales for Kids dvd, as well as some calendars.
The Whole Work Catalog, The New Careers Center, 8075 215th Street W, Lakeville MN 55044; 952-469-6699; Fax: 952-469-1968; 800-634-9024. Email: firstname.lastname@example.org. Web: http://www.newcareerscenter.com. Features books and DVDs on careers and career development.
Met Kids Catalog, Metropolitan Museum of Art Store, 1000 Fifth Avenue, New York NY 10028-0198; 212-731-1498; 800-662-3397. Email: email@example.com. Web: http://store.metmuseum.org. Motto: Inspiring gifts for creative kids. Books in their January 2011 catalog: Can You Find It? America, Hello Picasso!, Monet's Impressions, Lullabies, Star Seekers, Puzzling Cats, Look Again!, One Blue Hippo, Rock and Gem Guidebook, How the Sphinx Got to the Museum, Fun with Hieroglyphs, Handmade Cards, What You Can Do with a Paper Bag?, Can You Hear It?, Trick of the Eye, Masters of Deception, The Ultimate Book of Optical Illusions, Eye Magic, Color Magic, 13 Paintings Children Should Know, Paul Klee, Andy Warhol, and more books.
The Stitchery, Merchandise Director, Potpourri, P O Box 3332, Chelmsford MA 01824-0932; 877-758-6946. Email: firstname.lastname@example.org. Web: http://www.thestitchery.com. Needlework projects and accessories for stitchers of all ages and abilities. Featuring counted cross stitch kits, needlepoint, stamped cross stitch and more. Tools, lights, magnifiers and notions to make stitching a pleasure. Choose from over 500 designs, including holiday and nature themes, samplers and selections with inspirational or humorous sayings. Books in their January 2011 catalog/website: Crochet Prayer Shawls, Knit Prayer Shawls, Farm Babies, America's Best Loved Hymns, Wrapped in Feathers, It's a Wrap, Hold That Thought Bookmarks.
JV partners wanted in Baby Boomer market
Rabbi Ed Weinsberg, author of Conquer Prostate Cancer, is looking for JV partners to do coop promotions and make some money together. If you currently market to or have a list of baby boomers and senior adults, email Ed at email@example.com.
There is nothing I can give you which you have not, but there is much that while I cannot give, you can take. No heaven can come to us unless our hearts find rest in it today. Take heaven. No peace lies in the future which is not hidden in this present instant. Take peace. The gloom of the world is but a shadow. Behind it, yet within our reach is joy. Take joy. - Fra Giovanni