Extend your Book Sales through
“We’re all susceptible to the impulse purchase. That’s why the grocery and
discount stores line the checkout lanes with goodies to catch your eye. It works—you buy more.
“Put this human impulse to work in your favor by using point-of-purchase
displays to put your books in direct line of sight of people with their
wallets already out of their pockets. We sell guidebooks to trails for
hiking, bicycling, and skiing. They’re displayed on checkout counters
in bike shops, gift shops, nature centers, wineries, coffee shops, and even gas stations.
“When we make a sales call we offer a free Plexiglas display stand if they
buy 5 or more books. See an example at http://www.displaystands4you.
With the stand (and some not so subtle suggestions), nine times out of ten,
our books end up being displayed on the checkout counter. We tape a business
card to the back of the stand, which gives the owner of the shop quick access to our reorder phone number.
“Of course, some shop owners say no—their counters are too crowded already.
But, the ones who say yes end up selling many more books, and we make our
minimal investment in the display stand back very quickly.” — Sue Freeman, Footprint Press, Web:
Top 700 Independent Bookstores Data Files — This list started out
as 500, then 600, then 700, and now over 750 top general interest bookstores. It includes names of the book buyers and event
coordinators, address, phone, fax, email, website, and other information about each bookstore. You will be able to
download six different formats (your choice of one or all) as well as an information sheet to let you know what is
contained in the various data files. Data file download, $40.00. If you find any
errors in any listing, we guarantee to hunt down the error and correct it for
According to a survey of 1,003 New Yorkers between the ages of 25
to 35, Barnes & Noble has the best singles scene in the
city (American Express survey). Among the survey's other findings:
42% of those polled said they thought the best way to ring in the New
Year was “at home, enjoying a quiet evening for two.”
Now how can you use this information to promote your romance
titles? Your relationship self-help books? Your party books? Not only
are the chains great singles scene centers, but any good independent
bookstore offers the same attraction. What can you set up to make
this information work for you, your book, and the bookstore?
Former high school teacher Pat Morrison's pictorial history
Walker County (a collection of postcards and photos) held the
#1 position during the Christmas holiday selling season in
Birmingham, Alabama. It beat out Michael Chricton's new novel
State of Fear, Jon Stewart's America, and The DaVinci Code.
On the nature book bestseller list, small Minnesota publisher
Voyageur Press has two titles on snowflakes (Kenneth Libbrecht's The Little Book of Snowflakes and The Snowflake)
beating out the Audubon Society, Roger Tory Peterson, and John Bull's American Birds.
Data is taken from The Book Standard Chart Alert newsletter.
The Best of the Best in All 50 States
In 1978, Gwen McKee started Quail Ridge Press to publish a cookbook that had been rejected by her
husband, the director of the University of Mississippi Press. Then, in the early '80s, she and good friend Barbara Moseley compiled and
published the Best of the Best from Mississippi cookbook. In 1984, they followed up with the Louisiana edition and in 1985 with
the Texas edition. By 2004, when they published the Hawaii, Utah, and
Nevada editions, they completed their quest to publish Best of the Best cookbooks from all fifty states.
Their motto from the beginning was: Preserving America's Food Heritage, and that they've done! In addition to the state books, they
have also published many Recipe Hall of Fame cookbooks as well as other cookbooks. They have now expanded to publishing a line of
general nonfiction and a Mississippi mystery series. Their newest obsession is a state by state alphabet series. Check out their titles
“Just wanted you to know that one of the many reasons that I have sold
thousands of books, and will continue to do so is because of power-packed
info that you send out to authors. This e-mail alone has given me at least four new ideas to get my books into even more hands.”
— Kevin Wayne Johnson, Writing for the Lord Ministries.
The Inc. 500: Greenleaf Book Group: #224
Greenleaf Book Group, a book publisher and distributor, just made the Inc. 500
list of America's fastest growing private companies. With a three-year sales
growth of 562%, Greenleaf is ranked #224 in this year's Inc. 500 list, announced in the September issue of Inc. magazine.
To be eligible for this year's Inc. 500, companies had to be U.S. based,
independent and privately held through their fiscal year 2005, and have had at
least $600,000 in net sales in the base year of 2002. In addition, their
2005 sales had to have exceeded 2004 sales. Companies are ranked on cumulative
three-year sales growth from 2002 to 2005. Inc. verifies all information
using tax forms and audited financial statements from certified public
accountants and by conducting interviews with company officials.