Book Marketing 105: Choosing a Book Distribution System - This vital mini-guide includes criteria for deciding how you will distribute your books.
Also includes complete info on 30 distributors, 4 library distributors, 89 book publishers who also distribute for other publishers, 27 bookstore wholesalers, 34 library wholesalers, and 23 Spanish-language wholesalers.
Plus a sample book distribution contract. Ebook download, $30.00.
Top 700 Independent Bookstores - This database features 740 stores with address, book buyer, owner, event coordinator, phone, fax, email, website, and more! Cost: $40.00.
This data file features an updated list of the largest independent bookstores that work with authors and buy books from indie publishers.
The report comes as a data file download (your choice of Microsoft Access, Excel, or rich text format). The data files do require that you know how to use a database or word-processing program.
More great quotes at http://www.quotablebooks.com
In this issue . . .
- The Top 4 Book Marketing Tactics in Today's World
- Book Promotion Tweets You Can Use
- Special Offer - Independent Book Publishers Association
- Book Donations: Birmingham YWCA Shelters
The Top 4 Book Marketing Tactics in Today's World
Here are the top four book promotion activities you can engage in to sell more books in today's world . . .
1. Speak. Speaking builds a word-of-mouth army better than anything else. Speak locally - at garden clubs, libraries, bookstores, Rotary clubs, JCs, poetry nights, story swaps, book club meetings, etc. Then expand out to a wider area, to nearby cities, to nearby states. Eventually, expand out to an even wider audience.
When someone hears you speak, they become a bigger fan than if they had just read your book. If they like you when they hear you speak, they will tell ten times more people than by just reading your book.
2. Book yourself on national TV. TV is still the largest mass market media. It still reaches more people than any other media - and with more impact. It's worth spending the time contacting the ten or twenty news and talk shows that reach your audience. For most national TV shows, you can get the contact information in one of two ways: 1. from their websites, and 2. via your network of friends and fellow authors.
Your appearance on one major TV show will not only expose you to millions of viewers, but it also opens the door to dozens and sometimes hundreds of other media: newspapers, magazines, radio, more TV shows, etc.
3. Create relationships with high-traffic websites. How many major high-traffic websites that attract your target reader have you created relationships with? Are these real relationships where you contribute content to them on a regular basis? In today’s world, Internet relationships are the key to marketing success.
Uncover five to ten top websites that already reach the audience you want to reach. Look over their sites until you find a way to contact someone behind the site - a webmaster, an editor, the founder. Then email them with an offer of free content for their readers: an interview with you, a review copy of your book, a free article (that is really good), some tips for their readers, a Q&A column on your specialty, etc. Their obligation, in return, is to link to your website or sales page.
4. Do a Superstar Blog Tour. Or a Mega Blog Tour. Or a Blogpalooza. I’m not talking about the old-style humdrum virtual book tour of 15 or 20 blogs. I’m talking about an event blog tour that creates Internet buzz on a major scale. Event blog tours can build brands, create incredible website traffic, and sell tons of books.
The neat thing is that effective event blog tours take less time to carry out than the traditional Amazon Bestseller Campaign - and are almost always more effective in selling books, building a brand, and driving traffic.
If you want to know more about event blog tours, check out this recording of me speaking about the value and method of carrying out an effective impact blog tour: http://www.bookmarket.com/blog-tour-palooza.htm.
These four book marketing techniques work for almost any kind of book: fiction, nonfiction, memoirs, children's books, how-to, spiritual, business, even cookbooks. You don't have to do all four. Start with one and work it hard – you'll get better results than doing Twitter, Facebook, LinkedIn, YouTube, EzineArticles, or other Internet marketing flavors of the week.
Book Publicity Tweets you can use
Here are a few tweets I've share in the past few weeks:
Bon Appetit Magazine – editors and columnists – http://magagenie.com/bon-appetit-magazine
ESPN the Magazine – sports editors and columnists – http://magagenie.com/espn-the-magazine
Executive Travel Magazine – editors and contributing editors – http://magagenie.com/executive-travel-magazine
Forbes Magazine – editors and columnists – http://magagenie.com/forbes-magazine
IDEA Fitness Journal – health, fitness, and wellness editors – http://magagenie.com/idea-fitness-journal
Internet Retailer Magazine – Internet marketing magazine – http://magagenie.com/internet-retailer-magazine
Organic Gardening Magazine – editors and contributing editors – http://magagenie.com/organic-gardening-magazine
Outside Magazine – editors and book reviewers – http://magagenie.com/outside-magazine
Vogue Magazine – editors and columnists updated – http://magagenie.com/vogue-magazine
Wild West Magazine – history editors and history book reviewers – http://magagenie.com/wild-west-magazine
Wired Magazine – editors and online writers – http://magagenie.com/wired-magazine
Are you getting the recognition you deserve as one of the top experts in your field? https://m164.infusionsoft.com/go/QL14FT/A10005
The above are just some of the tweets I sent out during the past month. What more did you miss?
Follow my tweets at http://twitter.com/johnkremer
Special Offer - Independent Book Publishers Association
You can join the non-profit Independent Book Publishers Association (IBPA), which offers members access to cooperative direct mail programs, discounts on goods and services, an industry advocate for publishers’ rights, continuing education on publishing, and a friendly staff always willing to find the answers to your publishing questions.
Join IBPA now and as a subscriber to this newsletter and you will receive TWO gifts:
1. Your choice of two IBPA Publishing University Online educational webinars to listen to at your leisure at no charge - a $78 value.
2. $75 off your choice of any IBPA cooperative marketing programs.
Simply visit http://www.ibpa-online.org/Welcome.aspx and enter the code KREMER to receive all the benefits of membership plus your two gifts.
Book Donations: Birmingham YWCA Shelters
The Birmingham YWCA, which serves 26 shelters, maintains a library where they don't require anyone to bring books back. Obviously if you are in a shelter, keeping up with library books is not a priority and of course with no address, using the public library isn't an option. So, their supply is depleted quite easily.
Jerri Ann Reason is collecting books between now and December 15, 2011. If you have any authors that would be willing to donate a book to this particular cause, she will feature them on her Educate My Alabama blog (www.educatemyalabama.org).
Send donated copies to Jerri Ann Reason, 545 Keeton Cemetery Road, Nauvoo AL 35578.
You can't reach for anything new if your hands are still full of yesterday's junk. - Louise Smith
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